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The Video on Demand Market Size was valued at USD 97.16 Billion in 2023 and is expected to reach USD 405 Billion by 2032 and grow at a CAGR of 17.2% over the forecast period 2024-2032
Video on demand (VOD) is a service that allows users to watch videos on demand, without having to wait for them to air on a traditional TV schedule. VOD services typically offer a wide variety of movies, TV shows, and other content, and users can watch them at their own convenience. VOD services can be used to watch educational content, such as documentaries, lectures, and training videos. The segment that dominates the VOD market is the subscription video-on-demand segment. SVOD services, such as Netflix, Disney+, and HBO Max, offer a subscription-based service that gives users access to a library of content. The SVOD segment accounted for 58.8% of the global VOD market in 2022. The VOD market is expected to continue to grow in the coming years, driven by the increasing popularity of streaming services and the growing availability of high-speed internet.
KEY DRIVERS
Growing popularity of smart devices
Increasing penetration of high-speed internet
Smart devices, such as smartphones, tablets, and smart TVs, are becoming increasingly popular. These devices are making it easier for people to access VOD services on the go.
RESTRAIN
High cost of content acquisition
There are concerns about the piracy of VOD content. This can hurt the growth of the market.
VOD service providers need to acquire a large library of content in order to attract and retain subscribers. This can be a major cost.
OPPORTUNITY
Expansion of VOD services to emerging markets
Increasing popularity of augmented and virtual reality (AR/VR)
Development of personalized VOD recommendations
Emerging markets are seeing rapid growth in the number of internet users. This is creating new opportunities for VOD service providers.
CHALLENGES
Competition from traditional TV broadcasters
Data caps and throttling by Internet service providers
Traditional TV broadcasters are also offering VOD services. This is creating competition for VOD service providers.
The Russia-Ukraine war has had a significant impact on the video-on-demand market. In terms of sales revenue, the VOD market is expected to lose $1.2 billion in 2022, with a loss percentage of 1.5%. This is due to a number of factors, including The decline in consumer spending due to the economic sanctions imposed on Russia. The disruption of supply chains, which has made it difficult for VOD providers to obtain content. The increase in piracy, as people turn to pirated content due to the high cost of VOD subscriptions The war has also had a negative impact on the VOD market in terms of user engagement. A study by GlobalWebIndex found that the average time spent watching VOD content decreased by 10% in the first quarter of 2022. Netflix, the world's largest VOD provider, lost 700,000 subscribers in the first quarter of 2022, its first subscriber loss in over a decade. The company attributed the loss to the war in Ukraine, as well as to increased competition from other streaming services.
The ongoing recession is expected to have a significant impact on the video-on-demand (VOD) market. The segment that is most likely to be affected by the recession is the premium VOD segment, which includes services such as Netflix, Disney+, and HBO Max. Disney+ is expected to lose subscribers in the second quarter of 2023. The company has not yet released its forecast for subscriber losses. These services are more expensive than free or ad-supported streaming services, and they are more likely to be cut by consumers who are trying to save money. some ways that VOD companies can mitigate the impact of the recession. Offer discounts and promotions to attract new subscribers and retain existing ones. Create more affordable subscription plans. Increase the amount of free content available. Partner with other companies to offer bundled discounts. Invest in original content that is exclusive to their platform. By taking these steps, VOD companies can position themselves to weather the recession and emerge stronger on the other side.
The VOD market in North America is the largest in the world, accounting for 38.2% of the global market in 2023. The growth of the VOD market in North America is being driven by the increasing popularity of streaming services, such as Netflix, Disney+, and Hulu. The region is also home to some of the largest media and entertainment companies in the world, which are investing heavily in VOD content. Netflix announced in July 2022 that it will launch an ad-supported tier in North America in the coming months. The new tier will be priced lower than the current subscription plans and will offer viewers a limited number of ads.
The VOD market in Asia Pacific is the second largest in the world, accounting for 29.6% of the global market in 2023. The growth of the VOD market in Asia Pacific is being driven by the growing availability of high-speed internet, the increasing disposable income of consumers, and the rising popularity of smartphones and other mobile devices. Disney+ is set to launch in India in August 2022. The service will offer a wide range of content, including movies, TV shows, and original programming from Disney, Pixar, Marvel, Star Wars, and National Geographic. Amazon Prime Video is set to launch in China in 2023. The service will offer a limited number of titles, as the Chinese government tightly controls the media industry.
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The major players are Google LLC, Amazon.com, Hulu LLC, AT&T Inc., Netflix Inc., Apple Inc., Comcast Corporation, Facebook Inc., Telefonaktiebolaget LM Ericsson, Verizon Communications Inc., and other players.
| Report Attributes | Details |
| Market Size in 2023 | US$ 97.16 Billion |
| Market Size by 2031 | US$ 405 Billion |
| CAGR | CAGR of 17.2% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Solutions (Pay-TV (Cable TV, Direct to Home Services (DTH)), IPTV, Over-The-Top Services), Services) • By Monetization Models (Subscription-Based, Advertising-Based, Transaction-Based, Others) • By Industry Verticals (Media, Entertainment & Gaming, Travel & Hospitality, Education, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Google LLC, Amazon.com, Hulu LLC, AT&T Inc., Netflix Inc., Apple Inc., Comcast Corporation, Facebook Inc., Telefonaktiebolaget LM Ericsson, Verizom Communications Inc. |
| Key Drivers | • Growing popularity of smart devices • Increasing penetration of high-speed internet • Smart devices, such as smartphones, tablets, and smart TVs, are becoming increasingly popular. These devices are making it easier for people to access VOD services on the go. |
| Market Opportunity | • Expansion of VOD services to emerging markets • Increasing popularity of virtual reality (VR) and augmented reality (AR) • Development of personalized VOD recommendations |
Ans. The Compound Annual Growth rate for Video On Demand Market over the forecast period is 17.8 %.
Ans. USD 235.0 Billion is the Company's projected Video On Demand Market size by 2030.
Ans. Video on Demand (VOD) is a technology that allows users to access video content on their devices at any time they want. It is a type of streaming service that enables users to watch movies, TV shows, and other video content on-demand.
Ans. There are three types of Video on Demand, Subscription-based Video on Demand, Transactional Video on Demand, and Advertising-based Video on Demand.
Ans. AVOD provides users free access to a library of content without any upfront costs or subscription fees. However, viewers are expected to sit through advertisements that are embedded into the videos and pop up at regular intervals.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Video On Demand Market Segmentation, By Component
8.1 Solutions
8.1.1 Pay-TV
8.1.1.1 Cable TV
8.1.1.2 Direct to Home Services (DTH)
8.1.2 IPTV
8.1.3 Over-the-top Services
8.2 Services
9. Video On Demand Market Segmentation, By Monetization Models
9.1 Subscription-based
9.2 Advertising-based
9.3 Transaction-based
9.4 Others
10. Video On Demand Market Segmentation, By Industry Verticals
10.1 Media, Entertainment & Gaming
10.2 Travel & Hospitality
10.3 Education
10.4 Others
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Video On Demand Market by Country
11.2.2 North America Video On Demand Market by Component
11.2.3 North America Video On Demand Market by Monetization Models
11.2.4 North America Video On Demand Market by Industry Verticals
11.2.5 USA
11.2.5.1 USA Video On Demand Market by Component
11.2.5.2 USA Video On Demand Market by Monetization Models
11.2.5.3 USA Video On Demand Market by Industry Verticals
11.2.6 Canada
11.2.6.1 Canada Video On Demand Market by Component
11.2.6.2 Canada Video On Demand Market by Monetization Models
11.2.6.3 Canada Video On Demand Market by Industry Verticals
11.2.7 Mexico
11.2.7.1 Mexico Video On Demand Market by Component
11.2.7.2 Mexico Video On Demand Market by Monetization Models
11.2.7.3 Mexico Video On Demand Market by Industry Verticals
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Video On Demand Market by country
11.3.1.2 Eastern Europe Video On Demand Market by Component
11.3.1.3 Eastern Europe Video On Demand Market by Monetization Models
11.3.1.4 Eastern Europe Video On Demand Market by Industry Verticals
11.3.1.5 Poland
11.3.1.5.1 Poland Video On Demand Market by Component
11.3.1.5.2 Poland Video On Demand Market by Monetization Models
11.3.1.5.3 Poland Video On Demand Market by Industry Verticals
11.3.1.6 Romania
11.3.1.6.1 Romania Video On Demand Market by Component
11.3.1.6.2 Romania Video On Demand Market by Monetization Models
11.3.1.6.4 Romania Video On Demand Market by Industry Verticals
11.3.1.7 Turkey
11.3.1.7.1 Turkey Video On Demand Market by Component
11.3.1.7.2 Turkey Video On Demand Market by Monetization Models
11.3.1.7.3 Turkey Video On Demand Market by Industry Verticals
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Video On Demand Market by Component
11.3.1.8.2 Rest of Eastern Europe Video On Demand Market by Monetization Models
11.3.1.8.3 Rest of Eastern Europe Video On Demand Market by Industry Verticals
11.3.2 Western Europe
11.3.2.1 Western Europe Video On Demand Market by Component
11.3.2.2 Western Europe Video On Demand Market by Monetization Models
11.3.2.3 Western Europe Video On Demand Market by Industry Verticals
11.3.2.4 Germany
11.3.2.4.1 Germany Video On Demand Market by Component
11.3.2.4.2 Germany Video On Demand Market by Monetization Models
11.3.2.4.3 Germany Video On Demand Market by Industry Verticals
11.3.2.5 France
11.3.2.5.1 France Video On Demand Market by Component
11.3.2.5.2 France Video On Demand Market by Monetization Models
11.3.2.5.3 France Video On Demand Market by Industry Verticals
11.3.2.6 UK
11.3.2.6.1 UK Video On Demand Market by Component
11.3.2.6.2 UK Video On Demand Market by Monetization Models
11.3.2.6.3 UK Video On Demand Market by Industry Verticals
11.3.2.7 Italy
11.3.2.7.1 Italy Video On Demand Market by Component
11.3.2.7.2 Italy Video On Demand Market by Monetization Models
11.3.2.7.3 Italy Video On Demand Market by Industry Verticals
11.3.2.8 Spain
11.3.2.8.1 Spain Video On Demand Market by Component
11.3.2.8.2 Spain Video On Demand Market by Monetization Models
11.3.2.8.3 Spain Video On Demand Market by Industry Verticals
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Video On Demand Market by Component
11.3.2.9.2 Netherlands Video On Demand Market by Monetization Models
11.3.2.9.3 Netherlands Video On Demand Market by Industry Verticals
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Video On Demand Market by Component
11.3.2.10.2 Switzerland Video On Demand Market by Monetization Models
11.3.2.10.3 Switzerland Video On Demand Market by Industry Verticals
11.3.2.11.1 Austria
11.3.2.11.2 Austria Video On Demand Market by Component
11.3.2.11.3 Austria Video On Demand Market by Monetization Models
11.3.2.11.4 Austria Video On Demand Market by Industry Verticals
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Video On Demand Market by Component
11.3.2.12.2 Rest of Western Europe Video On Demand Market by Monetization Models
11.3.2.12.3 Rest of Western Europe Video On Demand Market by Industry Verticals
11.4 Asia-Pacific
11.4.1 Asia-Pacific Video On Demand Market by Country
11.4.2 Asia-Pacific Video On Demand Market by Component
11.4.3 Asia-Pacific Video On Demand Market by Monetization Models
11.4.4 Asia-Pacific Video On Demand Market by Industry Verticals
11.4.5 China
11.4.5.1 China Video On Demand Market by Component
11.4.5.2 China Video On Demand Market by Monetization Models
11.4.5.3 China Video On Demand Market by Industry Verticals
11.4.6 India
11.4.6.1 India Video On Demand Market by Component
11.4.6.2 India Video On Demand Market by Monetization Models
11.4.6.3 India Video On Demand Market by Industry Verticals
11.4.7 Japan
11.4.7.1 Japan Video On Demand Market by Component
11.4.7.2 Japan Video On Demand Market by Monetization Models
11.4.7.3 Japan Video On Demand Market by Industry Verticals
11.4.8 South Korea
11.4.8.1 South Korea Video On Demand Market by Component
11.4.8.2 South Korea Video On Demand Market by Monetization Models
11.4.8.3 South Korea Video On Demand Market by Industry Verticals
11.4.9 Vietnam
11.4.9.1 Vietnam Video On Demand Market by Component
11.4.9.2 Vietnam Video On Demand Market by Monetization Models
11.4.9.3 Vietnam Video On Demand Market by Industry Verticals
11.4.10 Singapore
11.4.10.1 Singapore Video On Demand Market by Component
11.4.10.2 Singapore Video On Demand Market by Monetization Models
11.4.10.3 Singapore Video On Demand Market by Industry Verticals
11.4.11 Australia
11.4.11.1 Australia Video On Demand Market by Component
11.4.11.2 Australia Video On Demand Market by Monetization Models
11.4.11.3 Australia Video On Demand Market by Industry Verticals
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Video On Demand Market by Component
11.4.12.2 Rest of Asia-Pacific Video On Demand Market by Monetization Models
11.4.12.3 Rest of Asia-Pacific Video On Demand Market by Industry Verticals
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Video On Demand Market by Country
11.5.1.2 Middle East Video On Demand Market by Component
11.5.1.3 Middle East Video On Demand Market by Monetization Models
11.5.1.4 Middle East Video On Demand Market by Industry Verticals
11.5.1.5 UAE
11.5.1.5.1 UAE Video On Demand Market by Component
11.5.1.5.2 UAE Video On Demand Market by Monetization Models
11.5.1.5.3 UAE Video On Demand Market by Industry Verticals
11.5.1.6 Egypt
11.5.1.6.1 Egypt Video On Demand Market by Component
11.5.1.6.2 Egypt Video On Demand Market by Monetization Models
11.5.1.6.3 Egypt Video On Demand Market by Industry Verticals
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Video On Demand Market by Component
11.5.1.7.2 Saudi Arabia Video On Demand Market by Monetization Models
11.5.1.7.3 Saudi Arabia Video On Demand Market by Industry Verticals
11.5.1.8 Qatar
11.5.1.8.1 Qatar Video On Demand Market by Component
11.5.1.8.2 Qatar Video On Demand Market by Monetization Models
11.5.1.8.3 Qatar Video On Demand Market by Industry Verticals
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Video On Demand Market by Component
11.5.1.9.2 Rest of Middle East Video On Demand Market by Monetization Models
11.5.1.9.3 Rest of Middle East Video On Demand Market by Industry Verticals
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa Video On Demand Market by Component
11.5.2.3 Africa Video On Demand Market by Monetization Models
11.5.2.4 Africa Video On Demand Market by Industry Verticals
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Video On Demand Market by Component
11.5.2.5.2 Nigeria Video On Demand Market by Monetization Models
11.5.2.5.3 Nigeria Video On Demand Market by Industry Verticals
11.5.2.6 South Africa
11.5.2.6.1 South Africa Video On Demand Market by Component
11.5.2.6.2 South Africa Video On Demand Market by Monetization Models
11.5.2.6.3 South Africa Video On Demand Market by Industry Verticals
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Video On Demand Market by Component
11.5.2.7.2 Rest of Africa Video On Demand Market by Monetization Models
11.5.2.7.3 Rest of Africa Video On Demand Market by Industry Verticals
11.6 Latin America
11.6.1 Latin America Video On Demand Market by Country
11.6.2 Latin America Video On Demand Market by Component
11.6.3 Latin America Video On Demand Market by Monetization Models
11.6.4 Latin America Video On Demand Market by Industry Verticals
11.6.5 Brazil
11.6.5.1 Brazil Video On Demand by Component
11.6.5.2 Brazil Video On Demand by Monetization Models
11.6.5.3 Brazil Video On Demand by Industry Verticals
11.6.6 Argentina
11.6.6.1 Argentina Video On Demand by Component
11.6.6.2 Argentina Video On Demand by Monetization Models
11.6.6.3 Argentina Video On Demand by Industry Verticals
11.6.7 Colombia
11.6.7.1 Colombia Video On Demand by Component
11.6.7.2 Colombia Video On Demand by Monetization Models
11.6.7.3 Colombia Video On Demand by Industry Verticals
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Video On Demand by Component
11.6.8.2 Rest of Latin America Video On Demand by Monetization Models
11.6.8.3 Rest of Latin America Video On Demand by Industry Verticals
12. Company profile
12.1 Google LLC
12.1.1 Company Overview
12.1.2 Financials
12.1.3Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Amazon.com
12.2.1 Company Overview
12.2.2 Financials
12.2.3Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Hulu LLC
12.3.1 Company Overview
12.3.2 Financials
12.3.3Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 AT&T Inc.
12.4.1 Company Overview
12.4.2 Financials
12.4.3Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Netflix Inc.
12.5.1 Company Overview
12.5.2 Financials
12.5.3Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Apple Inc.
12.6.1 Company Overview
12.6.2 Financials
12.6.3Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Comcast Coporation
12.7.1 Company Overview
12.7.2 Financials
12.7.3Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Facebook Inc.
12.8.1 Company Overview
12.8.2 Financial
12.8.3Product/Services/Offerings
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Telefonaktiebolaget LM Erricson
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Service/Offerings
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Verizom communications Inc.
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Service/Offerings
12.10.4 SWOT Analysis
12.10.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Company Share Analysis
13.3 Recent Developments
13.3.1 Monetization Models News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. USE Cases and Best Practices
15. Conclusion
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By Component
Solutions
Pay-TV
Cable TV
Direct to Home Services (DTH)
IPTV
Over-the-Top Services
Services
By Monetization Models
Subscription-based
Advertising-based
Transaction-based
Others
By Industry Verticals
Media, Entertainment & Gaming
Travel & Hospitality
Education
Others
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
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