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The Teeth Whitening Market, valued at USD 7.26 Billion in 2023, is projected to reach USD 11.38 Billion by 2032, growing at a compound annual growth rate (CAGR) of 5.36% during the forecast period.
Teeth whitening is a procedure that involves bleaching teeth with chlorine or other chemicals to remove stains and give them a one- to two-shade whiter appearance. Tobacco, coffee, and other pollutants that harm or discolor teeth over time are removed from teeth by teeth whitening. The teeth-whitening product line consists of strips, rinses, toothpaste, paint-on whiteners, and chewing gum. This sector has made major advances due to a rise in the number of people choosing to improve their oral appearance. The business is thriving primarily because developing nations have produced a significant quantity of disposable wealth. With age-related dental problems, the overall geriatric population has contributed to the expansion of this industry. Some of the market's growth drivers include factors like the rising popularity of cosmetic dentistry, changing medical tourism of dental care, and the launch of several government initiatives for the provision of public oral health care. Also, the market for teeth whitening is being driven primarily by rising oral hygiene awareness and leading market participants' expanding emphasis on developing products with cutting-edge technology. Recently, dental aesthetics have become very popular, which has increased demand for dental aesthetic treatments.
Racounter reports that 67% of American people have attempted whitening their teeth in some capacity, whether with the assistance of a dentist and professional whitening methods or with the aid of toothpaste and strips. The FDA has allowed hydrogen peroxide concentrations in at-home whitening gels that are around 3%. Due to the fact that 99.7% of Americans believe their smile to be their most valuable social asset, teeth whitening is the most common dental operation in the U.S., accounting for 32% of in-office practice. Teeth whitening is one of the most common dental demands in today's market because of this.
DRIVERS
The Role of Social Media in Growing Popularity
Growing Strategic Developments in the Teeth Whitening Industry
To boost market expansion, a growing number of acquisitions have been done. For instance, Colgate purchased Hello in 2020. Colgate is a U.S.-based consumer products firm that specializes in creating, supplying, and selling products for the home, oral care, health, personal care, and veterinary needs. This acquisition was primarily made with the intention of growing Colgate's oral care business and thriving to provide its clients with the greatest oral care solutions. Founded in the United States, the Hello Oral Care line specializes in adult and children's toothpaste, toothbrushes, mouthwash, and floss. This element contributes to market expansion.
RESTRAIN
The adverse impacts of teeth-whitening products.
OPPORTUNITY
Growing Interest in Whitening Toothpaste
The affordability and the presence of significant market players like P&G and Colgate Palmolive, the demand for whitening toothpaste is growing, which is encouraging the industry's expansion. Active charcoal toothpaste, which has recently gained widespread acceptance, is highly absorbent and excellent at eliminating dental stains. However, because whitening toothpaste has less hydrogen peroxide than regular toothpaste, it can only lighten teeth two times their natural color. Thus, this component increases market expansion.
CHALLENGES
Problems with Cost.
The quality of health care and service delivery in some locations has decreased as a result of the Russian Ukraine war, despite the best efforts of Ukrainians, WHO, and other non-governmental organizations. Running water and electricity are absent from several establishments. Hospitals in eastern Ukraine are only able to offer a small percentage of the basic care that patients need, which drives them to travel further or choose not to seek care at all. Since the invasion, the routine dental check-up rate in Ukraine has dramatically decreased, according to the ministry of health. So that, this could have an impact on the release of new teeth whitening innovation.
IMPACT OF ONGOING RECESSION
People may postpone white teething procedure during a recession. This delay may have an impact on the demand for white teething treatment, which is normally employed during the post-operative or recovery periods. Changes in Insurance Coverage Individuals' health insurance coverage may be altered during a recession. This may affect their ability to obtain and purchase white teething treatment, hence influencing demand. Treatment Concentration Shift During a recession, healthcare priorities may shift. This could reduce the growth of white teething market.
By Product
Whitening Toothpaste
Whitening Gels & Strips
Light Teeth Whitening Device
By Application Type
In-Office
At-Home
By Distribution Channel
Offline Sales
Online Sales
REGIONAL ANALYSES
The Teeth Whitening Market is explored in North America, Europe, Asia-Pacific, Latin America, and the Middle East. North America held a significant share of 37% market growth in 2021 and is likely to maintain its dominance during the forecast period due to the development of technology and an increase in the number of people choosing to use teeth-whitening procedures. The population is well-aware of oral health issues, and more people are opting for cosmetic procedures.
Asia-Pacific is predicted to increase at the quickest growing rate over the forecast period. This is mostly because of growing nations like China and India are producing an increasing amount of disposable wealth. Also, due to the large population density in this area, many people are motivated to aesthetically improve oral health. Additionally, the rising prevalence of periodontitis and other dental conditions that cause teeth to become discolored is encouraging people to select teeth whitening procedures and growing the market for the industry.
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North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
The major players are Colgate Palmolive, GlaxoSmithKline Plc, Johnson & Johnson, Procter & Gamble, Brodie & Stone, Unilever, Church & Dwight Co., and others.
P&G: in February 2020, P&G introduced two versions of Crest Whitening Emulsions, one with a built-in applicator for on-the-go use and the other with a whitening wand that contains hydrogen peroxide that is five times more active. Additionally, it introduced a pen-shaped teeth-whitening applicator that works to remove surface stains and contains substances including hydrogen peroxide, sodium hydroxide, and disodium pyrophosphate, an anti-tartar.
Oralgen NuPearl: in April 2020, Oralgen Studies confirmed that NuPearl's Oralgen Probiotic Oral Care Whitening Toothpaste balances the healthy bacteria in the mouth. The Oralgen NuPearl Whitening Probiotic Toothpaste is constructed of natural components like white turmeric and dead sea salt to remove stains, decrease plaque buildup, and improve the health of tooth enamel and gums.
| Report Attributes | Details |
| Market Size in 2023 | US$ 7.26 Bn |
| Market Size by 2032 | US$ 11.38 Bn |
| CAGR | CAGR of 5.36% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Product (Whitening Toothpaste, Whitening Gels & Strips, & Light Teeth Whitening Device) • By Application Type (In-Office and At-Home) • By Distribution Channel (Offline Sales and Online Sales) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Colgate Palmolive, GlaxoSmithKline Plc, Johnson & Johnson, Procter & Gamble, Brodie & Stone, Unilever, Church & Dwight Co. |
| Key Drivers | • The Role of Social Media in Growing Popularity • Growing Strategic Developments in the Teeth Whitening Industry |
| Market Restraints | • The adverse impacts of teeth-whitening products |
Ans: The Teeth Whitening Market is expected to grow at 5.36% CAGR from 2024 to 2032.
Ans: According to our analysis, the Teeth Whitening Market is anticipated to reach USD 11.38 billion By 2032.
Ans: Factors such as the role of social media in growing popularity and growing strategic developments in the teeth whitening industry.
Ans: The leading participants are Colgate Palmolive, GlaxoSmithKline Plc, Johnson & Johnson, Procter & Gamble, Brodie & Stone, Unilever, Church & Dwight Co., and others.
Ans: Yes, you may request customization based on your company's needs.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of the Ukraine- Russia war
4.2 Impact of ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Teeth Whitening Market, By Product
8.1 Whitening Toothpaste
8.2 Whitening Gels & Strips
8.3 Light Teeth Whitening Device
9. Teeth Whitening Market, By Application Type
9.1 In-Office
9.2 At-Home
10. Teeth Whitening Market, By Distribution Channel
10.1 Offline Sales
10.2 Online Sales
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Teeth Whitening Market by Country
11.2.2 North America Teeth Whitening Market by Product
11.2.3 North America Teeth Whitening Market by Application Type
11.2.4 North America Teeth Whitening Market by Distribution Channel
11.2.5 USA
11.2.5.1 USA Teeth Whitening Market by Product
11.2.5.2 USA Teeth Whitening Market by Application Type
11.2.5.3 USA Teeth Whitening Market by Distribution Channel
11.2.6 Canada
11.2.6.1 Canada Teeth Whitening Market by Product
11.2.6.2 Canada Teeth Whitening Market by Application Type
11.2.6.3 Canada Teeth Whitening Market by Distribution Channel
11.2.7 Mexico
11.2.7.1 Mexico Teeth Whitening Market by Product
11.2.7.2 Mexico Teeth Whitening Market by Application Type
11.2.7.3 Mexico Teeth Whitening Market by Distribution Channel
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Teeth Whitening Market by Country
11.3.1.2 Eastern Europe Teeth Whitening Market by Product
11.3.1.3 Eastern Europe Teeth Whitening Market by Application Type
11.3.1.4 Eastern Europe Teeth Whitening Market by Distribution Channel
11.3.1.5 Poland
11.3.1.5.1 Poland Teeth Whitening Market by Product
11.3.1.5.2 Poland Teeth Whitening Market by Application Type
11.3.1.5.3 Poland Teeth Whitening Market by Distribution Channel
11.3.1.6 Romania
11.3.1.6.1 Romania Teeth Whitening Market by Product
11.3.1.6.2 Romania Teeth Whitening Market by Application Type
11.3.1.6.4 Romania Teeth Whitening Market by Distribution Channel
11.3.1.7 Turkey
11.3.1.7.1 Turkey Teeth Whitening Market by Product
11.3.1.7.2 Turkey Teeth Whitening Market by Application Type
11.3.1.7.3 Turkey Teeth Whitening Market by Distribution Channel
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Teeth Whitening Market by Product
11.3.1.8.2 Rest of Eastern Europe Teeth Whitening Market by Application Type
11.3.1.8.3 Rest of Eastern Europe Teeth Whitening Market by Distribution Channel
11.3.2 Western Europe
11.3.2.1 Western Europe Teeth Whitening Market by Product
11.3.2.2 Western Europe Teeth Whitening Market by Application Type
11.3.2.3 Western Europe Teeth Whitening Market by Distribution Channel
11.3.2.4 Germany
11.3.2.4.1 Germany Teeth Whitening Market by Product
11.3.2.4.2 Germany Teeth Whitening Market by Application Type
11.3.2.4.3 Germany Teeth Whitening Market by Distribution Channel
11.3.2.5 France
11.3.2.5.1 France Teeth Whitening Market by Product
11.3.2.5.2 France Teeth Whitening Market by Application Type
11.3.2.5.3 France Teeth Whitening Market by Distribution Channel
11.3.2.6 UK
11.3.2.6.1 UK Teeth Whitening Market by Product
11.3.2.6.2 UK Teeth Whitening Market by Application Type
11.3.2.6.3 UK Teeth Whitening Market by Distribution Channel
11.3.2.7 Italy
11.3.2.7.1 Italy Teeth Whitening Market by Product
11.3.2.7.2 Italy Teeth Whitening Market by Application Type
11.3.2.7.3 Italy Teeth Whitening Market by Distribution Channel
11.3.2.8 Spain
11.3.2.8.1 Spain Teeth Whitening Market by Product
11.3.2.8.2 Spain Teeth Whitening Market by Application Type
11.3.2.8.3 Spain Teeth Whitening Market by Distribution Channel
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Teeth Whitening Market by Product
11.3.2.9.2 Netherlands Teeth Whitening Market by Application Type
11.3.2.9.3 Netherlands Teeth Whitening Market by Distribution Channel
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Teeth Whitening Market by Product
11.3.2.10.2 Switzerland Teeth Whitening Market by Application Type
11.3.2.10.3 Switzerland Teeth Whitening Market by Distribution Channel
11.3.2.11.1 Austria
11.3.2.11.2 Austria Teeth Whitening Market by Product
11.3.2.11.3 Austria Teeth Whitening Market by Application Type
11.3.2.11.4 Austria Teeth Whitening Market by Distribution Channel
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Teeth Whitening Market by Product
11.3.2.12.2 Rest of Western Europe Teeth Whitening Market by Application Type
11.3.2.12.3 Rest of Western Europe Teeth Whitening Market by Distribution Channel
11.4 Asia-Pacific
11.4.1 Asia-Pacific Teeth Whitening Market by Country
11.4.2 Asia-Pacific Teeth Whitening Market by Product
11.4.3 Asia-Pacific Teeth Whitening Market by Application Type
11.4.4 Asia-Pacific Teeth Whitening Market by Distribution Channel
11.4.5 China
11.4.5.1 China Teeth Whitening Market by Product
11.4.5.2 China Teeth Whitening Market by Application Type
11.4.5.3 China Teeth Whitening Market Distribution Channel
11.4.6 India
11.4.6.1 India Teeth Whitening Market by Product
11.4.6.2 India Teeth Whitening Market by Application Type
11.4.6.3 India Teeth Whitening Market by Distribution Channel
11.4.7 Japan
11.4.7.1 Japan Teeth Whitening Market by Product
11.4.7.2 Japan Teeth Whitening Market by Application Type
11.4.7.3 Japan Teeth Whitening Market by Distribution Channel
11.4.8 South Korea
11.4.8.1 South Korea Teeth Whitening Market by Product
11.4.8.2 South Korea Teeth Whitening Market by Application Type
11.4.8.3 South Korea Teeth Whitening Market by Distribution Channel
11.4.9 Vietnam
11.4.9.1 Vietnam Teeth Whitening Market by Product
11.4.9.2 Vietnam Teeth Whitening Market by Application Type
11.4.9.3 Vietnam Teeth Whitening Market by Distribution Channel
11.4.10 Singapore
11.4.10.1 Singapore Teeth Whitening Market by Product
11.4.10.2 Singapore Teeth Whitening Market by Application Type
11.4.10.3 Singapore Teeth Whitening Market by Distribution Channel
11.4.11 Australia
11.4.11.1 Australia Teeth Whitening Market by Product
11.4.11.2 Australia Teeth Whitening Market by Application Type
11.4.11.3 Australia Teeth Whitening Market by Distribution Channel
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Teeth Whitening Market by Product
11.4.12.2 Rest of Asia-Pacific Teeth Whitening Market by Application Type
11.4.12.3 Rest of Asia-Pacific Teeth Whitening Market by Distribution Channel
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Teeth Whitening Market by Country
11.5.1.2 Middle East Teeth Whitening Market by Product
11.5.1.3 Middle East Teeth Whitening Market by Application Type
11.5.1.4 Middle East Teeth Whitening Market by Distribution Channel
11.5.1.5 UAE
11.5.1.5.1 UAE Teeth Whitening Market by Product
11.5.1.5.2 UAE Teeth Whitening Market by Application Type
11.5.1.5.3 UAE Teeth Whitening Market by Distribution Channel
11.5.1.6 Egypt
11.5.1.6.1 Egypt Teeth Whitening Market by Product
11.5.1.6.2 Egypt Teeth Whitening Market by Application Type
11.5.1.6.3 Egypt Teeth Whitening Market by Distribution Channel
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Teeth Whitening Market by Product
11.5.1.7.2 Saudi Arabia Teeth Whitening Market by Application Type
11.5.1.7.3 Saudi Arabia Teeth Whitening Market by Distribution Channel
11.5.1.8 Qatar
11.5.1.8.1 Qatar Teeth Whitening Market by Product
11.5.1.8.2 Qatar Teeth Whitening Market by Application Type
11.5.1.8.3 Qatar Teeth Whitening Market by Distribution Channel
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Teeth Whitening Market by Product
11.5.1.9.2 Rest of Middle East Teeth Whitening Market by Application Type
11.5.1.9.3 Rest of Middle East Teeth Whitening Market by Distribution Channel
11.5.2 Africa
11.5.2.1 Africa Teeth Whitening Market by Country
11.5.2.2 Africa Teeth Whitening Market by Product
11.5.2.3 Africa Teeth Whitening Market by Application Type
11.5.2.4 Africa Teeth Whitening Market by Distribution Channel
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Teeth Whitening Market by Product
11.5.2.5.2 Nigeria Teeth Whitening Market by Application Type
11.5.2.5.3 Nigeria Teeth Whitening Market by Distribution Channel
11.5.2.6 South Africa
11.5.2.6.1 South Africa Teeth Whitening Market by Product
11.5.2.6.2 South Africa Teeth Whitening Market by Application Type
11.5.2.6.3 South Africa Teeth Whitening Market by Distribution Channel
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Teeth Whitening Market by Product
11.5.2.7.2 Rest of Africa Teeth Whitening Market by Application Type
11.5.2.7.3 Rest of Africa Teeth Whitening Market by Distribution Channel
11.6 Latin America
11.6.1 Latin America Teeth Whitening Market by Country
11.6.2 Latin America Teeth Whitening Market by Product
11.6.3 Latin America Teeth Whitening Market by Application Type
11.6.4 Latin America Teeth Whitening Market by Distribution Channel
11.6.5 Brazil
11.6.5.1 Brazil Teeth Whitening Market by Product
11.6.5.2 Brazil Teeth Whitening Market by Application Type
11.6.5.3 Brazil Teeth Whitening Market by Distribution Channel
11.6.6 Argentina
11.6.6.1 Argentina Teeth Whitening Market by Product
11.6.6.2 Argentina Teeth Whitening Market by Application Type
11.6.6.3 Argentina Teeth Whitening Market by Distribution Channel
11.6.7 Colombia
11.6.7.1 Colombia Teeth Whitening Market by Product
11.6.7.2 Colombia Teeth Whitening Market by Application Type
11.6.7.3 Colombia Teeth Whitening Market by Distribution Channel
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Teeth Whitening Market by Product
11.6.8.2 Rest of Latin America Teeth Whitening Market by Application Type
11.6.8.3 Rest of Latin America Teeth Whitening Market by Distribution Channel
12. Company Profile
12.1 Colgate Palmolive
12.1.1 Company Overview
12.1.2 Financials
12.1.3 Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 GlaxoSmithKline Plc
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Johnson & Johnson
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Procter & Gamble
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Brodie & Stone
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Unilever
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Church & Dwight Co.
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. Use Case and Best Practices
15. Conclusion
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