Social Media Listening Market was valued at USD 8.36 billion in 2023 and is expected to reach USD 27.63 billion by 2032, growing at a CAGR of 14.27% from 2024-2032
This market is driven by advancements in sentiment analysis, customer retention, and churn rate management, enabling businesses to gain valuable insights into customer behavior. Cost analysis and the volume of data processed further enhance the ability to make informed decisions. The growing use of Text Analytics and Natural Language Processing (NLP) enables more accurate and real-time insights from social media platforms, fostering improved customer engagement and brand positioning. As businesses increasingly rely on social media insights to refine marketing strategies and enhance customer experiences, the demand for social media listening tools continues to rise.
U.S. Social Media Listening Market was valued at USD 2.29 billion in 2023 and is expected to reach USD 7.37 billion by 2032, growing at a CAGR of 13.88% from 2024-2032. The U.S. Social Media Listening Market is growing due to the increasing need for data-driven insights to enhance customer engagement, brand perception, and marketing strategies. Advancements in sentiment analysis, Text Analytics, and Natural Language Processing (NLP) enable businesses to better understand consumer behavior. The rising volume of user-generated content on platforms like Twitter and Instagram offers more opportunities for real-time monitoring and responsiveness.
Drivers
Rising Demand for Real-Time Consumer Insights is Fueling the Growth of the Social Media Listening Market
Growing dependency on real-time consumer insights has emerged as a key driver for companies that wish to improve decision-making and make marketing efforts more targeted. Social media platforms yield tremendous volumes of data on a daily basis, which businesses can analyze to make sense of changing consumer attitudes, opinions, and behaviors. By doing so, businesses are able to make their products, services, and campaigns more relevant and appealing to the audience directly. By accessing social media discussions, brands are able to better know market trends and thus remain one step ahead of the competition while responding quickly to shifts in customer requirements. Access to these capabilities is essential in realizing higher levels of customer engagement, brand strategy optimization, and the development of more tailored customer experiences, culminating in better-informed and more effective business decisions.
Restraints
Increasing Data Privacy Regulations are Limiting the Effectiveness of Social Media Listening Tools and Market Growth
With data privacy issues on the rise, companies are finding it increasingly difficult to gather and analyze social media data on consumers. In light of laws such as the GDPR and CCPA, firms have to navigate strict regulations that restrict access to personal and sensitive data. This legal structure limits the capacity to monitor, keep, and use consumer data, which weakens the operational capacity of social media listening tools. As privacy requirements continue to develop, organizations will need to comply, and this usually involves major changes to their data gathering practices and technology. These are challenges that can result in decreased data accessibility, which in turn impacts the quality of insights being produced through social media listening tools and restricts them from reaching their full potential for businesses aiming to maximize customer interaction and marketing channels.
Opportunities
Advancements in AI and Machine Learning are Enhancing the Accuracy and Effectiveness of Social Media Listening Tools
Recent advancements in machine learning and AI hold great promise to improve the accuracy and richness of insights that can be extracted from social media data. By integrating these technologies, social media listening tools can more effectively process and analyze large amounts of unstructured data, allowing companies to discover more detailed insights. AI-powered algorithms can enhance sentiment analysis, detect nascent trends, and forecast consumer behaviors with higher accuracy. This enables firms to make more insightful, data-based decisions and tailor their marketing efforts in real time. Moreover, as machine learning algorithms develop, social media listening software can further advance, allowing firms to remain competitive and act ahead of the market, and react to customer feedback and market trends. This innovation will fuel more market growth and operational effectiveness.
Challenges
Handling the Overwhelming Volume of Social Media Content is a Major Challenge for Effective Social Media Listening
The overwhelming amount of data produced on different social media sites makes it a considerable challenge for companies attempting to find meaningful insights. With billions of posts, comments, and interactions being made on a daily basis, it is getting more and more difficult to sift and examine the most relevant content. This information overload requires advanced tools that are able to sift through high volumes of non-structured content to reveal important trends, sentiments, and consumer behaviors. Without advanced filtering mechanisms and suitable data analysis techniques, organizations stand to miss crucial insights or reach incorrect conclusions. As social media content increases, the demand for better and more targeted data processing solutions will be paramount to unlocking the full potential of social media listening tools for decision-making.
By Solutions
The Software segment led the Social Media Listening Market with the largest revenue share of nearly 64% in 2023 because of growing demand for sophisticated tools capable of delivering real-time, actionable intelligence from social media sites. Such software applications are essential for companies to keep tabs on brand image, customer opinions, and collecting useful information for marketing plans. With the increasing demand for data analysis, automation, and AI deployment, the software sector remains the market leader in adoption and revenue.
The Services segment will expand at the fastest CAGR of approximately 15.31% during 2024-2032 because of the growing demand for specialized consultation and customized solutions. Most companies need customized assistance to deploy and maximize social media listening tools efficiently, and this fuels demand for managed services, integration services, and analytics. With companies demanding more specialized support to maximize their social media strategies, the services segment is expected to grow strongly in the next few years.
By Vertical
The Retail & E-commerce segment dominated the Social Media Listening Market with the highest revenue share of about 25% in 2023 due to the increasing reliance on consumer feedback from social media platforms. Retailers and e-commerce businesses use social media listening tools to track customer sentiment, monitor brand reputation, and improve personalized marketing strategies. The rapid growth of online shopping and the need for real-time insights to enhance customer experience have solidified this sector’s dominance in the market.
The Travel and Hospitality segment is expected to grow at the fastest CAGR of about 17.99% from 2024-2032, driven by the growing importance of customer feedback in shaping travel experiences. With travelers increasingly sharing their experiences online, businesses in this sector are using social media listening to monitor trends, manage brand reputation, and address customer concerns swiftly. The rise of digital engagement in travel and hospitality is accelerating the demand for social media listening tools in this industry.
By Application
The Brand Management segment dominated the Social Media Listening Market with the highest revenue share of about 26% in 2023 due to the increasing need for businesses to monitor brand sentiment and reputation. Companies leverage social media listening tools to track customer feedback, identify brand perception, and respond to potential crises. This enables brands to improve customer loyalty, adjust marketing strategies, and maintain a positive public image. The growing importance of brand reputation in competitive markets continues to drive this segment's dominance.
The Product Development and Innovation segment is projected to grow at the fastest CAGR of around 17.61% from 2024-2032, with more businesses employing social media listening to inform new product concepts and innovations. Through tracking customer conversations, likes, and opinions, businesses are able to respond to gaps in the marketplace, follow trends, and make products with an appeal to their customers. Customer-inspired innovation is driving fast expansion in the segment.
North America accounted for the largest share of the Social Media Listening Market with approximately 39% revenue share in 2023 owing to high adoption of newer technologies and a presence of top players in the region. Increasing emphasis on data-driven decision-making, brand management, and customer insights has driven companies across all industries to deploy social media listening tools. Moreover, the robust digital infrastructure and increased social media penetration in North America act as driving factors for its market leadership.
Asia Pacific will grow at the fastest CAGR of approximately 16.57% during 2024-2032 based on the fast-paced digitalization and rising social media adoption across the region. As companies in nations such as China, India, and Japan adopt data analytics to increase customer interaction, social media listening tools are gaining demand. The increasing e-commerce, retail, and technology industries in Asia Pacific are fueling the use of these tools for real-time information and market intelligence.
Brandwatch (Vizia, Consumer Research)
Buffer (Publish, Analyze)
Digimind (Digimind Social, Digimind Intelligence)
Hootsuite (Hootsuite Analytics, Hootsuite Insights)
IBM Corporation (IBM Watson, IBM Social Media Analytics)
Meltwater (Meltwater Social Media Monitoring, Meltwater Media Intelligence)
Mention (Mention Analytics, Mention Listening)
Sprinklr Inc. (Sprinklr Social, Sprinklr Insights)
Sprout Social, Inc. (Sprout Social Analytics, Sprout Social Listening)
YouScan (YouScan Analytics, YouScan Social Media Monitoring)
Google (Google Alerts, Google Trends)
Oracle (Oracle Social Cloud, Oracle Analytics Cloud)
Salesforce (Salesforce Social Studio, Salesforce Einstein Analytics)
Adobe (Adobe Analytics, Adobe Experience Platform)
SAS (SAS Visual Analytics, SAS Social Media Analytics)
Qualtrics (Qualtrics Social Listening, Qualtrics Experience Management)
Talkwalker (Talkwalker Alerts, Talkwalker Analytics)
Khoros (Khoros Social Listening, Khoros Analytics)
In 2024, Onclusive Social expanded its social listening coverage by adding BlueSky monitoring. This integration enhances its platform’s ability to track conversations and trends across emerging social networks.
In 2024, Brandwatch launched its next-generation audience analysis tool, incorporating AI-driven insights to help brands better understand and engage with their target audiences through more accurate and dynamic data.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | USD 8.36 Billion |
| Market Size by 2032 | USD 27.63 Billion |
| CAGR | CAGR of 14.27% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Solutions (Software, Services) • By Application (Customer Experience Management, Competitive Benchmarking, Brand Management, Marketing Campaign Management, Sales and Lead Generation, Product Development and Innovation, Others) • By Vertical (BFSI, Healthcare & Life Sciences, Retail & E-commerce, Government and Defence, Travel and Hospitality, IT & Telecommunications, Media and Entertainment, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Brandwatch, Buffer, Digimind, Hootsuite, IBM Corporation, Meltwater, Mention, Sprinklr Inc., Sprout Social, Inc., YouScan, Google, Oracle, Salesforce, Adobe, SAS, Qualtrics, Talkwalker, Khoros |
ANS: Social Media Listening Market was valued at USD 8.36 billion in 2023 and is expected to reach USD 27.63 billion by 2032, growing at a CAGR of 14.27% from 2024-2032
ANS: The U.S. Social Media Listening Market was valued at USD 2.29 billion in 2023, with projections to reach USD 7.37 billion by 2032.
ANS: The Software segment dominated the market with a 64% revenue share in 2023.
ANS: The Retail & E-commerce segment dominated the Social Media Listening Market with a 25% revenue share in 2023.
ANS: The Travel and Hospitality segment is expected to grow at a CAGR of 17.99% from 2024 to 2032.
Table of Contents:
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Sentiment Analysis Usage
5.2 Customer Retention/Churn Rate
5.3 Cost Analysis
5.4 Volume of Data Processed
5.5 Text Analytics and Natural Language Processing (NLP) Use
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and supply chain strategies
6.4.3 Expansion plans and new product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Social Media Listening Market Segmentation, By Solutions
7.1 Chapter Overview
7.2 Software
7.2.1 Software Market Trends Analysis (2020-2032)
7.2.2 Software Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 Services
7.3.1 Services Market Trends Analysis (2020-2032)
7.3.2 Services Market Size Estimates and Forecasts to 2032 (USD Billion)
8. Social Media Listening Market Segmentation, By Application
8.1 Chapter Overview
8.2 Customer Experience Management
8.2.1 Customer Experience Management Market Trends Analysis (2020-2032)
8.2.2 Customer Experience Management Market Size Estimates and Forecasts to 2032 (USD Billion)
8.3 Competitive Benchmarking
8.3.1 Competitive Benchmarking Market Trends Analysis (2020-2032)
8.3.2 Competitive Benchmarking Market Size Estimates and Forecasts to 2032 (USD Billion)
8.4 Brand Management
8.4.1 Brand Management Market Trends Analysis (2020-2032)
8.4.2 Brand Management Market Size Estimates and Forecasts to 2032 (USD Billion)
8.5 Marketing Campaign Management
8.5.1 Marketing Campaign Management Market Trends Analysis (2020-2032)
8.5.2 Marketing Campaign Management Market Size Estimates and Forecasts to 2032 (USD Billion)
8.6 Sales and Lead Generation
8.6.1 Sales and Lead Generation Market Trends Analysis (2020-2032)
8.6.2 Sales and Lead Generation Market Size Estimates and Forecasts to 2032 (USD Billion)
8.7 Product Development and Innovation
8.7.1 Product Development and Innovation Market Trends Analysis (2020-2032)
8.7.2 Product Development and Innovation Market Size Estimates and Forecasts to 2032 (USD Billion)
8.8 Others
8.8.1 Others Market Trends Analysis (2020-2032)
8.8.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
9. Social Media Listening Market Segmentation, By Vertical
9.1 Chapter Overview
9.2 BFSI
9.2.1 BFSI Market Trends Analysis (2020-2032)
9.2.2 BFSI Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 Healthcare & life sciences
9.3.1 Healthcare & life sciences Market Trends Analysis (2020-2032)
9.3.2 Healthcare & life sciences Market Size Estimates and Forecasts to 2032 (USD Billion)
9.4 Retail & E-commerce
9.4.1 Retail & E-commerce Market Trends Analysis (2020-2032)
9.4.2 Retail & E-commerce Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 Government and Defence
9.5.1 Government and Defence Market Trends Analysis (2020-2032)
9.5.2 Government and Defence Market Size Estimates and Forecasts to 2032 (USD Billion)
9.6 Travel and hospitality
9.6.1 Travel and hospitality Market Trends Analysis (2020-2032)
9.6.2 Travel and hospitality Market Size Estimates and Forecasts to 2032 (USD Billion)
9.7 IT & Telecommunications
9.7.1 IT & Telecommunications Market Trends Analysis (2020-2032)
9.7.2 IT & Telecommunications Market Size Estimates and Forecasts to 2032 (USD Billion)
9.8 Media and Entertainment
9.8.1 Media and Entertainment Market Trends Analysis (2020-2032)
9.8.2 Media and Entertainment Market Size Estimates and Forecasts to 2032 (USD Billion)
9.9 Others
9.9.1 Others Market Trends Analysis (2020-2032)
9.9.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
10. Regional Analysis
10.1 Chapter Overview
10.2 North America
10.2.1 Trends Analysis
10.2.2 North America Social Media Listening Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.2.3 North America Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.2.4 North America Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.2.5 North America Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.2.6 USA
10.2.6.1 USA Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.2.6.2 USA Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.2.6.3 USA Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.2.7 Canada
10.2.7.1 Canada Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.2.7.2 Canada Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.2.7.3 Canada Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.2.8 Mexico
10.2.8.1 Mexico Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.2.8.2 Mexico Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.2.8.3 Mexico Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Trends Analysis
10.3.1.2 Eastern Europe Social Media Listening Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.3.1.3 Eastern Europe Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.1.4 Eastern Europe Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.5 Eastern Europe Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.1.6 Poland
10.3.1.6.1 Poland Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.1.6.2 Poland Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.6.3 Poland Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.1.7 Romania
10.3.1.7.1 Romania Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.1.7.2 Romania Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.7.3 Romania Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.1.8 Hungary
10.3.1.8.1 Hungary Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.1.8.2 Hungary Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.8.3 Hungary Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.1.9 Turkey
10.3.1.9.1 Turkey Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.1.9.2 Turkey Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.9.3 Turkey Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.1.10 Rest of Eastern Europe
10.3.1.10.1 Rest of Eastern Europe Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.1.10.2 Rest of Eastern Europe Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.10.3 Rest of Eastern Europe Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2 Western Europe
10.3.2.1 Trends Analysis
10.3.2.2 Western Europe Social Media Listening Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.3.2.3 Western Europe Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.4 Western Europe Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.5 Western Europe Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.6 Germany
10.3.2.6.1 Germany Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.6.2 Germany Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.6.3 Germany Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.7 France
10.3.2.7.1 France Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.7.2 France Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.7.3 France Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.8 UK
10.3.2.8.1 UK Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.8.2 UK Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.8.3 UK Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.9 Italy
10.3.2.9.1 Italy Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.9.2 Italy Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.9.3 Italy Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.10 Spain
10.3.2.10.1 Spain Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.10.2 Spain Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.10.3 Spain Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.11 Netherlands
10.3.2.11.1 Netherlands Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.11.2 Netherlands Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.11.3 Netherlands Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.12 Switzerland
10.3.2.12.1 Switzerland Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.12.2 Switzerland Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.12.3 Switzerland Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.13 Austria
10.3.2.13.1 Austria Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.13.2 Austria Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.13.3 Austria Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.3.2.14 Rest of Western Europe
10.3.2.14.1 Rest of Western Europe Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.3.2.14.2 Rest of Western Europe Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.14.3 Rest of Western Europe Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4 Asia Pacific
10.4.1 Trends Analysis
10.4.2 Asia Pacific Social Media Listening Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.4.3 Asia Pacific Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.4 Asia Pacific Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.5 Asia Pacific Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4.6 China
10.4.6.1 China Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.6.2 China Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.6.3 China Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4.7 India
10.4.7.1 India Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.7.2 India Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.7.3 India Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4.8 Japan
10.4.8.1 Japan Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.8.2 Japan Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.8.3 Japan Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4.9 South Korea
10.4.9.1 South Korea Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.9.2 South Korea Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.9.3 South Korea Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4.10 Vietnam
10.4.10.1 Vietnam Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.10.2 Vietnam Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.10.3 Vietnam Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4.11 Singapore
10.4.11.1 Singapore Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.11.2 Singapore Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.11.3 Singapore Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4.12 Australia
10.4.12.1 Australia Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.12.2 Australia Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.12.3 Australia Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.4.13 Rest of Asia Pacific
10.4.13.1 Rest of Asia Pacific Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.4.13.2 Rest of Asia Pacific Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.13.3 Rest of Asia Pacific Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5 Middle East and Africa
10.5.1 Middle East
10.5.1.1 Trends Analysis
10.5.1.2 Middle East Social Media Listening Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.5.1.3 Middle East Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.1.4 Middle East Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.5 Middle East Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.1.6 UAE
10.5.1.6.1 UAE Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.1.6.2 UAE Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.6.3 UAE Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.1.7 Egypt
10.5.1.7.1 Egypt Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.1.7.2 Egypt Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.7.3 Egypt Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.1.8 Saudi Arabia
10.5.1.8.1 Saudi Arabia Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.1.8.2 Saudi Arabia Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.8.3 Saudi Arabia Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.1.9 Qatar
10.5.1.9.1 Qatar Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.1.9.2 Qatar Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.9.3 Qatar Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.1.10 Rest of Middle East
10.5.1.10.1 Rest of Middle East Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.1.10.2 Rest of Middle East Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.10.3 Rest of Middle East Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.2 Africa
10.5.2.1 Trends Analysis
10.5.2.2 Africa Social Media Listening Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.5.2.3 Africa Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.2.4 Africa Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.2.5 Africa Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.2.6 South Africa
10.5.2.6.1 South Africa Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.2.6.2 South Africa Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.2.6.3 South Africa Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.2.7 Nigeria
10.5.2.7.1 Nigeria Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.2.7.2 Nigeria Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.2.7.3 Nigeria Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.5.2.8 Rest of Africa
10.5.2.8.1 Rest of Africa Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.5.2.8.2 Rest of Africa Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.2.8.3 Rest of Africa Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.6 Latin America
10.6.1 Trends Analysis
10.6.2 Latin America Social Media Listening Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.6.3 Latin America Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.6.4 Latin America Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.5 Latin America Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.6.6 Brazil
10.6.6.1 Brazil Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.6.6.2 Brazil Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.6.3 Brazil Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.6.7 Argentina
10.6.7.1 Argentina Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.6.7.2 Argentina Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.7.3 Argentina Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.6.8 Colombia
10.6.8.1 Colombia Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.6.8.2 Colombia Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.8.3 Colombia Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
10.6.9 Rest of Latin America
10.6.9.1 Rest of Latin America Social Media Listening Market Estimates and Forecasts, By Solutions (2020-2032) (USD Billion)
10.6.9.2 Rest of Latin America Social Media Listening Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.9.3 Rest of Latin America Social Media Listening Market Estimates and Forecasts, By Vertical (2020-2032) (USD Billion)
11. Company Profiles
11.1 Brandwatch
11.1.1 Company Overview
11.1.2 Financial
11.1.3 Products/ Services Offered
11.1.4 SWOT Analysis
11.2 Buffer
11.2.1 Company Overview
11.2.2 Financial
11.2.3 Products/ Services Offered
11.2.4 SWOT Analysis
11.3 Digimind
11.3.1 Company Overview
11.3.2 Financial
11.3.3 Products/ Services Offered
11.3.4 SWOT Analysis
11.4 Hootsuite
11.4.1 Company Overview
11.4.2 Financial
11.4.3 Products/ Services Offered
11.4.4 SWOT Analysis
11.5 IBM Corporation
11.5.1 Company Overview
11.5.2 Financial
11.5.3 Products/ Services Offered
11.5.4 SWOT Analysis
11.6 Meltwater
11.6.1 Company Overview
11.6.2 Financial
11.6.3 Products/ Services Offered
11.6.4 SWOT Analysis
11.7 Mention
11.7.1 Company Overview
11.7.2 Financial
11.7.3 Products/ Services Offered
11.7.4 SWOT Analysis
11.8 Sprinklr Inc.
11.8.1 Company Overview
11.8.2 Financial
11.8.3 Products/ Services Offered
11.8.4 SWOT Analysis
11.9 Sprout Social, Inc.
11.9.1 Company Overview
11.9.2 Financial
11.9.3 Products/ Services Offered
11.9.4 SWOT Analysis
11.10 YouScan
11.10.1 Company Overview
11.10.2 Financial
11.10.3 Products/ Services Offered
11.10.4 SWOT Analysis
12. Use Cases and Best Practices
13. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Solutions
Software
Services
By Application
Customer Experience Management
Competitive Benchmarking
Brand Management
Marketing Campaign Management
Sales and Lead Generation
Product Development and Innovation
Others
By Vertical
BFSI
Healthcare & life sciences
Retail & E-commerce
Government and Defence
Travel and hospitality
IT & Telecommunications
Media and Entertainment
Others
Request for Segment Customization as per your Business Requirement: Segment Customization Request
Regional Coverage:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
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Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Detailed Volume Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Competitive Product Benchmarking
Geographic Analysis
Additional countries in any of the regions
Customized Data Representation
Detailed analysis and profiling of additional market players
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