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Social Media Analytics Market size was valued at USD 8.08 billion in 2023. It is expected to hit USD 61.52 Billion by 2032 and grow at a CAGR of 25.3% over the forecast period of 2024-2032.
The global use of social media analytics market has been driven by the growing adoption of enterprise intelligence techniques, superior analytics techniques, and the continuously growing social media users. By January 2024, the quantity of worldwide social media customers rose to 5.04 billion from 4.72 billion in January 2023. This signifies an increase of 8% alongside a further 320 million customers annually. The industry is experiencing growth because of increasing spending on analytics and extended interest in aggressive intelligence. Promising market opportunities are being highlighted by way of the higher adoption prices of small and medium enterprises (SMEs) and the growing use of cloud services. Businesses are increasingly utilizing real-time analytics to monitor the activity of users and quickly react to social media discussions. The growth of social media influencers has heightened the demand for influencer analytics, allowing companies to identify optimal partnerships. By April 2024, the popular social media platforms international in terms of active users are Facebook, boasting 3065 million users, YouTube with 2,504 million customers, Instagram and WhatsApp with 2,000 million customers, and WeChat with 1,343 million customers. These social media platforms are continuously growing globally due to their large variety of users.
Worldwide 6.84 billion smartphones used in 2024. Moreover, half of the American population dedicates around 5 to 6 hours daily to using their smartphones, highlighting the important function these gadgets serve in daily life and interacting with others. Businesses use social media analytics for purposes such as networking, advertising, and gaining knowledge about user needs, market demand, and growth potential. These tools aid in product development, customer experience, market intelligence, and operational efficiency. Prominent examples include IBM Watson's behaviour and sentiment analysis and Sprout Social's integrated platform for various social networks. These solutions utilize AI for real-time data extraction from major social platforms and serve diverse industries like technology, retail, and government. The demand for cloud-based analytical solutions and emerging technologies integration is accelerating market growth, with companies like Qualtrics launching advanced tools for comprehensive customer understanding.
Drivers
Rising use of SaaS model and AI-based social media analytics to propel market growth
Increasing internet usage and growing social media usage will fuel market growth
Market growth in industries together with retail, and hospitality, is driven by the growing adoption of cloud-primarily based and AI-powered social media analytics solutions. AI-powered analytics offerings have become increasingly popular in advanced countries in the U.K., the U.S., France, and Japan. Companies are developing their cloud-based artificial intelligence and facts analytics to stay competitive in the market. In March 2023, Digimind released a social listening solution that integrates OpenAI’s ChatGPT with Digimind AI Sense, making an allowance for greater efficient analytics and responses to online chats. International competition is compressing profit margins, leading businesses to search for ways to reduce costs. To gain an edge, companies integrate demographic, competitive, and business information with customer data, focusing on sales and market analysis to identify gaps and meet demand. Advanced analytics help achieve these market goals. Social media analytics provide insights from unstructured social data, enabling companies to respond to market changes and achieve high sales and profitability. These solutions support customer experience management, sales and marketing, performance monitoring, and workforce management, offering a competitive advantage by analysing customer behaviour and competition on social media.
Data from social interactions fuels business operations and revenue generation. Social media platforms are used for online purchases, communication, entertainment, health, and more. The growing use of smartphones further bolsters the market. The developing popularity of video content material, short films, and TV series is driving demand for PCs, laptops, tablets, and mobile phones. The increased use of smart devices with internet access in emerging markets generates more social media data, driving market growth.
Restraints
Social media data often includes noise, fake accounts, and biased information, making it challenging to ensure data quality and accuracy for meaningful analysis.
Managing large amounts of data, and implementing advanced analytics tools necessitate significant technological expertise and investment.
A lack of trained professionals in social media analytics is impeding the efficient use of analytical tools and insights.
Analyzing social media information requires a complex analytical process that includes identifying data, setting parameters, establishing business rules, preparing data, executing, modeling data, and visualizing results. Businesses use different methods like predictive, prescriptive, and descriptive analytics to optimize the value obtained from social media information. Data obtained from social media platforms is frequently disorganized, necessitating extra features for organization and improved analysis. This data comes in forms like comments, social listening, and opinion debates.
Social media analytics is still in its developing stages, and organizations are working to develop a comprehensive platform that can extract, transform, load, evaluate, and analyze social media data. Analysts need to integrate vast amounts of data from various social platforms and create effective models to achieve desired outcomes.
Segment Analysis
By Component
Software
Services
The software segment dominated the market in 2023, capturing a revenue share of more than 57% share. With the growing volume and speed of social media data, software tools are emphasizing real-time monitoring capabilities. This allows businesses to quick track and respond to feedback of client, emerging developments, or potential crises on social media. AI and ML (machine learning) technologies improve social media analytics software by enabling automated data processing, pattern recognition, and predictive analytics. These advancements help businesses uncover valuable insights and optimize their social media strategies. Companies are looking for carrier companies that could personalize their services to precise enterprise verticals, enterprise goals, and social media platforms. Tailored services provide insights directly relevant to unique business needs, facilitating data-driven decisions.
For example, in March 2022, Concept BIU introduced a customizable social media analytics and intelligence solution. This service offers accurate and fast social media updates, trends, and on-the-ground data to corporate clients and their agencies with just a few clicks. With this initiative, Concept BIU positions itself as India's only media monitoring and PR analytics service provider equipped to offer a comprehensive view of the media landscape and relevant data for a more effective brand strategy.
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By Analytic Type
Prescriptive Analytics
Diagnostic Analytic
Descriptive Analytics
By Function
Sentiment Analysis
Competitive Analysis
Hashtag Analysis
Dashboard & Visualization
Others
In 2023, sentiment analysis segment held more than 36.5% revenue share. Researchers and developers are leveraging sentiment analytics to detect feelings along with pleasure, disappointment, anger, worry, surprise, and disgust in social media records. This technique is regularly incorporated with different analytics strategies, including topic modeling, network analysis, and influencer identification. Combining sentiment evaluation with those strategies permits groups to benefit from deeper insights from social media facts, contributing to growth of market. Sentiment analysis algorithms are delicate to hold close text context, with deep learning and contextual phrase embeddings improving the capture of contextual facts.
The dashboard and visualization segment is expected to grow with the fastest annual growth rate of 28% from 2024 to 2032. The growing volume and speed of social media facts make real-time visualization of data increasingly important. organizations and businesses want to monitor social media conversations and developments to respond swiftly and stay updated with recent developments. Network analysis strategies and social graph visualizations help recognize social connections, discover influential customers, locate groups, and examine information flow on social media structures.
By Application
Sales And Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
In 2023, the risk management and fraud detection segment accounted for a revenue share of more than 31%. AI-powered algorithms make it possible to research huge quantities of social media data in actual time, leading to quicker identity and response to capacity dangers and fraudulent activities. Natural language processing (NLP) is crucial in knowledge and extracting beneficial insights from social media posts. With NLP, groups can improve their potential to examine social interactions, understand styles, compare sentiments, and uncover capability threats or dishonest behaviour.
Social media analytics offers important information on customer likes, beliefs, and demands, assisting in the development of products. By observing discussions on social media and evaluating responses, businesses can pinpoint areas in the market that need attention, uncover fresh ideas for products, and improve current offerings to cater to customer demands more effectively. This product development method focused on the user enhances the total customer satisfaction.
By Vertical
BFSI
IT And Telecommunications
Retail And Consumer Goods
Healthcare And Lifesciences
Government And Public Sector
Media And Entertainment
Travel And Hospitality
Others
The media and entertainment vertical held the largest revenue share of more than 24.3% in 2023. These industries are increasing the usage of social media analytics tools to gauge the success of their content material. Metrics together with engagement, reach, and audience sentiment assist them in understanding how their content resonates with visitors and make data-driven decisions to optimize content strategies. Social media analytics enables media and entertainment corporations to segment their target market primarily based on demographics, interests, and behaviors, bearing in mind centered advertising and marketing and content material efforts that create engaging and relevant stories, and improve viewership and engagement.
In healthcare, social media analytics tools are used to track and analyze discussions approximately medications, remedies, and medical devices. When patients or healthcare specialists report adverse events, side effects, or other safety concerns on social media, these tools help healthcare and life sciences companies identify and monitor these issues. Social media analytics offer valuable insights into affected person experiences, opinions, and alternatives. By reading social media statistics, healthcare companies can understand the sentiments of patients, get feedback on procedures or services, and identify areas for improvement, ultimately improving patient engagement and satisfaction.
The largest revenue share of more than 34% in 2023 was held by the North America region. Businesses in North America are increasingly seeking real-time social media analytics to update with the latest trends, identify consumer sentiments, and address emerging issues. Due to the developing regulations concerning privacy like GDPR and CCPA, there could be increased attention on ensuring data security and compliance in social media analytics. Businesses in North America are investing in solutions that abide by stringent privacy regulations to guarantee strong information security. In the USA, the social media analytics market is developing significantly due to the high penetration of social media platforms. According to an SNS survey, approximately 71.6% of U.S. Adults use at least one social media website, driving the demand for technologically advanced analytics tools. Businesses leverage these tools for huge amounts of data generated on various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, aiming to gain insights into behaviour of customers, sentiment, and trends of the market.
In the Asia Pacific, social media platforms have a massive and growing consumer base. Social media analytics offer insights into client behavior, sentiment, and market traits, assisting corporations make knowledgeable decisions. This trend is accelerating the adoption of social media analytics solutions throughout diverse sectors in the location.
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
The major key players are SAS Institute, Salesforce.com, GoodData, HootSuite Media, Tableau Software, IBM Corporation, Oracle Corporation, Adobe Systems, SAP SE, NetBase Solutions, SocialPilot, Agorapulse, Keyhole, Sendible, Buffer, Hubspot, Databox, Tailwind, Semrush, Awario, Oktopost, Simplify360, Frrole, Mavsocial, Heuritech, Mnemonic Ai, Lucidya, and others in final report
Sprinklr introduced its advanced AI-powered social media analytics platform in January 2024. This updated system provides instant data processing, improved sentiment analysis, and predictive analytics, enabling companies to better understand customer actions and enhance their social media tactics. The launch has established Sprinklr as a top player in the quickly changing social media analytics industry.
Tweet Binder, a Twitter analytics tool, was acquired by Audience, a leading audience intelligence platform In May 2023. This combination joins products and services that work well together, allowing both businesses to grow their offerings and strengthen their presence in the Twitter analytics industry.
TikTok expanded its marketing partnership programme in May 2022, introducing its first group of content marketing partners. The founding member is Brandwatch, and its social suite of the future, which would allow its customers to scale, manage, execute, and optimize the content on TikTok, all while staying within the Brandwatch platform. The official partnership of the BrandWatch and TikTok will allow their clients to take care of, understand, and react to their social profiles.
March 2022: Paladin, a complete influencer marketing platform, has been purchased by Brandwatch. Brandwatch has enabled full influencer marketing functionality to be implemented in its suite of products with this acquisition. In addition, it enables brands to connect with consumers in an appropriate way. Paladin's platform offers campaign management, influencer discovery and reporting across the world's most popular social media platforms.
April 2022: In order to provide the necessary tools for the successful growth of social media, Digimind and Facelift have entered into a partnership. Facelift is a company that provides social media management tools. Both companies have been able to monitor their brand image and centrally manage all social networks thanks to the partnership. It's helping to make business decisions and take real action.
| Report Attributes | Details |
| Market Size in 2023 |
US$ 8.08 Bn |
| Market Size by 2032 |
US$ 61.52 Bn |
| CAGR |
CAGR of 25.3 % From 2024 to 2032 |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| Historical Data |
2020-2022 |
| Report Scope & Coverage |
Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments |
• By Component (Software, Services) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles |
SAS Institute, Salesforce.com, GoodData, HootSuite Media, Tableau Software, IBM Corporation, Oracle Corporation, Adobe Systems, SAP SE, NetBase Solutions |
| Key Drivers |
• An increasing number of people are using social media |
| Market Challenges |
• There are no standard metrics for social media analytics |
Ans. The projected market size for the Social Media Analytics Market is USD 61.52 billion by 2032.
Ans: The media and entertainment segment dominated the Social Media Analytics Market.
Ans: The Asia Pacific region is expected to grow with the highest CAGR during the forecast period of 2024-2032.
Ans: The CAGR of the Social Media Analytics Market is 25.3% During the forecast period of 2024-2032.
Ans: The risk management and fraud detection application segment Denominated the Social Media Analytics Market.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Porter’s 5 Forces Model
6. Pest Analysis
7. Social Media Analytics Market Segmentation, By Component
7.1 Introduction
7.2 Software
7.3 Services
8. Social Media Analytics Market Segmentation, By Analytic Type
8.1 Introduction
8.2 Predictive Analytics
8.3 Prescriptive Analytics
8.4 Diagnostic Analytic
8.5 Descriptive Analytics
9. Social Media Analytics Market Segmentation, By Function
9.1 Introduction
9.2 Sentiment Analysis
9.3 Competitive Analysis
9.4 Hashtag Analysis
9.5 Dashboard & Visualization
9.6 Others
10. Social Media Analytics Market Segmentation, By Application
10.1 Introduction
10.2 Sales And Marketing Management
10.3 Customer Experience Management
10.4 Competitive Intelligence
10.5 Risk Management and Fraud Detection
10.6 Public Safety and Law Enforcement
11. Social Media Analytics Market Segmentation, By Vertical
11.1 Introduction
11.2 BFSI
11.3 IT And Telecommunications
11.4 Retail and Consumer Goods
11.5 Healthcare and Lifesciences
11.6 Government and Public Sector
11.7 Media and Entertainment
11.8 Travel and Hospitality
11.9 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 Trend Analysis
12.2.2 North America Social Media Analytics Market By Country
12.2.3 North America Social Media Analytics Market By Component
12.2.4 North America Social Media Analytics Market By Analytic Type
12.2.5 North America Social Media Analytics Market By Function
12.2.6 North America Social Media Analytics Market, By Application
12.2.7 North America Social Media Analytics Market, By Vertical
12.2.8 USA
12.2.8.1 USA Social Media Analytics Market By Component
12.2.8.2 USA Social Media Analytics Market By Analytic Type
12.2.8.3 USA Social Media Analytics Market By Function
12.2.8.4 USA Social Media Analytics Market, By Application
12.2.8.5 USA Social Media Analytics Market, By Vertical
12.2.9 Canada
12.2.9.1 Canada Social Media Analytics Market By Component
12.2.9.2 Canada Social Media Analytics Market By Analytic Type
12.2.9.3 Canada Social Media Analytics Market By Function
12.2.9.4 Canada Social Media Analytics Market, By Application
12.2.9.5 Canada Social Media Analytics Market, By Vertical
12.2.10 Mexico
12.2.10.1 Mexico Social Media Analytics Market By Component
12.2.10.2 Mexico Social Media Analytics Market By Analytic Type
12.2.10.3 Mexico Social Media Analytics Market By Function
12.2.10.4 Mexico Social Media Analytics Market, By Application
12.2.10.5 Mexico Social Media Analytics Market, By Vertical
12.3 Europe
12.3.1 Trend Analysis
12.3.2 Eastern Europe
12.3.2.1 Eastern Europe Social Media Analytics Market By Country
12.3.2.2 Eastern Europe Social Media Analytics Market By Component
12.3.2.3 Eastern Europe Social Media Analytics Market By Analytic Type
12.3.2.4 Eastern Europe Social Media Analytics Market By Function
12.3.2.5 Eastern Europe Social Media Analytics Market By Application
12.3.2.6 Eastern Europe Social Media Analytics Market, By Vertical
12.3.2.7 Poland
12.3.2.7.1 Poland Social Media Analytics Market By Component
12.3.2.7.2 Poland Social Media Analytics Market By Analytic Type
12.3.2.7.3 Poland Social Media Analytics Market By Function
12.3.2.7.4 Poland Social Media Analytics Market By Application
12.3.2.7.5 Poland Social Media Analytics Market, By Vertical
12.3.2.8 Romania
12.3.2.8.1 Romania Social Media Analytics Market By Component
12.3.2.8.2 Romania Social Media Analytics Market By Analytic Type
12.3.2.8.3 Romania Social Media Analytics Market By Function
12.3.2.8.4 Romania Social Media Analytics Market By Application
12.3.2.8.5 Romania Social Media Analytics Market, By Vertical
12.3.2.9 Hungary
12.3.2.9.1 Hungary Social Media Analytics Market By Component
12.3.2.9.2 Hungary Social Media Analytics Market By Analytic Type
12.3.2.9.3 Hungary Social Media Analytics Market By Function
12.3.2.9.4 Hungary Social Media Analytics Market By Application
12.3.2.9.5 Hungary Social Media Analytics Market, By Vertical
12.3.2.10 Turkey
12.3.2.10.1 Turkey Social Media Analytics Market By Component
12.3.2.10.2 Turkey Social Media Analytics Market By Analytic Type
12.3.2.10.3 Turkey Social Media Analytics Market By Function
12.3.2.10.4 Turkey Social Media Analytics Market By Application
12.3.2.10.5 Turkey Social Media Analytics Market, By Vertical
12.3.2.11 Rest of Eastern Europe
12.3.2.11.1 Rest of Eastern Europe Social Media Analytics Market By Component
12.3.2.11.2 Rest of Eastern Europe Social Media Analytics Market By Analytic Type
12.3.2.11.3 Rest of Eastern Europe Social Media Analytics Market By Function
12.3.2.11.4 Rest of Eastern Europe Social Media Analytics Market By Application
12.3.2.11.5 Rest of Eastern Europe Social Media Analytics Market, By Vertical
12.3.3 Western Europe
12.3.3.1 Western Europe Social Media Analytics Market By Country
12.3.3.2 Western Europe Social Media Analytics Market By Component
12.3.3.3 Western Europe Social Media Analytics Market By Analytic Type
12.3.3.4 Western Europe Social Media Analytics Market By Function
12.3.3.5 Western Europe Social Media Analytics Market By Application
12.3.3.6 Western Europe Social Media Analytics Market, By Vertical
12.3.3.7 Germany
12.3.3.7.1 Germany Social Media Analytics Market By Component
12.3.3.7.2 Germany Social Media Analytics Market By Analytic Type
12.3.3.7.3 Germany Social Media Analytics Market By Function
12.3.3.7.4 Germany Social Media Analytics Market By Application
12.3.3.7.5 Germany Social Media Analytics Market, By Vertical
12.3.3.8 France
12.3.3.8.1 France Social Media Analytics Market By Component
12.3.3.8.2 France Social Media Analytics Market By Analytic Type
12.3.3.8.3 France Social Media Analytics Market By Function
12.3.3.8.4 France Social Media Analytics Market By Application
12.3.3.8.5 France Social Media Analytics Market, By Vertical
12.3.3.9 UK
12.3.3.9.1 UK Social Media Analytics Market By Component
12.3.3.9.2 UK Social Media Analytics Market By Analytic Type
12.3.3.9.3 UK Social Media Analytics Market By Function
12.3.3.9.4 UK Social Media Analytics Market By Application
12.3.3.9.5 UK Social Media Analytics Market, By Vertical
12.3.3.10 Italy
12.3.3.10.1 Italy Social Media Analytics Market By Component
12.3.3.10.2 Italy Social Media Analytics Market By Analytic Type
12.3.3.10.3 Italy Social Media Analytics Market By Function
12.3.3.10.4 Italy Social Media Analytics Market By Application
12.3.3.10.5 Italy Social Media Analytics Market, By Vertical
12.3.3.11 Spain
12.3.3.11.1 Spain Social Media Analytics Market By Component
12.3.3.11.2 Spain Social Media Analytics Market By Analytic Type
12.3.3.11.3 Spain Social Media Analytics Market By Function
12.3.3.11.4 Spain Social Media Analytics Market By Application
12.3.3.11.5 Spain Social Media Analytics Market, By Vertical
12.3.3.12 Netherlands
12.3.3.12.1 Netherlands Social Media Analytics Market By Component
12.3.3.12.2 Netherlands Social Media Analytics Market By Analytic Type
12.3.3.12.3 Netherlands Social Media Analytics Market By Function
12.3.3.12.4 Netherlands Social Media Analytics Market By Application
12.3.3.12.5 Netherlands Social Media Analytics Market, By Vertical
12.3.3.13 Switzerland
12.3.3.13.1 Switzerland Social Media Analytics Market By Component
12.3.3.13.2 Switzerland Social Media Analytics Market By Analytic Type
12.3.3.13.3 Switzerland Social Media Analytics Market By Function
12.3.3.13.4 Switzerland Social Media Analytics Market By Application
12.3.3.13.5 Switzerland Social Media Analytics Market, By Vertical
12.3.3.14 Austria
12.3.3.14.1 Austria Social Media Analytics Market By Component
12.3.3.14.2 Austria Social Media Analytics Market By Analytic Type
12.3.3.14.3 Austria Social Media Analytics Market By Function
12.3.3.14.4 Austria Social Media Analytics Market By Application
12.3.3.14.5 Austria Social Media Analytics Market, By Vertical
12.3.3.15 Rest of Western Europe
12.3.3.15.1 Rest of Western Europe Social Media Analytics Market By Component
12.3.3.15.2 Rest of Western Europe Social Media Analytics Market By Analytic Type
12.3.3.15.3 Rest of Western Europe Social Media Analytics Market By Function
12.3.3.15.4 Rest of Western Europe Social Media Analytics Market By Application
12.3.3.15.5 Rest of Western Europe Social Media Analytics Market, By Vertical
12.4 Asia-Pacific
12.4.1 Trend Analysis
12.4.2 Asia-Pacific Social Media Analytics Market By Country
12.4.3 Asia-Pacific Social Media Analytics Market By Component
12.4.4 Asia-Pacific Social Media Analytics Market By Analytic Type
12.4.5 Asia-Pacific Social Media Analytics Market By Function
12.4.6 Asia-Pacific Social Media Analytics Market By Application
12.4.7 Asia-Pacific Social Media Analytics Market, By Vertical
12.4.8 China
12.4.8.1 China Social Media Analytics Market By Component
12.4.8.2 China Social Media Analytics Market By Analytic Type
12.4.8.3 China Social Media Analytics Market By Function
12.4.8.4 China Social Media Analytics Market By Application
12.4.8.5 China Social Media Analytics Market, By Vertical
12.4.9 India
12.4.9.1 India Social Media Analytics Market By Component
12.4.9.2 India Social Media Analytics Market By Analytic Type
12.4.9.3 India Social Media Analytics Market By Function
12.4.9.4 India Social Media Analytics Market By Application
12.4.9.5 India Social Media Analytics Market, By Vertical
12.4.10 Japan
12.4.10.1 Japan Social Media Analytics Market By Component
12.4.10.2 Japan Social Media Analytics Market By Analytic Type
12.4.10.3 Japan Social Media Analytics Market By Function
12.4.10.4 Japan Social Media Analytics Market By Application
12.4.10.5 Japan Social Media Analytics Market, By Vertical
12.4.11 South Korea
12.4.11.1 South Korea Social Media Analytics Market By Component
12.4.11.2 South Korea Social Media Analytics Market By Analytic Type
12.4.11.3 South Korea Social Media Analytics Market By Function
12.4.11.4 South Korea Social Media Analytics Market By Application
12.4.11.5 South Korea Social Media Analytics Market, By Vertical
12.4.12 Vietnam
12.4.12.1 Vietnam Social Media Analytics Market By Component
12.4.12.2 Vietnam Social Media Analytics Market By Analytic Type
12.4.12.3 Vietnam Social Media Analytics Market By Function
12.4.12.4 Vietnam Social Media Analytics Market By Application
12.4.12.5 Vietnam Social Media Analytics Market, By Vertical
12.4.13 Singapore
12.4.13.1 Singapore Social Media Analytics Market By Component
12.4.13.2 Singapore Social Media Analytics Market By Analytic Type
12.4.13.3 Singapore Social Media Analytics Market By Function
12.4.13.4 Singapore Social Media Analytics Market By Application
12.4.13.5 Singapore Social Media Analytics Market, By Vertical
12.4.14 Australia
12.4.14.1 Australia Social Media Analytics Market By Component
12.4.14.2 Australia Social Media Analytics Market By Analytic Type
12.4.14.3 Australia Social Media Analytics Market By Function
12.4.14.4 Australia Social Media Analytics Market By Application
12.4.14.5 Australia Social Media Analytics Market, By Vertical
12.4.15 Rest of Asia-Pacific
12.4.15.1 Rest of Asia-Pacific Social Media Analytics Market By Component
12.4.15.2 Rest of Asia-Pacific Social Media Analytics Market By Analytic Type
12.4.15.3 Rest of Asia-Pacific Social Media Analytics Market By Function
12.4.15.4 Rest of Asia-Pacific Social Media Analytics Market By Application
12.4.15.5 Rest of Asia-Pacific Social Media Analytics Market, By Vertical
12.5 Middle East & Africa
12.5.1 Trend Analysis
12.5.2 Middle East
12.5.2.1 Middle East Social Media Analytics Market By Country
12.5.2.2 Middle East Social Media Analytics Market By Component
12.5.2.3 Middle East Social Media Analytics Market By Analytic Type
12.5.2.4 Middle East Social Media Analytics Market By Function
12.5.2.5 Middle East Social Media Analytics Market By Application
12.5.2.6 Middle East Social Media Analytics Market, By Vertical
12.5.2.7 UAE
12.5.2.7.1 UAE Social Media Analytics Market By Component
12.5.2.7.2 UAE Social Media Analytics Market By Analytic Type
12.5.2.7.3 UAE Social Media Analytics Market By Function
12.5.2.7.4 UAE Social Media Analytics Market By Application
12.5.2.7.5 UAE Social Media Analytics Market, By Vertical
12.5.2.8 Egypt
12.5.2.8.1 Egypt Social Media Analytics Market By Component
12.5.2.8.2 Egypt Social Media Analytics Market By Analytic Type
12.5.2.8.3 Egypt Social Media Analytics Market By Function
12.5.2.8.4 Egypt Social Media Analytics Market By Application
12.5.2.8.5 Egypt Social Media Analytics Market, By Vertical
12.5.2.9 Saudi Arabia
12.5.2.9.1 Saudi Arabia Social Media Analytics Market By Component
12.5.2.9.2 Saudi Arabia Social Media Analytics Market By Analytic Type
12.5.2.9.3 Saudi Arabia Social Media Analytics Market By Function
12.5.2.9.4 Saudi Arabia Social Media Analytics Market By Application
12.5.2.9.5 Saudi Arabia Social Media Analytics Market, By Vertical
12.5.2.10 Qatar
12.5.2.10.1 Qatar Social Media Analytics Market By Component
12.5.2.10.2 Qatar Social Media Analytics Market By Analytic Type
12.5.2.10.3 Qatar Social Media Analytics Market By Function
12.5.2.10.4 Qatar Social Media Analytics Market By Application
12.5.2.10.5 Qatar Social Media Analytics Market, By Vertical
12.5.2.11 Rest of Middle East
12.5.2.11.1 Rest of Middle East Social Media Analytics Market By Component
12.5.2.11.2 Rest of Middle East Social Media Analytics Market By Analytic Type
12.5.2.11.3 Rest of Middle East Social Media Analytics Market By Function
12.5.2.11.4 Rest of Middle East Social Media Analytics Market By Application
12.5.2.11.5 Rest of Middle East Social Media Analytics Market, By Vertical
12.5.3 Africa
12.5.3.1 Africa Social Media Analytics Market By Country
12.5.3.2 Africa Social Media Analytics Market By Component
12.5.3.3 Africa Social Media Analytics Market By Analytic Type
12.5.3.4 Africa Social Media Analytics Market By Function
12.5.3.5 Africa Social Media Analytics Market By Application
12.5.3.6 Africa Social Media Analytics Market, By Vertical
12.5.3.7 Nigeria
12.5.3.7.1 Nigeria Social Media Analytics Market By Component
12.5.3.7.2 Nigeria Social Media Analytics Market By Analytic Type
12.5.3.7.3 Nigeria Social Media Analytics Market By Function
12.5.3.7.4 Nigeria Social Media Analytics Market By Application
12.5.3.7.5 Nigeria Social Media Analytics Market, By Vertical
12.5.3.8 South Africa
12.5.3.8.1 South Africa Social Media Analytics Market By Component
12.5.3.8.2 South Africa Social Media Analytics Market By Analytic Type
12.5.3.8.3 South Africa Social Media Analytics Market By Function
12.5.3.8.4 South Africa Social Media Analytics Market By Application
12.5.3.8.5 South Africa Social Media Analytics Market, By Vertical
12.5.3.9 Rest of Africa
12.5.3.9.1 Rest of Africa Social Media Analytics Market By Component
12.5.3.9.2 Rest of Africa Social Media Analytics Market By Analytic Type
12.5.3.9.3 Rest of Africa Social Media Analytics Market By Function
12.5.3.9.4 Rest of Africa Social Media Analytics Market By Application
12.5.3.9.5 Rest of Africa Social Media Analytics Market, By Vertical
12.6 Latin America
12.6.1 Trend Analysis
12.6.2 Latin America Social Media Analytics Market By country
12.6.3 Latin America Social Media Analytics Market By Component
12.6.4 Latin America Social Media Analytics Market By Analytic Type
12.6.5 Latin America Social Media Analytics Market By Function
12.6.6 Latin America Social Media Analytics Market By Application
12.6.7 Latin America Social Media Analytics Market, By Vertical
12.6.8 Brazil
12.6.8.1 Brazil Social Media Analytics Market By Component
12.6.8.2 Brazil Social Media Analytics Market By Analytic Type
12.6.8.3 Brazil Social Media Analytics Market By Function
12.6.8.4 Brazil Social Media Analytics Market By Application
12.6.8.5 Brazil Social Media Analytics Market, By Vertical
12.6.9 Argentina
12.6.9.1 Argentina Social Media Analytics Market By Component
12.6.9.2 Argentina Social Media Analytics Market By Analytic Type
12.6.9.3 Argentina Social Media Analytics Market By Function
12.6.9.4 Argentina Social Media Analytics Market By Application
12.6.9.5 Argentina Social Media Analytics Market, By Vertical
12.6.10 Colombia
12.6.10.1 Colombia Social Media Analytics Market By Component
12.6.10.2 Colombia Social Media Analytics Market By Analytic Type
12.6.10.3 Colombia Social Media Analytics Market By Function
12.6.10.4 Colombia Social Media Analytics Market By Application
12.6.10.5 Colombia Social Media Analytics Market, By Vertical
12.6.11 Rest of Latin America
12.6.11.1 Rest of Latin America Social Media Analytics Market By Component
12.6.11.2 Rest of Latin America Social Media Analytics Market By Analytic Type
12.6.11.3 Rest of Latin America Social Media Analytics Market By Function
12.6.11.4 Rest of Latin America Social Media Analytics Market By Application
12.6.11.5 Rest of Latin America Social Media Analytics Market, By Vertical
13. Company Profiles
13.1 SAS Institute
13.1.1 Company Overview
13.1.2 Financial
13.1.3 Products/ Services Offered
13.1.4 The SNS View
13.2 Salesforce.com
13.2.1 Company Overview
13.2.2 Financial
13.2.3 Products/ Services Offered
13.2.4 The SNS View
13.3 GoodData
13.3.1 Company Overview
13.3.2 Financial
13.3.3 Products/ Services Offered
13.3.4 The SNS View
13.4 HootSuite Media
13.4.1 Company Overview
13.4.2 Financial
13.4.3 Products/ Services Offered
13.4.4 The SNS View
13.5 Tableau Software
13.5.1 Company Overview
13.5.2 Financial
13.5.3 Products/ Services Offered
13.5.4 The SNS View
13.6 IBM Corporation
13.6.1 Company Overview
13.6.2 Financial
13.6.3 Products/ Services Offered
13.6.4 The SNS View
13.7 Oracle Corporation
13.7.1 Company Overview
13.7.2 Financial
13.7.3 Products/ Services Offered
13.7.4 The SNS View
13.8 Adobe Systems
13.8.1 Company Overview
13.8.2 Financial
13.8.3 Products/ Services Offered
13.8.4 The SNS View
13.9 SAP SE
13.9.1 Company Overview
13.9.2 Financial
13.9.3 Products/ Services Offered
13.9.4 The SNS View
13.10 NetBase Solutions
13.10.1 Company Overview
13.10.2 Financial
13.10.3 Products/ Services Offered
13.10.4 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions
15. Use Case and Best Practices
16. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
The Artificial Intelligence in Accounting Market size was valued at USD 3.35 billion in 2023 and is expected to reach USD 93.30 billion by 2032, growing at a CAGR of 44.77% Over the Forecast Period of 2024-2032.
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