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The Smart Fertility Tracker Market was valued at USD 0.17 billion in 2023 and is expected to reach USD 0.42 billion by 2032 and grow at a CAGR of 10.59% over the forecast period 2024-2032.
Fertility trackers are revolutionizing family planning for many. These tools, encompassing apps, devices, and even test strips empower users to gain valuable insights into their reproductive health. From classic basal body thermometers to high-tech smart rings, a variety of options cater to different needs and preferences. By monitoring key reproductive hormones and health metrics, fertility trackers can help optimize a person's chances of conception. In the US, the birth rate sits at a low 1.64 births per 1,000 people. Additionally, more and more women are waiting until 35 or older to have children. This means a significant portion of a woman's childbearing years are spent focused on avoiding pregnancy.
The average age of first-time mothers in the US is climbing, and it reflects in fertility treatment use. A recent Pew Research Center survey in September 2023 shows a significant increase - 42% of adults now report using fertility treatments themselves or knowing someone who has. This number jumps from just 33% five years ago. This trend highlights the growing need for tools like smart fertility trackers, which can empower couples to optimize their chances of conception.
The desire for smart fertility trackers stems from the inconvenience of traditional BBT (Basal Body Temperature) tracking. While BBT offers valuable insights into a woman's cycle, manually taking temperature first thing in the morning, especially for those with irregular sleep, can be challenging. Smart trackers like Tempdrop address this by automating temperature collection, allowing users to focus on getting a good night's sleep and receive a comprehensive picture of their fertility. Samsung is team up with Natural Cycles to offer temperature-based ovulation tracking on their latest Galaxy Watch 5 series. This exciting partnership integrates fertility monitoring into a familiar and convenient device many women already wear. By leveraging smartwatch technology, Samsung is making fertility insights more accessible and seamlessly integrated into daily routines.
Fertility trackers offer various solutions to address this need. Wearable monitors automate BBT collection, while vaginal monitors provide a broader picture of fertility through cervical mucus analysis. Urine-testing monitors cater to those seeking detailed hormone level information. Even the classic basal body thermometers offer a cost-effective option for cycle tracking. This variety caters to different preferences and budgets, driving the demand for fertility trackers in the market.
Femometer, a champion for women's health data, has created a groundbreaking smart ring. This innovative device shines in monitoring BBT, offering women a clear picture of their fertile window through precise ovulation prediction. Beyond fertility, the ring is evolving to track even more health markers, like blood oxygen. Paired with the Femometer app, this ring empowers women to take charge of their reproductive health with comprehensive menstrual cycle tracking.
Seeking a smarter approach to fertility tracking there is an innovative device named Mira. This innovative device ditches the early morning scramble and uses Bluetooth to connect with your smartphone app (iOS/Android). Mira provides detailed hormone level readings, eliminating guesswork. The app cleverly translates this data into a user-friendly, color-coded format, highlighting key hormone peaks and their impact on your fertility. Starting at USD 199, Mira empowers women with real-time hormone insights, putting them in control of their fertility journey.
Ava, an innovative smart bracelet, offers a smarter approach to fertility tracking. Unlike traditional methods, Ava utilizes pulse rate and other bio-signals to pinpoint the beginning of your fertile window, eliminating the need for messy tests. But Ava goes beyond fertility – it tracks sleep patterns, stress levels, and resting heart rate, providing a comprehensive health picture. With two plans to choose from, Ava caters to your needs: the Basic plan offers core features for USD 279, while the Plus plan adds a 12-month pregnancy guarantee, in-app coaching, and a full refund for USD 309. Take charge of your fertility and health – choose Ava, the future of cycle tracking.
Market Dynamics
Drivers
Escalating Infertility Rates
The global rise in infertility issues is a major driver. Couples struggling to conceive seek solutions, and smart fertility trackers offer valuable tools for cycle monitoring and ovulation prediction.
Polycystic Ovary Syndrome (PCOS) on the Rise
The increasing prevalence of PCOS, a hormonal imbalance affecting ovulation, creates a demand for trackers that can help manage menstrual cycles and fertility.
Unintended Pregnancies
The desire to prevent unwanted pregnancies is another driver. Smart trackers can help identify fertile windows, allowing couples to make informed decisions about contraception. A staggering statistic from the United Nations reveals that roughly 7 million women become unintentionally pregnant every six months. This highlights the significant need for effective fertility awareness methods. Women are increasingly turning to these methods to avoid unwanted pregnancies. This can involve abstaining from intercourse during fertile days or employing additional birth control measures during that specific timeframe.
Growing Awareness of Benefits
As women become more informed about their reproductive health, the advantages of fertility trackers are gaining recognition. This awareness creates a larger market for these innovative devices.
Technological Advancements
Leading establishments are constantly developing more sophisticated trackers, such as smart ovulation monitors. These advancements provide users with even more precise data and personalized insights, further propelling market growth.
Restraints
High Cost May Hinder Accessibility To Some Users
Prices can vary greatly, ranging from affordable to expensive which can limit accessibility for some users.
Complexity Is A Concern
Some trackers require extensive data input, while others are simpler. Users need options that are realistic to maintain consistent use.
Sometimes Technical And Connectivity Issues With The App
By Utility
The smart fertility tracker market is divided into wearable and non-wearable devices. Non-wearables dominated the market in 2023 with over 55% share and are expected to continue leading the way. This segment is projected to grow even faster than wearables, with a Compound Annual Growth Rate (CAGR) of 11.5% between 2024 and 2032.
One reason for the popularity of non-wearables is their ease of use. Devices like Daysy cater specifically to women with PCOS and offer a simple way to track their fertile window. This convenience factor is likely driving the strong performance of the non-wearable segment.
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By Application
Urinary Luteinizing Hormone (LH)-Based Trackers segment held the largest market share with 42% in 2023 and is projected to maintain its dominance through 2032. Its anticipated growth rate of 11.7% reflects the popularity of LH-based trackers. A prime example is Inito's FDA-approved tracker, which utilizes urine samples to detect the LH surge, a key indicator of ovulation. The low-risk nature and accurate results offered by LH trackers contribute significantly to their widespread adoption.
While not the leader, the BBT tracker segment boasts a healthy growth rate. These trackers, like the popular Daysy device, monitor basal body temperature fluctuations throughout the menstrual cycle. By identifying the temperature rise post-ovulation, BBT trackers offer insights into fertility windows. Their user-friendly nature is a major advantage, particularly for women with PCOS seeking to manage their cycles.
By Distribution Channel
Online stores dominated, grabbed over 75% of the market share in 2023. This dominance is likely to continue. Several factors contribute to this trend like Online shopping offers a hassle-free experience, allowing users to browse and purchase trackers from the comfort of their homes. Online platforms provide a wealth of options, making it easy to compare features and prices of different trackers before making a decision. The growing popularity of online shopping for wearables in general spills over to the smart fertility tracker market, with users increasingly comfortable purchasing these devices online.
Although not currently dominating, offline stores still hold a significant presence in the market. This segment caters to users who prefer to see and touch the product before buying or those who might lack easy access to online shopping options. As awareness about smart fertility trackers grows, offline stores might see an increase in foot traffic, potentially leading to faster growth in the coming years.
Regional Analysis
North America remains the dominant region in 2023 with 48.33% share, driven by user-friendly app interfaces that empower women with reproductive health knowledge. Firms like Mamahood are an example, offering wide-ranging tools like menstrual and pregnancy tracking alongside educational content and community support. This focus on user experience and education is fueling market growth in North America.
The European market is experiencing rapid expansion due to a rising interest in non-invasive and natural family planning methods. Smart fertility trackers cater perfectly to this trend, offering a natural way to monitor reproductive health and fertility. Additionally, the existing trust in wearable technology for fitness tracking is driving the adoption of smart fertility trackers in Europe.
Avawomen, Glow, Ovia Health, OvaCue, YONO, Conceivable, Miracare, Daysy, Ifertracker, Prima Temp, Ava AG, Tempdrop, viO HealthTech Limited, Swiss Precision Diagnostics, Valley Electronics AG, Inito, Quanovate Tech, Inc., Lady Technologies, Inc., Raiing Medical Company and others
Recent Developments
In July 2024, beyond traditional wrist wear, Samsung has made waves with the Galaxy Ring, the first major tech company to enter the smart ring market. Unveiled at their recent Galaxy Unpacked event, this ring signifies advancements in wearable health tracking. While details are still emerging, the Galaxy Ring's integration with Samsung's AI ecosystem suggests exciting possibilities for future fertility monitoring and overall health data collection.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 0.17 billion |
| Market Size by 2032 | US$ 0.42 Billion |
| CAGR | CAGR of 10.59% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Utility (Wearable, Non-wearable) • By Application (Basal Body Temperature-based Trackers, Urinary Luteinizing Hormone-based Trackers, Electrolyte-level-based Trackers, Others) • By Distribution Channel (Online Store, Offline Store) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Avawomen, Glow, Ovia Health, OvaCue, YONO, Conceivable, Miracare, Daysy, Ifertracker, Prima Temp, Ava AG, Tempdrop, viO HealthTech Limited, Swiss Precision Diagnostics, Valley Electronics AG, Inito, Quanovate Tech, Inc., Lady Technologies, Inc., Raiing Medical Company and others |
| Key Drivers | • Escalating Infertility Rates • Polycystic Ovary Syndrome (PCOS) on the Rise • Unintended Pregnancies • Growing Awareness of Benefits • Technological Advancements |
| Restraints | • High Cost May Hinder Accessibility To Some Users • Complexity Is A Concern • Sometimes Technical And Connectivity Issues With The App |
Ans: The estimated compound annual growth rate is 10.59% during the forecast period for the smart fertility tracker market.
Ans: The projected market value of the smart fertility tracker market is estimated USD 0.17 billion in 2023 and expected to reach USD 0.42 billion by 2032.
Ans: Polycystic Ovary Syndrome (PCOS) on the rise is one of the drivers of the smart fertility tracker market.
Ans: High cost may hinder accessibility to some users hampers the market growth which is one of the restraints of the smart fertility tracker market.
Ans: North America is the dominating region with 48.33% market share in the smart fertility tracker market.
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Incidence and Prevalence (2023)
5.2 Prescription Trends, (2023), by Region
5.3 Device Volume, by Region (2020-2032)
5.4 Healthcare Spending, by Region, (Government, Commercial, Private, Out-of-Pocket), 2023
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Utility Benchmarking
6.3.1 Utility specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and Supply Chain Strategies
6.4.3 Expansion plans and new Utility launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Smart Fertility Tracker Market Segmentation, by Utility
7.1 Chapter Overview
7.2 Wearable
7.2.1 Wearable Market Trends Analysis (2020-2032)
7.2.2 Wearable Market Size Estimates and Forecasts to 2032 (USD Million)
7.3 Non-wearable
7.3.1 Non-wearable Market Trends Analysis (2020-2032)
7.3.2 Non-wearable Market Size Estimates and Forecasts to 2032 (USD Million)
8. Smart Fertility Tracker Market Segmentation, by Application
8.1 Chapter Overview
8.2 Basal Body Temperature-based Trackers
8.2.1 Basal Body Temperature-based Trackers Market Trends Analysis (2020-2032)
8.2.2 Basal Body Temperature-based Trackers Market Size Estimates and Forecasts to 2032 (USD Million)
8.3 Urinary Luteinizing Hormone-based Trackers
8.3.1 Urinary Luteinizing Hormone-based Trackers Market Trends Analysis (2020-2032)
8.3.2 Urinary Luteinizing Hormone-based Trackers Market Size Estimates and Forecasts to 2032 (USD Million)
8.4 Electrolyte-level-based Trackers
8.4.1 Electrolyte-level-based Trackers Market Trends Analysis (2020-2032)
8.4.2 Electrolyte-level-based Trackers Market Size Estimates and Forecasts to 2032 (USD Million)
9. Smart Fertility Tracker Market Segmentation, by Distribution Channel
9.1 Chapter Overview
9.2 Online Store
9.2.1 Online Store Market Trends Analysis (2020-2032)
9.2.2 Online Store Market Size Estimates and Forecasts to 2032 (USD Million)
9.3 Offline Store
9.3.1 Offline Store Market Trends Analysis (2020-2032)
9.3.2 Offline Store Market Size Estimates and Forecasts to 2032 (USD Million)
10. Regional Analysis
10.1 Chapter Overview
10.2 North America
10.2.1 Trends Analysis
10.2.2 North America Smart Fertility Tracker Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
10.2.3 North America Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.2.4 North America Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.2.5 North America Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.2.6 USA
10.2.6.1 USA Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.2.6.2 USA Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.2.6.3 USA Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.2.7 Canada
10.2.7.1 Canada Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.2.7.2 Canada Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.2.7.3 Canada Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.2.8 Mexico
10.2.8.1 Mexico Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.2.8.2 Mexico Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.2.8.3 Mexico Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Trends Analysis
10.3.1.2 Eastern Europe Smart Fertility Tracker Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
10.3.1.3 Eastern Europe Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.1.4 Eastern Europe Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.1.5 Eastern Europe Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.1.6 Poland
10.3.1.6.1 Poland Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.1.6.2 Poland Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.1.6.3 Poland Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.1.7 Romania
10.3.1.7.1 Romania Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.1.7.2 Romania Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.1.7.3 Romania Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.1.8 Hungary
10.3.1.8.1 Hungary Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.1.8.2 Hungary Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.1.8.3 Hungary Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.1.9 turkey
10.3.1.9.1 Turkey Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.1.9.2 Turkey Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.1.9.3 Turkey Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.1.10 Rest of Eastern Europe
10.3.1.10.1 Rest of Eastern Europe Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.1.10.2 Rest of Eastern Europe Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.1.10.3 Rest of Eastern Europe Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2 Western Europe
10.3.2.1 Trends Analysis
10.3.2.2 Western Europe Smart Fertility Tracker Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
10.3.2.3 Western Europe Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.4 Western Europe Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.5 Western Europe Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.6 Germany
10.3.2.6.1 Germany Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.6.2 Germany Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.6.3 Germany Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.7 France
10.3.2.7.1 France Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.7.2 France Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.7.3 France Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.8 UK
10.3.2.8.1 UK Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.8.2 UK Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.8.3 UK Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.9 Italy
10.3.2.9.1 Italy Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.9.2 Italy Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.9.3 Italy Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.10 Spain
10.3.2.10.1 Spain Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.10.2 Spain Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.10.3 Spain Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.11 Netherlands
10.3.2.11.1 Netherlands Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.11.2 Netherlands Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.11.3 Netherlands Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.12 Switzerland
10.3.2.12.1 Switzerland Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.12.2 Switzerland Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.12.3 Switzerland Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.13 Austria
10.3.2.13.1 Austria Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.13.2 Austria Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.13.3 Austria Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.3.2.14 Rest of Western Europe
10.3.2.14.1 Rest of Western Europe Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.3.2.14.2 Rest of Western Europe Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.3.2.14.3 Rest of Western Europe Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4 Asia Pacific
10.4.1 Trends Analysis
10.4.2 Asia Pacific Smart Fertility Tracker Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
10.4.3 Asia Pacific Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.4 Asia Pacific Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.5 Asia Pacific Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4.6 China
10.4.6.1 China Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.6.2 China Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.6.3 China Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4.7 India
10.4.7.1 India Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.7.2 India Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.7.3 India Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4.8 Japan
10.4.8.1 Japan Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.8.2 Japan Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.8.3 Japan Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4.9 South Korea
10.4.9.1 South Korea Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.9.2 South Korea Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.9.3 South Korea Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4.10 Vietnam
10.4.10.1 Vietnam Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.10.2 Vietnam Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.10.3 Vietnam Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4.11 Singapore
10.4.11.1 Singapore Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.11.2 Singapore Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.11.3 Singapore Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4.12 Australia
10.4.12.1 Australia Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.12.2 Australia Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.12.3 Australia Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.4.13 Rest of Asia Pacific
10.4.13.1 Rest of Asia Pacific Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.4.13.2 Rest of Asia Pacific Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.4.13.3 Rest of Asia Pacific Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5 Middle East and Africa
10.5.1 Middle East
10.5.1.1 Trends Analysis
10.5.1.2 Middle East Smart Fertility Tracker Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
10.5.1.3 Middle East Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.1.4 Middle East Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.1.5 Middle East Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.1.6 UAE
10.5.1.6.1 UAE Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.1.6.2 UAE Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.1.6.3 UAE Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.1.7 Egypt
10.5.1.7.1 Egypt Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.1.7.2 Egypt Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.1.7.3 Egypt Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.1.8 Saudi Arabia
10.5.1.8.1 Saudi Arabia Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.1.8.2 Saudi Arabia Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.1.8.3 Saudi Arabia Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.1.9 Qatar
10.5.1.9.1 Qatar Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.1.9.2 Qatar Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.1.9.3 Qatar Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.1.10 Rest of Middle East
10.5.1.10.1 Rest of Middle East Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.1.10.2 Rest of Middle East Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.1.10.3 Rest of Middle East Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.2 Africa
10.5.2.1 Trends Analysis
10.5.2.2 Africa Smart Fertility Tracker Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
10.5.2.3 Africa Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.2.4 Africa Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.2.5 Africa Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.2.6 South Africa
10.5.2.6.1 South Africa Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.2.6.2 South Africa Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.2.6.3 South Africa Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.2.7 Nigeria
10.5.2.7.1 Nigeria Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.2.7.2 Nigeria Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.2.7.3 Nigeria Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.5.2.8 Rest of Africa
10.5.2.8.1 Rest of Africa Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.5.2.8.2 Rest of Africa Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.5.2.8.3 Rest of Africa Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.6 Latin America
10.6.1 Trends Analysis
10.6.2 Latin America Smart Fertility Tracker Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
10.6.3 Latin America Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.6.4 Latin America Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.6.5 Latin America Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.6.6 Brazil
10.6.6.1 Brazil Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.6.6.2 Brazil Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.6.6.3 Brazil Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.6.7 Argentina
10.6.7.1 Argentina Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.6.7.2 Argentina Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.6.7.3 Argentina Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.6.8 Colombia
10.6.8.1 Colombia Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.6.8.2 Colombia Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.6.8.3 Colombia Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
10.6.9 Rest of Latin America
10.6.9.1 Rest of Latin America Smart Fertility Tracker Market Estimates and Forecasts, by Utility (2020-2032) (USD Million)
10.6.9.2 Rest of Latin America Smart Fertility Tracker Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
10.6.9.3 Rest of Latin America Smart Fertility Tracker Market Estimates and Forecasts, by Distribution Channel (2020-2032) (USD Million)
11. Company Profiles
11.1 Avawomen
11.1.1 Company Overview
11.1.2 Financial
11.1.3 Product / Services Offered
11.1.4 SWOT Analysis
11.2 Glow
11.2.1 Company Overview
11.2.2 Financial
11.2.3 Product / Services Offered
11.2.4 SWOT Analysis
11.3 Ovia Health
11.3.1 Company Overview
11.3.2 Financial
11.3.3 Product / Services Offered
11.3.4 SWOT Analysis
11.4 OvaCue
11.4.1 Company Overview
11.4.2 Financial
11.4.3 Product / Services Offered
11.4.4 SWOT Analysis
11.5 YONO
11.5.1 Company Overview
11.5.2 Financial
11.5.3 Product / Services Offered
11.5.4 SWOT Analysis
11.6 Conceivable
11.6.1 Company Overview
11.6.2 Financial
11.6.3 Product / Services Offered
11.6.4 SWOT Analysis
11.7 Miracare
11.7.1 Company Overview
11.7.2 Financial
11.7.3 Product / Services Offered
11.7.4 SWOT Analysis
11.8 Daysy
11.8.1 Company Overview
11.8.2 Financial
11.8.3 Product / Services Offered
11.8.4 SWOT Analysis
11.9 Ifertracker
11.9.1 Company Overview
11.9.2 Financial
11.9.3 Product / Services Offered
11.9.4 SWOT Analysis
11.10 Prima Temp
11.10.1 Company Overview
11.10.2 Financial
11.10.3 Product / Services Offered
11.10.4 SWOT Analysis
12. Use Cases and Best Practices
13. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Utility
Wearable
Non-wearable
By Application
Basal Body Temperature-based Trackers
Urinary Luteinizing Hormone-based Trackers
Electrolyte-level-based Trackers
Others
By Distribution Channel
Online Store
Offline Store
Request for Segment Customization as per your Business Requirement: Segment Customization Request
Regional Coverage:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Request for Country Level Research Report: Country Level Customization Request
Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Product Matrix which gives a detailed comparison of product portfolio of each company
Geographic Analysis
Additional countries in any of the regions
Company Information
Detailed analysis and profiling of additional market players (Up to five)
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