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The Sexual Health Products Market Size was valued at USD 118.83 Billion in 2023, and is expected to reach USD 243.83 Billion by 2032, and grow at a CAGR of 8.71% over the forecast period 2024-2032.
Sexually Transmitted Diseases (STDs) are the most common type of infection in human beings, and a significant share are diagnosed with many complications from STIs, while more than 1 million new Sexually Transmitted Infections (STIs) occur daily worldwide that have an average asymptomatic rate throughout infective stages based on data held by The World Health Organization (WHO). There are an estimated 2,7 billion people with either chlamydia (1 million new infections every day), gonorrhea, (78 million new cases each year) syphilis, or trichomoniasis.
Growing cases of sexually transmitted diseases like genital herpes, Human Immunodeficiency Virus ("HIV”), acquired immunodeficiency syndrome (AIDS), chlamydia infection, syphilis gonorrhea and its associated infections including vagina itching or vaginitis & trichomonas vaginalis well demands sexual health products to use condoms for preventing transmission STD dieses coming from HIV. For example, according to the World Health Organization (WHO) 2022 global estimates of prevalence and burden of disease for 2016-2030: HSV-1 & 2, more than half a billion people aged between 15 to49 years had an infection with genital Herpes Simplex Virus (HSV). Likewise, According to WHO estimates in 2021, approximately 38.4 million people were living with HIV worldwide.
KEY DRIVERS:
Rising Prevalence of Sexually Transmitted Diseases Leading to Greater Demand for Convenient and Effective Sexual Health Products Boost Market Growth.
Increase in the Number of Sexual Wellness Initiatives by Government & Private Organizations to Create Awareness About Sexual Health are Responsible for the Sexual Health Products Market.
RESTRAINTS:
Stigma and Lack of Open Discussion About Sexual Wellness Products Hinder Market Growth.
Stringent Regulations Can Impact the Growth of Sexual Health Products.
OPPORTUNITY:
Government Initiatives Promoting Menstrual Hygiene are Expected to Drive the Growth of the Sexual Health Products Market.
Advertisement as well as Promotional Campaigns are Raising Awareness Regarding Menstrual Hygiene Provide Opportunities for Market Expansion.
By Type
In 2023, the sex toys segment accounted for 37% of revenue share. Therefore, this position is mainly a result of growing consumer interest and the more general proliferation of sex toy use. They became a favorite especially because they have many important advantages to present. In addition to the ways, they can improve our sex lives and make orgasms even better than nature ever intended, numerous studies have shown that using one comes with a host of health benefits. The use of sex toys provides better pain management, quality and regular sleep patterns, less stress levels & even cognitive benefits resulting from it. This wide-ranging effect on health highlights the segment's strong market performance.
In June 2020, Trojan, a brand owned by Church & Dwight Co., Inc. rolled out Tantrix (sex toys). Trojan Tantrix is Trojan's first foray into the male sex toy market, as opposed to women–a curious pink condom locator display case. The new release marks a momentous expansion of Trojan's product portfolio consistent with the growing consumer demand for an array of sexual wellness products by consumers that meet a variety of needs and preferences. Introduction of Tantrix: The launch of the brand is part of the rising wave where new sexual health solutions are introduced to mainstream branding, which will further drive sex toys in the Sexual Wellness Market.
By Distribution Channel
By 2023, e-commerce-based pharmacies captured 51% of the market revenue. This growth is driven by online pharmacies getting smarter at providing personalized product recommendations and an enhanced customer experience leading to increased sales. Personalized tips from e-commerce pharmacies based on analysis of customer data to meet specialized consumer demands have worked wonders, and have been identified as an accelerator for market growth.
In addition, large numbers of consumers are hesitant to buy sexual health items at traditional brick-and-mortar stores because they fear the embarrassment or social stigma associated with it. These are all things that make consumers less inclined to purchase medications in-store, and more likely to complete the transition into e-commerce by ordering from an online pharmacy - where they can shop discretely while not leaving the comfort of their house. For example, take the strategic partnership struck between Doc Johnson Enterprises and start-up company Come Play. This joint venture demonstrates the changing face of e-commerce in sexual wellness. Industry heavyweight, Doc Johnson has partnered with Come Play to assist in material support through the prototype and production stages.
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REGIONAL ANALYSIS:
In 2023, North America held a share of 32 %. This is mainly due to an increase in the patient population suffering from spinal disorders. In June 2021, Trojan, the brand belonging to Church & Dwight Co., Inc. introduced its range of condoms called Ultra Fit. Ultra-fit disc-shaped condoms are specially designed to offer a relaxed fit for blistering and lively pleasure. According to Vignesh Sundaram, the team is now discussing incorporating technology into sex toys in Europe with sexual wellness product providers. Some of the manufacturers are promoting their sexual health products based on motors and batteries, touch interfaces over buttons or dials, virtual reality/ artificial intelligence for response/control features as well focusing largely on developing stretchable skins. Various market players are intervening to introduce new technologies in this region & make it aware.
The drivers that are expected to grow the market of sexual wellness in the Asia Pacific region are increasing awareness regarding sexually transmitted diseases & infections, the emergence of new technological advancements, and a rise in development research and studies related to personal hygiene among others. Additionally, the surge in online and e-commerce channels aids in bolstering the sexual health market growth of this region.
The key market players include Lovehoney Group, Mankind Pharma, Reckitt Benckiser Group plc., BMS Factory, Doc Johnson Enterprises, FUN FACTORY GmbH, Lifestyles, Karex Berhad, Lelo & Church & Dwight Co., Inc. & other players.
RECENT DEVELOPMENTS
Three new sex toys from sexual wellness company Durex launched in October 2023. The goal here is to try and allow for maximum enjoyment of the game, whether solo or with partners in any given situation. The new products are the Deep & Deeper anal plug, the Slide & Ride sleeve, and the Vibe&Tease vibrator.
Sirona acquires India's first vegan condom brand Bleü in May 2023. The latter is an India-based personal hygiene company. It signifies the brand's foray into India's burgeoning sexual wellness industry.
| Report Attributes | Details |
|
Market Size in 2023 |
US$ 118.83 Billion |
|
Market Size by 2032 |
US$ 243.83 Billion |
|
CAGR |
CAGR of 8.71% From 2024 to 2032 |
|
Base Year |
2023 |
|
Forecast Period |
2024-2032 |
|
Historical Data |
2020-2022 |
|
Report Scope & Coverage |
Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
|
Key Segments |
•By Type (Sex Toys, Condoms, Lubricants, Female Contraceptives (OTC), Sexual Wellness Supplements (OTC), Performance Enhancement Products, Intimate Hygiene Products & Others) |
|
Regional Analysis/Coverage |
North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
|
Company Profiles |
Lovehoney Group, Mankind Pharma, Reckitt Benckiser Group plc., BMS Factory, Doc Johnson Enterprises, FUN FACTORY GmbH, Lifestyles, Karex Berhad, Lelo & Church & Dwight Co., Inc. & other players & other players |
|
Key Drivers |
•Rising Prevalence of Sexually Transmitted Diseases Leading to Greater Demand for Convenient and Effective Sexual Health Products Boost Market Growth. |
|
RESTRAINTS |
•Stigma and Lack of Open Discussion About Sexual Wellness Products Hinder Market Growth. |
Ans: The U.S. led the Sexual Health Products in the North American region with the highest revenue share in 2023.
Ans: Factors such as the stigma and lack of open discussion about sexual wellness products hinder the market growth and stringent Regulations can impact the growth of sexual health products.
Ans Condoms held the largest share in the Sexual Health Products Market in 2023.
Ans: The expected CAGR of the Global Sexual Health Products Market during the forecast period is 8.71%.
Ans: The Sexual Health Products Market was valued at USD 118.83 Billion in 2023.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Porter’s 5 Forces Model
6. Pest Analysis
7. Sexual Health Product Types Market Segmentation, By Type
7.1 Introduction
7.2 Sex Toys
7.2.1 Vibrators
7.2.2 Dildos
7.2.3 Penis Rings
7.2.4 Anal Toys
7.2.5 Masturbation Sleeve
7.2.6 Bondage
7.2.7 Sex Dolls
7.2.8 Others
7.3 Condoms
7.3.1 Male Condoms
7.3.2 Female Condoms
7.4 Lubricants
7.5 Female Contraceptives (OTC)
7.6 Sexual Wellness Supplements (OTC)
7.7 Performance Enhancement Products
7.8 Intimate Hygiene Products
7.9 Others
8. Sexual Health Product Types Market Segmentation, By Distribution Channel
8.1 Introduction
8.2 Hypermarkets/Supermarkets
8.3 Specialty Stores
8.4 E-commerce
8.5 Pharmacies
9. Regional Analysis
9.1 Introduction
9.2 North America
9.2.1 Trend Analysis
9.2.2 North America Sexual Health Product Types Market by Country
9.2.3 North America Sexual Health Product Types Market By Type
9.2.4 North America Sexual Health Product Types Market By Distribution Channel
9.2.5 USA
9.2.5.1 USA Sexual Health Product Types Market By Type
9.2.5.2 USA Sexual Health Product Types Market By Distribution Channel
9.2.6 Canada
9.2.6.1 Canada Sexual Health Product Types Market By Type
9.2.6.2 Canada Sexual Health Product Types Market By Distribution Channel
9.2.7 Mexico
9.2.7.1 Mexico Sexual Health Product Types Market By Type
9.2.7.2 Mexico Sexual Health Product Types Market By Distribution Channel
9.3 Europe
9.3.1 Trend Analysis
9.3.2 Eastern Europe
9.3.2.1 Eastern Europe Sexual Health Product Types Market by Country
9.3.2.2 Eastern Europe Sexual Health Product Types Market By Type
9.3.2.3 Eastern Europe Sexual Health Product Types Market By Distribution Channel
9.3.2.4 Poland
9.3.2.4.1 Poland Sexual Health Product Types Market By Type
9.3.2.4.2 Poland Sexual Health Product Types Market By Distribution Channel
9.3.2.5 Romania
9.3.2.5.1 Romania Sexual Health Product Types Market By Type
9.3.2.5.2 Romania Sexual Health Product Types Market By Distribution Channel
9.3.2.6 Hungary
9.3.2.6.1 Hungary Sexual Health Product Types Market By Type
9.3.2.6.2 Hungary Sexual Health Product Types Market By Distribution Channel
9.3.2.7 Turkey
9.3.2.7.1 Turkey Sexual Health Product Types Market By Type
9.3.2.7.2 Turkey Sexual Health Product Types Market By Distribution Channel
9.3.2.8 Rest of Eastern Europe
9.3.2.8.1 Rest of Eastern Europe Sexual Health Product Types Market By Type
9.3.2.8.2 Rest of Eastern Europe Sexual Health Product Types Market By Distribution Channel
9.3.3 Western Europe
9.3.3.1 Western Europe Sexual Health Product Types Market by Country
9.3.3.2 Western Europe Sexual Health Product Types Market By Type
9.3.3.3 Western Europe Sexual Health Product Types Market By Distribution Channel
9.3.3.4 Germany
9.3.3.4.1 Germany Sexual Health Product Types Market By Type
9.3.3.4.2 Germany Sexual Health Product Types Market By Distribution Channel
9.3.3.5 France
9.3.3.5.1 France Sexual Health Product Types Market By Type
9.3.3.5.2 France Sexual Health Product Types Market By Distribution Channel
9.3.3.6 UK
9.3.3.6.1 UK Sexual Health Product Types Market By Type
9.3.3.6.2 UK Sexual Health Product Types Market By Distribution Channel
9.3.3.7 Italy
9.3.3.7.1 Italy Sexual Health Product Types Market By Type
9.3.3.7.2 Italy Sexual Health Product Types Market By Distribution Channel
9.3.3.8 Spain
9.3.3.8.1 Spain Sexual Health Product Types Market By Type
9.3.3.8.2 Spain Sexual Health Product Types Market By Distribution Channel
9.3.3.9 Netherlands
9.3.3.9.1 Netherlands Sexual Health Product Types Market By Type
9.3.3.9.2 Netherlands Sexual Health Product Types Market By Distribution Channel
9.3.3.10 Switzerland
9.3.3.10.1 Switzerland Sexual Health Product Types Market By Type
9.3.3.10.2 Switzerland Sexual Health Product Types Market By Distribution Channel
9.3.3.11 Austria
9.3.3.11.1 Austria Sexual Health Product Types Market By Type
9.3.3.11.2 Austria Sexual Health Product Types Market By Distribution Channel
9.3.3.12 Rest of Western Europe
9.3.3.12.1 Rest of Western Europe Sexual Health Product Types Market By Type
9.3.2.12.2 Rest of Western Europe Sexual Health Product Types Market By Distribution Channel
9.4 Asia-Pacific
9.4.1 Trend Analysis
9.4.2 Asia Pacific Sexual Health Product Types Market by Country
9.4.3 Asia Pacific Sexual Health Product Types Market By Type
9.4.4 Asia Pacific Sexual Health Product Types Market By Distribution Channel
9.4.5 China
9.4.5.1 China Sexual Health Product Types Market By Type
9.4.5.2 China Sexual Health Product Types Market By Distribution Channel
9.4.6 India
9.4.6.1 India Sexual Health Product Types Market By Type
9.4.6.2 India Sexual Health Product Types Market By Distribution Channel
9.4.7 Japan
9.4.7.1 Japan Sexual Health Product Types Market By Type
9.4.7.2 Japan Sexual Health Product Types Market By Distribution Channel
9.4.8 South Korea
9.4.8.1 South Korea Sexual Health Product Types Market By Type
9.4.8.2 South Korea Sexual Health Product Types Market By Distribution Channel
9.4.9 Vietnam
9.4.9.1 Vietnam Sexual Health Product Types Market By Type
9.4.9.2 Vietnam Sexual Health Product Types Market By Distribution Channel
9.4.10 Singapore
9.4.10.1 Singapore Sexual Health Product Types Market By Type
9.4.10.2 Singapore Sexual Health Product Types Market By Distribution Channel
9.4.11 Australia
9.4.11.1 Australia Sexual Health Product Types Market By Type
9.4.11.2 Australia Sexual Health Product Types Market By Distribution Channel
9.4.12 Rest of Asia-Pacific
9.4.12.1 Rest of Asia-Pacific Sexual Health Product Types Market By Type
9.4.12.2 Rest of Asia-Pacific Sexual Health Product Types Market By Distribution Channel
9.5 Middle East & Africa
9.5.1 Trend Analysis
9.5.2 Middle East
9.5.2.1 Middle East Sexual Health Product Types Market by Country
9.5.2.2 Middle East Sexual Health Product Types Market By Type
9.5.2.3 Middle East Sexual Health Product Types Market By Distribution Channel
9.5.2.4 UAE
9.5.2.4.1 UAE Sexual Health Product Types Market By Type
9.5.2.4.2 UAE Sexual Health Product Types Market By Distribution Channel
9.5.2.5 Egypt
9.5.2.5.1 Egypt Sexual Health Product Types Market By Type
9.5.2.5.2 Egypt Sexual Health Product Types Market By Distribution Channel
9.5.2.6 Saudi Arabia
9.5.2.6.1 Saudi Arabia Sexual Health Product Types Market By Type
9.5.2.6.2 Saudi Arabia Sexual Health Product Types Market By Distribution Channel
9.5.2.7 Qatar
9.5.2.7.1 Qatar Sexual Health Product Types Market By Type
9.5.2.7.2 Qatar Sexual Health Product Types Market By Distribution Channel
9.5.2.8 Rest of Middle East
9.5.2.8.1 Rest of Middle East Sexual Health Product Types Market By Type
9.5.2.8.2 Rest of Middle East Sexual Health Product Types Market By Distribution Channel
9.5.3 Africa
9.5.3.1 Africa Sexual Health Product Types Market by Country
9.5.3.2 Africa Sexual Health Product Types Market By Type
9.5.3.3 Africa Sexual Health Product Types Market By Distribution Channel
9.5.2.4 Nigeria
9.5.2.4.1 Nigeria Sexual Health Product Types Market By Type
9.5.2.4.2 Nigeria Sexual Health Product Types Market By Distribution Channel
9.5.2.5 South Africa
9.5.2.5.1 South Africa Sexual Health Product Types Market By Type
9.5.2.5.2 South Africa Sexual Health Product Types Market By Distribution Channel
9.5.2.6 Rest of Africa
9.5.2.6.1 Rest of Africa Sexual Health Product Types Market By Type
9.5.2.6.2 Rest of Africa Sexual Health Product Types Market By Distribution Channel
9.6 Latin America
9.6.1 Trend Analysis
9.6.2 Latin America Sexual Health Product Types Market by Country
9.6.3 Latin America Sexual Health Product Types Market By Type
9.6.4 Latin America Sexual Health Product Types Market By Distribution Channel
9.6.5 Brazil
9.6.5.1 Brazil Sexual Health Product Types Market By Type
9.6.5.2 Brazil Sexual Health Product Types Market By Distribution Channel
9.6.6 Argentina
9.6.6.1 Argentina Sexual Health Product Types Market By Type
9.6.6.2 Argentina Sexual Health Product Types Market By Distribution Channel
9.6.7 Colombia
9.6.7.1 Colombia Sexual Health Product Types Market By Type
9.6.7.2 Colombia Sexual Health Product Types Market By Distribution Channel
9.6.8 Rest of Latin America
9.6.8.1 Rest of Latin America Sexual Health Product Types Market By Type
9.6.8.2 Rest of Latin America Sexual Health Product Types Market By Distribution Channel
10. Company Profiles
10.1 Lovehoney Group
10.1.1 Company Overview
10.1.2 Financial
10.1.3 Type s/ Services Offered
10.1.4 The SNS View
10.2 Mankind Pharma
10.2.1 Company Overview
10.2.2 Financial
10.2.3 Type s/ Services Offered
10.2.4 The SNS View
10.3 Reckitt Benckiser Group plc.
10.3.1 Company Overview
10.3.2 Financial
10.3.3 Type s/ Services Offered
10.3.4 The SNS View
10.4 BMS Factory
10.4.1 Company Overview
10.4.2 Financial
10.4.3 Type s/ Services Offered
10.4.4 The SNS View
10.5 Doc Johnson Enterprises
10.5.1 Company Overview
10.5.2 Financial
10.5.3 Type s/ Services Offered
10.5.4 The SNS View
10.6 LifeStyles Healthcare Pte Ltd
10.6.1 Company Overview
10.6.2 Financial
10.6.3 Type s/ Services Offered
10.6.4 The SNS View
10.7. FUN FACTORY GmbH
10.7.1 Company Overview
10.7.2 Financial
10.7.3 Type s/ Services Offered
10.7.4 The SNS View
10.8 Karex Berhad
10.8.1 Company Overview
10.8.2 Financial
10.8.3 Type s/ Services Offered
10.8.4 The SNS View
10.9 Lelo
10.9.1 Company Overview
10.9.2 Financial
10.9.3 Type s/ Services Offered
10.9.4 The SNS View
10.10 Church & Dwight Co., Inc.
10.10.1 Company Overview
10.10.2 Financial
10.10.3 Type s/ Services Offered
10.10.4 The SNS View
11. Competitive Landscape
11.1 Competitive Benchmarking
11.2 Market Share Analysis
11.3 Recent Developments
11.3.1 Industry News
11.3.2 Company News
11.3.3 Mergers & Acquisitions
12. USE Cases and Best Practices
13. Conclusion
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Key Segments
By Type
Vibrators
Dildos
Penis Rings
Anal Toys
Masturbation Sleeve
Bondage
Sex Dolls
Others
Condoms
Male Condoms
Female Condoms
Lubricants
Female Contraceptives (OTC)
Sexual Wellness Supplements (OTC)
Performance Enhancement Products
Intimate Hygiene Products
Others
By Distribution Channel
Supermarkets and Hypermarkets
Pharmacies
Specialty Stores
E-commerce
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Regional Coverage:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
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Product Analysis
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Geographic Analysis
Additional countries in any of the regions
Company Information
Detailed analysis and profiling of additional market players (Up to five)
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