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Postpartum Products Market Size & Overview:

The Postpartum Products Market Size was valued at USD 2.53 billion in 2023 and is expected to reach USD 4.47 billion by 2032, growing at a CAGR of 6.54% over the forecast period 2024-2032.

Postpartum Products Market Revenue Analysis

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The Postpartum Products Market is growing driven by the increasing awareness towards maternal health, the rising trend of women working in developing countries, and the expanding healthcare infrastructure of emerging economies. With the ongoing birth boom all around the world and rising awareness about postnatal care, the demand for novel products that help mothers recover post-birth has increased significantly. In 2021, there were about 3.66 million births in the United States alone, according to the Centers for Disease Control and Prevention (CDC), which means nearly four million people are likely prospective customers of postpartum programming. Exclusive breastfeeding for the first six months of a newborn's life is recommended by the World Health Organisation (WHO) which in turn is increasing the demand for breastfeeding accessories and products supportive of breastfeeding. The U.S. Department of Health and Human Services states that more than 84 percent of infants initiate breastfeeding, showing an immense bottom line of breastfeeding essentials. An increase in the number of mothers experiencing postpartum depression (up to 1 in 7 women, according to the American Psychological Association) has also helped create demand for these types of products.

Market growth has also been spurred by government initiatives to encourage maternal and infant health such as the Healthy People 2030 objectives in the United States which seek to increase the proportion of breastfed infants. The increasing online purchase of postpartum products, and growing preference for home-based postpartum care solutions. With continued focus by healthcare systems across the globe on postpartum care, the market is expected to experience prolonged growth owing to product design innovation and new, novel materials that hint towards improved performance and expanding the range of available options for new mothers.

Postpartum Products Market Dynamics

Drivers

  • As more women join the global labour force, there's a heightened demand for postpartum products to support working mothers.

  • Growing awareness about the importance of postpartum care is leading to increased adoption of specialized products.

  • The development of advanced products, such as smart breast pumps and wearable devices, is enhancing the postpartum experience for new mothers.

The growth of the global postpartum products market is being driven by the rising number of women working across the globe. With the increase in women entering the workforce and a career-oriented lifestyle, the need for post-partum is in high demands which provide extreme comfort, ease, and support in the post-partum life. As couples are opting for dual-income households and work-life balance has become a hot topic, new parents are in search of items designed to help them balance work and life efficiently. This trend is certainly reflected in recent statistics. In the same report, the International Labour Organisation (ILO) reported a significant increase in the female labour force participation rate globally, which achieved a record figure of 47.2% in 2020. As more women are entering the field, the associated products need a boost, with businesses launching nursing pads, electric breast pumps, postnatal wearables, baby-carriers, and other ergonomic baby-care tools that can line up along the listed items ensuring the health of mothers returning to work.

For instance, wearable breast pumps have gained immense popularity among working mothers. They give mothers the capability to pump without being bothered through work, providing the very best resolution for a working mom to ensure she doesn't ruin breastfeeding whatsoever due to being at work. Since a lot of women who deliver used to work before the mentioned products are product tools that provide a personal healing time for quick recovery so as outlined, women should balance both. So, this growing female workforce participation is boosting the demand for products that are beneficial when it comes to the well-being and productivity of new mothers.

Restraints:

  • The premium pricing of certain postpartum products may limit their accessibility for some consumers.

  • Inadequate awareness and availability of postpartum products in low-income countries hinder market growth in these areas.

  • Certain postpartum products may have side effects, leading to hesitancy among potential users.

A major restraint affecting the Postpartum Products Market is the lack of knowledge in low-income regions. In many developing regions, postpartum care continues to be lower on the list of priorities owing to a lack of healthcare by practitioners and cultural beliefs. Few people are aware of how beneficial postpartum recovery can be, nor do they realize exactly what specialized products can do to help mothers after they give birth. Moreover, most of the low-income areas face a weak healthcare framework that limits the distribution and availability of these products. So, even where postpartum products do exist, they are usually not explicitly marketed and are not considered a priority by local people. If there is no education and outreach done in these areas, women may not go looking for these products, delaying recovery and postnatal quality of life, which is expected to further limit the growth of the market in these regions.

Postpartum Products Market Segmentation Analysis

By Product

The Breastfeeding accessories segment held the largest revenue share of 86% in 2023. A large part of this market share can greatly be attributed to the growing rate of initiating and continuing breastfeeding. As of the 2020 Breastfeeding Report Card from the CDC, 84.1% of the infants had ever been breastfed and 58.3% breastfed at 6 months. This increasing breastfeeding adoption rate directly triggers the need for breastfeeding accessories such as an even-flow breast pump, nursing pillows, milk storage solutions and so on. A critical factor behind availability is the Affordable Care Act program, which stipulates having breast pumps covered by insurance. Another contributing factor is the regulation of breast pumps as medical devices by the U.S. Food and Drug Administration (FDA), confirming the safety and efficacy of the product, which has increased consumer confidence.

Approximately 53% of all US infants are covered through the Women, Infants, and Children (WIC) program, which has been a strong supporter of breastfeeding and has improved access to breastfeeding accessories. Particularly, the segment is driven by an increasing number of working women who return to work soon after the delivery which in turn has resulted in rising demand for efficient and portable breast pumps. In addition, newly developed breastfeeding accessories with innovative technology driving the new generation of smart breast pumps and wearable devices have captivated tech-savvy customers and bolstered the share of this segment in the market.

By Sales Channel

The hospital pharmacy (Inpatient) accounted for the largest market share of 66% of the market in 2023. This is unsurprising in the US, where most women give birth in a hospital setting, resulting in hospital pharmacies occupying a prominent role. According to the CDC, 98.4% of births in 2021 occurred in hospitals, providing a captive market for postpartum products immediately after delivery.  At discharge, hospitals often have a list of products that they suggest new moms use that are sold in the hospital pharmacies, all of which are trusted sources for medical-grade products. The Baby-Friendly Hospital Initiative has been supported by WHO and UNICEF and implemented in more than 20% of U.S. hospitals to promote breastfeeding.

while the E-commerce segment is estimated to grow at the highest compound annual growth rate (CAGR) during the forecast period with the expanding digital coverage and the ease of shopping from home. In the US, e-commerce now constitutes 14.6% of total retail sales, according to the U.S. Census Bureau, a trend that has only been accelerating. Online sales of postpartum products have also been supported recently by the COVID-19 pandemic, which has resulted in consumers opting for contactless shopping routes. E-commerce, with its ability to compare product prices, read reviews, and open an ocean of options, has become more and more appealing to new parents. The gradual increase in telemedicine and virtual postpartum care consultations has also made way for a seamless link with buying products that have been recommended online.

Regional Outlook

The postpartum products market was dominated by Asia-Pacific, having a share of approximately 42.0% in 2023. High birth rates in the area, especially in nations like China and India, solidify the region's dominance. This growth is being driven in large part by China, India, and other populous countries with high birthing rates. Market growth in these countries has been notably driven by government health programs directed at improving maternal health. China's maternal health policy, for example, free or heavily discounted products for postpartum care so that a huge fraction of the population gain access. The growing birthrates in Japan, coupled with an aging population that focuses on high healthcare moralities, help supply the massive demand for postpartum recovery solutions, including the governments with its health facilities surrounding the lifestyles of maidens with postpartum packets to care for these mothers that have bear kids. Similarly, countries like Japan and South Korea have witnessed increased sales due to government initiatives taken by the countries to restrain declining birth rates, which in turn is boosting the postpartum products market in these countries.

The North American region accounted for the largest share as a result of high healthcare expenditure, advanced medical infrastructure, and high awareness of postpartum care. The regional rise in technological innovations including breastfeeding accessories and smart postpartum care devices, has further cemented growth in the region. Postpartum products have undergone strict regulation in the United States because of the legitimacy of regulation coming through the U.S. Food and Drug Administration, so consumers are assured of the quality. Finally, the Affordable Care Act has led to better access to postpartum care and related products.

Postpartum-Products-Market-Regional-Share

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Recent Developments

  • In September 2024, breast pump and breastfeeding accessory company Medela released a new line of smart breast pumps with built-in mobile app connectivity that tracks pumping schedules in real time as well as provides custom timeframes for each session.

  • With sustainable maternal care increasingly a consumer priority, Philips Avent launched a collection of eco-friendly postpartum recovery products available in March 2024, including biodegradable perineal pads and organic cotton nursing bras.

  • Honest Company's: In 2022 growth plans are designed to provide customers with greater access to the whole US market. Thousands of Walmart stores as well as Walmart.com will carry Honest products. Walmart and Honest are committed to improving the lives of customers. They could spread out the provision of their baby and personal care. Products as a result of this significant improvement to the strategic list of merchants. It increases their potential to grow our network of ethical consumers.

Key Players

Key Service Providers/Manufacturers

  • Kimberly-Clark Corporation (Huggies Postpartum Care Kit, Poise Pads)

  • Procter & Gamble Co. (Always Discreet, Pampers Postpartum Care)

  • Johnson & Johnson (Newborn Essentials, Listerine Postpartum Oral Care)

  • Medela LLC (Medela Postpartum Recovery Belt, Medela Nursing Pads)

  • Huggies (Kimberly-Clark) (Huggies Mom and Baby Kit, Huggies Postpartum Pads)

  • Lansinoh Laboratories, Inc. (Lansinoh Breast Pump, Lansinoh Postpartum Pads)

  • Frida Mom (Frida Mom Recovery Kit, Frida Mom Postpartum Underwear)

  • Bambo Nature (Bambo Nature Postpartum Pads, Bambo Nature Diapers)

  • Earth Mama Organics (Earth Mama Postpartum Herbal Sitz Bath, Earth Mama Perineal Balm)

  • Cora (Cora Organic Cotton Pads, Cora Postpartum Recovery Kit)

Postpartum Products Market Report Scope

Report Attributes Details
Market Size in 2023 USD 2.53 Billion 
Market Size by 2032 USD 4.47 Billion 
CAGR CAGR of 6.54% From 2024 to 2032
Base Year 2023
Forecast Period 2024-2032
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Product (Breastfeeding Accessories {Breast Pads, Nipple Care Products, Breast Shells, Breast milk Preparation & Cleaning Products, Breast milk Storage & Feeding, Other Accessories}, Perineal Cooling Pads, Others)
• By Sales Channel (Hospital Pharmacy (Inpatient), Retail Store, E-Commerce, Wholesaler/Distributor, Direct Purchase)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Kimberly-Clark Corporation, Procter & Gamble Co., Johnson & Johnson, Medela LLC, Huggies (Kimberly-Clark), Lansinoh Laboratories, Inc., Frida Mom, Bambo Nature, Earth Mama Organics, Cora
Key Drivers • As more women join the global labour force, there's a heightened demand for postpartum products to support working mothers.
• Growing awareness about the importance of postpartum care is leading to increased adoption of specialized products. 
Restraints • The premium pricing of certain postpartum products may limit their accessibility for some consumers.
• Inadequate awareness and availability of postpartum products in low-income countries hinder market growth in these areas. 

Frequently Asked Questions

Ans: The CAGR Growth rate of Postpartum Products Market is approx. CAGR 6.54% over the forecast.

Ans: The projected size of Postpartum Products Market was estimated USD 4.47 billion by 2032.

Ans:  The major key players in the market are Kimberly-Clark Corporation, Procter & Gamble Co., Johnson & Johnson, Medela LLC, Huggies (Kimberly-Clark), Lansinoh Laboratories, Inc., Frida Mom, Bambo Nature, Earth Mama Organics, Cora, and others in the final report.

Ans:  

  • The premium pricing of certain postpartum products may limit their accessibility for some consumers.
  • Inadequate awareness and availability of postpartum products in low-income countries hinder market growth in these areas.

Ans: Yes, you may request customization based on your company's needs.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope (Inclusion and Exclusions)

1.3 Research Assumptions

2. Executive Summary

2.1 Market Overview

2.2 Regional Synopsis

2.3 Competitive Summary

3. Research Methodology

3.1 Top-Down Approach

3.2 Bottom-up Approach

3.3. Data Validation

3.4 Primary Interviews

4. Market Dynamics Impact Analysis

4.1 Market Driving Factors Analysis

4.1.2 Drivers

4.1.2 Restraints

4.1.3 Opportunities

4.1.4 Challenges

4.2 PESTLE Analysis

4.3 Porter’s Five Forces Model

5. Statistical Insights and Trends Reporting

5.1 Incidence and Prevalence (2023)

5.2 Prescription Trends, (2023), by Region

5.3 Device Volume, by Region (2020-2032)

5.4 Healthcare Spending, by region, (Government, Commercial, Private, Out-of-Pocket), 2023

6. Competitive Landscape

6.1 List of Major Companies, By Region

6.2 Market Share Analysis, By Region

6.3 Product Benchmarking

6.3.1 Product specifications and features

6.3.2 Pricing

6.4 Strategic Initiatives

6.4.1 Marketing and promotional activities

6.4.2 Distribution and supply chain strategies

6.4.3 Expansion plans and new product launches

6.4.4 Strategic partnerships and collaborations

6.5 Technological Advancements

6.6 Market Positioning and Branding

7. Postpartum Products Market Segmentation, By Product

7.1 Chapter Overview

7.2 Breastfeeding Accessories

7.2.1 Breastfeeding Accessories Market Trends Analysis (2020-2032)

7.2.2 Breastfeeding Accessories Market Size Estimates and Forecasts to 2032 (USD Billion)

7.2.3 Breast Pads

7.2.3.1 Breast Pads Market Trends Analysis (2020-2032)

7.2.3.2 Breast Pads Market Size Estimates and Forecasts to 2032 (USD Billion)

7.2.4 Nipple Care Products

7.2.4.1 Nipple Care Products Market Trends Analysis (2020-2032)

7.2.4.2 Nipple Care Products Market Size Estimates and Forecasts to 2032 (USD Billion)

7.2.5 Breast Shells

7.2.5.1 Breast Shells Market Trends Analysis (2020-2032)

7.2.5.2 Breast Shells Market Size Estimates and Forecasts to 2032 (USD Billion)

7.2.6 Breast milk Preparation & Cleaning Products

7.2.6.1 Breast milk Preparation & Cleaning Products Market Trends Analysis (2020-2032)

7.2.6.2 Breast milk Preparation & Cleaning Products Market Size Estimates and Forecasts to 2032 (USD Billion)

7.2.7 Breast milk Storage & Feeding

7.2.7.1 Breast milk Storage & Feeding Market Trends Analysis (2020-2032)

7.2.7.2 Breast milk Storage & Feeding Market Size Estimates and Forecasts to 2032 (USD Billion)

7.2.8 Other Accessories

7.2.8.1 Other Accessories Market Trends Analysis (2020-2032)

7.2.8.2 Other Accessories Market Size Estimates and Forecasts to 2032 (USD Billion)

7.3 Perineal Cooling Pads

7.3.1 Perineal Cooling Pads Market Trends Analysis (2020-2032)

7.3.2 Perineal Cooling Pads Market Size Estimates and Forecasts to 2032 (USD Billion)

7.4 Others

7.4.1 Others Market Trends Analysis (2020-2032)

7.4.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)

8. Postpartum Products Market Segmentation, By Sales Channel

8.1 Chapter Overview

8.2 Hospital Pharmacy (Inpatient)

8.2.1 Hospital Pharmacy (Inpatient) Market Trends Analysis (2020-2032)

8.2.2 Hospital Pharmacy (Inpatient) Market Size Estimates and Forecasts to 2032 (USD Billion)

8.3 Retail Store

8.3.1 Retail Store Market Trends Analysis (2020-2032)

8.3.2 Retail Store Market Size Estimates and Forecasts to 2032 (USD Billion)

8.4 E-Commerce

8.4.1 E-Commerce Market Trends Analysis (2020-2032)

8.4.2 E-Commerce Market Size Estimates and Forecasts to 2032 (USD Billion)

8.5 Wholesaler/Distributor

8.5.1 Wholesaler/Distributor Market Trends Analysis (2020-2032)

8.5.2 Wholesaler/Distributor Market Size Estimates and Forecasts to 2032 (USD Billion)

8.6 Direct Purchase

8.6.1 Direct Purchase Market Trends Analysis (2020-2032)

8.6.2 Direct Purchase Market Size Estimates and Forecasts to 2032 (USD Billion)

 

9. Regional Analysis

9.1 Chapter Overview

9.2 North America

9.2.1 Trends Analysis

9.2.2 North America Postpartum Products Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

9.2.3 North America Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion) 

9.2.4 North America Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.2.5 USA

9.2.5.1 USA Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.2.5.2 USA Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.2.6 Canada

9.2.6.1 Canada Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.2.6.2 Canada Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.2.7 Mexico

9.2.7.1 Mexico Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.2.7.2 Mexico Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3 Europe

9.3.1 Eastern Europe

9.3.1.1 Trends Analysis

9.3.1.2 Eastern Europe Postpartum Products Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

9.3.1.3 Eastern Europe Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion) 

9.3.1.4 Eastern Europe Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.1.5 Poland

9.3.1.5.1 Poland Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.1.5.2 Poland Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.1.6 Romania

9.3.1.6.1 Romania Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.1.6.2 Romania Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.1.7 Hungary

9.3.1.7.1 Hungary Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.1.7.2 Hungary Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.1.8 Turkey

9.3.1.8.1 Turkey Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.1.8.2 Turkey Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.1.9 Rest of Eastern Europe

9.3.1.9.1 Rest of Eastern Europe Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.1.9.2 Rest of Eastern Europe Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2 Western Europe

9.3.2.1 Trends Analysis

9.3.2.2 Western Europe Postpartum Products Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

9.3.2.3 Western Europe Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion) 

9.3.2.4 Western Europe Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.5 Germany

9.3.2.5.1 Germany Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.5.2 Germany Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.6 France

9.3.2.6.1 France Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.6.2 France Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.7 UK

9.3.2.7.1 UK Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.7.2 UK Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.8 Italy

9.3.2.8.1 Italy Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.8.2 Italy Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.9 Spain

9.3.2.9.1 Spain Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.9.2 Spain Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.10 Netherlands

9.3.2.10.1 Netherlands Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.10.2 Netherlands Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.11 Switzerland

9.3.2.11.1 Switzerland Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.11.2 Switzerland Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.12 Austria

9.3.2.12.1 Austria Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.12.2 Austria Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.3.2.13 Rest of Western Europe

9.3.2.13.1 Rest of Western Europe Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.3.2.13.2 Rest of Western Europe Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4 Asia Pacific

9.4.1 Trends Analysis

9.4.2 Asia Pacific Postpartum Products Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

9.4.3 Asia Pacific Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion) 

9.4.4 Asia Pacific Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4.5 China

9.4.5.1 China Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.4.5.2 China Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4.6 India

9.4.5.1 India Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.4.5.2 India Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4.5 Japan

9.4.5.1 Japan Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.4.5.2 Japan Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4.6 South Korea

9.4.6.1 South Korea Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.4.6.2 South Korea Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4.7 Vietnam

9.4.7.1 Vietnam Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.2.7.2 Vietnam Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4.8 Singapore

9.4.8.1 Singapore Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.4.8.2 Singapore Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4.9 Australia

9.4.9.1 Australia Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.4.9.2 Australia Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.4.10 Rest of Asia Pacific

9.4.10.1 Rest of Asia Pacific Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.4.10.2 Rest of Asia Pacific Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5 Middle East and Africa

9.5.1 Middle East

9.5.1.1 Trends Analysis

9.5.1.2 Middle East Postpartum Products Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

9.5.1.3 Middle East Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion) 

9.5.1.4 Middle East Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.1.5 UAE

9.5.1.5.1 UAE Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.5.1.5.2 UAE Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.1.6 Egypt

9.5.1.6.1 Egypt Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.5.1.6.2 Egypt Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.1.7 Saudi Arabia

9.5.1.7.1 Saudi Arabia Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.5.1.7.2 Saudi Arabia Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.1.8 Qatar

9.5.1.8.1 Qatar Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.5.1.8.2 Qatar Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.1.9 Rest of Middle East

9.5.1.9.1 Rest of Middle East Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.5.1.9.2 Rest of Middle East Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.2 Africa

9.5.2.1 Trends Analysis

9.5.2.2 Africa Postpartum Products Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

9.5.2.3 Africa Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion) 

9.5.2.4 Africa Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.2.5 South Africa

9.5.2.5.1 South Africa Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.5.2.5.2 South Africa Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.2.6 Nigeria

9.5.2.6.1 Nigeria Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.5.2.6.2 Nigeria Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.5.2.7 Rest of Africa

9.5.2.7.1 Rest of Africa Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.5.2.7.2 Rest of Africa Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.6 Latin America

9.6.1 Trends Analysis

9.6.2 Latin America Postpartum Products Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

9.6.3 Latin America Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion) 

9.6.4 Latin America Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.6.5 Brazil

9.6.5.1 Brazil Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.6.5.2 Brazil Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.6.6 Argentina

9.6.6.1 Argentina Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.6.6.2 Argentina Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.6.7 Colombia

9.6.7.1 Colombia Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.6.7.2 Colombia Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

9.6.8 Rest of Latin America

9.6.8.1 Rest of Latin America Postpartum Products Market Estimates and Forecasts, By Product (2020-2032) (USD Billion)

9.6.8.2 Rest of Latin America Postpartum Products Market Estimates and Forecasts, By Sales Channel (2020-2032) (USD Billion)

10. Company Profiles

10.1 Kimberly-Clark Corporation

10.1.1 Company Overview

10.1.2 Financial

10.1.3 Products/ Services Offered

110.1.4 SWOT Analysis

10.2 Procter & Gamble Co.

10.2.1 Company Overview

10.2.2 Financial

10.2.3 Products/ Services Offered

10.2.4 SWOT Analysis

10.3 Johnson & Johnson

10.3.1 Company Overview

10.3.2 Financial

10.3.3 Products/ Services Offered

10.3.4 SWOT Analysis

10.4 Medela LLC

10.4.1 Company Overview

10.4.2 Financial

10.4.3 Products/ Services Offered

10.4.4 SWOT Analysis

10.5 Huggies (Kimberly-Clark)

10.5.1 Company Overview

10.5.2 Financial

10.5.3 Products/ Services Offered

10.5.4 SWOT Analysis

10.6 Lansinoh Laboratories, Inc.

10.6.1 Company Overview

10.6.2 Financial

10.6.3 Products/ Services Offered

10.6.4 SWOT Analysis

10.7 Frida Mom

10.7.1 Company Overview

10.7.2 Financial

10.7.3 Products/ Services Offered

10.7.4 SWOT Analysis

10.8 Bambo Nature

10.8.1 Company Overview

10.8.2 Financial

10.8.3 Products/ Services Offered

10.8.4 SWOT Analysis

10.9 Earth Mama Organics

10.9.1 Company Overview

10.9.2 Financial

10.9.3 Products/ Services Offered

10.9.4 SWOT Analysis

10.10 Cora

             10.9.1 Company Overview

10.9.2 Financial

10.9.3 Products/ Services Offered

10.9.4 SWOT Analysis

11. Use Cases and Best Practices

12. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Key Market Segmentation:

By Product

  • Breastfeeding Accessories

    • Breast Pads

    • Nipple Care Products

    • Breast Shells

    • Breast milk Preparation & Cleaning Products

    • Breast milk Storage & Feeding

    • Other Accessories

  • Perineal Cooling Pads

  • Others

By Sales Channel

  • Hospital Pharmacy (Inpatient)

  • Retail Store

  • E-Commerce

  • Wholesaler/Distributor

  • Direct Purchase

Request for Segment Customization as per your Business Requirement: Segment Customization Request

REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

Request for Country Level Research Report: Country Level Customization Request

Available Customization

With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:

  • Product Analysis

  • Criss-Cross segment analysis (e.g. Product X Application)

  • Product Matrix which gives a detailed comparison of product portfolio of each company

  • Geographic Analysis

  • Additional countries in any of the regions

  • Company Information

  • Detailed analysis and profiling of additional market players (Up to five)


  •            5000 (33% Discount)


  •            8950 (40% Discount)


  •            3050 (23% Discount)

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