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The Pisco Market size was valued at USD 853.57 million in 2023 and is expected to reach USD 1454.38 million by 2032 and grow at a CAGR of 6.67% over the forecast period of 2024-2032.
Pisco is a type of brandy produced in winemaking regions of Peru and Chile. It is made by distilling fermented grape juice, it was developed by 16th-century Spanish settlers as an alternative to orujo, a pomace brandy that was being imported from Spain.
Based on Type, the pisco market is segmented into Pisco Puro, Mosto Verde, Acholado, and Others. Acholado, which translates to "half-bred," is made by blending a variety of grapes and letting the juice sit for a while. Each grape variety is separately fermented, and the longer it ferments, the more flavor it imparts to the beverage. As a result, tasty and distinctive blends are what drive this category. The market's aromatic versions are in high demand among millennials and other young people.
The Pisco Puro market, on the other hand, is anticipated to expand at the fastest rate since professional drinkers in Chile and Peru can enjoy a variety of distinctive and traditional flavors.
KEY DRIVERS
Growing demand for Traditional spirits
The expanding popularity of traditional spirits amongst consumers has increased demand for pisco and other comparable beverages, which is projected to further contribute to market growth. Pisco has become popular among health-conscious consumers due to its relationship with natural ingredients and antioxidants obtained from grapes. The growing recognition of traditional spirits amongst drinkers has influenced the rise in demand for pisco. Consumers worldwide are craving exotic drinks due to the unique experience they bring, propelling the alcohol sector forward.
Social media influence and changing lifestyles
RESTRAIN
Consumers demand for non-alcoholic beverage
Since Pisco contains alcohol, its popularity may decline as more people opt to drink non-alcoholic beverages. Around 95,000 Americans deceased in the United States as a result of alcohol-related problems, according to the National Institute on Alcohol Abuse and Alcoholism. The demand for non-alcoholic beverages has been pushed by customers' growing health concerns, wellness trends' expanding popularity, and consumers' increased awareness of the health dangers connected with alcohol intake.
OPPORTUNITY
Demand for new flavors and delicious spirits
The expanding practice of mixing multiple spirits to make new cocktails, or fusing various spirits to make distinctive alcoholic beverages, has recently been driving the industry. In addition, many producers have produced distinctive drinks like the Pisco Sour, El Capitan, and The Chilcano as a result, which have captured consumers all over the world. To push the boundaries of alcoholic beverage innovation, hybrid spirits also promote the exploration and expansion of more conventional alcoholic beverage categories. Additionally, several nations host a variety of drinking celebrations to promote regional beverages like pisco.
Expansion of the Pisco market in developing countries
CHALLENGES
Lack of awareness of Pisco drinks among consumers
In many parts of the world, pisco is still a relatively unknown spirit. Other alcoholic beverages, such as tequila and vodka, compete with pisco. They can be a threat to the expansion of the pisco business because they are more widely consumed in some regions of the world than others. The pisco market's expansion may be hampered by this ignorance.
The pisco market has been significantly harmed by the Russia-Ukraine conflict. Given that Russia and Ukraine are two of the main importers of pisco, the decline in shipments to these two nations is particularly alarming. When Russia started its horrific conflict with Ukraine, the once-thriving nation's wine industry sustained irreparable harm. In addition to being bombed and shelled by Russian soldiers as they withdrew, several vineyards, including those at Prince Trubetskoi Winery, were also dotted with land mines. Even though they imported pisco in the first quarter of 2023 compared to the corresponding time in 2022, pisco exports from Peru to Ukraine decreased by 70%.
A recession could lead to a decline in demand for pisco, as consumers may have less disposable income to spend on alcoholic beverages. The disruption in the supply chain, high shipment charges, and export duties have led to an increase in the prices of Pisco. Majorly pisco is exported from Peru and Chile to other countries. The average price of pisco in Peru increased by 10% in the first quarter of 2023 compared to the same period in 2022. Government policies, such as tax cuts or spending increases, could help to mitigate the impact of the recession on the pisco market.
By Origin
Chilean
Peruvian
By Type
Pisco Puro
Mosto Verde
Acholado
Others
South America dominated the global Pisco market in 2023, accounting for the largest market share. Latin America is one of the key markets for Pisco because of rising demand and massive production in Chile and Peru. The region's top producers are reviving the spirits category, which is driving the market. A group that represents all of the country's distilleries, Pisco Chile, claims that the market has altered significantly in recent years, with premium and ultra-premium labels making up around 70% of the categories. Additionally, producers are expanding their exports and coming up with fresh and creative cocktail recipes to promote these spirit varieties and tap into their untapped market potential, which is boosting the business.
Europe is predicted to hold the second-largest market share. The increased popularity of traditional spirits in nations like the United Kingdom, Germany, and Russia has fueled industry expansion. The Association of Peruvian Exporters also notes an increase in the imports of the country's premium goods into Russia, which has helped the performance of the regional market.
North American market for pisco is growing rapidly, driven by the increasing popularity of pisco cocktails and the growing awareness of pisco among consumers. The United States is the largest market for pisco in North America, followed by Canada.
Asia Pacific region's market is expanding fast owing to the rising cultural understanding between Peru and major nations like China, India, and Japan. Additionally, expanding trade activities to take advantage of South America's untapped potential creates new prospects for market expansion in the area.
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REGIONAL COVERAGE
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Some major key players in the Torpedo Market are Pisco Porton, Lapostolle, Macchu Pisco LLC, The Pisco People, Compañía de las Cervecerías Unidas S.A., Pisquera Tulahuen SpA, Pisco Malpaso, Cooperative Agricola Pisquera Elqui ltda, Bauza, Barsol Pisco GmbH, Catan Pisco, and other key players.
In 2023, COYA, a well-known Latin American luxury lifestyle brand, revealed an inventive innovation that claims to reinvent the cocktail experience. COYA 1615 Macerado, the world's first bottled passion fruit pisco infusion, adds a vivid and aromatic twist to the standard pisco.
In 2022 Lapostolle, a Chilean luxury wine company, has added two piscos to its portfolio. Lapostolle has announced the release of its first Pisco collection, which includes two distinct expressions, Pisco XO and Pisco Blanco. Winebow Imports currently sells freshly introduced spirits in the United States.
| Report Attributes | Details |
| Market Size in 2023 | US$ 853.57 Million |
| Market Size by 2032 | US$ 1454.38 Million |
| CAGR | CAGR of 6.67 % From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Origin (Chilean, and Peruvian) • By Type (Pisco Puro, Mosto Verde, Acholado, and Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Pisco Porton, Lapostolle, Macchu Pisco LLC, The Pisco People, Compañía de las Cervecerías Unidas S.A., Pisquera Tulahuen SpA, Pisco Malpaso, Cooperative Agricola Pisquera Elqui ltda, Bauza, Barsol Pisco GmbH, Catan Pisco |
| Key Drivers | • Growing demand for Traditional spirits |
| Market Restrain | • Consumers demand for non-alcoholic beverage |
Ans: Pisco Market is anticipated to expand by 6.67 % from 2023 to 2030.
Ans: Pisco Market size was valued at USD 853.57 million in 2023.
Ans: Opportunities are demand for new flavors and delicious spirits and expansion of the Pisco market in developing countries
Ans: South America is dominating the market.
Ans: Lack of awareness of Pisco spirits among consumers is the challenge to Pisco's market growth
TABLE OF CONTENT
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.3. Introduction
4.3.1 Impact on Major Economies
4.3.1.1 US
4.3.1.2 Canada
4.3.1.3 Germany
4.3.1.4 France
4.3.1.5 United Kingdom
4.3.1.6 China
4.3.1.7 Japan
4.3.1.8 South Korea
4.3.1.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Pisco Market Segmentation, By Origin
8.1 Chilean
8.2 Peruvian
9. Pisco Market Segmentation, By Type
9.1 Pisco Puro
9.2 Mosto Verde
9.3 Acholado
9.4 Others
10. Regional Analysis
10.1 Introduction
10.2 North America
10.2.1 North America Pisco Market by Country
10.2.2 North America Pisco Market by Origin
10.2.3 North America Pisco Market by Type
10.2.4 USA
10.2.4.1 USA Pisco Market by Origin
10.2.4.2 USA Pisco Market by Type
10.2.5 Canada
10.2.5.1 Canada Pisco Market by Origin
10.2.5.2 Canada Pisco Market by Type
10.2.6 Mexico
10.2.6.1 Mexico Pisco Market by Origin
10.2.6.2 Mexico Pisco Market by Type
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Eastern Europe Pisco Market by Country
10.3.1.2 Eastern Europe Pisco Market by Origin
10.3.1.3 Eastern Europe Pisco Market by Type
10.3.1.4 Poland
10.3.1.4.1 Poland Pisco Market by Origin
10.3.1.4.2 Poland Pisco Market by Type
10.3.1.5 Romania
10.3.1.5.1 Romania Pisco Market by Origin
10.3.1.5.2 Romania Pisco Market by Type
10.3.1.6 Hungary
10.3.1.6.1 Hungary Pisco Market by Origin
10.3.1.6.2 Hungary Pisco Market by Type
10.3.1.7 Turkey
10.3.1.7.1 Turkey Pisco Market by Origin
10.3.1.7.2 Turkey Pisco Market by Type
10.3.1.8 Rest of Eastern Europe
10.3.1.8.1 Rest of Eastern Europe Pisco Market by Origin
10.3.1.8.2 Rest of Eastern Europe Pisco Market by Type
10.3.2 Western Europe
10.3.2.1 Western Europe Pisco Market by Country
10.3.2.2 Western Europe Pisco Market by Origin
10.3.2.3 Western Europe Pisco Market by Type
10.3.2.4 Germany
10.3.2.4.1 Germany Pisco Market by Origin
10.3.2.4.2 Germany Pisco Market by Type
10.3.2.5 France
10.3.2.5.1 France Pisco Market by Origin
10.3.2.5.2 France Pisco Market by Type
10.3.2.6 UK
10.3.2.6.1 UK Pisco Market by Origin
10.3.2.6.2 UK Pisco Market by Type
10.3.2.7 Italy
10.3.2.7.1 Italy Pisco Market by Origin
10.3.2.7.2 Italy Pisco Market by Type
10.3.2.8 Spain
10.3.2.8.1 Spain Pisco Market by Origin
10.3.2.8.2 Spain Pisco Market by Type
10.3.2.9 Netherlands
10.3.2.9.1 Netherlands Pisco Market by Origin
10.3.2.9.2 Netherlands Pisco Market by Type
10.3.2.10 Switzerland
10.3.2.10.1 Switzerland Pisco Market by Origin
10.3.2.10.2 Switzerland Pisco Market by Type
10.3.2.11 Austria
10.3.2.11.1 Austria Pisco Market by Origin
10.3.2.11.2 Austria Pisco Market by Type
10.3.2.12 Rest of Western Europe
10.3.2.12.1 Rest of Western Europe Pisco Market by Origin
10.3.2.12.2 Rest of Western Europe Pisco Market by Type
10.4 Asia-Pacific
10.4.1 Asia Pacific Pisco Market by Country
10.4.2 Asia Pacific Pisco Market by Origin
10.4.3 Asia Pacific Pisco Market by Type
10.4.4 China
10.4.4.1 China Pisco Market by Origin
10.4.4.2 China Pisco Market by Type
10.4.5 India
10.4.5.1 India Pisco Market by Origin
10.4.5.2 India Pisco Market by Type
10.4.6 Japan
10.4.6.1 Japan Pisco Market by Origin
10.4.6.2 Japan Pisco Market by Type
10.4.7 South Korea
10.4.7.1 South Korea Pisco Market by Origin
10.4.7.2 South Korea Pisco Market by Type
10.4.8 Vietnam
10.4.8.1 Vietnam Pisco Market by Origin
10.4.8.2 Vietnam Pisco Market by Type
10.4.9 Singapore
10.4.9.1 Singapore Pisco Market by Origin
10.4.9.2 Singapore Pisco Market by Type
10.4.10 Australia
10.4.10.1 Australia Pisco Market by Origin
10.4.10.2 Australia Pisco Market by Type
10.4.11 Rest of Asia-Pacific
10.4.11.1 Rest of Asia-Pacific Pisco Market by Origin
10.4.11.2 Rest of Asia-Pacific Pisco Market by Type
10.5 Middle East & Africa
10.5.1 Middle East
10.5.1.1 Middle East Pisco Market by Country
10.5.1.2 Middle East Pisco Market by Origin
10.5.1.3 Middle East Pisco Market by Type
10.5.1.4 UAE
10.5.1.4.1 UAE Pisco Market by Origin
10.5.1.4.2 UAE Pisco Market by Type
10.5.1.5 Egypt
10.5.1.5.1 Egypt Pisco Market by Origin
10.5.1.5.2 Egypt Pisco Market by Type
10.5.1.6 Saudi Arabia
10.5.1.6.1 Saudi Arabia Pisco Market by Origin
10.5.1.6.2 Saudi Arabia Pisco Market by Type
10.5.1.7 Qatar
10.5.1.7.1 Qatar Pisco Market by Origin
10.5.1.7.2 Qatar Pisco Market by Type
10.5.1.8 Rest of Middle East
10.5.1.8.1 Rest of Middle East Pisco Market by Origin
10.5.1.8.2 Rest of Middle East Pisco Market by Type
10.5.2 Africa
10.5.2.1 Africa Pisco Market by Country
10.5.2.2 Africa Pisco Market by Origin
10.5.2.3 Africa Pisco Market by Type
10.5.2.4 Nigeria
10.5.2.4.1 Nigeria Pisco Market by Origin
10.5.2.4.2 Nigeria Pisco Market by Type
10.5.2.5 South Africa
10.5.2.5.1 South Africa Pisco Market by Origin
10.5.2.5.2 South Africa Pisco Market by Type
10.5.2.6 Rest of Africa
10.5.2.6.1 Rest of Africa Pisco Market by Origin
10.5.2.6.2 Rest of Africa Pisco Market by Type
10.6 Latin America
10.6.1 Latin America Pisco Market by Country
10.6.2 Latin America Pisco Market by Origin
10.6.3 Latin America Pisco Market by Type
10.6.4 Brazil
10.6.4.1 Brazil Pisco Market by Origin
10.6.4.2 Brazil Pisco Market by Type
10.6.5 Argentina
10.6.5.1 Argentina Pisco Market by Origin
10.6.5.2 Argentina Pisco Market by Type
10.6.6 Colombia
10.6.6.1 Colombia Pisco Market by Origin
10.6.6.2 Colombia Pisco Market by Type
10.6.7 Rest of Latin America
10.6.7.1 Rest of Latin America Pisco Market by Origin
10.6.7.2 Rest of Latin America Pisco Market by Type
11 Company Profile
11.1 Pisco Porton
11.1.1 Company Overview
11.1.2 Financials
11.1.3 Product/Services Offered
11.1.4 SWOT Analysis
11.1.5 The SNS View
11.2 Macchu Pisco LLC
11.2.1 Company Overview
11.2.2 Financials
11.2.3 Product/Services Offered
11.2.4 SWOT Analysis
11.2.5 The SNS View
11.3 Pisquera Tulahuen SpA
11.3.1 Company Overview
11.3.2 Financials
11.3.3 Product/Services Offered
11.3.4 SWOT Analysis
11.3.5 The SNS View
11.4 Lapostolle
11.4 Company Overview
11.4.2 Financials
11.4.3 Product/Services Offered
11.4.4 SWOT Analysis
11.4.5 The SNS View
11.5 The Pisco People
11.5.1 Company Overview
11.5.2 Financials
11.5.3 Product/Services Offered
11.5.4 SWOT Analysis
11.5.5 The SNS View
11.6 Pisco Malpaso
11.6.1 Company Overview
11.6.2 Financials
11.6.3 Product/Services Offered
11.6.4 SWOT Analysis
11.6.5 The SNS View
11.7 Cooperative Agricola Pisquera Elqui ltda
11.7.1 Company Overview
11.7.2 Financials
11.7.3 Product/Services Offered
11.7.4 SWOT Analysis
11.7.5 The SNS View
11.8 Bauza
11.8.1 Company Overview
11.8.2 Financials
11.8.3 Product/Services Offered
11.8.4 SWOT Analysis
11.8.5 The SNS View
11.9 Barsol Pisco GmbH
11.9.1 Company Overview
11.9.2 Financials
11.9.3 Product/ Services Offered
11.9.4 SWOT Analysis
11.9.5 The SNS View
11.10 Catan Pisco
11.10.1 Company Overview
11.10.2 Financials
11.10.3 Product/Services Offered
11.10.4 SWOT Analysis
11.10.5 The SNS View
12. Competitive Landscape
12.1 Competitive Benchmarking
12.2 Market Share Analysis
12.3 Recent Developments
12.3.1 Industry News
12.3.2 Company News
12.3.3 Mergers & Acquisitions
13. USE Cases and Best Practices
14. Conclusion
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