The Peppermint Tea Market size was USD 205.5 million in 2022 and is expected to Reach USD 308.2 million by 2030 and grow at a CAGR of 5.2% over the forecast period of 2023-2030.
Peppermint tea, a popular herbal tea made by steeping peppermint leaves in hot water, is a popular herbal drink. It has a pleasant, minty flavor and is naturally calorie and caffeine-free.
Based on Type, the blended peppermint tea segment dominates the peppermint tea market. Blended peppermint tea stems are popular because they provide a delicious fusion of peppermint with different additional fruits, spices, and herbs, providing a distinctive and refreshing flavor profile. The global market's rising emphasis on the variety of products and consumer preferences is considerably contributing to the increasing popularity of blended peppermint tea as the market's leading category.
KEY DRIVERS
Rising awareness of the health benefits of peppermint tea
Natural and herbal items are becoming ever more popular as people become more health-conscious. Due to its cooling and calming effects, peppermint tea is well-suited for health-conscious consumers, which has increased consumer demand for it. The market for peppermint tea is expected to rise due to its reputation for curing digestive health issues, such as reducing gastrointestinal discomfort and enhancing overall digestive well-being. Also, the ease of availability of peppermint tea at a supermarket or online stores makes it more convenient for consumers to purchase. The demand for peppermint tea as a stress-relieving beverage is anticipated to increase as awareness rises of the health benefits of peppermint tea driving the market growth.
Rising Demand for Functional Beverages
RESTRAIN
Competition from Other Herbal Teas
Customers' preferences are shifting away from peppermint tea in favor of trying out new and interesting options as they experiment with various herbal tea flavors and blends. The market growth for peppermint tea may be constrained by this altering consumer behavior. There are several possibilities available in the herbal tea market, such as lemon, lavender, chamomile, ginger, and other teas. Since there are so many herbal tea options, peppermint tea faces fierce rivalry, which could affect its market share.
OPPORTUNITY
Growing Demand for Blended Peppermint Tea's Refreshing Flavor
Due to consumer preferences for a variety of flavor experiences, the market for blended peppermint tea is expanding considerably. To meet this need, manufacturers are producing creative mixes that target certain market segments. Due to its adaptability and broad appeal, blended peppermint tea is becoming increasingly popular among tea connoisseurs all over the world. In China, peppermint tea is normally drunk as a single-ingredient tea. Traditional Chinese medicine also makes use of peppermint to cure several conditions, such as nausea, indigestion, and headaches. This tea is commonly provided to visitors as a gesture of hospitality in Morocco where it is used as a revitalizing and refreshing beverage.
CHALLENGES
Price sensitivity of consumers
Compared to other drinks like coffee and soda, peppermint tea can cost more. Before peppermint tea can be offered to consumers, it needs to be processed and bottled. The product's price may go up as a result of this process. Price-conscious consumers could be less inclined to buy peppermint tea, especially if they are unaware of its health advantages.
Russia and Ukraine a major importers of peppermint tea. The primary component of Moroccan Mint tea is peppermint. The world's top producer of peppermint, accounting for 92.7% of global production, is Morocco. The output of peppermint reached 48,437 tonnes in 2021, with Morocco leading the way with 83% of the global total and Argentina coming in at 14%. Imports of peppermint tea have been hampered by the war, which has increased prices and caused shortages. The price of peppermint tea is being impacted by the rising expenses of wheat and peppermint oil.
The COVID-19 pandemic followed by Russia Ukraine war has indirectly led to inflation. Also, the war has led to disruption in tea exports in some countries. The high cost of labor, production units, and operating costs have led to an increase in prices for peppermint tea During a recession, demand for peppermint tea is predicted to fall by 5-10%. This is because consumers are likely to cut back on non-essential purchases such as peppermint tea. Peppermint tea is getting more expensive for consumers, which is likely to reduce demand.
by Type
Blended Peppermint Tea
Unblended Peppermint Tea
By Nature
Organic
Conventional
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Sales
Others
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The North American region is dominating the peppermint tea market. North America is witnessing significant consumer awareness and demand for herbal and specialty teas, including peppermint tea. The region's population is increasingly health-conscious, seeking natural and caffeine-free beverage options, which is boosting the demand for peppermint tea in the market. Due to its popularity among consumers who are health-conscious and its benefits for digestion and relaxation, peppermint tea enjoys a dominant position in the market.
In the North African region in the Middle East and Africa, Moroccan country is known for peppermint tea. The world's top producer of peppermint, accounting for 92.7% of global production, is Morocco. This type of tea is more popular than other herbal teas in the area among consumers. However, it is anticipated that increasing consumer preference for herbal and flavored tea, particularly peppermint tea, will spur market expansion globally. This tea is used traditionally by people to welcome guests.
Europe has a significant market share in the peppermint market. The growth is attributed to the increasing demand for natural and organic products and the growing popularity of peppermint tea as a functional beverage. Peppermint tea is a popular beverage in Europe due to its refreshing taste and its perceived health benefits.
Asia Pacific is fast fast-growing region for the peppermint market share. The growth of the peppermint tea market in Asia Pacific is attributed to the increasing disposable income and the growing awareness of the health benefits of peppermint tea. Peppermint tea is one of the popular beverages in Asia Pacific due to its refreshing taste and its perceived health benefits, such as improving digestion and boosting immunity.
REGIONAL COVERAGE
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Some major key players in the Peppermint Tea Market are Associated British Foods plc, Bigelow, Tata Consumer Products, Stash Tea Company, Unilever N.V., Orientis Gourmet SAS, The Hain Celestial Group, Dilmah Ceylon Tea Co. Plc, Harney & Sons Tea Company, Yamamotoyama Co. Ltd, The Republic of Tea, Newby Teas, and other key players.
In 2023, Sheffield’s Pulp launched a line of teabags and announced that the singles from their chapter on Island Records would be arriving on streaming services.
In 2022, The tea range at NOW has been rebranded. With the launch of the new "Give A Tea" brand, NOW commits to donating one box of tea to the Chicago Food Repository for every two boxes of tea purchased by merchants. This program strives to make a good impact by supporting the community and providing customers with the opportunity to donate to a charity organization with each tea purchase.
| Report Attributes | Details |
| Market Size in 2022 | US$ 205.5 Million |
| Market Size by 2030 | US$ 308.2 Million |
| CAGR | CAGR of 5.2 % From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2019-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Blended Peppermint Tea, Unblended Peppermint Tea) • By Nature (Organic, Conventional) • By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Sales, and Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Associated British Foods plc, Bigelow, Tata Consumer Products, Stash Tea Company, Unilever N.V., Orientis Gourmet SAS, The Hain Celestial Group, Dilmah Ceylon Tea Co. Plc, Harney & Sons Tea Company, Yamamotoyama Co. Ltd, The Republic of Tea, Newby Teas |
| Key Drivers | • Rising awareness of the health benefits of peppermint tea • Rising Demand for Functional Beverages |
| Market Restrain | • Competition from Other Herbal Teas |
Ans: Peppermint Tea Market is anticipated to expand by 5.2% from 2023 to 2030.
Ans: Drivers are the rising awareness of the health benefits of peppermint tea and Functional Beverages.
Ans: USD 308.2 million is expected to grow by 2030.
Ans: The price sensitivity of consumers can be a challenge for market growth.
Ans: The North American region dominates the Peppermint Tea Market in 2022.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of the Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on Major Economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Peppermint Tea Market Segmentation, By Type
8.1 Blended Peppermint Tea
8.2 Unblended Peppermint Tea
9. Peppermint Tea Market Segmentation, By Nature
9.1 Organic
9.2 Conventional
10. Peppermint Tea Market Segmentation, By Distribution Channel
10.1 Supermarkets/Hypermarkets
10.2 Convenience Stores
10.3 Online Sales
10.4 Others
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Peppermint Tea Market by Country
11.2.2 North America Peppermint Tea Market by Type
11.2.3 North America Peppermint Tea Market by Nature
11.2.4 North America Peppermint Tea Market by Distribution Channel
11.2.5 USA
11.2.5.1 USA Peppermint Tea Market by Type
11.2.5.2 USA Peppermint Tea Market by Nature
11.2.5.3 USA Peppermint Tea Market by Distribution Channel
11.2.6 Canada
11.2.6.1 Canada Peppermint Tea Market by Type
11.2.6.2 Canada Peppermint Tea Market by Nature
11.2.6.3 Canada Peppermint Tea Market by Distribution Channel
11.2.7 Mexico
11.2.7.1 Mexico Peppermint Tea Market by Type
11.2.7.2 Mexico Peppermint Tea Market by Nature
11.2.7.3 Mexico Peppermint Tea Market by Distribution Channel
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Peppermint Tea Market by Country
11.3.1.2 Eastern Europe Peppermint Tea Market by Type
11.3.1.3 Eastern Europe Peppermint Tea Market by Nature
11.3.1.4 Eastern Europe Peppermint Tea Market by Distribution Channel
11.3.1.5 Poland
11.3.1.5.1 Poland Peppermint Tea Market by Type
11.3.1.5.2 Poland Peppermint Tea Market by Nature
11.3.1.5.3 Poland Peppermint Tea Market by Distribution Channel
11.3.1.6 Romania
11.3.1.6.1 Romania Peppermint Tea Market by Type
11.3.1.6.2 Romania Peppermint Tea Market by Nature
11.3.1.6.4 Romania Peppermint Tea Market by Distribution Channel
11.3.1.7 Turkey
11.3.1.7.1 Turkey Peppermint Tea Market by Type
11.3.1.7.2 Turkey Peppermint Tea Market by Nature
11.3.1.7.3 Turkey Peppermint Tea Market by Distribution Channel
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Peppermint Tea Market by Type
11.3.1.8.2 Rest of Eastern Europe Peppermint Tea Market by Nature
11.3.1.8.3 Rest of Eastern Europe Peppermint Tea Market by Distribution Channel
11.3.2 Western Europe
11.3.2.1 Western Europe Peppermint Tea Market by Type
11.3.2.2 Western Europe Peppermint Tea Market by Nature
11.3.2.3 Western Europe Peppermint Tea Market by Distribution Channel
11.3.2.4 Germany
11.3.2.4.1 Germany Peppermint Tea Market by Type
11.3.2.4.2 Germany Peppermint Tea Market by Nature
11.3.2.4.3 Germany Peppermint Tea Market by Distribution Channel
11.3.2.5 France
11.3.2.5.1 France Peppermint Tea Market by Type
11.3.2.5.2 France Peppermint Tea Market by Nature
11.3.2.5.3 France Peppermint Tea Market by Distribution Channel
11.3.2.6 UK
11.3.2.6.1 UK Peppermint Tea Market by Type
11.3.2.6.2 UK Peppermint Tea Market by Nature
11.3.2.6.3 UK Peppermint Tea Market by Distribution Channel
11.3.2.7 Italy
11.3.2.7.1 Italy Peppermint Tea Market by Type
11.3.2.7.2 Italy Peppermint Tea Market by Nature
11.3.2.7.3 Italy Peppermint Tea Market by Distribution Channel
11.3.2.8 Spain
11.3.2.8.1 Spain Peppermint Tea Market by Type
11.3.2.8.2 Spain Peppermint Tea Market by Nature
11.3.2.8.3 Spain Peppermint Tea Market by Distribution Channel
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Peppermint Tea Market by Type
11.3.2.9.2 Netherlands Peppermint Tea Market by Nature
11.3.2.9.3 Netherlands Peppermint Tea Market by Distribution Channel
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Peppermint Tea Market by Type
11.3.2.10.2 Switzerland Peppermint Tea Market by Nature
11.3.2.10.3 Switzerland Peppermint Tea Market by Distribution Channel
11.3.2.11.1 Austria
11.3.2.11.2 Austria Peppermint Tea Market by Type
11.3.2.11.3 Austria Peppermint Tea Market by Nature
11.3.2.11.4 Austria Peppermint Tea Market by Distribution Channel
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Peppermint Tea Market by Type
11.3.2.12.2 Rest of Western Europe Peppermint Tea Market by Nature
11.3.2.12.3 Rest of Western Europe Peppermint Tea Market by Distribution Channel
11.4 Asia-Pacific
11.4.1 Asia-Pacific Peppermint Tea Market by Country
11.4.2 Asia-Pacific Peppermint Tea Market by Type
11.4.3 Asia-Pacific Peppermint Tea Market by Nature
11.4.4 Asia-Pacific Peppermint Tea Market by Distribution Channel
11.4.5 China
11.4.5.1 China Peppermint Tea Market by Type
11.4.5.2 China Peppermint Tea Market by Distribution Channel
11.4.5.3 China Peppermint Tea Market by Nature
11.4.6 India
11.4.6.1 India Peppermint Tea Market by Type
11.4.6.2 India Peppermint Tea Market by Nature
11.4.6.3 India Peppermint Tea Market by Distribution Channel
11.4.7 Japan
11.4.7.1 Japan Peppermint Tea Market by Type
11.4.7.2 Japan Peppermint Tea Market by Nature
11.4.7.3 Japan Peppermint Tea Market by Distribution Channel
11.4.8 South Korea
11.4.8.1 South Korea Peppermint Tea Market by Type
11.4.8.2 South Korea Peppermint Tea Market by Nature
11.4.8.3 South Korea Peppermint Tea Market by Distribution Channel
11.4.9 Vietnam
11.4.9.1 Vietnam Peppermint Tea Market by Type
11.4.9.2 Vietnam Peppermint Tea Market by Nature
11.4.9.3 Vietnam Peppermint Tea Market by Distribution Channel
11.4.10 Singapore
11.4.10.1 Singapore Peppermint Tea Market by Type
11.4.10.2 Singapore Peppermint Tea Market by Nature
11.4.10.3 Singapore Peppermint Tea Market by Distribution Channel
11.4.11 Australia
11.4.11.1 Australia Peppermint Tea Market by Type
11.4.11.2 Australia Peppermint Tea Market by Nature
11.4.11.3 Australia Peppermint Tea Market by Distribution Channel
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Peppermint Tea Market by Type
11.4.12.2 Rest of Asia-Pacific Peppermint Tea Market by Nature
11.4.12.3 Rest of Asia-Pacific Peppermint Tea Market by Distribution Channel
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Peppermint Tea Market by Country
11.5.1.2 Middle East Peppermint Tea Market by Type
11.5.1.3 Middle East Peppermint Tea Market by Nature
11.5.1.4 Middle East Peppermint Tea Market by Distribution Channel
11.5.1.5 UAE
11.5.1.5.1 UAE Peppermint Tea Market by Type
11.5.1.5.2 UAE Peppermint Tea Market by Nature
11.5.1.5.3 UAE Peppermint Tea Market by Distribution Channel
11.5.1.6 Egypt
11.5.1.6.1 Egypt Peppermint Tea Market by Type
11.5.1.6.2 Egypt Peppermint Tea Market by Nature
11.5.1.6.3 Egypt Peppermint Tea Market by Distribution Channel
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Peppermint Tea Market by Type
11.5.1.7.2 Saudi Arabia Peppermint Tea Market by Nature
11.5.1.7.3 Saudi Arabia Peppermint Tea Market by Distribution Channel
11.5.1.8 Qatar
11.5.1.8.1 Qatar Peppermint Tea Market by Type
11.5.1.8.2 Qatar Peppermint Tea Market by Nature
11.5.1.8.3 Qatar Peppermint Tea Market by Distribution Channel
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Peppermint Tea Market by Type
11.5.1.9.2 Rest of Middle East Peppermint Tea Market by Nature
11.5.1.9.3 Rest of Middle East Peppermint Tea Market by Distribution Channel
11.5.2 Africa
11.5.2.1 Africa Peppermint Tea Market by Country
11.5.2.2 Africa Peppermint Tea Market by Type
11.5.2.3 Africa Peppermint Tea Market by Nature
11.5.2.4 Africa Peppermint Tea Market by Distribution Channel
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Peppermint Tea Market by Type
11.5.2.5.2 Nigeria Peppermint Tea Market by Nature
11.5.2.5.3 Nigeria Peppermint Tea Market by Distribution Channel
11.5.2.6 South Africa
11.5.2.6.1 South Africa Peppermint Tea Market by Type
11.5.2.6.2 South Africa Peppermint Tea Market by Nature
11.5.2.6.3 South Africa Peppermint Tea Market by Distribution Channel
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Peppermint Tea Market by Type
11.5.2.7.2 Rest of Africa Peppermint Tea Market by Nature
11.5.2.7.3 Rest of Africa Peppermint Tea Market by Distribution Channel
11.6 Latin America
11.6.1 Latin America Peppermint Tea Market by Country
11.6.2 Latin America Peppermint Tea Market by Type
11.6.3 Latin America Peppermint Tea Market by Nature
11.6.4 Latin America Peppermint Tea Market by Distribution Channel
11.6.5 Brazil
11.6.5.1 Brazil Peppermint Tea Market by Type
11.6.5.2 Brazil Peppermint Tea Market by Nature
11.6.5.3 Brazil Peppermint Tea Market by Distribution Channel
11.6.6 Argentina
11.6.6.1 Argentina Peppermint Tea Market by Type
11.6.6.2 Argentina Peppermint Tea Market by Nature
11.6.6.3 Argentina Peppermint Tea Market by Distribution Channel
11.6.7 Colombia
11.6.7.1 Colombia Peppermint Tea Market by Type
11.6.7.2 Colombia Peppermint Tea Market by Nature
11.6.7.3 Colombia Peppermint Tea Market by Distribution Channel
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Peppermint Tea Market by Type
11.6.8.2 Rest of Latin America Peppermint Tea Market by Nature
11.6.8.3 Rest of Latin America Peppermint Tea Market by Distribution Channel
12.Company profile
12.1 Associated British Foods plc
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Tata Consumer Products
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 The Hain Celestial Group
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Unilever N.V.
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Orientis Gourmet SAS
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Dilmah Ceylon Tea Co. Plc
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Yamamotoyama Co. Ltd
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Harney & Sons Tea Company
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Product/Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 The Republic of Tea and Newby Teas
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Stash Tea Company
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View
12.11 Bigelow
12.11.1 Company Overview
12.11.2 Financials
12.11.3 Product/Services Offered
12.11.4 SWOT Analysis
12.11.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. Use Case and Best Practices
15. Conclusion
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