Packaging Solution Market Report Scope & Overview:
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The Packaging Solution Market Size was valued at USD 1184.3 billion in 2023 and is projected to reach USD 1845.13 billion by 2032 growing at a CAGR of 5.05% from 2024 to 2032.
The packaging solutions market is thriving, fueled by a surge in demand from the food, beverage, and cosmetics industries. Companies like Nestle are building new facilities to keep pace, while eco-friendly innovations like Albea's paper bottle are capturing market share.
This growth is creating a ripple effect, benefiting related markets for packaging design and machinery. However, the road is not without obstacles. Manufacturers struggle with fluctuating raw material costs, stricter environmental regulations, and fierce competition from established players like Mondi Group.
Despite ongoing global challenges, the long-term forecast remains bright. Rising incomes and a growing focus on fresh produce packaging to minimize food waste are key drivers. This fragmented market offers fertile ground for companies to develop innovative and sustainable solutions, ensuring a future filled with opportunity.
MARKET DYNAMICS
KEY DRIVERS:
The packaging market is positioned to boom as demand for packaging in food, beverages, and cosmetics surges.
The surge in demand for cosmetic products directly translates to growth in the packaging solutions market.
The rise of the cosmetics industry is a benefit for the packaging solutions market. Since most cosmetics need jars, bottles, or tubes, this surge in demand translates directly to a need for innovative and functional packaging. For example, Albea, a leading beauty packaging manufacturer, introduced the world's first squeezable paper-based bottle in October 2022, showcasing the push for sustainable solutions.
RESTRAINTS:
Tighter government regulations on non-ecofriendly packaging could hamper the packaging market's growth.
Shifting production towards eco-friendly materials may require upfront investments in new technologies and supply chains, potentially raising production costs. Strict regulations could discourage innovation in the packaging sector. Manufacturers may be hesitant to invest in developing novel packaging solutions if they fear these innovations might not meet evolving regulatory standards.
OPPORTUNITY:
Tamper-proof packaging has revolutionized the market, driving its growth.
As regulations become more stringent, the potential for reputation damage for companies due to product tampering increases. Criminal activities like theft, counterfeiting, and deliberate product tampering pose a significant risk within food, beverage, and healthcare sectors. Tamper-proof packaging is no longer just an option it's becoming a necessity that aligns perfectly with current industry trends and analysis.
The development of novel packaging solutions opens doors to exciting product presentations and functionality.
CHALLENGES:
The unpredictable fluctuations in the cost of raw materials create challenges for manufacturers in the packaging industry.
Global packaging regulations pose challenges in navigating trade access and fostering technological innovation for the packaging industry.
Globalization has created pressure on the packaging industry to adapt rapidly with ever-changing technologies and practices. However, national regulatory bodies often struggle to keep pace, hindering trade access for developing countries in particular. The constant variations and policy changes, coupled with compliance challenges, can lead to product damage, shipment rejections, and unnecessary waste. This lack of clear information sharing, especially regarding packaging requirements, is a major contributor to these issues.
IMPACT OF RUSSIA UKRAINE WAR
The Russia-Ukraine conflict is disrupting the recovering global supply chain, posing significant challenges to the packaging solutions market. The war adds another layer of complexity to the already stressed supply chains recovering from the pandemic. The war adds another layer of complexity to the already stressed supply chains recovering from the pandemic. Lack of raw materials and components from Ukraine disrupts factories in key markets like Germany and Japan. The invasion triggers a spike in oil and gas prices, impacting production costs for packaging materials. The conflict has driven up oil prices to $120/bbl for dated BFOE, a multi-year high. Similarly, natural gas prices in northwest Europe surged to over €270 per megawatt-hour. Uncertainty surrounding Russia's export capabilities for oil and gas further fuels price hikes. Many Western companies are exiting Russia and Ukraine, leading to widespread closures of packaging and production facilities.
IMPACT OF ECONOMIC SLOWDOWN
An economic slowdown can have a mixed impact on the packaging solution market, with both challenges and opportunities emerging. Consumer product goods (CPG) companies may be more hesitant to invest in brand new packaging machinery during a recession. As companies seek to reduce overhead costs, there could be a surge in demand for co-packing and contract-packaging services. Companies may seek out packaging partners with strong project management skills to minimize errors, delays, and cost overruns during production and distribution. Overall, an economic slowdown can lead to a shift in the packaging solutions market, with a focus on cost-effectiveness and efficiency. Companies that can adapt their offerings and provide valuable partnerships to manufacturers are likely to be more successful during these challenging times.
KEY MARKET SEGMENTS
By Material
Paper and Paperboard
Plastic
Metal
Glass
Others
Plastic dominates in the packaging solution market with share of 48%, plastic packaging is known for its durability, moisture resistance, and ability to shield products from contamination. Its lightweight nature makes it easy to handle for both consumers and those working in the supply chain. Paper & Paperboard is versatile category encompasses everything from lightweight tissues to sturdy corrugated boxes. It's a popular choice for paper bags, cartons, and even molded pulp containers.
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By Packaging Type
New
Recycled
The packaging solutions market can be categorized into two main segments: new and recycled. While new packaging currently holds the larger revenue share of 55%, the recycled segment is projected to experience the fastest growth in the coming years.Recycled packaging utilizes materials that have already been used, such as glass, metal, cardboard, and some plastics. Consumer demand for eco-friendly options is driving this growth.
By End-user Industry
Food and Beverage
Healthcare
Personal Care
Industrial
Others
The packaging industry caters to a wide range of needs. Food and beverages utilize everything from cans and cartons to plastic wrap. Healthcare prioritizes safety with blister packs and vials, while personal care products often feature aesthetically pleasing glass or plastic containers. Industrial packaging is heavy-duty and custom-made, while other consumer goods encompass everything from packaging for electronics to clothing. This segmentation ensures the perfect fit for every product.
REGIONAL ANALYSIS
Asia-Pacific region is forecast to dominate the market due to its established packaging industry. India's growing population fuels investments in paper packaging, anticipating significant sector expansion. Latin America, Middle East, and Africa are projected for significant growth as their packaging industries expand. This region sees high demand for flexible packaging in the food and beverage industry, as demonstrated by Smurfit Kappa's recent acquisition in Brazil.
The rise of eco-friendly alternatives like corrugated packaging is gaining traction globally, as seen in WestRock Company's "EverGrow" product launch in the US. European manufacturers are leading the way in innovation, with examples like Mondi Group's recyclable packaging solutions. The packaging solutions market experiences a boom across the globe, with each region experiencing its own unique trends and drivers.
REGIONAL COVERAGE:
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Key players
Some of the major players in the Packaging Solution Market are Smurfit Kappa Group PLC, Ball Corporation,WestRock Company, Crown Holdings, Inc., Sealed Air Corporation, International Paper Company, Mondi Group, DS Smith Plc, Silgan Holdings Inc., Amcor PLC, stora enso oyj, Berry Global Group, Graphic Packaging International And Others Players.
RECENT DEVELOPMENTS
Amcor PLC acquired a cutting-edge flexible packaging facility in the Czech Republic in August 2022. This well-located plant allows Amcor to significantly boost its ability to meet the rising demand for flexible packaging solutions across its entire European network.
Crown Holdings, Inc. announced plans to solidify its foothold in Europe in March 2022. To achieve this, they're constructing a brand new beverage can facility in Peterborough, UK. This expansion will significantly strengthen their position within the European beverage can market.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 1184.3 Bn |
| Market Size by 2032 | US$ 1845.13 Bn |
| CAGR | CAGR of 5.05% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Material (Paper And Paperboard, Plastic, Metal, Glass, Others) • By Packaging Type (New, Recycled) • By End-User Industry (Food And Beverage, Healthcare, Personal Care, Industrial, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Smurfit Kappa Group PLC, Ball Corporation,WestRock Company, Crown Holdings, Inc., Sealed Air Corporation, International Paper Company, Mondi Group, DS Smith Plc, Silgan Holdings Inc., Amcor PLC, stora enso oyj, Berry Global Group, Graphic Packaging International |
| Key Drivers | • The packaging market is positioned to boom as demand for packaging in food, beverages, and cosmetics surges. • The surge in demand for cosmetic products directly translates to growth in the packaging solutions market. |
| Key Restraints | • Tighter government regulations on non-ecofriendly packaging could hamper the packaging market's growth. |
Ans: The Packaging Solution Market is expected to grow at a CAGR of 5.05%.
Ans: Packaging Solution Market size was USD 1184.3 billion in 2023 and is expected to Reach USD 1845.13 billion by 2032.
Ans: The surge in demand for cosmetic products directly translates to growth in the packaging solutions market.
Ans: Tighter government regulations on non-ecofriendly packaging could hamper the packaging market's growth.
Asia Pacific holds the dominant position in the Packaging Solution Market.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Packaging Solution Market Segmentation, By Material
9.1 Introduction
9.2 Trend Analysis
9.3 Paper and Paperboard
9.4 Plastic
9.5 Metal
9.6 Glass
9.7 Others
10. Packaging Solution Market Segmentation, By Packaging Type
10.1 Introduction
10.2 Trend Analysis
10.3 New
10.4 Recycled
11. Packaging Solution Market Segmentation, By End-user Industry
11.1 Introduction
11.2 Trend Analysis
11.3 Food and Beverage
11.4 Healthcare
11.5 Personal Care
11.6 Industrial
11.7 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 Trend Analysis
12.2.2 North America Packaging Solution Market By Country
12.2.3 North America Packaging Solution Market By Material
12.2.4 North America Packaging Solution Market By Packaging Type
12.2.5 North America Packaging Solution Market By End-user Industry
12.2.6 USA
12.2.6.1 USA Packaging Solution Market By Material
12.2.6.2 USA Packaging Solution Market By Packaging Type
12.2.6.3 USA Packaging Solution Market By End-user Industry
12.2.7 Canada
12.2.7.1 Canada Packaging Solution Market By Material
12.2.7.2 Canada Packaging Solution Market By Packaging Type
12.2.7.3 Canada Packaging Solution Market By End-user Industry
12.2.8 Mexico
12.2.8.1 Mexico Packaging Solution Market By Material
12.2.8.2 Mexico Packaging Solution Market By Packaging Type
12.2.8.3 Mexico Packaging Solution Market By End-user Industry
12.3 Europe
12.3.1 Trend Analysis
12.3.2 Eastern Europe
12.3.2.1 Eastern Europe Packaging Solution Market By Country
12.3.2.2 Eastern Europe Packaging Solution Market By Material
12.3.2.3 Eastern Europe Packaging Solution Market By Packaging Type
12.3.2.4 Eastern Europe Packaging Solution Market By End-user Industry
12.3.2.5 Poland
12.3.2.5.1 Poland Packaging Solution Market By Material
12.3.2.5.2 Poland Packaging Solution Market By Packaging Type
12.3.2.5.3 Poland Packaging Solution Market By End-user Industry
12.3.2.6 Romania
12.3.2.6.1 Romania Packaging Solution Market By Material
12.3.2.6.2 Romania Packaging Solution Market By Packaging Type
12.3.2.6.4 Romania Packaging Solution Market By End-user Industry
12.3.2.7 Hungary
12.3.2.7.1 Hungary Packaging Solution Market By Material
12.3.2.7.2 Hungary Packaging Solution Market By Packaging Type
12.3.2.7.3 Hungary Packaging Solution Market By End-user Industry
12.3.2.8 Turkey
12.3.2.8.1 Turkey Packaging Solution Market By Material
12.3.2.8.2 Turkey Packaging Solution Market By Packaging Type
12.3.2.8.3 Turkey Packaging Solution Market By End-user Industry
12.3.2.9 Rest of Eastern Europe
12.3.2.9.1 Rest of Eastern Europe Packaging Solution Market By Material
12.3.2.9.2 Rest of Eastern Europe Packaging Solution Market By Packaging Type
12.3.2.9.3 Rest of Eastern Europe Packaging Solution Market By End-user Industry
12.3.3 Western Europe
12.3.3.1 Western Europe Packaging Solution Market By Country
12.3.3.2 Western Europe Packaging Solution Market By Material
12.3.3.3 Western Europe Packaging Solution Market By Packaging Type
12.3.3.4 Western Europe Packaging Solution Market By End-user Industry
12.3.3.5 Germany
12.3.3.5.1 Germany Packaging Solution Market By Material
12.3.3.5.2 Germany Packaging Solution Market By Packaging Type
12.3.3.5.3 Germany Packaging Solution Market By End-user Industry
12.3.3.6 France
12.3.3.6.1 France Packaging Solution Market By Material
12.3.3.6.2 France Packaging Solution Market By Packaging Type
12.3.3.6.3 France Packaging Solution Market By End-user Industry
12.3.3.7 UK
12.3.3.7.1 UK Packaging Solution Market By Material
12.3.3.7.2 UK Packaging Solution Market By Packaging Type
12.3.3.7.3 UK Packaging Solution Market By End-user Industry
12.3.3.8 Italy
12.3.3.8.1 Italy Packaging Solution Market By Material
12.3.3.8.2 Italy Packaging Solution Market By Packaging Type
12.3.3.8.3 Italy Packaging Solution Market By End-user Industry
12.3.3.9 Spain
12.3.3.9.1 Spain Packaging Solution Market By Material
12.3.3.9.2 Spain Packaging Solution Market By Packaging Type
12.3.3.9.3 Spain Packaging Solution Market By End-user Industry
12.3.3.10 Netherlands
12.3.3.10.1 Netherlands Packaging Solution Market By Material
12.3.3.10.2 Netherlands Packaging Solution Market By Packaging Type
12.3.3.10.3 Netherlands Packaging Solution Market By End-user Industry
12.3.3.11 Switzerland
12.3.3.11.1 Switzerland Packaging Solution Market By Material
12.3.3.11.2 Switzerland Packaging Solution Market By Packaging Type
12.3.3.11.3 Switzerland Packaging Solution Market By End-user Industry
12.3.3.1.12 Austria
12.3.3.12.1 Austria Packaging Solution Market By Material
12.3.3.12.2 Austria Packaging Solution Market By Packaging Type
12.3.3.12.3 Austria Packaging Solution Market By End-user Industry
12.3.3.13 Rest of Western Europe
12.3.3.13.1 Rest of Western Europe Packaging Solution Market By Material
12.3.3.13.2 Rest of Western Europe Packaging Solution Market By Packaging Type
12.3.3.13.3 Rest of Western Europe Packaging Solution Market By End-user Industry
12.4 Asia-Pacific
12.4.1 Trend Analysis
12.4.2 Asia-Pacific Packaging Solution Market By Country
12.4.3 Asia-Pacific Packaging Solution Market By Material
12.4.4 Asia-Pacific Packaging Solution Market By Packaging Type
12.4.5 Asia-Pacific Packaging Solution Market By End-user Industry
12.4.6 China
12.4.6.1 China Packaging Solution Market By Material
12.4.6.2 China Packaging Solution Market By Packaging Type
12.4.6.3 China Packaging Solution Market By End-user Industry
12.4.7 India
12.4.7.1 India Packaging Solution Market By Material
12.4.7.2 India Packaging Solution Market By Packaging Type
12.4.7.3 India Packaging Solution Market By End-user Industry
12.4.8 Japan
12.4.8.1 Japan Packaging Solution Market By Material
12.4.8.2 Japan Packaging Solution Market By Packaging Type
12.4.8.3 Japan Packaging Solution Market By End-user Industry
12.4.9 South Korea
12.4.9.1 South Korea Packaging Solution Market By Material
12.4.9.2 South Korea Packaging Solution Market By Packaging Type
12.4.9.3 South Korea Packaging Solution Market By End-user Industry
12.4.10 Vietnam
12.4.10.1 Vietnam Packaging Solution Market By Material
12.4.10.2 Vietnam Packaging Solution Market By Packaging Type
12.4.10.3 Vietnam Packaging Solution Market By End-user Industry
12.4.11 Singapore
12.4.11.1 Singapore Packaging Solution Market By Material
12.4.11.2 Singapore Packaging Solution Market By Packaging Type
12.4.11.3 Singapore Packaging Solution Market By End-user Industry
12.4.12 Australia
12.4.12.1 Australia Packaging Solution Market By Material
12.4.12.2 Australia Packaging Solution Market By Packaging Type
12.4.12.3 Australia Packaging Solution Market By End-user Industry
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Packaging Solution Market By Material
12.4.13.2 Rest of Asia-Pacific Packaging Solution Market By Packaging Type
12.4.13.3 Rest of Asia-Pacific Packaging Solution Market By End-user Industry
12.5 Middle East & Africa
12.5.1 Trend Analysis
12.5.2 Middle East
12.5.2.1 Middle East Packaging Solution Market By Country
12.5.2.2 Middle East Packaging Solution Market By Material
12.5.2.3 Middle East Packaging Solution Market By Packaging Type
12.5.2.4 Middle East Packaging Solution Market By End-user Industry
12.5.2.5 UAE
12.5.2.5.1 UAE Packaging Solution Market By Material
12.5.2.5.2 UAE Packaging Solution Market By Packaging Type
12.5.2.5.3 UAE Packaging Solution Market By End-user Industry
12.5.2.6 Egypt
12.5.2.6.1 Egypt Packaging Solution Market By Material
12.5.2.6.2 Egypt Packaging Solution Market By Packaging Type
12.5.2.6.3 Egypt Packaging Solution Market By End-user Industry
12.5.2.7 Saudi Arabia
12.5.2.7.1 Saudi Arabia Packaging Solution Market By Material
12.5.2.7.2 Saudi Arabia Packaging Solution Market By Packaging Type
12.5.2.7.3 Saudi Arabia Packaging Solution Market By End-user Industry
12.5.2.8 Qatar
12.5.2.8.1 Qatar Packaging Solution Market By Material
12.5.2.8.2 Qatar Packaging Solution Market By Packaging Type
12.5.2.8.3 Qatar Packaging Solution Market By End-user Industry
12.5.2.9 Rest of Middle East
12.5.2.9.1 Rest of Middle East Packaging Solution Market By Material
12.5.2.9.2 Rest of Middle East Packaging Solution Market By Packaging Type
12.5.2.9.3 Rest of Middle East Packaging Solution Market By End-user Industry
12.5.3 Africa
12.5.3.1 Africa Packaging Solution Market By Country
12.5.3.2 Africa Packaging Solution Market By Material
12.5.3.3 Africa Packaging Solution Market By Packaging Type
12.5.3.4 Africa Packaging Solution Market By End-user Industry
12.5.3.5 Nigeria
12.5.3.5.1 Nigeria Packaging Solution Market By Material
12.5.3.5.2 Nigeria Packaging Solution Market By Packaging Type
12.5.3.5.3 Nigeria Packaging Solution Market By End-user Industry
12.5.3.6 South Africa
12.5.3.6.1 South Africa Packaging Solution Market By Material
12.5.3.6.2 South Africa Packaging Solution Market By Packaging Type
12.5.3.6.3 South Africa Packaging Solution Market By End-user Industry
12.5.3.7 Rest of Africa
12.5.3.7.1 Rest of Africa Packaging Solution Market By Material
12.5.3.7.2 Rest of Africa Packaging Solution Market By Packaging Type
12.5.3.7.3 Rest of Africa Packaging Solution Market By End-user Industry
12.6 Latin America
12.6.1 Trend Analysis
12.6.2 Latin America Packaging Solution Market By country
12.6.3 Latin America Packaging Solution Market By Material
12.6.4 Latin America Packaging Solution Market By Packaging Type
12.6.5 Latin America Packaging Solution Market By End-user Industry
12.6.6 Brazil
12.6.6.1 Brazil Packaging Solution Market By Material
12.6.6.2 Brazil Packaging Solution Market By Packaging Type
12.6.6.3 Brazil Packaging Solution Market By End-user Industry
12.6.7 Argentina
12.6.7.1 Argentina Packaging Solution Market By Material
12.6.7.2 Argentina Packaging Solution Market By Packaging Type
12.6.7.3 Argentina Packaging Solution Market By End-user Industry
12.6.8 Colombia
12.6.8.1 Colombia Packaging Solution Market By Material
12.6.8.2 Colombia Packaging Solution Market By Packaging Type
12.6.8.3 Colombia Packaging Solution Market By End-user Industry
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Packaging Solution Market By Material
12.6.9.2 Rest of Latin America Packaging Solution Market By Packaging Type
12.6.9.3 Rest of Latin America Packaging Solution Market By End-user Industry
13. Company Profiles
13.1 Smurfit Kappa Group PLC
13.1.1 Company Overview
13.1.2 Financial
13.1.3 Products/ Services Offered
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Ball Corporation
13.2.1 Company Overview
13.2.2 Financial
13.2.3 Products/ Services Offered
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 WestRock Company
13.3.1 Company Overview
13.3.2 Financial
13.3.3 Products/ Services Offered
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Crown Holdings, Inc.
13.4.1 Company Overview
13.4.2 Financial
13.4.3 Products/ Services Offered
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Sealed Air Corporation
13.5.1 Company Overview
13.5.2 Financial
13.5.3 Products/ Services Offered
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 International Paper Company
13.6.1 Company Overview
13.6.2 Financial
13.6.3 Products/ Services Offered
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Mondi Group
13.7.1 Company Overview
13.7.2 Financial
13.7.3 Products/ Services Offered
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 DS Smith Plc
13.8.1 Company Overview
13.8.2 Financial
13.8.3 Products/ Services Offered
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Silgan Holdings Inc.
13.9.1 Company Overview
13.9.2 Financial
13.9.3 Products/ Services Offered
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Amcor PLC
13.10.1 Company Overview
13.10.2 Financial
13.10.3 Products/ Services Offered
13.10.4 SWOT Analysis
13.10.5 The SNS View
13.11 stora enso oyj
13.11.1 Company Overview
13.11.2 Financial
13.11.3 Products/ Services Offered
13.11.4 SWOT Analysis
13.11.5 The SNS View
13.12 Berry Global Group
13.12.1 Company Overview
13.12.2 Financial
13.12.3 Products/ Services Offered
13.12.4 SWOT Analysis
13.12.5 The SNS View
13.13 Graphic Packaging International
13.13.1 Company Overview
13.13.2 Financial
13.13.3 Products/ Services Offered
13.13.4 SWOT Analysis
13.13.5 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions
15. Use Case and Best Practices
16. Conclusion
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