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Online Video Platform Market Report Scope & Overview:

Online Video Platform Market Revenue Analysis

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The Online Video Platform Market size is projected to reach USD 50.94 billion by 2032, the market was valued at USD 9.30 billion in 2023 and is expected to grow at a CAGR of 20.8% over the forecast period of 2024-2032.

Rising internet accessibility in emerging economies in APAC which include attractive marketplaces like China, and India is encouraging the demand for the OVP market. The consumption growth is associated with mobile video consumption, the growth rate estimated for the same was 80% in the past two years. Another factor which holds the weightage to create great influence over the market growth is the pandemic and its aftereffects. For instance, the pandemic promoted the rise of network work, the analysis done by SNS Insider stated the growth was approximately 42% since 2020. These factors did make a great impact on the overall demand curve of online video platforms. The substitution effect for the online video platform is also very low, which makes the market more feasible in terms of overall use and adaptability. Focusing on the U.S. marketplace, a recent survey stated that 60% of U.S. households on average subscribe to at least two streaming services.

The important factor here will be to analyse what are the metrics companies operating in the OVP market should be focusing on to maximise their overall marginal revenues. The imperative element is audience engagement, developing platforms which can improve the overall watch time through interactive sessions and followed Q&A. Studies suggest implementing Q&A and live sessions has raised overall customer loyalty by 63%.  

Another key trend which will be very crucial to monitor by the key players will certainly be offering tiered subscriptions. Also, companies should provide creators with strong analytical tools to understand their audience and optimize content creation. Studies suggest by implementing these strategies the customer can yield the maximum benefits which will result in up to 42% improvement. As said, the rising penetration of mobile users in developed and emerging economies is impacting market growth at an intense level. Here are the key metrics explaining how the companies are lately experiencing massive growth, Disney+ in their latest filings mention how they experience a 23% increase in streaming subscriptions. Meanwhile, Netflix experienced 55% subscription growth in the emerging marketplace of APAC in Q1 2024.

MARKET DYNAMICS:

Market Dynamics:

DRIVERS:

  • Rising demand for video monetization in the emerging economies because of the value proposition.

  • Overall increase of investment by firms in online video advertising to improve the overall reach.

A recent study stated, that 87% of the businesses which are using OVPs leverage professional services like initial platform setup and configuration. The interesting factor here is that 72% of them outsource the ongoing management responsibility. This indeed can be considered as the major driving factor which will be driving the growth of the market over the forecast period. The benefits which are associated with using the OVPs are, that firms can seamlessly deliver their video across a variety of devices and platforms which will ultimately improve their audience engagement and return on investments.

Apart from this another key factor driving the market and which positively holds the weightage of revealing several untapped opportunities for incumbents and the new comers mostly includes the rising interest. For instance, 82% of the global intent traffic now is because of video content. This will be a pushing element for the market to attract immense growth as the overall awareness grows in developing and emerging economies.  

CHALLENGES:

  • Stringent regulations imposed by the government on content adding limitations will be creating high entry barriers.        

In countries with strict regulations, the percentage of OVP content produced shrinks by an average of 15% compared to the other markets. This limitation further can impact foreign direct investments and can ultimately limit the growth of the market. The major concern is with the less diversified content pool because creators self-censor to avoid government sanctions. The increasing concerns related to data breaching will be the major challenge during the forecast period. For instance, 80% of internet users in United States have faced some kind of data breaching activity within the past five years.

KEY MARKET SEGMENT:

On The Basis of Component

  • Solution

  • Services

On the basis of Component is considered the major segment which will have a great influence on the overall market growth. The segment is divided into two sub-segments solutions and services. According to the SNS Insider study Solutions sub-segments held 62% share in 2023. The major driving factor influencing the growth of solution sub-segments is the rising demand for user-friendly platforms that mostly focus on streaming videos for business and content creators improving the overall workflows. The major components of the solution sub-segment are pre-built software and tools for delivery, monetization and video management.

The services sub-segment will be experiencing massive growth over the forecast periods, as the estimated CAGR will be high over 2024-2032. The essential drivers impacting the growth will be rising demand for customer developments ongoing support and so forth. Whereas the restraining factor of this sub-segment is the requirement of higher investments and the complexity of executing any projects.

Online-Video-Platform-Market-By-Component

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On The Basis of Type

  • Video Processing

  • Video Management

  • Video Distribution

  • Video Analytics

  • Others

On The Basis of Streaming Type

  • Live Streaming Type

  • Video on Demand

On The Basis of End-user

  • Media & Entertainment

  • BFSI

  • Retail

  • Education

  • IT and Telecom

  • Others

Media & Entertainment is the sub-segment in the End user segment which held the maximum share in 2023. The share estimated by SNS Insider for media and entertainment is 30%. The rising demand for video streaming services along with the OTT platforms i.e., Netflix and so forth will be improving the overall demand for media & entertainment. The other trend related to cord-cutting where viewers are making an intense shift from traditional cable subscriptions to online platforms is the factor promoting the overall growth for the Media and entertainment sub-segment.

REGIONAL ANALYSIS:

North America dominated the market in 2023 and is predicted to dominate over the forecast period. The estimated market share of NA in 2023 was projected to be 36%. In the NA cluster, the United States is the market place which is the most attractive market place with high opportunities and moderate risks. Opportunities in the US are associated with the highly developed infrastructure and strong mobile penetration. This is impacting the overall process of smooth video streaming and also the high internet penetration which is above 90% is the major drive. Government initiatives, mainly the Broadband Acceleration Deployment Grant program which focuses on improving internet accessibility in the underserved places, which is impacting the overall OVP user base.

Key player's primary focus as of now is to focus on markets which are emerging and which hold the maximum potential to yield good outputs. APAC is the region where most of the CEOs are trying to leverage their current offerings and meanwhile focus on developing services to satisfy the large consumer base needs. The rising mobile penetration and the rising internet speeds in the developing economies of the APAC region are the driving forces of the OVP market. Also, the political trends are influencing the market demand. For instance, initiatives like Digital China and Digital India are actively promoting the development of internet infrastructure.

Online-Video-Platform-Market-Regional-Share

Regional Coverage

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

KEY PLAYERS:

The major key players are Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto and Other Players.

Recent Developments:

Brightcove Inc: The company has relaunched live and on-demand streaming channel, Torstvision using Brightcove’s technology. The company is focusing on providing platforms which are highly concentrated towards live streaming experiences.

Panopto: The Company has recently announced partnerships with Michigan Colleges online, the objective of the partnerships is primarily to offer member institutions of the inline movement preferential pricing along with a smooth transition period.

Online Video Platform Market Report Scope:
Report Attributes Details
 Market Size in 2023 US$ 9.30 Bn
 Market Size by 2032 US$ 50.94 Bn
 CAGR  CAGR of 20.8% From 2024 to 2032
 Base Year 2023
 Forecast Period 2024-2032
 Historical Data 2020-2022
 Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
 Key Segments  • By Component (Solution and Services), by Type (Video   Processing, Video Management, Video Distribution, Video   Analytics, and Others)
  • By Streaming Type (Live Streaming Type and Video on   Demand)
  • By End-user (Media & Entertainment, BFSI, Retail,   Education, IT and Telecom, Others)
 Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
 Company Profiles Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto
 Key Drivers • The need for video monetization platforms is increasing.
• Professional and managed services are increasingly being implemented.
 Challenges • Concerns about data security.
• Government limitations on internet video material are stringent.

 

Frequently Asked Questions

Ans: - The Online Video Platform Market size was valued at USD 9.30 Bn in 2023.

Ans: - The Online Video Platform Market is to grow at a CAGR of 20.08% over the forecast period 2024-2032.

Ans: - In terms of revenue, North America dominated the market.

Ans: - The major key players are Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto.

Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.

TABLE OF CONTENTS

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges

5. Porter’s 5 Forces Model

6. Pest Analysis

7. Online Video Platform Market Segmentation, By Component

7.1 Introduction

7.2 Solution

7.3 Services

8. Online Video Platform Market Segmentation, By Type

8.1 Introduction

8.2 Video Processing

8.3 Video Management

8.4 Video Distribution

8.5 Video Analytics

8.6 Others

9. Online Video Platform Market Segmentation, By Streaming Type

9.1 Introduction

9.2 Live Streaming Type

9.3 Video on Demand

10. Online Video Platform Market Segmentation, By End User

10.1 Introduction

10.2 Media & Entertainment

10.3 BFSI

10.4 Retail

10.5 Education

10.6 IT and Telecom

10.7 Others

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 Trend Analysis

11.2.2 North America Online Video Platform Market by Country

11.2.3 North America Online Video Platform Market By Component

11.2.4 North America Online Video Platform Market By Type

11.2.5 North America Online Video Platform Market By Streaming Type

11.2.6 North America Online Video Platform Market By End User

11.2.7 USA

11.2.7.1 USA Online Video Platform Market By Component

11.2.7.2 USA Online Video Platform Market By Type

11.2.7.3 USA Online Video Platform Market By Streaming Type

11.2.7.4 USA Online Video Platform Market By End User

11.2.8 Canada

11.2.8.1 Canada Online Video Platform Market By Component

11.2.8.2 Canada Online Video Platform Market By Type

11.2.8.3 Canada Online Video Platform Market By Streaming Type

11.2.8.4 Canada Online Video Platform Market By End User

11.2.9 Mexico

11.2.9.1 Mexico Online Video Platform Market By Component

11.2.9.2 Mexico Online Video Platform Market By Type

11.2.9.3 Mexico Online Video Platform Market By Streaming Type

11.2.9.4 Mexico Online Video Platform Market By End User

11.3 Europe

11.3.1 Trend Analysis

11.3.2 Eastern Europe

11.3.2.1 Eastern Europe Online Video Platform Market by Country

11.3.2.2 Eastern Europe Online Video Platform Market By Component

11.3.2.3 Eastern Europe Online Video Platform Market By Type

11.3.2.4 Eastern Europe Online Video Platform Market By Streaming Type

11.3.2.5 Eastern Europe Online Video Platform Market By End User

11.3.2.6 Poland

11.3.2.6.1 Poland Online Video Platform Market By Component

11.3.2.6.2 Poland Online Video Platform Market By Type

11.3.2.6.3 Poland Online Video Platform Market By Streaming Type

11.3.2.6.4 Poland Online Video Platform Market By End User

11.3.2.7 Romania

11.3.2.7.1 Romania Online Video Platform Market By Component

11.3.2.7.2 Romania Online Video Platform Market By Type

11.3.2.7.3 Romania Online Video Platform Market By Streaming Type

11.3.2.7.4 Romania Online Video Platform Market By End User

11.3.2.8 Hungary

11.3.2.8.1 Hungary Online Video Platform Market By Component

11.3.2.8.2 Hungary Online Video Platform Market By Type

11.3.2.8.3 Hungary Online Video Platform Market By Streaming Type

11.3.2.8.4 Hungary Online Video Platform Market By End User

11.3.2.9 Turkey

11.3.2.9.1 Turkey Online Video Platform Market By Component

11.3.2.9.2 Turkey Online Video Platform Market By Type

11.3.2.9.3 Turkey Online Video Platform Market By Streaming Type

11.3.2.9.4 Turkey Online Video Platform Market By End User

11.3.2.10 Rest of Eastern Europe

11.3.2.10.1 Rest of Eastern Europe Online Video Platform Market By Component

11.3.2.10.2 Rest of Eastern Europe Online Video Platform Market By Type

11.3.2.10.3 Rest of Eastern Europe Online Video Platform Market By Streaming Type

11.3.2.10.4 Rest of Eastern Europe Online Video Platform Market By End User

11.3.3 Western Europe

11.3.3.1 Western Europe Online Video Platform Market by Country

11.3.3.2 Western Europe Online Video Platform Market By Component

11.3.3.3 Western Europe Online Video Platform Market By Type

11.3.3.4 Western Europe Online Video Platform Market By Streaming Type

11.3.3.5 Western Europe Online Video Platform Market By End User

11.3.3.6 Germany

11.3.3.6.1 Germany Online Video Platform Market By Component

11.3.3.6.2 Germany Online Video Platform Market By Type

11.3.3.6.3 Germany Online Video Platform Market By Streaming Type

11.3.3.6.4 Germany Online Video Platform Market By End User

11.3.3.7 France

11.3.3.7.1 France Online Video Platform Market By Component

11.3.3.7.2 France Online Video Platform Market By Type

11.3.3.7.3 France Online Video Platform Market By Streaming Type

11.3.3.7.4 France Online Video Platform Market By End User

11.3.3.8 UK

11.3.3.8.1 UK Online Video Platform Market By Component

11.3.3.8.2 UK Online Video Platform Market By Type

11.3.3.8.3 UK Online Video Platform Market By Streaming Type

11.3.3.8.4 UK Online Video Platform Market By End User

11.3.3.9 Italy

11.3.3.9.1 Italy Online Video Platform Market By Component

11.3.3.9.2 Italy Online Video Platform Market By Type

11.3.3.9.3 Italy Online Video Platform Market By Streaming Type

11.3.3.9.4 Italy Online Video Platform Market By End User

11.3.3.10 Spain

11.3.3.10.1 Spain Online Video Platform Market By Component

11.3.3.10.2 Spain Online Video Platform Market By Type

11.3.3.10.3 Spain Online Video Platform Market By Streaming Type

11.3.3.10.4 Spain Online Video Platform Market By End User

11.3.3.11 Netherlands

11.3.3.11.1 Netherlands Online Video Platform Market By Component

11.3.3.11.2 Netherlands Online Video Platform Market By Type

11.3.3.11.3 Netherlands Online Video Platform Market By Streaming Type

11.3.3.11.4 Netherlands Online Video Platform Market By End User

11.3.3.12 Switzerland

11.3.3.12.1 Switzerland Online Video Platform Market By Component

11.3.3.12.2 Switzerland Online Video Platform Market By Type

11.3.3.12.3 Switzerland Online Video Platform Market By Streaming Type

11.3.3.12.4 Switzerland Online Video Platform Market By End User

11.3.3.13 Austria

11.3.3.13.1 Austria Online Video Platform Market By Component

11.3.3.13.2 Austria Online Video Platform Market By Type

11.3.3.13.3 Austria Online Video Platform Market By Streaming Type

11.3.3.13.4 Austria Online Video Platform Market By End User

11.3.3.14 Rest of Western Europe

11.3.3.14.1 Rest of Western Europe Online Video Platform Market By Component

11.3.3.14.2 Rest of Western Europe Online Video Platform Market By Type

11.3.3.14.3 Rest of Western Europe Online Video Platform Market By Streaming Type

11.3.3.14.4 Rest of Western Europe Online Video Platform Market By End User

11.4 Asia-Pacific

11.4.1 Trend Analysis

11.4.2 Asia-Pacific Online Video Platform Market by Country

11.4.3 Asia-Pacific Online Video Platform Market By Component

11.4.4 Asia-Pacific Online Video Platform Market By Type

11.4.5 Asia-Pacific Online Video Platform Market By Streaming Type

11.4.6 Asia-Pacific Online Video Platform Market By End User

11.4.7 China

11.4.7.1 China Online Video Platform Market By Component

11.4.7.2 China Online Video Platform Market By Type

11.4.7.3 China Online Video Platform Market By Streaming Type

11.4.7.4 China Online Video Platform Market By End User

11.4.8 India

11.4.8.1 India Online Video Platform Market By Component

11.4.8.2 India Online Video Platform Market By Type

11.4.8.3 India Online Video Platform Market By Streaming Type

11.4.8.4 India Online Video Platform Market By End User

11.4.9 Japan

11.4.9.1 Japan Online Video Platform Market By Component

11.4.9.2 Japan Online Video Platform Market By Type

11.4.9.3 Japan Online Video Platform Market By Streaming Type

11.4.9.4 Japan Online Video Platform Market By End User

11.4.10 South Korea

11.4.10.1 South Korea Online Video Platform Market By Component

11.4.10.2 South Korea Online Video Platform Market By Type

11.4.10.3 South Korea Online Video Platform Market By Streaming Type

11.4.10.4 South Korea Online Video Platform Market By End User

11.4.11 Vietnam

11.4.11.1 Vietnam Online Video Platform Market By Component

11.4.11.2 Vietnam Online Video Platform Market By Type

11.4.11.3 Vietnam Online Video Platform Market By Streaming Type

11.4.11.4 Vietnam Online Video Platform Market By End User

11.4.12 Singapore

11.4.12.1 Singapore Online Video Platform Market By Component

11.4.12.2 Singapore Online Video Platform Market By Type

11.4.12.3 Singapore Online Video Platform Market By Streaming Type

11.4.12.4 Singapore Online Video Platform Market By End User

11.4.13 Australia

11.4.13.1 Australia Online Video Platform Market By Component

11.4.13.2 Australia Online Video Platform Market By Type

11.4.13.3 Australia Online Video Platform Market By Streaming Type

11.4.13.4 Australia Online Video Platform Market By End User

11.4.14 Rest of Asia-Pacific

11.4.14.1 Rest of Asia-Pacific Online Video Platform Market By Component

11.4.14.2 Rest of Asia-Pacific Online Video Platform Market By Type

11.4.14.3 Rest of Asia-Pacific Online Video Platform Market By Streaming Type

11.4.14.4 Rest of Asia-Pacific Online Video Platform Market By End User

11.5 Middle East & Africa

11.5.1 Trend Analysis

11.5.2 Middle East

11.5.2.1 Middle East Online Video Platform Market by Country

11.5.2.2 Middle East Online Video Platform Market By Component

11.5.2.3 Middle East Online Video Platform Market By Type

11.5.2.4 Middle East Online Video Platform Market By Streaming Type

11.5.2.5 Middle East Online Video Platform Market By End User

11.5.2.6 UAE

11.5.2.6.1 UAE Online Video Platform Market By Component

11.5.2.6.2 UAE Online Video Platform Market By Type

11.5.2.6.3 UAE Online Video Platform Market By Streaming Type

11.5.2.6.4 UAE Online Video Platform Market By End User

11.5.2.7 Egypt

11.5.2.7.1 Egypt Online Video Platform Market By Component

11.5.2.7.2 Egypt Online Video Platform Market By Type

11.5.2.7.3 Egypt Online Video Platform Market By Streaming Type

11.5.2.7.4 Egypt Online Video Platform Market By End User

11.5.2.8 Saudi Arabia

11.5.2.8.1 Saudi Arabia Online Video Platform Market By Component

11.5.2.8.2 Saudi Arabia Online Video Platform Market By Type

11.5.2.8.3 Saudi Arabia Online Video Platform Market By Streaming Type

11.5.2.8.4 Saudi Arabia Online Video Platform Market By End User

11.5.2.9 Qatar

11.5.2.9.1 Qatar Online Video Platform Market By Component

11.5.2.9.2 Qatar Online Video Platform Market By Type

11.5.2.9.3 Qatar Online Video Platform Market By Streaming Type

11.5.2.9.4 Qatar Online Video Platform Market By End User

11.5.2.10 Rest of Middle East

11.5.2.10.1 Rest of Middle East Online Video Platform Market By Component

11.5.2.10.2 Rest of Middle East Online Video Platform Market By Type

11.5.2.10.3 Rest of Middle East Online Video Platform Market By Streaming Type

11.5.2.10.4 Rest of Middle East Online Video Platform Market By End User

11.5.3 Africa

11.5.3.1 Africa Online Video Platform Market by Country

11.5.3.2 Africa Online Video Platform Market By Component

11.5.3.3 Africa Online Video Platform Market By Type

11.5.3.4 Africa Online Video Platform Market By Streaming Type

11.5.3.5 Africa Online Video Platform Market By End User

11.5.3.6 Nigeria

11.5.3.6.1 Nigeria Online Video Platform Market By Component

11.5.3.6.2 Nigeria Online Video Platform Market By Type

11.5.3.6.3 Nigeria Online Video Platform Market By Streaming Type

11.5.3.6.4 Nigeria Online Video Platform Market By End User

11.5.3.7 South Africa

11.5.3.7.1 South Africa Online Video Platform Market By Component

11.5.3.7.2 South Africa Online Video Platform Market By Type

11.5.3.7.3 South Africa Online Video Platform Market By Streaming Type

11.5.3.7.4 South Africa Online Video Platform Market By End User

11.5.3.8 Rest of Africa

11.5.3.8.1 Rest of Africa Online Video Platform Market By Component

11.5.3.8.2 Rest of Africa Online Video Platform Market By Type

11.5.3.8.3 Rest of Africa Online Video Platform Market By Streaming Type

11.5.3.8.4 Rest of Africa Online Video Platform Market By End User

11.6 Latin America

11.6.1 Trend Analysis

11.6.2 Latin America Online Video Platform Market by Country

11.6.3 Latin America Online Video Platform Market By Component

11.6.4 Latin America Online Video Platform Market By Type

11.6.5 Latin America Online Video Platform Market By Streaming Type

11.6.6 Latin America Online Video Platform Market By End User

11.6.7 Brazil

11.6.7.1 Brazil Online Video Platform Market By Component

11.6.7.2 Brazil Online Video Platform Market By Type

11.6.7.3 Brazil Online Video Platform Market By Streaming Type

11.6.7.4 Brazil Online Video Platform Market By End User

11.6.8 Argentina

11.6.8.1 Argentina Online Video Platform Market By Component

11.6.8.2 Argentina Online Video Platform Market By Type

11.6.8.3 Argentina Online Video Platform Market By Streaming Type

11.6.8.4 Argentina Online Video Platform Market By End User

11.6.9 Colombia

11.6.9.1 Colombia Online Video Platform Market By Component

11.6.9.2 Colombia Online Video Platform Market By Type

11.6.9.3 Colombia Online Video Platform Market By Streaming Type

11.6.9.4 Colombia Online Video Platform Market By End User

11.6.10 Rest of Latin America

11.6.10.1 Rest of Latin America Online Video Platform Market By Component

11.6.10.2 Rest of Latin America Online Video Platform Market By Type

11.6.10.3 Rest of Latin America Online Video Platform Market By Streaming Type

11.6.10.4 Rest of Latin America Online Video Platform Market By End User

12. Company Profiles

12.1 Akamai Technologies, Inc.,

12.1.1 Company Overview

12.1.2 Financial

12.1.3 Products/ Services Offered

12.1.4 The SNS View

12.2 Alphabet, Inc.,

12.2.1 Company Overview

12.2.2 Financial

12.2.3 Products/ Services Offered

12.2.4 The SNS View

12.3 Brightcove, Inc.,

12.3.1 Company Overview

12.3.2 Financial

12.3.3 Products/ Services Offered

12.3.4 The SNS View

12.4 Comcast Corporation

12.4.1 Company Overview

12.4.2 Financial

12.4.3 Products/ Services Offered

12.4.4 The SNS View

12.5 Frame.io, Inc.,

12.5.1 Company Overview

12.5.2 Financial

12.5.3 Products/ Services Offered

12.5.4 The SNS View

12.6 Kaltura, Inc.,

12.6.1 Company Overview

12.6.2 Financial

12.6.3 Products/ Services Offered

12.6.4 The SNS View

12.7 Limelight Networks, Inc.,

12.7.1 Company Overview

12.7.2 Financial

12.7.3 Products/ Services Offered

12.7.4 The SNS View

12.8 MEDIAMELON, INC.,

12.8.1 Company Overview

12.8.2 Financial

12.8.3 Products/ Services Offered

12.8.4 The SNS View

12.9 Ooyala, Inc.,

12.9.1 Company Overview

12.9.2 Financial

12.9.3 Products/ Services Offered

12.9.4 The SNS View

12.10 Panopto

12.10.1 Company Overview

12.10.2 Financial

12.10.3 Products/ Services Offered

12.10.4 The SNS View

13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share Analysis

13.3 Recent Developments

13.3.1 Industry News

13.3.2 Company News

13.3.3 Mergers & Acquisitions

14. Use Case and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.


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