Online Event Ticketing Market Size, Share & Segmentation By Platform (Desktop, Mobile), By Event Type (Sports, Music, Movies), By Region And Global Forecast 2024-2032

Online Event Ticketing Market Report Scope and Overview:

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The Online event ticketing market size was valued at USD 69.4 Billion in 2023. It is expected to hit USD 107.1 Billion by 2032 and grow at a CAGR of 4.96 % over the forecast period of 2024-2032.

The online event ticketing market is growing due to the continuously growing adoption internet across the world and the growing popularity of mobile apps for reserving tickets to films, sports activities, and live shows, in Asia Pacific. Customers in this region will pay extra internet handling fees to avoid long queues. This trend is driven by aggressive promotion and advertising by online ticketing services, making ticket purchasing through smartphones and tablets more convenient.  Increased disposable income in emerging countries is also boosting market growth by driving higher spending on entertainment. The ease of comparing prices and services online is encouraging more consumers to adopt online ticketing. The surge in global internet users has created significant opportunities for e-marketers. By 2023, online ticket purchases in the United States were dominated by Ticketmaster, which held the majority share of 61% of event ticket transactions. Event Ticket Center and SeatGeek, both taking up 21% of the market, were among the standout players. ACE Ticket followed closely behind at 20%, with Gold Coast Tickets holding 16%. North America's strong presence in online ticket purchasing systems was clear, as these companies were responsible for most event ticket sales, showing a high consumer preference for internet platforms in the region.

Online ticketing vendors specialize in advertising marketing and promotional efforts, offering user-friendly apps, and redesigning websites to improve the booking experience. The substantial use of 4G and 5G has made mobile booking more famous than conventional online methods. Continuous updates and improvements to mobile interfaces have further driven growth in this sector. Features like seating preferences, mobile tickets, and combination deals are enhancing the customer experience.  Additionally, new technologies like RFID tags and prepaid smart cards are simplifying the ticketing technique, especially for multi-day events. Social media and technological advancements in data evaluation and wireless technology are also transforming event advertising and promotions, creating more customized and attractive experiences for clients.

Drivers

• Higher internet accessibility worldwide facilitates easier online ticket purchases.

• A shift towards digital platforms across industries drives online ticket sales.

• Innovations like blockchain for ticket verification and AI for customer service enhance user experience.

Increased penetration of the internet is a major driver for the online event ticketing market. With more people getting access to the internet globally, the capacity consumer base for online ticketing platforms has expanded dramatically. This widespread connectivity helps less complicated and quicker access to online services, together with tickets for events concerts, and sports activities to theaters. The proliferation of excessive-speed internet and broadband services, mainly driving the market, has played an important role in this boom. For example, in India, the wide variety of Internet users is predicted to reach 900 million by 2025, growing due to the lower cost of data plans and initiatives of govt. promoting digital inclusion. This surge in internet users directly correlates with an increase in online transactions, such as ticket purchases. Moreover, the upward push of mobile internet usage has similarly bolstered this trend. As of 2024, mobile internet users are over 60% of overall internet traffic globally. This shift highlights the growing dependence on smartphones for diverse activities, including buying event tickets, which gives extraordinary convenience and accessibility. These factors together make multiplied internet penetration a pivotal driver for the online event ticketing market.

Restraints

• The risk of data breaches and online fraud can deter users.

• Limited access to the internet in some regions restricts market growth.

• Website crashes or technical glitches during high-demand periods can cause user frustration.

• Issues with ticket scalping and counterfeit tickets can undermine consumer trust, Lack of awareness about online ticketing options in certain demographics.

The restraint in the online event ticketing market is cybersecurity issues. As a huge number of transactions are going through online, the risk related to data breaches, and cyber fraud has emerged as a pressing issue for customers and corporations alike. Instances of hacking attempts, phishing scams focused on target ticket buyers, and unauthorized access to personal information have raised alarm amongst users, impacting trust among platforms of online ticketing. Despite improvements in cybersecurity technology, the evolving nature of cyber threats continues to venture into the industry. Mitigating those risks requires strong security features, including encryption protocols, multi-factor authentication, and ongoing cybersecurity training for workers and customers. Building trust through transparency in data handling with practices is crucial to retaining consumer confidence in online ticketing offerings.

Segment Analysis

By Platform

The Mobile segment held the largest share of revenue 55% In 2023 and is expected to grow at a significant annual growth rate. The preference for mobile devices stems from declining charges of the internet and the extensive adoption of 3G and 4G connectivity. Mobile booking is seen as simpler than traditional online methods, with user-friendly interfaces and frequent updates enhancing the experience. Service providers also use loyalty programs to retain mobile platform users. The speed and reliability of online booking drive the growth of the market.

The desktop segment is projected to grow significantly with a CAGR of 4.92%, with desktops offering larger screens, and a better browsing experience. This allows users to view event details and seating charts more easily, improving conversion rates and customer satisfaction. Desktops often have advanced security features, providing users with confidence when sharing personal and financial information, which is crucial for those who prioritize data protection. This sense of security can drive more online transactions on desktop platforms.

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By Event Type

In 2023, the music segment held the largest revenue share at 37% and is projected to grow at a CAGR of 5.01%. The rising popularity of live music events and immersive experiences drives demand for online ticket purchases. Music enthusiasts are looking for concerts and festivals, while advancements in mobile apps and websites enhance user interfaces, personalized recommendations, and real-time ticket updates, boosting market growth. In 2023, Live Nation organized over 50,000 events, with revenue reaching approximately USD 22.73 billion, highlighting the growing demand for online ticketing. Online platforms are integrating with music streaming services, making ticket purchasing more accessible. Trends like "the Taylor Swift effect" influence consumer travel decisions, prompting companies like AirAsia to integrate event bookings within their apps.

The sports segment held a revenue share of 29% in 2023, is expected to grow significantly, driven by major events like the NFL, FIFA World Cup, Olympics, ICC Cricket World Cup, and IPL. support of the government for sports events also boosts demand for tickets, resulting in increasing traffic on online platforms. The movie ticketing segment remains competitive with services like Fandango and Movietickets.com offering discounts and partnerships with cinemas.

Regional Analysis

North America led the market in 2023, accounting for 36% of the revenue share, pushed by way of higher per capita income and growing internet access within the U.S. And Canada. Mobile film ticketing services are projected to become a primary source of revenue in North America because of the convenience they provide. The US market is projected to grow substantially, driven by a tech-savvy population with large amounts of disposable income and a thriving entertainment sector. A survey through Variety Intelligence Platform and UTA IQ observed that 37% of U.S. respondents were willing to attend live music concerts, indicating strong growth potential for the music application segment. The STOP Act, recently enacted in the U.S., prohibits deceptive ticket-selling websites and restricts unauthorized use of names in domain names.

Asia Pacific is anticipated to achieve the fastest CAGR of 5.60%, driven by rising internet and smart device penetration. Economic growth, a shift towards Western lifestyles, increasing broadband access, and new cinema launches are expected to drive market growth in India and China. In India, movie-ticketing service providers benefit from high demand, with BookMyShow handling approx. 35,000 transactions daily and selling more than 95,300 tickets nationwide. This contrasts with the U.S., where preferred seating is an additional service, whereas it is essential in India and China.

Key Players

The Major players in the market are Carnival Cinemas, AOL Inc. (Yahoo), PVR LTD., Tickets Please, Bigtree, Ticketmaster, StubHub, Cinemark Holdings, Inc., KyaZoonga, Inc, EasyMovies, Cineplex Inc., VOX Cinemas, TickPick LLC, and others in the final report.

Recent Developments

• In October 2023, Patreon acquired Moment, a platform that hosts and tickets digital events such as concerts and podcasts. Patreon intends to integrate Moment's features into its creator tools.

• Seat Unique raised 7 million euros (9 million USD) in a series A funding round in June 2023, following ticket sales exceeding 30 million euros (32.6 million USD). The website collaborates with more than 40 venues, clubs, and promoters in the UK to offer exclusive access to sporting events such as The Ashes 2023, Premier League, Formula 1, and Wimbledon. The financial backing will help Seat Unique grow in new markets and enhance current partnerships.

• Evvnt Inc. launched a Mobile Box Office app in April 2023 to enhance event ticket sales at gates and doors. This application permits event planners and locations to efficiently handle ticket sales, handle payments, and check in guests using mobile devices, with a user-friendly interface tailored for fast-paced events.