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The Menstrual Care Products Market Size was valued at USD 24.80 Billion in 2023, and is expected to reach USD 40.71 Billion by 2032, and grow at a CAGR of 5.89% over the forecast period 2024-2032.
The rise in consumer awareness of female hygiene, and their proliferated income level across developed nations are some of the drivers fuelling demand for feminine care products especially tampons; sanitary pads and menstrual cups have figured prominently these years globally. In addition, officials from several countries are queuing up to give out free sanitary pads. For example, in March 2021 the Japanese government earmarked JPY 1.3 billion to support women who require menstrual products. The government also provided sanitary pads and tampons free of charge to the public in local municipalities. There are also measures being put in place by the Government to promote awareness of menopausal health and symptoms among women.
On the other hand, in India, a few fifty percent of the reduction within available disposable napkins is given directly from the Government side along with various privation sectors steps and racial group enterprises for increasing costs on educating that sanitary pad must-have commodities first to poor rural women. This includes the Reproductive and Child Health Programme, Eco Femme, and My Pad. This was a wake-up call among women and there was an insatiable demand for cheap sanitary pads because by then they had become staple goods.
This is anticipated to fuel the growth of the feminine hygiene products market due to rising awareness about personal care and a surge in new low-cost product offerings. Additionally, demand for products such as tampons and sanitary pads or towels but also internal cleansers/shower gels/sprays will be higher in the more developed world regions of North America (18-19%) and Western Europe. Sanitary pads and many other products consist of toxic, carcinogenic synthetic materials such as rayon, deep wood porcelain (mostly too), metal dyes, or highly processed wood pulp that can cause irritation and wheal in the genital organs of women. This in turn is increasing the demand for organic raw material-based sanitary napkin products.
MARKET DYNAMICS:
KEY DRIVERS:
Increased Participation of Women in The Workforce and Urban Living Leading to Greater Demand for Convenient and Effective Menstrual Care Solutions Boost Market Growth.
Tailored Products Catering to Different Flow Types, Preferences, and Needs, Enhancing Consumer Satisfaction and Product Adoption Are Responsible for the Menstrual Care Products Market.
RESTRAINTS:
Stigma and Lack of Open Discussion About Menstruation Hinder the Menstrual Care Products Market Growth.
The Impact of Disposable Products on Landfill Waste Can Impact the Growth of Menstrual Care Products.
OPPORTUNITY:
Government Initiatives Promoting Menstrual Hygiene are Expected to Drive the Growth of the Menstrual Care Products Market.
Advertisement and Promotional Campaigns Raising Awareness Regarding Menstrual Hygiene Provide Opportunities for Market Expansion.
By Product
The sanitary napkins and pads segment was the largest in the global menstrual care products market during 2023 with 45%, responsible for about nearly half of all market revenues. For example, the Menstrual Hygiene Management Scheme in India was scaled up dramatically in 2023 to offer subsidized sanitary napkins as part of their aim to provide over 60 million women and girls living across rural areas. Further, the step taken by the UK government to provide menstrual products free of cost in schools and public facilities has encouraged market growth for sanitary pads & napkins Such government-sponsored schemes reveal the long trail of arduous struggle periods for sanitary napkins and pads emphasizing their prominence in the market.
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By Distribution Channel
By distribution channel, hypermarkets and supermarkets account for the largest sales of menstrual care products with 36% in 2023 with a wide range of products on offer combined with high foot traffic. These retail outlets can meet the demand for a wide variety of menstrual products (sanitary napkins, tampons, and menstrual cups), providing different brands or classifications concerning absorbency levels. This high footfall which is common in hypermarkets and supermarkets, converts to additional transaction opportunities as more consumers frequent these locations for their regular shopping purposes.
In addition, the economies of scale benefit these big retailers and can result in competitive pricing and amazing promotions on menstrual care products particularly marketed to price-sensitive shoppers. Also, Boosts Impulse Purchases: High placement in outlets leads to greater display of these products. In addition, hypermarkets and supermarkets stock menstruation hygiene management with a never out-of-stock policy to prevent depletion of the inventory which helps engender dependability among consumers. The penetration of these retail chains into emerging markets, especially in Asia-Pacific and Latin America has further accentuated the dominance they hold over this market by increasing the availability of menstrual care products in urban as well as rural regions. This as a whole is prompting hypermarkets and supermarkets to lead in the distribution channel for the menstrual care products market.
REGIONAL ANALYSIS:
In 2023, Asia-Pacific accounted for the largest market share which is 35% of total revenue. The penetration is higher in China as compared to Asian markets where it is very low, but a lot can still be done by organizations. Manufacturers operating in Asia-Pacific are introducing various products, as demand for feminine hygiene items is growing. This however is leading to increased demand for the products in APAC as a lot of governments and NGOs are conducting awareness campaigns throughout their countries on women's menstrual hygiene. For example, in May 2021 UNICEF India started a Red Dot Challenge for promotions & awareness regarding periods. UNICEF partnered with adolescent girls, women, and influencers to launch the campaign promoting hygiene or safety across all domains as well as a broader focus on safe menstrual management (MHM) and sanitation practices.
The key market players include Ontex Group NV, Procter & Gamble Company, TZMO SA, Johnson & Johnson Services, Inc., Unilever PLC, Kimberly-Clark Corporation, Unicharm Corporation, Kao Corporation, Edgewell Personal Care Company, Essity AB & other players.
RECENT DEVELOPMENTS
In April 2021, Essity signed an agreement to purchase approximately 44% of the shares in the leading top-quality tissue company in Latin America.
In May 2022, Think revealed that it would expand its air collection underwear for moisture-free and menstrual days with the addition of a sweat-wicking, breathable, ultra-thin single-use micromesh version.
| Report Attributes | Details |
|
Market Size in 2023 |
US$ 24.80 Billion |
|
Market Size by 2032 |
US$ 40.71 Billion |
|
CAGR |
CAGR of 5.89% From 2024 to 2032 |
|
Base Year |
2023 |
|
Forecast Period |
2024-2032 |
|
Historical Data |
2020-2022 |
|
Report Scope & Coverage |
Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
|
Key Segments |
•By Product Type (Sanitary Napkins/Pads, Tampons, Menstrual Cups, Menstrual Discs, Period Underwear and Others) |
|
Regional Analysis/Coverage |
North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
|
Company Profiles |
Edgewell Personal Care Company, Procter & Gamble Company, TZMO SA, Ontex Group NV, Johnson & Johnson Services, Inc., Unicharm Corporation, Unilever PLC, Kimberly-Clark Corporation, Kao Corporation, Essity AB & other players |
|
Key Drivers |
•Increased Participation of Women in The Workforce and Urban Living Leading to Greater Demand for Convenient and Effective Menstrual Care Solutions Boost Market Growth. |
|
RESTRAINTS |
•Stigma and Lack of Open Discussion About Menstruation Hinder the Menstrual Care Products Market Growth. |
Ans: The U.S. led the Menstrual Care Products in the North American region with the highest revenue share in 2023.
Ans: The Menstrual Care Products Market was valued at USD 24.80 Billion in 2023.
Ans: Factors such as the stigma and lack of open discussion about menstruation hinder the menstrual care products market growth and the impact of disposable products on landfill waste can impact the growth of menstrual care products can impact the growth of Menstrual Care Products.
Ans Sanitary Napkins/Pads held the largest share in the Menstrual Care Products Market in 2023.
Ans: The expected CAGR of the Global Menstrual Care Products Market during the forecast period is 5.89%.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Porter’s 5 Forces Model
6. Pest Analysis
7. Glass Menstrual Care Products Market Segmentation, By Product
7.1 Introduction
7.2 Sanitary Napkins/Pads
7.3 Tampons
7.4 Menstrual Cups
7.5 Menstrual Discs
7.6 Period Underwear
7.7 Others
8. Glass Menstrual Care Products Market Segmentation, By Distribution Channel
8.1 Introduction
8.2 Hypermarkets/Supermarkets
8.3 Convenience Stores
8.4 Drug Stores/Pharmacies
8.5 Others
9. Regional Analysis
9.1 Introduction
9.2 North America
9.2.1 Trend Analysis
9.2.2 North America Glass Menstrual Care Products Market by Country
9.2.3 North America Glass Menstrual Care Products Market By Product
9.2.4 North America Glass Menstrual Care Products Market By Distribution Channel
9.2.5 USA
9.2.5.1 USA Glass Menstrual Care Products Market By Product
9.2.5.2 USA Glass Menstrual Care Products Market By Distribution Channel
9.2.6 Canada
9.2.6.1 Canada Glass Menstrual Care Products Market By Product
9.2.6.2 Canada Glass Menstrual Care Products Market By Distribution Channel
9.2.7 Mexico
9.2.7.1 Mexico Glass Menstrual Care Products Market By Product
9.2.7.2 Mexico Glass Menstrual Care Products Market By Distribution Channel
9.3 Europe
9.3.1 Trend Analysis
9.3.2 Eastern Europe
9.3.2.1 Eastern Europe Glass Menstrual Care Products Market by Country
9.3.2.2 Eastern Europe Glass Menstrual Care Products Market By Product
9.3.2.3 Eastern Europe Glass Menstrual Care Products Market By Distribution Channel
9.3.2.4 Poland
9.3.2.4.1 Poland Glass Menstrual Care Products Market By Product
9.3.2.4.2 Poland Glass Menstrual Care Products Market By Distribution Channel
9.3.2.5 Romania
9.3.2.5.1 Romania Glass Menstrual Care Products Market By Product
9.3.2.5.2 Romania Glass Menstrual Care Products Market By Distribution Channel
9.3.2.6 Hungary
9.3.2.6.1 Hungary Glass Menstrual Care Products Market By Product
9.3.2.6.2 Hungary Glass Menstrual Care Products Market By Distribution Channel
9.3.2.7 Turkey
9.3.2.7.1 Turkey Glass Menstrual Care Products Market By Product
9.3.2.7.2 Turkey Glass Menstrual Care Products Market By Distribution Channel
9.3.2.8 Rest of Eastern Europe
9.3.2.8.1 Rest of Eastern Europe Glass Menstrual Care Products Market By Product
9.3.2.8.2 Rest of Eastern Europe Glass Menstrual Care Products Market By Distribution Channel
9.3.3 Western Europe
9.3.3.1 Western Europe Glass Menstrual Care Products Market by Country
9.3.3.2 Western Europe Glass Menstrual Care Products Market By Product
9.3.3.3 Western Europe Glass Menstrual Care Products Market By Distribution Channel
9.3.3.4 Germany
9.3.3.4.1 Germany Glass Menstrual Care Products Market By Product
9.3.3.4.2 Germany Glass Menstrual Care Products Market By Distribution Channel
9.3.3.5 France
9.3.3.5.1 France Glass Menstrual Care Products Market By Product
9.3.3.5.2 France Glass Menstrual Care Products Market By Distribution Channel
9.3.3.6 UK
9.3.3.6.1 UK Glass Menstrual Care Products Market By Product
9.3.3.6.2 UK Glass Menstrual Care Products Market By Distribution Channel
9.3.3.7 Italy
9.3.3.7.1 Italy Glass Menstrual Care Products Market By Product
9.3.3.7.2 Italy Glass Menstrual Care Products Market By Distribution Channel
9.3.3.8 Spain
9.3.3.8.1 Spain Glass Menstrual Care Products Market By Product
9.3.3.8.2 Spain Glass Menstrual Care Products Market By Distribution Channel
9.3.3.9 Netherlands
9.3.3.9.1 Netherlands Glass Menstrual Care Products Market By Product
9.3.3.9.2 Netherlands Glass Menstrual Care Products Market By Distribution Channel
9.3.3.10 Switzerland
9.3.3.10.1 Switzerland Glass Menstrual Care Products Market By Product
9.3.3.10.2 Switzerland Glass Menstrual Care Products Market By Distribution Channel
9.3.3.11 Austria
9.3.3.11.1 Austria Glass Menstrual Care Products Market By Product
9.3.3.11.2 Austria Glass Menstrual Care Products Market By Distribution Channel
9.3.3.12 Rest of Western Europe
9.3.3.12.1 Rest of Western Europe Glass Menstrual Care Products Market By Product
9.3.2.12.2 Rest of Western Europe Glass Menstrual Care Products Market By Distribution Channel
9.4 Asia-Pacific
9.4.1 Trend Analysis
9.4.2 Asia Pacific Glass Menstrual Care Products Market by Country
9.4.3 Asia Pacific Glass Menstrual Care Products Market By Product
9.4.4 Asia Pacific Glass Menstrual Care Products Market By Distribution Channel
9.4.5 China
9.4.5.1 China Glass Menstrual Care Products Market By Product
9.4.5.2 China Glass Menstrual Care Products Market By Distribution Channel
9.4.6 India
9.4.6.1 India Glass Menstrual Care Products Market By Product
9.4.6.2 India Glass Menstrual Care Products Market By Distribution Channel
9.4.7 Japan
9.4.7.1 Japan Glass Menstrual Care Products Market By Product
9.4.7.2 Japan Glass Menstrual Care Products Market By Distribution Channel
9.4.8 South Korea
9.4.8.1 South Korea Glass Menstrual Care Products Market By Product
9.4.8.2 South Korea Glass Menstrual Care Products Market By Distribution Channel
9.4.9 Vietnam
9.4.9.1 Vietnam Glass Menstrual Care Products Market By Product
9.4.9.2 Vietnam Glass Menstrual Care Products Market By Distribution Channel
9.4.10 Singapore
9.4.10.1 Singapore Glass Menstrual Care Products Market By Product
9.4.10.2 Singapore Glass Menstrual Care Products Market By Distribution Channel
9.4.11 Australia
9.4.11.1 Australia Glass Menstrual Care Products Market By Product
9.4.11.2 Australia Glass Menstrual Care Products Market By Distribution Channel
9.4.12 Rest of Asia-Pacific
9.4.12.1 Rest of Asia-Pacific Glass Menstrual Care Products Market By Product
9.4.12.2 Rest of Asia-Pacific Glass Menstrual Care Products Market By Distribution Channel
9.5 Middle East & Africa
9.5.1 Trend Analysis
9.5.2 Middle East
9.5.2.1 Middle East Glass Menstrual Care Products Market by Country
9.5.2.2 Middle East Glass Menstrual Care Products Market By Product
9.5.2.3 Middle East Glass Menstrual Care Products Market By Distribution Channel
9.5.2.4 UAE
9.5.2.4.1 UAE Glass Menstrual Care Products Market By Product
9.5.2.4.2 UAE Glass Menstrual Care Products Market By Distribution Channel
9.5.2.5 Egypt
9.5.2.5.1 Egypt Glass Menstrual Care Products Market By Product
9.5.2.5.2 Egypt Glass Menstrual Care Products Market By Distribution Channel
9.5.2.6 Saudi Arabia
9.5.2.6.1 Saudi Arabia Glass Menstrual Care Products Market By Product
9.5.2.6.2 Saudi Arabia Glass Menstrual Care Products Market By Distribution Channel
9.5.2.7 Qatar
9.5.2.7.1 Qatar Glass Menstrual Care Products Market By Product
9.5.2.7.2 Qatar Glass Menstrual Care Products Market By Distribution Channel
9.5.2.8 Rest of Middle East
9.5.2.8.1 Rest of Middle East Glass Menstrual Care Products Market By Product
9.5.2.8.2 Rest of Middle East Glass Menstrual Care Products Market By Distribution Channel
9.5.3 Africa
9.5.3.1 Africa Glass Menstrual Care Products Market by Country
9.5.3.2 Africa Glass Menstrual Care Products Market By Product
9.5.3.3 Africa Glass Menstrual Care Products Market By Distribution Channel
9.5.2.4 Nigeria
9.5.2.4.1 Nigeria Glass Menstrual Care Products Market By Product
9.5.2.4.2 Nigeria Glass Menstrual Care Products Market By Distribution Channel
9.5.2.5 South Africa
9.5.2.5.1 South Africa Glass Menstrual Care Products Market By Product
9.5.2.5.2 South Africa Glass Menstrual Care Products Market By Distribution Channel
9.5.2.6 Rest of Africa
9.5.2.6.1 Rest of Africa Glass Menstrual Care Products Market By Product
9.5.2.6.2 Rest of Africa Glass Menstrual Care Products Market By Distribution Channel
9.6 Latin America
9.6.1 Trend Analysis
9.6.2 Latin America Glass Menstrual Care Products Market by Country
9.6.3 Latin America Glass Menstrual Care Products Market By Product
9.6.4 Latin America Glass Menstrual Care Products Market By Distribution Channel
9.6.5 Brazil
9.6.5.1 Brazil Glass Menstrual Care Products Market By Product
9.6.5.2 Brazil Glass Menstrual Care Products Market By Distribution Channel
9.6.6 Argentina
9.6.6.1 Argentina Glass Menstrual Care Products Market By Product
9.6.6.2 Argentina Glass Menstrual Care Products Market By Distribution Channel
9.6.7 Colombia
9.6.7.1 Colombia Glass Menstrual Care Products Market By Product
9.6.7.2 Colombia Glass Menstrual Care Products Market By Distribution Channel
9.6.8 Rest of Latin America
9.6.8.1 Rest of Latin America Glass Menstrual Care Products Market By Product
9.6.8.2 Rest of Latin America Glass Menstrual Care Products Market By Distribution Channel
10. Company Profiles
10.1 Edgewell Personal Care Company
10.1.1 Company Overview
10.1.2 Financial
10.1.3 Product s/ Services Offered
10.1.4 The SNS View
10.2 Procter & Gamble Company
10.2.1 Company Overview
10.2.2 Financial
10.2.3 Product s/ Services Offered
10.2.4 The SNS View
10.3 TZMO SA
10.3.1 Company Overview
10.3.2 Financial
10.3.3 Product s/ Services Offered
10.3.4 The SNS View
10.4 Ontex Group NV
10.4.1 Company Overview
10.4.2 Financial
10.4.3 Product s/ Services Offered
10.4.4 The SNS View
10.5 Johnson & Johnson Services, Inc.
10.5.1 Company Overview
10.5.2 Financial
10.5.3 Product s/ Services Offered
10.5.4 The SNS View
10.6 Unicharm Corporation
10.6.1 Company Overview
10.6.2 Financial
10.6.3 Product s/ Services Offered
10.6.4 The SNS View
10.7. Unilever PLC
10.7.1 Company Overview
10.7.2 Financial
10.7.3 Product s/ Services Offered
10.7.4 The SNS View
10.8 Kimberly-Clark Corporation
10.8.1 Company Overview
10.8.2 Financial
10.8.3 Product s/ Services Offered
10.8.4 The SNS View
10.9 Kao Corporation
10.9.1 Company Overview
10.9.2 Financial
10.9.3 Product s/ Services Offered
10.9.4 The SNS View
10.10 Essity AB
10.10.1 Company Overview
10.10.2 Financial
10.10.3 Product s/ Services Offered
10.10.4 The SNS View
11. Competitive Landscape
11.1 Competitive Benchmarking
11.2 Market Share Analysis
11.3 Recent Developments
11.3.1 Industry News
11.3.2 Company News
11.3.3 Mergers & Acquisitions
12. USE Cases and Best Practices
13. Conclusion
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Key Segments
By Product
Sanitary Napkins/Pads
Tampons
Menstrual Cups
Menstrual Discs
Period Underwear
Others
By Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Drug Stores/Pharmacies
Others
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
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Company Information
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