The Media Monitoring Tools Market size was valued at USD 4.66 Billion in 2023 and is estimated to reach over USD 14.45 Billion in 2031 with a growing CAGR of 15.2% Over the Forecast Period of 2024-2031.
Media monitoring is the practice of closely observing the content produced by print, online, and broadcast media. It involves utilizing various tools to analyze countless conversations taking place on the internet, with the aim of identifying discussions related to specific brands, issues, individuals, or products, and uncovering potential opportunities.
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Social media monitoring can be either passive, where one listens to people to understand their interests, or active, where one actively searches for mentions of a brand, campaigns, or actions. The demand for monitoring tools among enterprises is experiencing significant growth due to rapid digitalization and the increasing use of web and social media platforms by end-users. This surge is further fueled by the rising investments in digital advertising and the expanding internet penetration, which are expected to drive the market's growth. the market is also benefiting from the escalating demand for digital platforms, including online magazines, newspapers, and e-books, as well as the emergence of various social media platforms. As per Internet World Stats, the global number of users of Facebook and other social media channels is rapidly increasing.
Drivers
The market for media monitoring tools is experiencing growth due to the increasing usage of cloud-based solutions among enterprises.
Escalating demand for digital platforms, including online magazines, newspapers, and e-books, as well as the emergence of various social media platforms.
Adoption of cloud-based or SaaS-based monitoring tools, including those from LexisNexis, Cision Communications Cloud, and Meltwater. These platforms allow enterprises to effectively monitor, track, and visualize the performance of their cloud-based applications or services. As a result, organizations are recognizing the importance of these tools in enhancing productivity, which in turn is fueling the growth of the media monitoring tools market.
To stay ahead in this competitive market, key players are focusing on launching new products that offer unique features and capabilities. This strategy enables them to gain a competitive edge and attract more customers. As a result, the market is witnessing a rising adoption of cloud-based monitoring platforms by various enterprises. This trend is expected to drive the growth of the market in the forthcoming years.
Restrains
Impediments to Market Growth Overcoming High Cost of System Integration.
The initial stage of implementing media monitoring tools poses significant challenges for organizations, primarily due to the complex and costly nature of deployment and system integration. These factors, coupled with the potential revenue and opportunity losses associated with integration, hinder the growth of the market. Organizations face substantial hurdles when it comes to deploying media monitoring tools and integrating them into their existing systems. The intricacies involved in this process demand significant financial resources, making it a daunting task for many. Consequently, the high costs associated with implementation become a major restraint on market growth.
Opportunities
Advancements in the field of AI and machine learning, which provide more capable monitoring tools, are expected to offer lucrative opportunities.
The Importance of Competitive Intelligence
The demand for data-driven decision-making is on the rise, highlighting the need for competitive intelligence.
Challenges
Concerns surrounding data security and the protection of identity and information act as additional barriers to the market's development.
One of the major challenges faced by the market is the presence of stringent government regulations.
As geopolitical tensions rise, industries with critical infrastructure may place a higher emphasis on cybersecurity and secure virtualization technologies. Embedded hypervisors play a crucial role in isolating and securing different components of embedded systems. This could lead to increased demand for advanced embedded hypervisor solutions. Companies may seek to diversify their supply chain and reduce dependencies on specific regions like Eastern Europe. This could result in a shift in production and development centers to more stable regions, potentially impacting the distribution of embedded hypervisor technologies. The defense and aerospace sectors are significant users of embedded hypervisors for mission-critical applications. The war may lead to increased defense spending and a greater focus on enhancing military capabilities, which could drive demand for embedded hypervisors tailored to these sectors. Economic disruptions caused by the conflict, such as sanctions and currency fluctuations, may affect the overall economic health of the involved countries. This can, in turn, impact the purchasing power and investment decisions of companies in the embedded hypervisor market.
Impact of Recession
In the short term, there may be a slowdown in the adoption of embedded hypervisors as companies prioritize cost-cutting measures and focus on maintaining existing infrastructure rather than investing in new virtualization solutions. recessions can also drive organizations to seek cost-saving measures. Embedded hypervisors can help reduce hardware costs by enabling the consolidation of multiple functions onto a single hardware platform. This could lead to increased interest in embedded hypervisors as businesses look for ways to optimize their resources. The impact of a recession can vary across industries. Some industries, like healthcare and telecommunications, may continue to invest in technology infrastructure even during economic downturns. Embedded hypervisors used in critical applications may see less of an impact in these sectors.
Recessions can lead to industry consolidation as weaker players struggle to survive. This could impact the competitive landscape of the embedded hypervisor market, with mergers, acquisitions, or market exits occurring. Recessions can also drive innovation as companies seek more efficient and cost-effective solutions. Embedded hypervisor vendors may adapt their products to better align with recession-induced market demands, such as providing more flexible licensing options or emphasizing cost savings in their marketing efforts. Government stimulus packages and economic recovery efforts can also influence the market. Investments in infrastructure and technology as part of stimulus packages can create opportunities for embedded hypervisor vendors, especially if these investments target sectors that rely on virtualization technologies.
By Component
Software/Platform
Services
By Deployment
On-Premise
Cloud
By Type
Print Media Monitoring
Broadcast Media Monitoring
Online Media Monitoring
Social Media Monitoring
Others
By Enterprise Type
SMEs
Large Enterprise
By Application
Customer Experience & PR Management
Real-time Analytics
Content Management
Digital Marketing and Sales Management
Others
North America is projected to dominate the global market share 32% for media monitoring tools in the coming years. This can be attributed to the region's early adoption of advanced technologies and the presence of key players such as Hootsuite, Oracle Corporation, Salesforce.com, Inc., and others. These influential companies are actively launching new social media monitoring tools to enhance their product offerings and meet the growing demand for media tracking tools in the United States and Canada.
Meanwhile, the Asia-Pacific region is anticipated to witness the most substantial growth rate throughout the projected period. This growth can be attributed to the increasing demand for media tracking software tools, including Synthesio, Sysomos, Talkwalker, Brandwatch, and others, among small and medium-sized enterprises (SMEs) in this region. Furthermore, the merger and acquisition strategies employed by key market players are contributing to the enhancement of their product portfolios.
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
The major players in market are Cision US Inc., M-Brain, Meltwater, Sprinklr, Inc., Ubermetrics Technologies GmbH, Digimind, Lucidya, Talkwalker Inc., Agility PR Solutions LLC, TVEyes Inc., BoomSonar Suite, SemanticForce, Snap Inc., Coosto, Glean.info, Heyday by Hootsuite, Critical Mention, Inc., Burrelles, YouScan, and others in final report.
In March 2023, Sony Corporation formed a partnership with Digimind, a leading provider of competitive intelligence software and social listening services. This strategic collaboration aims to enhance Digimind's market presence and boost revenue generation.
In September 2022, Heyday by Hootsuite, a cutting-edge conversational AI platform, made an exciting announcement. They successfully integrated Facebook Messenger and Instagram Direct Messages into their e-commerce Shopify chatbot app. This integration opens up new avenues for merchants to engage and connect with their customers.
In September 2022, Talkwalker introduced an updated solution called "Brand Love Benchmarking". This innovative solution leverages advanced AI capabilities to provide quantifiable and real-time metrics across various social networks, forums, and blogs. It focuses on three crucial consumer factors trust, satisfaction, and customer passion.
In July 2022, Digimind, a renowned provider of social listening and market intelligence solutions, revealed its integration with Onclusive. This acquisition significantly expands Onclusive's global reach and enhances its capabilities in social media monitoring, insights, and analytics for clients worldwide.
| Report Attributes | Details |
| Market Size in 2023 | US$ 4.66 Bn |
| Market Size by 2031 | US$ 14.45 Bn |
| CAGR | CAGR of 15.2% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Software/Platform, Services) • By Deployment (On-Premise, Cloud) • By Type (Print Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Social Media Monitoring, Others) • By Enterprise Type (SMEs, Large Enterprise) • By Application (Customer Experience & PR Management, Real-time Analytics, Content Management, Digital Marketing and Sales Management, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Cision US Inc., M-Brain, Meltwater, Sprinklr, Inc., Ubermetrics Technologies GmbH, Digimind, Lucidya, Talkwalker Inc., Agility PR Solutions LLC, TVEyes Inc., BoomSonar Suite, SemanticForce, Snap Inc., Coosto, Glean.info, Heyday by Hootsuite, Critical Mention, Inc., Burrelles, YouScan |
| Key Drivers | • The market for media monitoring tools is experiencing growth due to the increasing usage of cloud-based solutions among enterprises. • Escalating demand for digital platforms, including online magazines, newspapers, and e-books, as well as the emergence of various social media platforms. |
| Market Restraints | • Impediments to Market Growth Overcoming High Cost of System Integration. |
Ans. The CAGR of the Media Monitoring Tools Market for the forecast period 2022-2030 is 16.26%.
Ans: The market is expected to grow to USD 13.38 billion by the forecast period of 2030.
Ans: Yes, you can buy reports in bulk quantity as per your requirements. Check Here for more details.
Ans. The major players in market are Cision US Inc., M-Brain, Meltwater, Sprinklr, Inc., Ubermetrics Technologies GmbH, Lucidya, Talkwalker Inc., Agility PR Solutions LLC, TVEyes Inc., SemanticForce, Snap Inc., Coosto, Glean.info, Critical Mention, Inc., Burrelles, YouScan, and others in final report.
Ans:
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Media Monitoring Tools Market Segmentation, By Component
8.1 Software/Platform
8.2 Services
9. Media Monitoring Tools Market Segmentation, By Deployment
9.1 On-Premise
9.3 Cloud
10. Media Monitoring Tools Market Segmentation, By Type
10.1 Print Media Monitoring
10.2 Broadcast Media Monitoring
10.3 Online Media Monitoring
10.4 Social Media Monitoring
10.5 Others
11. Media Monitoring Tools Market Segmentation, By Enterprise Type
11.1 SMEs
11.2 Large Enterprise
12. Media Monitoring Tools Market Segmentation, By Application
12.1 Customer Experience & PR Management
12.2 Real-time Analytics
12.3 Content Management
12.4 Digital Marketing and Sales Management
12.5 Others
13 Regional Analysis
13.1 Introduction
13.2 North America
13.2.1 North America Media Monitoring Tools Market By Country
13.2.2 North America Media Monitoring Tools Market By component
13.2.3 North America Media Monitoring Tools Market By Deployment
13.2.4 North America Media Monitoring Tools Market By Type
13.2.5 North America Media Monitoring Tools Market By Enterprise Type
13.2.6 North America Media Monitoring Tools Market By Application
13.2.7 USA
13.2.7.1 USA Media Monitoring Tools Market By component
13.2.7.2 USA Media Monitoring Tools Market By Deployment
13.2.7.3 USA Media Monitoring Tools Market By Type
13.2.7.4 USA Media Monitoring Tools Market By Enterprise Type
13.2.7.5 USA Media Monitoring Tools Market By Application
13.2.8 Canada
13.2.8.1 Canada Media Monitoring Tools Market By component
13.2.8.2 Canada Media Monitoring Tools Market By Deployment
13.2.8.3 Canada Media Monitoring Tools Market By Type
13.2.8.4 Canada Media Monitoring Tools Market By Enterprise Type
13.2.8.5 Canada Media Monitoring Tools Market By Application
13.2.9 Mexico
13.2.9.1 Mexico Media Monitoring Tools Market By component
13.2.9.2 Mexico Media Monitoring Tools Market By Deployment
13.2.9.3 Mexico Media Monitoring Tools Market By Type
13.2.9.4 Mexico Media Monitoring Tools Market By Enterprise Type
13.2.9.5 Mexico Media Monitoring Tools Market By Application
13.3 Europe
13.3.1 Eastern Europe
13.3.1.1 Eastern Europe Media Monitoring Tools Market By Country
13.3.1.2 Eastern Europe Media Monitoring Tools Market By component
13.3.1.3 Eastern Europe Media Monitoring Tools Market By Deployment
13.3.1.4 Eastern Europe Media Monitoring Tools Market By Type
13.3.1.5 Eastern Europe Media Monitoring Tools Market By Enterprise Type
13.3.1.6 Eastern Europe Media Monitoring Tools Market By Application
13.3.1.7 Poland
13.3.1.7.1 Poland Media Monitoring Tools Market By component
13.3.1.7.2 Poland Media Monitoring Tools Market By Deployment
13.3.1.7.3 Poland Media Monitoring Tools Market By Type
13.3.1.7.4 Poland Media Monitoring Tools Market By Enterprise Type
13.3.1.7.5 Poland Media Monitoring Tools Market By Application
13.3.1.8 Romania
13.3.1.8.1 Romania Media Monitoring Tools Market By component
13.3.1.8.2 Romania Media Monitoring Tools Market By Deployment
13.3.1.8.3 Romania Media Monitoring Tools Market By Type
13.3.1.8.4 Romania Media Monitoring Tools Market By Enterprise Type
13.3.1.8.5 Romania Media Monitoring Tools Market By Application
13.3.1.9 Hungary
13.3.1.9.1 Hungary Media Monitoring Tools Market By component
13.3.1.9.2 Hungary Media Monitoring Tools Market By Deployment
13.3.1.9.3 Hungary Media Monitoring Tools Market By Type
13.3.1.9.4 Hungary Media Monitoring Tools Market By Enterprise Type
13.3.1.9.5 Hungary Media Monitoring Tools Market By Application
13.3.1.10 Turkey
13.3.1.10.1 Turkey Media Monitoring Tools Market By component
13.3.1.10.2 Turkey Media Monitoring Tools Market By Deployment
13.3.1.10.3 Turkey Media Monitoring Tools Market By Type
13.3.1.10.4 Turkey Media Monitoring Tools Market By Enterprise Type
13.3.1.10.5 Turkey Media Monitoring Tools Market By Application
13.3.1.11 Rest of Eastern Europe
13.3.1.11.1 Rest of Eastern Europe Media Monitoring Tools Market By component
13.3.1.11.2 Rest of Eastern Europe Media Monitoring Tools Market By Deployment
13.3.1.11.3 Rest of Eastern Europe Media Monitoring Tools Market By Type
13.3.1.11.4 Rest of Eastern Europe Media Monitoring Tools Market By Enterprise Type
13.3.1.11.5 Rest of Eastern Europe Media Monitoring Tools Market By Application
13.3.2 Western Europe
13.3.2.1 Western Europe Media Monitoring Tools Market By Country
13.3.2.2 Western Europe Media Monitoring Tools Market By component
13.3.2.3 Western Europe Media Monitoring Tools Market By Deployment
13.3.2.4 Western Europe Media Monitoring Tools Market By Type
13.3.2.5 Western Europe Media Monitoring Tools Market By Enterprise Type
13.3.2.6 Western Europe Media Monitoring Tools Market By Application
13.3.2.7 Germany
13.3.2.7.1 Germany Media Monitoring Tools Market By component
13.3.2.7.2 Germany Media Monitoring Tools Market By Deployment
13.3.2.7.3 Germany Media Monitoring Tools Market By Type
13.3.2.7.4 Germany Media Monitoring Tools Market By Enterprise Type
13.3.2.7.5 Germany Media Monitoring Tools Market By Application
13.3.2.8 France
13.3.2.8.1 France Media Monitoring Tools Market By component
13.3.2.8.2 France Media Monitoring Tools Market By Deployment
13.3.2.8.3 France Media Monitoring Tools Market By Type
13.3.2.8.4 France Media Monitoring Tools Market By Enterprise Type
13.3.2.8.5 France Media Monitoring Tools Market By Application
13.3.2.9 UK
13.3.2.9.1 UK Media Monitoring Tools Market By component
13.3.2.9.2 UK Media Monitoring Tools Market By Deployment
13.3.2.9.3 UK Media Monitoring Tools Market By Type
13.3.2.9.4 UK Media Monitoring Tools Market By Enterprise Type
13.3.2.9.5 UK Media Monitoring Tools Market By Application
13.3.2.10 Italy
13.3.2.10.1 Italy Media Monitoring Tools Market By component
13.3.2.10.2 Italy Media Monitoring Tools Market By Deployment
13.3.2.10.3 Italy Media Monitoring Tools Market By Type
13.3.2.10.4 Italy Media Monitoring Tools Market By Enterprise Type
13.3.2.10.5 Italy Media Monitoring Tools Market By Application
13.3.2.11 Spain
13.3.2.11.1 Spain Media Monitoring Tools Market By component
13.3.2.11.2 Spain Media Monitoring Tools Market By Deployment
13.3.2.11.3 Spain Media Monitoring Tools Market By Type
13.3.2.11.4 Spain Media Monitoring Tools Market By Enterprise Type
13.3.2.11.5 Spain Media Monitoring Tools Market By Application
13.3.2.12 The Netherlands
13.3.2.12.1 Netherlands Media Monitoring Tools Market By component
13.3.2.12.2 Netherlands Media Monitoring Tools Market By Deployment
13.3.2.12.3 Netherlands Media Monitoring Tools Market By Type
13.3.2.12.4 Netherlands Media Monitoring Tools Market By Enterprise Type
13.3.2.12.5 Netherlands Media Monitoring Tools Market By Application
13.3.2.13 Switzerland
13.3.2.13.1 Switzerland Media Monitoring Tools Market By component
13.3.2.13.2 Switzerland Media Monitoring Tools Market By Deployment
13.3.2.13.3 Switzerland Media Monitoring Tools Market By Type
13.3.2.13.4 Switzerland Media Monitoring Tools Market By Enterprise Type
13.3.2.13.5 Switzerland Media Monitoring Tools Market By Application
13.3.2.14 Austria
13.3.2.14.1 Austria Media Monitoring Tools Market By component
13.3.2.14.2 Austria Media Monitoring Tools Market By Deployment
13.3.2.14.3 Austria Media Monitoring Tools Market By Type
13.3.2.14.4 Austria Media Monitoring Tools Market By Enterprise Type
13.3.2.14.5 Austria Media Monitoring Tools Market By Application
13.3.2.15 Rest of Western Europe
13.3.2.15.1 Rest of Western Europe Media Monitoring Tools Market By component
13.3.2.15.2 Rest of Western Europe Media Monitoring Tools Market By Deployment
13.3.2.15.3 Rest of Western Europe Media Monitoring Tools Market By Type
13.3.2.15.4 Rest of Western Europe Media Monitoring Tools Market By Enterprise Type
13.3.2.15.5 Rest of Western Europe Media Monitoring Tools Market By Application
13.4 Asia-Pacific
13.4.1 Asia Pacific Media Monitoring Tools Market By Country
13.4.2 Asia Pacific Media Monitoring Tools Market By component
13.4.3 Asia Pacific Media Monitoring Tools Market By Deployment
13.4.4 Asia Pacific Media Monitoring Tools Market By Type
13.4.5 Asia Pacific Media Monitoring Tools Market By Enterprise Type
13.4.6 Asia Pacific Media Monitoring Tools Market By Application
13.4.7 China
13.4.7.1 China Media Monitoring Tools Market By component
13.4.7.2 China Media Monitoring Tools Market By Deployment
13.4.7.3 China Media Monitoring Tools Market By Type
13.4.7.4 China Media Monitoring Tools Market By Enterprise Type
13.4.7.5 China Media Monitoring Tools Market By Application
13.4.8 India
13.4.8.1 India Media Monitoring Tools Market By component
13.4.8.2 India Media Monitoring Tools Market By Deployment
13.4.8.3 India Media Monitoring Tools Market By Type
13.4.8.4 India Media Monitoring Tools Market By Enterprise Type
13.4.8.5 India Media Monitoring Tools Market By Application
13.4.9 Japan
13.4.9.1 Japan Media Monitoring Tools Market By component
13.4.9.2 Japan Media Monitoring Tools Market By Deployment
13.4.9.3 Japan Media Monitoring Tools Market By Type
13.4.9.4 Japan Media Monitoring Tools Market By Enterprise Type
13.4.9.5 Japan Media Monitoring Tools Market By Application
13.4.10 South Korea
13.4.10.1 South Korea Media Monitoring Tools Market By component
13.4.10.2 South Korea Media Monitoring Tools Market By Deployment
13.4.10.3 South Korea Media Monitoring Tools Market By Type
13.4.10.4 South Korea Media Monitoring Tools Market By Enterprise Type
13.4.10.5 South Korea Media Monitoring Tools Market By Application
13.4.11 Vietnam
13.4.11.1 Vietnam Media Monitoring Tools Market By component
13.4.11.2 Vietnam Media Monitoring Tools Market By Deployment
13.4.11.3 Vietnam Media Monitoring Tools Market By Type
13.4.11.4 Vietnam Media Monitoring Tools Market By Enterprise Type
13.4.11.5 Vietnam Media Monitoring Tools Market By Application
13.4.12 Singapore
13.4.12.1 Singapore Media Monitoring Tools Market By component
13.4.12.2 Singapore Media Monitoring Tools Market By Deployment
13.4.12.3 Singapore Media Monitoring Tools Market By Type
13.4.12.4 Singapore Media Monitoring Tools Market By Enterprise Type
13.4.12.5 Singapore Media Monitoring Tools Market By Application
13.4.13 Australia
13.4.13.1 Australia Media Monitoring Tools Market By component
13.4.13.2 Australia Media Monitoring Tools Market By Deployment
13.4.13.3 Australia Media Monitoring Tools Market By Type
13.4.13.4 Australia Media Monitoring Tools Market By Enterprise Type
13.4.13.5 Australia Media Monitoring Tools Market By Application
13.4.14 Rest of Asia-Pacific
13.4.14.1 APAC Media Monitoring Tools Market By component
13.4.14.2 APAC Media Monitoring Tools Market By Deployment
13.4.14.3 APAC Media Monitoring Tools Market By Type
13.4.14.4 APAC Media Monitoring Tools Market By Enterprise Type
13.4.14.5 APAC Media Monitoring Tools Market By Application
13.5 The Middle East & Africa
13.5.1 Middle East
13.5.1.1 Middle East Media Monitoring Tools Market By country
13.5.1.2 Middle East Media Monitoring Tools Market By component
13.5.1.3 Middle East Media Monitoring Tools Market By Deployment
13.5.1.4 Middle East Media Monitoring Tools Market By Type
13.5.1.5 Middle East Media Monitoring Tools Market By Enterprise Type
13.5.1.6 Middle East Media Monitoring Tools Market By Application
13.5.1.7 UAE
13.5.1.7.1 UAE Media Monitoring Tools Market By component
13.5.1.7.2 UAE Media Monitoring Tools Market By Deployment
13.5.1.7.3 UAE Media Monitoring Tools Market By Type
13.5.1.7.4 UAE Media Monitoring Tools Market By Enterprise Type
13.5.1.7.5 UAE Media Monitoring Tools Market By Application
13.5.1.8 Egypt
13.5.1.8.1 Egypt Media Monitoring Tools Market By component
13.5.1.8.2 Egypt Media Monitoring Tools Market By Deployment
13.5.1.8.3 Egypt Media Monitoring Tools Market By Type
13.5.1.8.4 Egypt Media Monitoring Tools Market By Enterprise Type
13.5.1.8.5 Egypt Media Monitoring Tools Market By Application
13.5.1.9 Saudi Arabia
13.5.1.9.1 Saudi Arabia Media Monitoring Tools Market By component
13.5.1.9.2 Saudi Arabia Media Monitoring Tools Market By Deployment
13.5.1.9.3 Saudi Arabia Media Monitoring Tools Market By Type
13.5.1.9.4 Saudi Arabia Media Monitoring Tools Market By Enterprise Type
13.5.1.9.5 Saudi Arabia Media Monitoring Tools Market By Application
13.5.1.10 Qatar
13.5.1.10.1 Qatar Media Monitoring Tools Market By component
13.5.1.10.2 Qatar Media Monitoring Tools Market By Deployment
13.5.1.10.3 Qatar Media Monitoring Tools Market By Type
13.5.1.10.4 Qatar Media Monitoring Tools Market By Enterprise Type
13.5.1.10.5 Qatar Media Monitoring Tools Market By Application
13.5.1.11 Rest of Middle East
13.5.1.11.1 Rest of Middle East Media Monitoring Tools Market By component
13.5.1.11.2 Rest of Middle East Media Monitoring Tools Market By Deployment
13.5.1.11.3 Rest of Middle East Media Monitoring Tools Market By Type
13.5.1.11.4 Rest of Middle East Media Monitoring Tools Market By Enterprise Type
13.5.1.11.5 Rest of Middle East Media Monitoring Tools Market By Application
13.5.2 Africa
13.5.2.1 Africa Media Monitoring Tools Market By Country
13.5.2.2 Africa Media Monitoring Tools Market By component
13.5.2.3 Africa Media Monitoring Tools Market By Deployment
13.5.2.4 Africa Media Monitoring Tools Market By Type
13.5.2.5 Africa Media Monitoring Tools Market By Enterprise Type
13.5.2.6 Africa Media Monitoring Tools Market By Application
13.5.2.7 Nigeria
13.5.2.7.1 Nigeria Media Monitoring Tools Market By component
13.5.2.7.2 Nigeria Media Monitoring Tools Market By Deployment
13.5.2.7.3 Nigeria Media Monitoring Tools Market By Type
13.5.2.7.4 Nigeria Media Monitoring Tools Market By Enterprise Type
13.5.2.7.5 Nigeria Media Monitoring Tools Market By Application
13.5.2.8 South Africa
13.5.2.8.1 South Africa Media Monitoring Tools Market By component
13.5.2.8.2 South Africa Media Monitoring Tools Market By Deployment
13.5.2.8.3 South Africa Media Monitoring Tools Market By Type
13.5.2.8.4 South Africa Media Monitoring Tools Market By Enterprise Type
13.5.2.8.5 South Africa Media Monitoring Tools Market By Application
13.5.2.9 Rest of Africa
13.5.2.9.1 Rest of Africa Media Monitoring Tools Market By component
13.5.2.9.2 Rest of Africa Media Monitoring Tools Market By Deployment
13.5.2.9.3 Rest of Africa Media Monitoring Tools Market By Type
13.5.2.9.4 Rest of Africa Media Monitoring Tools Market By Enterprise Type
13.5.2.9.5 Rest of Africa Media Monitoring Tools Market By Application
13.6 Latin America
13.6.1 Latin America Media Monitoring Tools Market By Country
13.6.2 Latin America Media Monitoring Tools Market By component
13.6.3 Latin America Media Monitoring Tools Market By Deployment
13.6.4 Latin America Media Monitoring Tools Market By Type
13.6.5 Latin America Media Monitoring Tools Market By Enterprise Type
13.6.6 Latin America Media Monitoring Tools Market By Application
13.6.7 Brazil
13.6.7.1 Brazil Media Monitoring Tools Market By component
13.6.7.2 Brazil Media Monitoring Tools Market By Deployment
13.6.7.3 Brazil Media Monitoring Tools Market By Type
13.6.7.4 Brazil Media Monitoring Tools Market By Enterprise Type
13.6.7.5 Brazil Media Monitoring Tools Market By Application
13.6.8 Argentina
13.6.8.1 Argentina Media Monitoring Tools Market By component
13.6.8.2 Argentina Media Monitoring Tools Market By Deployment
13.6.8.3 Argentina Media Monitoring Tools Market By Type
13.6.8.4 Argentina Media Monitoring Tools Market By Enterprise Type
13.6.8.5 Argentina Media Monitoring Tools Market By Application
13.6.9 Colombia
13.6.9.1 Colombia Media Monitoring Tools Market By component
13.6.9.2 Colombia Media Monitoring Tools Market By Deployment
13.6.9.3 Colombia Media Monitoring Tools Market By Type
13.6.9.4 Colombia Media Monitoring Tools Market By Enterprise Type
13.6.9.5 Colombia Media Monitoring Tools Market By Application
13.6.10 Rest of Latin America
13.6.10.1 Rest of Latin America Media Monitoring Tools Market By component
13.6.10.2 Rest of Latin America Media Monitoring Tools Market By Deployment
13.6.10.3 Rest of Latin America Media Monitoring Tools Market By Type
13.6.10.4 Rest of Latin America Media Monitoring Tools Market By Enterprise Type
13.6.10.5 Rest of Latin America Media Monitoring Tools Market By Application
14 Company Profile
14.1 Cision US Inc.
14.1.1 Company Overview
14.1.2 Financials
14.1.3 Product/Services/Offerings
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 M-Brain.
14.2.1 Company Overview
14.2.2 Financials
14.2.3 Product/Services/Offerings
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 Meltwater.
14.3.1 Company Overview
14.3.2 Financials
14.3.3 Product/Services/Offerings
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Sprinklr, Inc.
14.4.1 Company Overview
14.4.2 Financials
14.4.3 Product/Services/Offerings
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 Ubermetrics Technologies GmbH.
14.5.1 Company Overview
14.5.2 Financials
14.5.3 Product/Services/Offerings
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 Lucidya.
14.6.1 Company Overview
14.6.2 Financials
14.6.3 Product/Services/Offerings
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 Talkwalker Inc.
14.7.1 Company Overview
14.7.2 Financials
14.7.3 Product/Services/Offerings
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 Agility PR Solutions LLC.
14.8.1 Company Overview
14.8.2 Financials
14.8.3 Product/Services/Offerings
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 TVEyes Inc.
14.9.1 Company Overview
14.9.2 Financials
14.9.3 Product/Services/Offerings
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 BoomSonar Suite.
14.10.1 Company Overview
14.10.2 Financials
14.10.3 Product/Services/Offerings
14.10.4 SWOT Analysis
14.10.5 The SNS View
15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments
15.3.1 Industry News
15.3.2 Company News
15.3.3 Mergers & Acquisitions
16. USE Cases and Best Practices
17. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
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