The Kombucha Market size was USD 2.9 billion in 2022 and is expected to Reach USD 9.36 billion by 2030 and grow at a CAGR of 15.5 % over the forecast period of 2023-2030.
Kombucha is a fermented tea beverage created from tea, sugar, and a SCOBY (symbiotic culture of bacteria and yeast). The tea and sugar are fermented by the SCOBY, resulting in a bubbly, mildly sweet, and sour beverage.
Fermented beverages have been shown to aid in the treatment of diabetes, arthritis, cancer, and other degenerative disorders. One such item is kombucha. It strengthens the body's defense and immunological system, detoxifies and cleanses the body, regenerates connective tissues, lessens headaches, and aids in weight maintenance. As a result, kombucha consumption is on the rise everywhere, which can be attributed to customers' desire for healthy alternatives. Since many customers are still uninformed of the health advantages of kombucha, the market offers wonderful opportunities for companies to raise consumer awareness and increase sales of their goods.
Consumers are increasingly changing their lifestyles as a result of growing health consciousness and the necessity to choose functional foods and beverages. As they maintain potential health benefits, people are choosing kombucha drinks.
KEY DRIVERS
Increasing demand for natural and healthy beverages
The rising popularity of functional beverages
Kombucha is a functional beverage prepared from fermented tea that is thought to provide a variety of health advantages such as enhancing gastrointestinal health, stimulating the immune system, and lowering inflammation. Consumers are becoming more health conscious, and they seek beverages that they believe will improve their overall health and well-being. Kombucha contains probiotics, which are healthy bacteria that can enhance intestinal health. It is also caffeine-free and includes antioxidants, which can help protect the body from free radical damage.
RESTRAIN
Lack of awareness about kombucha drink
Stringent regulation on alcohol & sugar content
Kombucha is a fermented beverage that contains trace levels of alcohol, often ranging from 0.5% to 2% ABV. However, several nations have laws limiting the quantity of alcohol that can be found in kombucha. In the United States, for example, kombucha cannot have more than 0.5% ABV if it is labeled as a non-alcoholic beverage. As a result, it may restrict the availability of kombucha in certain markets.
OPPORTUNITY
Availability of a variety of flavor options in kombucha
Nowadays, consumers enjoy a wider range of fruit flavors drinks that provide them with increased nutritional value. Innovation in kombucha flavors is what is driving the kombucha market. There are currently numerous flavors of kombucha, including fruity, herbal, and spicy. Customers who are looking for a tasty, refreshing beverage will find this assortment of flavors intriguing. Guava, blueberry, lavender, hibiscus lime, and many other appealing flavors are just a few.
CHALLENGES
High cost of kombucha drinks
Kombucha production is a labor-intensive procedure, which can raise the cost of production. The fact that kombucha is sometimes marketed in little bottles might also raise the price. Producers are forced to take measures to lower the alcohol content of kombucha, such as switching up the brewing process or adding water, due to strict regulations like those requiring less alcohol. As a result, production expenses can go up and kombucha might become less competitive.
In Russia, kombucha sales have decreased since the conflict began. Fruits used in kombucha, both fresh and processed, are heavily imported into Russia. Fruit is sold in a significantly smaller market in Ukraine. Exports of fresh produce to other nations are now at risk due to the conflict in Ukraine. The demand for goods like fresh tomatoes, guava, blueberries, and processed fruits and vegetables can increase at the same time. The importation of components and the sale of goods have become more challenging for enterprises as a result of the economic sanctions placed on Russia.
In a recession, kombucha sales may drop by 5% to 10% globally. This is due to the likelihood that customers will reduce discretionary expenditure in hard times. Since kombucha is regarded as a more expensive beverage than other drinks, it is more likely to be impacted by a recession. There may be a shift in the market for kombucha toward less expensive varieties. Larger kombucha producers are better equipped to withstand downturns in the economy. The imports and exports of fruits are disrupted due to war leading to an increase in prices of fruits and tea. Hence, this price rise indirectly effects led to inflation in the kombucha market.
By Type
Natural
Flavoured
By Product
Conventional
Hard
Other
By Distribution Channel
Convenience/Grocery Stores
Specialty Retail Stores
Supermarkets/Hypermarkets
Online Stores
Other
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North America made the largest contribution to the market and is anticipated to retain its position in the future. Customers who are looking for a high-quality, healthier soft drink alternative are bringing more people to the market with this beverage. Demand for products has increased as a result of consumers' desire for an ethical, environmentally friendly, and low-sugar lifestyle in the US and Canada. Additionally, the product has grown in popularity as a specialty beverage that contains probiotics and fermented foods, which may have health benefits. Demand has also increased as a result of the product's availability as a health product in more shops. The demand for kombucha among American consumers is also being driven by the use of organic kombuchas.
Asia Pacific regional market for kombucha is predicted to growth during the projection period. Due to its increased exposure and awareness in nations like China, Japan, Australia, Malaysia, and Vietnam. Kombucha is primarily a native Japanese beverage. Customers in Japan want it fermented with kelp-based tea and mildly brown in color. In other nations, kombucha is a fermented tea that is softly carbonated and delicious. Due to significant product innovation and growing brand penetration, the Japanese kombucha market began to gain traction with consumers.
Europe is expected to have the largest market, followed by North America. The need in the area has been fueled by the trend of consuming probiotic beverages and functional beverages. As the beverages become more well-known among customers as adult soft drinks, nations like Russia and the U.K. are among the top consumers of them.
REGIONAL COVERAGE
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Health-Ade LLC, MOMO KOMBUCHA, GT’s Living Food, Remedy Drinks, Læsk, Humm Kombucha LLC, BB Kombucha, Real Kombucha, VIGO KOMBUCHA, Equinox Kombucha, København Kombucha, GO Kombucha, and other key players are mentioned in the final report.
In 2023 Health-Ade company partnered with media personality, Ryan Seacrest to share the benefits of Kombucha with the American people and Advance Their Joint Mission to Make Gut Health More Accessible.
In 2023 Caravan Coffee Roasters collaborated with Momo Kombucha, an authorised organic kombucha brewer, to develop the Gesha Coffee Kombucha.
In 2022 Just Peachy is Brew Dr. Kombucha launched the first-ever kombucha with peach flavor and nutrition. It's created with high-quality green tea and five different kinds of organic peaches.
In 2022 Remedy Drinks expanded its product portfolio in the United Kingdom by introducing the product in wild berry taste. The 'Remedy Kombucha Wild Berry' beverage will initially be available only at Tesco stores. To increase its sales of healthy products, the retail giant aims to launch 'Remedy Kombucha Mango Passion' as well as double the distribution of its existing varieties (Ginger lemon and raspberry lemonade).
| Report Attributes | Details |
| Market Size in 2022 | US$ 2.9 Billion |
| Market Size by 2030 | US$ 9.36 Billion |
| CAGR | CAGR of 15.5% From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2019-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Natural, Flavoured) • By Product (Conventional, Hard, Other) • By Distribution Channel (supermarkets/hypermarkets, convenience stores, specialist stores, online retailers, and other distribution channels) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Health-Ade LLC, MOMO KOMBUCHA, GT’s Living Food, Remedy Drinks, Læsk, Humm Kombucha LLC, BB Kombucha, Real Kombucha, VIGO KOMBUCHA, Equinox Kombucha, København Kombucha, GO Kombucha |
| Key Drivers | • Increasing demand for natural and healthy beverages • The rising popularity of functional beverages |
| Market Opportunity | • Availability of a variety of flavor options in kombucha |
Ans: Kombucha Market is anticipated to expand by 15.5 % from 2023 to 2030.
Ans: Kombucha Market size was valued at USD 2.95 billion in 2022
Ans: USD 9.36 billion is expected to grow by 2030.
Ans: Drivers are the rising popularity of functional beverages and increasing demand for healthy and natural beverages.
Ans: Lack of awareness about kombucha drinks among consumers and Strict regulation on alcohol & sugar content are some challenges.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of the Ukraine- Russia War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Kombucha Market Segmentation, By Type
8.1 Natural
8.2 Flavored
9. Kombucha Market Segmentation, By Product
9.1 Conventional
9.2 Hard
9.3 Other
10. Kombucha Market Segmentation, By Distribution Channel
10.1 Convenience/Grocery Stores
10.2 Specialty Retail Stores
10.3 Supermarkets/Hypermarkets
10.4 Online Stores
10.5 Other
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Kombucha Market by Country
11.2.2 North America Kombucha Market by Type
11.2.3 North America Kombucha Market by Product
11.2.4 North America Kombucha Market by Distribution Channel
11.2.5 USA
11.2.5.1 USA Kombucha Market by Type
11.2.5.2 USA Kombucha Market by Product
11.2.5.3 USA Kombucha Market by Distribution Channel
11.2.6 Canada
11.2.6.1 Canada Kombucha Market by Type
11.2.6.2 Canada Kombucha Market by Product
11.2.6.3 Canada Kombucha Market by Distribution Channel
11.2.7 Mexico
11.2.7.1 Mexico Kombucha Market by Type
11.2.7.2 Mexico Kombucha Market by Product
11.2.7.3 Mexico Kombucha Market by Distribution Channel
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Kombucha Market by Country
11.3.1.2 Eastern Europe Kombucha Market by Type
11.3.1.3 Eastern Europe Kombucha Market by Product
11.3.1.4 Eastern Europe Kombucha Market by Distribution Channel
11.3.1.5 Poland
11.3.1.5.1 Poland Kombucha Market by Type
11.3.1.5.2 Poland Kombucha Market by Product
11.3.1.5.3 Poland Kombucha Market by Distribution Channel
11.3.1.6 Romania
11.3.1.6.1 Romania Kombucha Market by Type
11.3.1.6.2 Romania Kombucha Market by Product
11.3.1.6.4 Romania Kombucha Market by Distribution Channel
11.3.1.7 Turkey
11.3.1.7.1 Turkey Kombucha Market by Type
11.3.1.7.2 Turkey Kombucha Market by Product
11.3.1.7.3 Turkey Kombucha Market by Distribution Channel
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Kombucha Market by Type
11.3.1.8.2 Rest of Eastern Europe Kombucha Market by Product
11.3.1.8.3 Rest of Eastern Europe Kombucha Market by Distribution Channel
11.3.2 Western Europe
11.3.2.1 Western Europe Kombucha Market by Type
11.3.2.2 Western Europe Kombucha Market by Product
11.3.2.3 Western Europe Kombucha Market by Distribution Channel
11.3.2.4 Germany
11.3.2.4.1 Germany Kombucha Market by Type
11.3.2.4.2 Germany Kombucha Market by Product
11.3.2.4.3 Germany Kombucha Market by Distribution Channel
11.3.2.5 France
11.3.2.5.1 France Kombucha Market by Type
11.3.2.5.2 France Kombucha Market by Product
11.3.2.5.3 France Kombucha Market by Distribution Channel
11.3.2.6 UK
11.3.2.6.1 UK Kombucha Market by Type
11.3.2.6.2 UK Kombucha Market by Product
11.3.2.6.3 UK Kombucha Market by Distribution Channel
11.3.2.7 Italy
11.3.2.7.1 Italy Kombucha Market by Type
11.3.2.7.2 Italy Kombucha Market by Product
11.3.2.7.3 Italy Kombucha Market by Distribution Channel
11.3.2.8 Spain
11.3.2.8.1 Spain Kombucha Market by Type
11.3.2.8.2 Spain Kombucha Market by Product
11.3.2.8.3 Spain Kombucha Market by Distribution Channel
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Kombucha Market by Type
11.3.2.9.2 Netherlands Kombucha Market by Product
11.3.2.9.3 Netherlands Kombucha Market by Distribution Channel
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Kombucha Market by Type
11.3.2.10.2 Switzerland Kombucha Market by Product
11.3.2.10.3 Switzerland Kombucha Market by Distribution Channel
11.3.2.11.1 Austria
11.3.2.11.2 Austria Kombucha Market by Type
11.3.2.11.3 Austria Kombucha Market by Product
11.3.2.11.4 Austria Kombucha Market by Distribution Channel
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Kombucha Market by Type
11.3.2.12.2 Rest of Western Europe Kombucha Market by Product
11.3.2.12.3 Rest of Western Europe Kombucha Market by Distribution Channel
11.4 Asia-Pacific
11.4.1 Asia-Pacific Kombucha Market by Country
11.4.2 Asia-Pacific Kombucha Market by Type
11.4.3 Asia-Pacific Kombucha Market by Product
11.4.4 Asia-Pacific Kombucha Market by Distribution Channel
11.4.5 China
11.4.5.1 China Kombucha Market by Type
11.4.5.2 China Kombucha Market by Distribution Channel
11.4.5.3 China Kombucha Market by Product
11.4.6 India
11.4.6.1 India Kombucha Market by Type
11.4.6.2 India Kombucha Market by Product
11.4.6.3 India Kombucha Market by Distribution Channel
11.4.7 Japan
11.4.7.1 Japan Kombucha Market by Type
11.4.7.2 Japan Kombucha Market by Product
11.4.7.3 Japan Kombucha Market by Distribution Channel
11.4.8 South Korea
11.4.8.1 South Korea Kombucha Market by Type
11.4.8.2 South Korea Kombucha Market by Product
11.4.8.3 South Korea Kombucha Market by Distribution Channel
11.4.9 Vietnam
11.4.9.1 Vietnam Kombucha Market by Type
11.4.9.2 Vietnam Kombucha Market by Product
11.4.9.3 Vietnam Kombucha Market by Distribution Channel
11.4.10 Singapore
11.4.10.1 Singapore Kombucha Market by Type
11.4.10.2 Singapore Kombucha Market by Product
11.4.10.3 Singapore Kombucha Market by Distribution Channel
11.4.11 Australia
11.4.11.1 Australia Kombucha Market by Type
11.4.11.2 Australia Kombucha Market by Product
11.4.11.3 Australia Kombucha Market by Distribution Channel
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Kombucha Market by Type
11.4.12.2 Rest of Asia-Pacific Kombucha Market by Product
11.4.12.3 Rest of Asia-Pacific Kombucha Market by Distribution Channel
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Kombucha Market by Country
11.5.1.2 Middle East Kombucha Market by Type
11.5.1.3 Middle East Kombucha Market by Product
11.5.1.4 Middle East Kombucha Market by Distribution Channel
11.5.1.5 UAE
11.5.1.5.1 UAE Kombucha Market by Type
11.5.1.5.2 UAE Kombucha Market by Product
11.5.1.5.3 UAE Kombucha Market by Distribution Channel
11.5.1.6 Egypt
11.5.1.6.1 Egypt Kombucha Market by Type
11.5.1.6.2 Egypt Kombucha Market by Product
11.5.1.6.3 Egypt Kombucha Market by Distribution Channel
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Kombucha Market by Type
11.5.1.7.2 Saudi Arabia Kombucha Market by Product
11.5.1.7.3 Saudi Arabia Kombucha Market by Distribution Channel
11.5.1.8 Qatar
11.5.1.8.1 Qatar Kombucha Market by Type
11.5.1.8.2 Qatar Kombucha Market by Product
11.5.1.8.3 Qatar Kombucha Market by Distribution Channel
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Kombucha Market by Type
11.5.1.9.2 Rest of Middle East Kombucha Market by Product
11.5.1.9.3 Rest of Middle East Kombucha Market by Distribution Channel
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa Kombucha Market by Type
11.5.2.3 Africa Kombucha Market by Product
11.5.2.4 Africa Kombucha Market by Distribution Channel
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Kombucha Market by Type
11.5.2.5.2 Nigeria Kombucha Market by Product
11.5.2.5.3 Nigeria Kombucha Market by Distribution Channel
11.5.2.6 South Africa
11.5.2.6.1 South Africa Kombucha Market by Type
11.5.2.6.2 South Africa Kombucha Market by Product
11.5.2.6.3 South Africa Kombucha Market by Distribution Channel
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Kombucha Market by Type
11.5.2.7.2 Rest of Africa Kombucha Market by Product
11.5.2.7.3 Rest of Africa Kombucha Market by Distribution Channel
11.6 Latin America
11.6.1 Latin America Kombucha Market by Country
11.6.2 Latin America Kombucha Market by Type
11.6.3 Latin America Kombucha Market by Product
11.6.4 Latin America Kombucha Market by Distribution Channel
11.6.5 Brazil
11.6.5.1 Brazil Kombucha Market by Type
11.6.5.2 Brazil Kombucha Market by Product
11.6.5.3 Brazil Kombucha Market by Distribution Channel
11.6.6 Argentina
11.6.6.1 Argentina Kombucha Market by Type
11.6.6.2 Argentina Kombucha Market by Product
11.6.6.3 Argentina Kombucha Market by Distribution Channel
11.6.7 Colombia
11.6.7.1 Colombia Kombucha Market by Type
11.6.7.2 Colombia Kombucha Market by Product
11.6.7.3 Colombia Kombucha Market by Distribution Channel
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Kombucha Market by Type
11.6.8.2 Rest of Latin America Kombucha Market by Product
11.6.8.3 Rest of Latin America Kombucha Market by Distribution Channel
12. Company profile
12.1 MOMO KOMBUCHA
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Remedy Drinks
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 GT’s Living Food
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Læsk
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 BB Kombucha
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Real Kombucha
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 VIGO KOMBUCHA
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Equinox Kombucha
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Product/Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 København Kombucha
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 GO Kombucha
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View
12.11 Health-Ade LLC
12.11.1 Company Overview
12.11.2 Financials
12.11.3 Product/Services Offered
12.11.4 SWOT Analysis
12.11.5 The SNS View
12.12 Humm Kombucha LLC
12.12.1 Company Overview
12.12.2 Financials
12.12.3 Product/Services Offered
12.12.4 SWOT Analysis
12.12.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. Use Case and Best Practices
15. Conclusion
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