Hybrid Printing Market Size, Share & Segmentation, By Technology (UV Inkjet Printing, Water Based Printing, Solvent Printing, LED Curable, Dye Sublimation), By Substrate (Textile & Fabric, Paper, Glass, Plastic, Metal), By Region, and Global Forecast for 2024-2032

Hybrid Printing Market Size

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The Hybrid Printing Market size was valued at USD 5.5 billion in 2023 and is expected to grow to USD 14.54 billion by 2032 and grow at a CAGR of 12.52% over the forecast period of 2024-2032.

According to technology, the hybrid printing market is anticipated to be dominated by UV Inkjet printing throughout the forecast period. In 2023, the UV inkjet printing market sector had a greater market share. In comparison to other printing technologies, UV inkjet has a number of benefits, including speed, adaptability, durability, and affordability. The capacity of UV inkjet printing to print on a variety of substrates, such as plastics, glass, and metals, has contributed to its growing popularity. To give short curing periods and brilliant colours, UV printing is frequently employed in hybrid printing settings. LG, for instance, utilizes UV inkjet. printing to have its refrigerators printed with the logos. The purpose of this modification was to increase the logos' colour brilliance and robustness.

The market for hybrid printing is anticipated to be dominated by the Paper segment by substrate during the forecast period. In 2023, the paper market category had a greater market share. Due to its low weight, flexibility, and affordability, paper makes an excellent substrate for hybrid printing in food and beverage, pharmaceutical, and cosmetic packaging. The base design is first printed conventionally, then digitally printed with high-resolution, full-colour graphics. This method combines the paper's affordability and malleability with the accuracy of digital printing, making it perfect for a wide range of items. In order to appeal to consumers who are concerned about the environment, it offers lightweight, adaptable, and recyclable packaging that is complemented by superb print quality.

KEY DRIVERS: 

• Growing demand for printed materials with personalization

The market for hybrid printing, a potent solution that combines digital and conventional printing technologies, is expected to increase as a result of the rising need for personalized printed materials. This desire fuels the demand for individualized and distinctive printed goods, which serves as a driving force for hybrid printing. In order to meet the rising demand for customised products, firms can easily combine variable data and design flexibility with the effectiveness and affordability of standard printing techniques. There are many benefits to the rising demand for personalized printing products. It primarily assists companies to strengthen their brand visibility by providing customized and alluring printed materials that appeal to their target market.

RESTRAIN:

• Operational complexity and the necessity for skilled operators

The difficulty of operation is a significant barrier and a constraint for hybrid printing. Complex workflows, the fusion of numerous printing technologies, and the requirement for knowledgeable operators to effectively manage and troubleshoot various printing-related processes are all features of hybrid printing. The adoption and application of hybrid printing systems may be hampered by this complexity's potential for operational inefficiencies, longer setup times, and potential mistakes. The requirement for smooth integration between digital and traditional printing technologies is one of the main weaknesses in managing the complexity of operation in hybrid printing. It can be difficult to ensure compatibility between various pieces of technology, programs, and workflows; this requires technical know-how and investment in interoperability solutions.

OPPORTUNITY:

• Growing e-commerce industry

The e-commerce industry's expansion is giving hybrid printing service providers new business options. Hybrid printing is a wonderful option for e-commerce companies who need to be able to produce Self-Adhesive labels and packaging fast and affordably. Hybrid printing has a number of benefits, including the capacity to give mass customisation and personalization. E-commerce companies thrive on providing customers with individualized experiences, and hybrid printing enables them to design packaging, labels, and promotional materials that are specifically tailored to each customer. With this skill, e-commerce businesses may stand out in a congested market and increase brand loyalty.

CHALLENGES:

• Lack of specific knowledge and experience

To ensure the production of high-quality prints, hybrid printing press operators must have thorough understanding of both digital and conventional printing techniques. Due to the scarcity of training programs and accompanying expenses, the necessity for specialized training and experience in hybrid printing presents challenges for industry participants, preventing the general use of hybrid printing and its potential advantages.

IMPACT OF RUSSIAN UKRAINE WAR

The extent to Russia's campaign of aggression against Ukraine is being fought and disseminated online is noteworthy. Russia's full-scale invasion of Ukraine has demonstrated how social media is changing how war can be chronicled, experienced, and understood The Economist, 2022. While social media has played a role in previous wars – for instance, Russian soldiers were identified on the battlefield in the Donbas region during the invasion and videos from the war in Syria were shared on TikTok Russia’s full-scale invasion has highlighted this change. 75% of Ukrainians use the internet, and 89% of the population has access to at least 3G mobile technology (International Telecommunication Union, 2021). This is largely because of this, as is the use of social media. In contrast, only 4% of mobile subscribers in Ukraine at the time of the Russian Federation's (hereafter "Russia") invasion of Ukraine had access to 3G networks or faster, and only 30% of Syrians were online during the Syrian Civil War, 2022. The continuing conflict in Ukraine has helped to clarify the scope of the threat posed by disinformation in part because of this dynamic. Disinformation has long been used as a weapon, but the social media environment has increased its reach and potential penetration.

IMPACT OF ONGOING RECESSION

The market for hybrid devices may be significantly impacted by a recession. Consumers may be more frugal with their spending, and manufacturers may need to change their strategy to stay competitive. However, there are also chances for expansion and businesses that can change with the market. Even in difficult economic times, circumstances might be able to flourish.

MARKET SEGMENTATION

By Technology

• UV Inkjet Printing

• Water Based Printing

• Solvent Printing

• LED Curable

• Dye Sublimation

By Substrate

• Textile & Fabric

• Paper

• Glass

• Plastic

• Metal

REGIONAL ANALYSIS

During the forecast period, the Asia Pacific region is anticipated to retain the greatest share of the hybrid printing market. The market in the region is anticipated to be driven by the growing acceptance of hybrid printing in the packaging, labelling, signs & graphics, food & beverage, and pharmaceutical industries. The top businesses in the Asia-Pacific region include Roland DG Corporation (Japan), FUJIFILM Corporation (Japan), Mimaki (Japan), Kuen Ricoh (Japan), Agfa-Gevaert Group (Belgium), and Floraprinter (China). These businesses are heavily investing in R&D, marketing, and sales in an effort to increase their market share. Future market expansion is anticipated to be fuelled by the rising demand for printed goods that are high-quality, long-lasting, and customized, as well as the expanding use of digital printing technologies.

Asia Pacific is expected to hold a significant market share of the hybrid printing market." The market in Asia Pacific is now being propelled by the rising demand for creative and aesthetically pleasing packaging solutions and the expanding use of digital printing technology. As businesses try to increase security and cooperation, cloud-based printing solutions are becoming more popular in Asia Pacific.

The performance, colour gamut, and print speed of hybrid printers have increased because to technological advances in ink formulations and print head technology, making them more effective and competitive. The new Pro 'C7000 hybrid printer, which has a printhead that can switch between inkjet and toner printing, was introduced by Ricoh Asia Pacific Pte Ltd. (Japan) in February 2022.

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REGIONAL COVERAGE:

North America

• US

• Canada

• Mexico

Europe

• Eastern Europe

  • Poland

  • Romania

  • Hungary

  • Turkey

  • Rest of Eastern Europe

• Western Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Netherlands

  • Switzerland

  • Austria

  • Rest of Western Europe

Asia Pacific

• China

• India

• Japan

• South Korea

• Vietnam

• Singapore

• Australia

• Rest of Asia Pacific

Middle East & Africa

• Middle East

  • UAE

  • Egypt

  • Saudi Arabia

  • Qatar

  • Rest of Middle East

• Africa

  • Nigeria

  • South Africa

  • Rest of Africa

Latin America

• Brazil

• Argentina

• Colombia

• Rest of Latin America

KEY PLAYERS

Major vendors in the hybrid printing companies include FUJIFILM Holdings Corporation (Japan), HP Development Company, L.P (US), Ricoh (Japan), Konica Minolta (Japan), Bobst (Switzerland), Electronics for Imaging, Inc. (US), Seiko Epson (Japan), Koenig & Bauer AG (Germany), Heidelberger Druckmaschinen AG (Germany), Kento Digital Printing (Spain), KTK (Spain), and other players are listed in a final report.

RECENT DEVELOPMENT

• The Durst Tau 330 RSC-E, a high-performance hybrid printing system that combines digital inkjet printing with screen printing, was introduced by Durst Group AG (Italy) in March 2023. It is made to print on a variety of materials, such as glass, ceramics, and fabrics. Printing high-quality changeable data labels for a range of uses, such as food and beverage, medicinal, and industrial, is done using this.

• AccurioLabel 400 is a dynamic digital label press that Konica Minolta (Japan) introduced in January 2023. It offers attractive characteristics for quick, high-quality label creation. It can handle a variety of media, including film and foil, and supports white toner for opacity. Speeds can exceed 39.9 meters per minute. It's the perfect answer because it has an integrated color management system and automated media handling.   

• Agfa-Gevaert Group (Belgium) and Konica Minolta (Japan) announced their collaboration to supply Anapurna inkjet printers in Norway, Denmark, and Sweden in November 2022. This increases the market presence of wide-format printing in the Nordic region and provides clients with better value and technology.