The Humectants Chemical Market was estimated to be worth USD 28.14 billion in 2023, and it is anticipated to increase to USD 48.70 billion by 2031, expanding at a CAGR of 7.1% over the forecast period of 2024-2031
The humectants chemical business is a quick industry focused on the production, distribution, and application of humectant chemicals. These adaptable compounds, known for their capacity to attract and hold moisture, play an important function in a variety of sectors. Humectants contribute to product stability, texture, and overall performance in everything from food and drinks to personal care, pharmaceuticals, and industrial operations.
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Food and beverage applications led the market in 2023, accounting for around 26% of total revenue. This is due to the increased customer appetite for long-lasting food goods. A surge in hectic schedules and changing lifestyles promise to keep the segment growing during the predicted period. For the same reason, ready-to-eat meals remain popular. These are simple to produce, may be consumed without cooking, and thus provide enormous convenience to consumers. Ready-to-eat foods continue to be the principal use for food humectants since they keep the product's moisture content. A range of crystalline sorbitol granulations are also available to encourage the purchase of commodities such as frosting, icing, chewing gum, mints, and tablets.
The market is also facing difficulties. Natural and biodegradable humectants are in high demand due to environmental concerns, demanding innovation and research into eco-friendly alternatives. Because humectants are used in goods that are either swallowed or administered to the body, regulatory compliance is critical. Furthermore, changes in raw material availability and pricing can have an impact on manufacturing costs and supply chain stability.
Drivers:
Rising Demand for Natural Ingredients
Expanding Personal Care and Cosmetics Industry
The cosmetics and personal care industry is undergoing substantial expansion, driven by factors like increasing consumer awareness, changing beauty trends, and a growing emphasis on self-care. In this context, humectants serve as essential ingredients in various skincare products, such as lotions, creams, and serums. Their primary role is to attract and retain moisture, aiding in hydration and preventing skin dryness. As consumer preferences shift towards effective skincare solutions, the inclusion of humectants enhances product performance by providing lasting moisturization, contributing to the industry's overall growth.
Restrain:
Market Competition
Shift Towards Alternative Ingredients
Driven by the quest for innovative skincare solutions, manufacturers are exploring alternative ingredients and formulations that offer hydration and moisture retention benefits without solely relying on traditional humectants. This approach aligns with changing consumer preferences for natural and sustainable skincare products. By diversifying their offerings and adapting to evolving trends, manufacturers aim to enhance their competitiveness and cater to personalized skincare demands.
Opportunities:
Demand for Anti-Aging Products
Men's Grooming Products
The rising trend towards men's grooming and skincare products offers an attractive market opportunity for humectants. manufacturers can develop specialized formulations that include humectants to cater to the unique skincare needs of men. As men become more conscious of their skincare routines, incorporating humectants can provide moisturizing benefits, addressing concerns such as dryness and hydration, and meeting the growing demand for effective and tailored grooming solutions.
Challenge:
Competition and Innovation
Price Fluctuations
Humectant raw materials, sourced primarily from natural origins, are vulnerable to price fluctuations caused by factors such as variations in crop yields and weather conditions. These fluctuations can impact the availability and cost of these ingredients. For manufacturers, this poses the challenge of managing production costs while ensuring that the final products remain affordable for consumers. Balancing price stability with product affordability becomes a complex task in light of the dynamic nature of raw material prices in the market.
Due to the conflict, many companies stopped production and business in Russia, because of the Russia-Ukraine Conflict. Supply restrictions may result from disruptions in supply chains and probable shortages of raw materials caused by the conflict, affecting the manufacturing of humectant chemicals. As geopolitical tensions affect consumer behaviour and overall economic stability, market demand may fluctuate. Demand declined from 23% in 2022 to less than 10% in January 2023.Manufacturers may be forced to reconsider their procurement practises, potentially resulting in changes in supplier relationships. Due to trade disruptions, export and import restrictions may impede the global distribution of humectant products. Raw material prices are rising and energy prices are on the more than 50% increase, adding to the industry’s pressure, while the ongoing destruction and uncertainty surrounding the situation in Uk’aine is causing economic effects which impact chemical industries worldwide.
Inflation is showing a rise and will affect the overall industry ,Impact of the recession on the Humectants chemical market sector might be significant. Reduced consumer spending and economic uncertainty associated with a recession might result in lower demand for humectant-containing products, affecting overall market growth. Chemical output is expected to drop by 1.6% in 2023. Financial difficulties may exacerbate supply chain problems, potentially causing delays in raw material availability and impeding manufacturing. Manufacturers may confront difficulties in maintaining consistent pricing as consumers become increasingly price-sensitive. Research and development investment may be restricted, thereby impeding innovation and product advancement. In addition, the international commerce of humectant chemicals may have trouble because of the global economic downturn. To navigate these hurdles, firms must be agile and quick to changes in market dynamics in order to maintain operations during a recession.
By Source
Synthetic
Natural
Plant Based
Animal Based
By Type
Glycerol
Sugar alcohol
Alpha hydroxyl Acids and Polysaccharides
Glycols
Other
By Application
Food and beverages
Bakery and Confectionary Product
Beverages
Functional and Nutritional Food
Other
Oral and Personal care
Pharmaceutical
Animal Feed
Other
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
North America – North America contributed for approximately 38% of worldwide revenue in the humectants market. It is anticipated to maintain its supremacy during the forecast period. This can be ascribed to the health benefits of these items as well as the expansion of the region’s beauty and pharmaceutical industries. In addition, the growing demand for ready-to-eat food in North America is a significant driver for humectants in the food and beverage industry.
In Europe- Natural components are typically favoured over synthetic ones in Europe. This is because it is widely assumed that natural components are less harmful to the skin than synthetic ones. Many European countries have tougher rules governing the use of chemicals in cosmetics than other parts of the world. As a result, cosmetics producers are less likely to use potentially dangerous substances in their products, such as synthetic humectants.
Asia-Pacific – Asia Pacific had a global revenue share of roughly 21.4% in the humectants market. This is due to an increase in the demand for dietary supplements and functional foods. The market is expected to grow at the highest rate in countries with high demand for these items, such as China and India. Growing consumer awareness about food additives is also expected to drive market growth throughout the forecast period.
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The major key player is Archer Daniel Midland Company, Ashland Global Holdings Inc., BASF SE, Barentz, Brenntag AG, Cargill Incorporated E.I., Du Pont De Nemours & Company., Ingredion, Roquette Freres, DOW Chemical Company and final reports list additional participants.
In November 2022- Estée Lauder Companies acquired Tom Ford in a deal worth USD 2.8 billion, aiming to strengthen its presence in the luxury beauty sector. Tom Ford's fashion line will be produced under license by Ermenegildo Zegna Group, while Ford will remain the brand's creative visionary until the end of 2023.
In 2022- Nexus Ingredient, a UK-based company, specializing in the creation and promotion of various products such as humectants, binders, natural preservatives, fibers, and emulsifiers stabilizers, introduced MoistPlus Syrup.
| Report Attributes | Details |
| Market Size in 2023 | US$ 28.14 Bn |
| Market Size by 2031 | US$ 48.70 Bn |
| CAGR | CAGR of 7.1 % From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Source (Synthetic, Natural, Plant Based, Animal Based) • By Type (Glycerol, Alpha hydroxyl acids, Sugar Alcohol, Glycols, Other) • By Application (food And Beverages, Oral and Personal care, Animal Feed, Pharmaceutical and Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Archer Daniel Midland Company, Ashland Global Holdings Inc. ,BASF SE ,Barentz,Brenntag AG,Cargill Incorporated E.I. Du Pont De Nemours & Company.,Ingredion,Roquette Freres,DOW Chemical Company |
| Key Drivers | • Rising Demand for Natural Ingredients • Expanding Personal Care and Cosmetics Industry |
| Market Restraints | • Market Competition • Shift Towards Alternative Ingredients |
Ans. The market is projected growth at a CAGR of 7.1% during the forecast period of 2024-2031.
Ans.. The market size of the Humectants chemical market in 2023 is 28.14 billion.
Ans. The cosmetics and personal care industry is undergoing substantial expansion, driven by factors like increasing consumer awareness, changing beauty trends, and a growing emphasis on self-care.
Ans. North America has the largest share of the Humectants chemical market.
Ans. The rising trend towards men's grooming and skincare products offers an attractive market opportunity for humectants.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of the Ukraine- Russia War
4.2 Impact of ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s five forces model
7. PEST Analysis
8. Humectants chemical market Segmentation, By Source
8.1 Synthetic
8.2 Natural
8.2.1 Plant Based
8.2.2 Animal Based
9. Humectants chemical market Segmentation, By Type
9.1 Glycerol
9.2 Sugar alcohol
9.3 Alpha hydroxyl Acids and Polysaccharides
9.4 Glycols
9.5 Other
10. Humectants chemical market Segmentation, By Application
10.1 Food and beverages
10.1.1 Bakery and Confectionary Product
10.1.2 Beverages
10.1.3 Functional and Nutritional Food
10.1.4 Other
10.2 Oral and Personal care
10.2.1 Pharmaceutical
10.2.2 Animal Feed
10.2.3 Other
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Humectants chemical market by Country
11.2.2North America Humectants chemical market by Source
11.2.3 North America Humectants chemical market by Type
11.2.4 North America Humectants chemical market by Application
11.2.5 USA
11.2.5.1 USA Humectants chemical market by Source
11.2.5.2 USA Humectants chemical market by Type
11.2.5.3 USA Humectants chemical market by Application
11.2.6 Canada
11.2.6.1 Canada Humectants chemical market by Source
11.2.6.2 Canada Humectants chemical market by Type
11.2.6.3 Canada Humectants chemical market by Application
11.2.7 Mexico
11.2.7.1 Mexico Humectants chemical market by Source
11.2.7.2 Mexico Humectants chemical market by Type
11.2.7.3 Mexico Humectants chemical market by Application
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Humectants chemical market by Country
11.3.1.2 Eastern Europe Humectants chemical market by Source
11.3.1.3 Eastern Europe Humectants chemical market by Type
11.3.1.4 Eastern Europe Humectants chemical market by Application
11.3.1.5 Poland
11.3.1.5.1 Poland Humectants chemical market by Source
11.3.1.5.2 Poland Humectants chemical market by Type
11.3.1.5.3 Poland Humectants chemical market by Application
11.3.1.6 Romania
11.3.1.6.1 Romania Humectants chemical market by Source
11.3.1.6.2 Romania Humectants chemical market by Type
11.3.1.6.4 Romania Humectants chemical market by Application
11.3.1.7 Turkey
11.3.1.7.1 Turkey Humectants chemical market by Source
11.3.1.7.2 Turkey Humectants chemical market by Type
11.3.1.7.3 Turkey Humectants chemical market by Application
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Humectants chemical market by Source
11.3.1.8.2 Rest of Eastern Europe Humectants chemical market by Type
11.3.1.8.3 Rest of Eastern Europe Humectants chemical market by Application
11.3.2 Western Europe
11.3.2.1 Western Europe Humectants chemical market by Source
11.3.2.2 Western Europe Humectants chemical market by Type
11.3.2.3 Western Europe Humectants chemical market by Application
11.3.2.4 Germany
11.3.2.4.1 Germany Humectants chemical market by Source
11.3.2.4.2 Germany Humectants chemical market by Type
11.3.2.4.3 Germany Humectants chemical market by Application
11.3.2.5 France
11.3.2.5.1 France Humectants chemical market by Source
11.3.2.5.2 France Humectants chemical market by Type
11.3.2.5.3 France Humectants chemical market by Application
11.3.2.6 UK
11.3.2.6.1 UK Humectants chemical market by Source
11.3.2.6.2 UK Humectants chemical market by Type
11.3.2.6.3 UK Humectants chemical market by Application
11.3.2.7 Italy
11.3.2.7.1 Italy Humectants chemical market by Source
11.3.2.7.2 Italy Humectants chemical market by Type
11.3.2.7.3 Italy Humectants chemical market by Application
11.3.2.8 Spain
11.3.2.8.1 Spain Humectants chemical market by Source
11.3.2.8.2 Spain Humectants chemical market by Type
11.3.2.8.3 Spain Humectants chemical market by Application
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Humectants chemical market by Source
11.3.2.9.2 Netherlands Humectants chemical market by Type
11.3.2.9.3 Netherlands Humectants chemical market by Application
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Humectants chemical market by Source
11.3.2.10.2 Switzerland Humectants chemical market by Type
11.3.2.10.3 Switzerland Humectants chemical market by Application
11.3.2.11.1 Austria
11.3.2.11.2 Austria Humectants chemical market by Source
11.3.2.11.3 Austria Humectants chemical market by Type
11.3.2.11.4 Austria Humectants chemical market by Application
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Humectants chemical market by Source
11.3.2.12.2 Rest of Western Europe Humectants chemical market by Type
11.3.2.12.3 Rest of Western Europe Humectants chemical market by Application
11.4 Asia-Pacific
11.4.1 Asia-Pacific Humectants chemical market by Country
11.4.2 Asia-Pacific Humectants chemical market by Source
11.4.3 Asia-Pacific Humectants chemical market by Type
11.4.4 Asia-Pacific Humectants chemical market by Application
11.4.5 China
11.4.5.1 China Humectants chemical market by Source
11.4.5.2 China Humectants chemical market by Application
11.4.5.3 China Humectants chemical market by Type
11.4.6 India
11.4.6.1 India Humectants chemical market by Source
11.4.6.2 India Humectants chemical market by Type
11.4.6.3 India Humectants chemical market by Application
11.4.7 Japan
11.4.7.1 Japan Humectants chemical market by Source
11.4.7.2 Japan Humectants chemical market by Type
11.4.7.3 Japan Humectants chemical market by Application
11.4.8 South Korea
11.4.8.1 South Korea Humectants chemical market by Source
11.4.8.2 South Korea Humectants chemical market by Type
11.4.8.3 South Korea Humectants chemical market by Application
11.4.9 Vietnam
11.4.9.1 Vietnam Humectants chemical market by Source
11.4.9.2 Vietnam Humectants chemical market by Type
11.4.9.3 Vietnam Humectants chemical market by Application
11.4.10 Singapore
11.4.10.1 Singapore Humectants chemical market by Source
11.4.10.2 Singapore Humectants chemical market by Type
11.4.10.3 Singapore Humectants chemical market by Application
11.4.11 Australia
11.4.11.1 Australia Humectants chemical market by Source
11.4.11.2 Australia Humectants chemical market by Type
11.4.11.3 Australia Humectants chemical market by Application
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Humectants chemical market by Source
11.4.12.2 Rest of Asia-Pacific Humectants chemical market by Type
11.4.12.3 Rest of Asia-Pacific Humectants chemical market by Application
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Humectants chemical market by Country
11.5.1.2 Middle East Humectants chemical market by Source
11.5.1.3 Middle East Humectants chemical market by Type
11.5.1.4 Middle East Humectants chemical market by Application
11.5.1.5 UAE
11.5.1.5.1 UAE Humectants chemical market by Source
11.5.1.5.2 UAE Humectants chemical market by Type
11.5.1.5.3 UAE Humectants chemical market by Application
11.5.1.6 Egypt
11.5.1.6.1 Egypt Humectants chemical market by Source
11.5.1.6.2 Egypt Humectants chemical market by Type
11.5.1.6.3 Egypt Humectants chemical market by Application
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Humectants chemical market by Source
11.5.1.7.2 Saudi Arabia Humectants chemical market by Type
11.5.1.7.3 Saudi Arabia Humectants chemical market by Application
11.5.1.8 Qatar
11.5.1.8.1 Qatar Humectants chemical market by Source
11.5.1.8.2 Qatar Humectants chemical market by Type
11.5.1.8.3 Qatar Humectants chemical market by Application
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Humectants chemical market by Source
11.5.1.9.2 Rest of Middle East Humectants chemical market by Type
11.5.1.9.3 Rest of Middle East Humectants chemical market by Application
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa Humectants chemical market by Source
11.5.2.3 Africa Humectants chemical market by Type
11.5.2.4 Africa Humectants chemical market by Application
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Humectants chemical market by Source
11.5.2.5.2 Nigeria Humectants chemical market by Type
11.5.2.5.3 Nigeria Humectants chemical market by Application
11.5.2.6 South Africa
11.5.2.6.1 South Africa Humectants chemical market by Source
11.5.2.6.2 South Africa Humectants chemical market by Type
11.5.2.6.3 South Africa Humectants chemical market by Application
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Humectants chemical market by Source
11.5.2.7.2 Rest of Africa Humectants chemical market by Type
11.5.2.7.3 Rest of Africa Humectants chemical market by Application
11.6 Latin America
11.6.1 Latin America Humectants chemical market by Country
11.6.2 Latin America Humectants chemical market by Source
11.6.3 Latin America Humectants chemical market by Type
11.6.4 Latin America Humectants chemical market by Application
11.6.5 Brazil
11.6.5.1 Brazil Humectants chemical market by Source
11.6.5.2 Brazil Humectants chemical market by Type
11.6.5.3 Brazil Humectants chemical market by Application
11.6.6 Argentina
11.6.6.1 Argentina Humectants chemical market by Source
11.6.6.2 Argentina Humectants chemical market by Type
11.6.6.3 Argentina Humectants chemical market by Application
11.6.7 Colombia
11.6.7.1 Colombia Humectants chemical market by Source
11.6.7.2 Colombia Humectants chemical market by Type
11.6.7.3 Colombia Humectants chemical market by Application
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Humectants chemical market by Source
11.6.8.2 Rest of Latin America Humectants chemical market by Type
11.6.8.3 Rest of Latin America Humectants chemical market by Application
12 Company profile
12.1 DOW Chemical Company
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Ingredion
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Roquette Freres
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 E.I. Du Pont De Nemours & Company.
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Cargill Incorporated
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Brenntag AG
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Barentz
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 BASF SE
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Product/Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Ashland Global Holdings Inc.
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Archer Daniel Midland Company
12.11.1 Company Overview
12.11.2 Financials
12.11.3 Product/Services Offered
12.11.4 SWOT Analysis
12.11.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. Use Case and Best Practices
15. Conclusion
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