The Geomarketing Market Size was valued at USD 17.80 Billion in 2023 and is expected to reach USD 121.56 Billion by 2032 and grow at a CAGR of 25.22% over the forecast period 2024-2032.
Geomarketing is a type of advertising that uses location information to deliver promotions and advertising to people in specific areas. It is a multi-billion dollar industry that uses geographic data to help businesses target and reach consumers. There are several uses for geomarketing, including enhancing business reach in certain regions or among specific target audiences. Additional uses for geomarketing techniques include audience targeting, location targeting, and weather targeting. Geomarketing can help businesses to increase sales by targeting their marketing campaigns to specific geographic areas where there is a high concentration of potential customers. For example, a business that sells lawn care services could use geomarketing to target its marketing campaigns to areas with a high population of homeowners. Geomarketing can help businesses to improve customer service by providing them with insights into the geographic location of their customers. This information can be used to route customer service representatives to the appropriate locations, and it can also be used to tailor customer service interactions to the specific needs of the customer.
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The product, deployment style, site type, Deployment Mode, and Location Type are the segmentation criteria for the worldwide geomarketing market. In terms of the deployment model, the on-premises segment holds the largest share of the geomarketing market, owing to the increased adoption as it enables fast & accurate decisions regarding software issues and helps to enhance competitiveness among small- & medium-sized enterprises. According to the deployment option, iCloud accounts for 70% of the market share and on-premises for 30%. The cloud segment includes geomarketing solutions that are deployed on the cloud. and the On-premise segment includes geomarketing solutions that are deployed on-premises. The geomarketing market has a chance as a result of the marketing sector's greater use of developing technology. Companies can employ technology like artificial intelligence, machine learning, and big data analytics to obtain insights into the behavior and preferences of their customers, allowing them to create more individualized and focused marketing campaigns.
KEY DRIVERS
Rising demand for location-based intelligence
Enhancing client targeting with the aid of big data, location analytics, and AI promotes the expansion of the geomarketing market.
The drivers driving the growth of the global geomarketing market include rising demand for location-based services, technical improvements, an increase in the use of smartphones and GPS-enabled devices, and an increase in the adoption of business intelligence. Additionally, location-based services like mapping, navigation, geographic information systems, and emergency response services are chosen by end users because of their improved navigation and tracking capabilities.
RESTRAIN
Legal Concerns and Data Privacy Threats
The absence of uniform regulatory standards in many developed and developing countries is a major challenge that may restrain the growth of the geomarketing market
OPPORTUNITY
Growing Demand for Location-Based Intelligence
The increased use of emerging technologies in the marketing industry is an opportunity for the geomarketing market
The growing demand for location-based intelligence to enhance the business outcome and communicate with customers and visitors is an opportunity for the geomarketing market. Location analytics and big data can be used to generate information about potential markets and customers, enabling companies to make more informed decisions about their marketing strategies.
CHALLENGES
Capturing Attention and Accuracy may be Challenging
The accuracy of location data is critical to the success of geomarketing campaigns
Capturing attention and accuracy are some of the difficulties that geomarketing confronts. The accuracy of location data is critical to the success of geomarketing campaigns, and any inaccuracies can lead to wasted resources and lost opportunities.
Businesses in Russia and Ukraine have been significantly impacted by the war, and many have had to suspend or close operations. This has led to a decrease in the demand for geomarketing solutions in these countries. The war has also led to increased costs for geomarketing solutions. This is due to the rising prices of fuel and other commodities, as well as the disruption of supply chains. Google Maps has suspended some features in Russia, including live traffic updates and the ability to add new places. In April 2023, Google Maps announced that it would be donating $5 million to humanitarian organizations working in Ukraine. and Esri is a leading provider of geospatial software. The company has suspended sales and support in Russia and Ukraine. The market is expected to slow down in the near term, but it is expected to recover in the long term. Businesses that are able to adapt to the changing market conditions and to focus on solutions that can help them to manage risk and uncertainty will be well-positioned to succeed in the post-war market.
IMPACT OF ONGOING RECESSION
The ongoing recession is having a significant impact on the geomarketing market. Businesses are cutting back on marketing spending, which is leading to a decline in the use of geomarketing tools. Geomarketing Market to Contract by 5% in 2023. Businesses in the travel and tourism sector are likely to see a decline in demand during a recession, as consumers have less disposable income to spend on travel. This can lead to a decrease in the use of geomarketing tools to target potential customers. Here are some examples of companies that have been affected by the recession in the geomarketing market Facebook, Adobe, Google. Google's advertising revenue fell by 20% in the first quarter of 2023, as businesses cut back on their marketing spending. This decline is likely to have a negative impact on Google's geomarketing business. This is having a negative impact on companies in the geomarketing market, and it is likely to continue to do so for the foreseeable future.
By Offering
Software
Services
By Deployment Mode
On-premise
Cloud
By Location Type
Indoor
Outdoor
REGIONAL ANALYSIS
The geomarketing market share was dominated by North America in 2021 and is expected to retain its position during the forecast period, owing to rise in investment in the defense sector and technological advancements in the telecommunication industry acts as the key driving forces of the geomarketing market in North America. The region is home to a number of service providers that are constantly involved in providing cloud-based and sophisticated technology infrastructure and solutions. The USA is the most profitable region in North America, with a notable CAGR of 13.8%. The high adoption of IoT technologies in North America is also contributing to the region's market growth.
The APAC region shows rapid growth in the geomarketing market, as the APAC region holds more than 50% of the world's population, and therefore any major technological shifts are likely to shape the future of the region. The growing demand for location-based intelligence to enhance the business outcome and communicate with customers and visitors is an opportunity for the geomarketing market in the Asia Pacific region. The increasing use of emerging technologies in the marketing industry is also an opportunity for the geomarketing market in the Asia Pacific region.
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Region Coverage:
North America
USA
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
KEY PLAYERS
The major players in the Geomarketing Market are Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc., and other players.
IBM: In June 2023, IBM announced that it had acquired Experian Marketing Services, a leading provider of geomarketing solutions. The acquisition will help IBM to expand its geomarketing capabilities and to offer a more comprehensive suite of solutions to its customers.
Microsoft: In July 2023, Microsoft announced that it had launched a new geomarketing solution called Azure Maps. Azure Maps is a cloud-based platform that provides businesses with access to a variety of geospatial data and tools. The solution can be used to create geomarketing campaigns, to analyse customer data, and to make better business decisions.
| Report Attributes | Details |
| Market Size in 2023 | US$ 17.80 Bn |
| Market Size by 2032 | US$ 121.56 Bn |
| CAGR | CAGR of 25.22% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Offering (Software, Service) • By Deployment Mode (On-premise, Cloud) • By Location Type (Indoor, Outdoor) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc. |
| Key Drivers | • Rising demand for location-based intelligence • Enhancing client targeting with the aid of big data, location analytics, and AI promotes the expansion of the geomarketing market. |
| Market Restraints | • Legal Concerns and Data Privacy Threats |
Ans. The Compound Annual Growth rate for Geomarketing Market over the forecast period is 25.22%.
Ans. USD 121.56 Billion is the projected Geomarketing Market size of the Company by 2032.
Ans. The key players profiled in the geomarketing market analysis are Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc., These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Ans. Growing investment in digital marketing compared to conventional marketing and increasing demand for location-based intelligence are boosting the growth of the global geomarketing market.
Ans. The increased use of emerging technologies in the marketing industry, growing demand for location-based intelligence, and increased use of cloud services are some of the major opportunities in the geomarketing market.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Geomarketing Market, By Component
8.1 Software
8.2 Service
9. Geomarketing Market By Deployment Mode
9.1On-premise
9.2Cloud
10. Geomarketing Market, By Location Type
10.1 Indoor
10.2 Outdoor
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Geomarketing Market by country
11.2.2North America Geomarketing Market by Component
11.2.3 North America Geomarketing Market by Deployment Mode
11.2.4 North America Geomarketing Market by Location Type
11.2.5 USA
11.2.5.1 USA Geomarketing Market by Component
11.2.5.2 USA Geomarketing Market by Deployment Mode
11.2.5.3 USA Geomarketing Market by Location Type
11.2.6 Canada
11.2.6.1 Canada Geomarketing Market by Component
11.2.6.2 Canada Geomarketing Market by Deployment Mode
11.2.6.3 Canada Geomarketing Market by Location Type
11.2.7 Mexico
11.2.7.1 Mexico Geomarketing Market by Component
11.2.7.2 Mexico Geomarketing Market by Deployment Mode
11.2.7.3 Mexico Geomarketing Market by Location Type
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Geomarketing Market by country
11.3.1.2 Eastern Europe Geomarketing Market by Component
11.3.1.3 Eastern Europe Geomarketing Market by Deployment Mode
11.3.1.4 Eastern Europe Geomarketing Market by Location Type
11.3.1.5 Poland
11.3.1.5.1 Poland Geomarketing Market by Component
11.3.1.5.2 Poland Geomarketing Market by Deployment Mode
11.3.1.5.3 Poland Geomarketing Market by Location Type
11.3.1.6 Romania
11.3.1.6.1 Romania Geomarketing Market by Component
11.3.1.6.2 Romania Geomarketing Market by Deployment Mode
11.3.1.6.4 Romania Geomarketing Market by Location Type
11.3.1.7 Turkey
11.3.1.7.1 Turkey Geomarketing Market by Component
11.3.1.7.2 Turkey Geomarketing Market by Deployment Mode
11.3.1.7.3 Turkey Geomarketing Market by Location Type
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Geomarketing Market by Component
11.3.1.8.2 Rest of Eastern Europe Geomarketing Market by Deployment Mode
11.3.1.8.3 Rest of Eastern Europe Geomarketing Market by Location Type
11.3.2 Western Europe
11.3.2.1 Western Europe Geomarketing Market by Component
11.3.2.2 Western Europe Geomarketing Market by Deployment Mode
11.3.2.3 Western Europe Geomarketing Market by Location Type
11.3.2.4 Germany
11.3.2.4.1 Germany Geomarketing Market by Component
11.3.2.4.2 Germany Geomarketing Market by Deployment Mode
11.3.2.4.3 Germany Geomarketing Market by Location Type
11.3.2.5 France
11.3.2.5.1 France Geomarketing Market by Component
11.3.2.5.2 France Geomarketing Market by Deployment Mode
11.3.2.5.3 France Geomarketing Market by Location Type
11.3.2.6 UK
11.3.2.6.1 UK Geomarketing Market by Component
11.3.2.6.2 UK Geomarketing Market by Deployment Mode
11.3.2.6.3 UK Geomarketing Market by Location Type
11.3.2.7 Italy
11.3.2.7.1 Italy Geomarketing Market by Component
11.3.2.7.2 Italy Geomarketing Market by Deployment Mode
11.3.2.7.3 Italy Geomarketing Market by Location Type
11.3.2.8 Spain
11.3.2.8.1 Spain Geomarketing Market by Component
11.3.2.8.2 Spain Geomarketing Market by Deployment Mode
11.3.2.8.3 Spain Geomarketing Market by Location Type
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Geomarketing Market by Component
11.3.2.9.2 Netherlands Geomarketing Market by Deployment Mode
11.3.2.9.3 Netherlands Geomarketing Market by Location Type
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Geomarketing Market by Component
11.3.2.10.2 Switzerland Geomarketing Market by Deployment Mode
11.3.2.10.3 Switzerland Geomarketing Market by Location Type
11.3.2.11.1 Austria
11.3.2.11.2 Austria Geomarketing Market by Component
11.3.2.11.3 Austria Geomarketing Market by Deployment Mode
11.3.2.11.4 Austria Geomarketing Market by Location Type
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Geomarketing Market by Component
11.3.2.12.2 Rest of Western Europe Geomarketing Market by Deployment Mode
11.3.2.12.3 Rest of Western Europe Geomarketing Market by Location Type
11.4 Asia-Pacific
11.4.1 Asia-Pacific Geomarketing Market by Country
11.4.2 Asia-Pacific Geomarketing Market by Component
11.4.3 Asia-Pacific Geomarketing Market by Deployment Mode
11.4.4 Asia-Pacific Geomarketing Market by Location Type
11.4.5 China
11.4.5.1 China Geomarketing Market by Component
11.4.5.2 China Geomarketing Market by Deployment Mode
11.4.5.3 China Geomarketing Market by Location Type
11.4.6 India
11.4.6.1 India Geomarketing Market by Component
11.4.6.2 India Geomarketing Market by Deployment Mode
11.4.6.3 India Geomarketing Market by Location Type
11.4.7 Japan
11.4.7.1 Japan Geomarketing Market by Component
11.4.7.2 Japan Geomarketing Market by Deployment Mode
11.4.7.3 Japan Geomarketing Market by Location Type
11.4.8 South Korea
11.4.8.1 South Korea Geomarketing Market by Component
11.4.8.2 South Korea Geomarketing Market by Deployment Mode
11.4.8.3 South Korea Geomarketing Market by Location Type
11.4.9 Vietnam
11.4.9.1 Vietnam Geomarketing Market by Component
11.4.9.2 Vietnam Geomarketing Market by Deployment Mode
11.4.9.3 Vietnam Geomarketing Market by Location Type
11.4.10 Singapore
11.4.10.1 Singapore Geomarketing Market by Component
11.4.10.2 Singapore Geomarketing Market by Deployment Mode
11.4.10.3 Singapore Geomarketing Market by Location Type
11.4.11 Australia
11.4.11.1 Australia Geomarketing Market by Component
11.4.11.2 Australia Geomarketing Market by Deployment Mode
11.4.11.3 Australia Geomarketing Market by Location Type
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Geomarketing Market by Component
11.4.12.2 Rest of Asia-Pacific Geomarketing Market by Deployment Mode
11.4.12.3 Rest of Asia-Pacific Geomarketing Market by Location Type
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Geomarketing Market by Country
11.5.1.2 Middle East Geomarketing Market by Component
11.5.1.3 Middle East Geomarketing Market by Deployment Mode
11.5.1.4 Middle East Geomarketing Market by Location Type
11.5.1.5 UAE
11.5.1.5.1 UAE Geomarketing Market by Component
11.5.1.5.2 UAE Geomarketing Market by Deployment Mode
11.5.1.5.3 UAE Geomarketing Market by Location Type
11.5.1.6 Egypt
11.5.1.6.1 Egypt Geomarketing Market by Component
11.5.1.6.2 Egypt Geomarketing Market by Deployment Mode
11.5.1.6.3 Egypt Geomarketing Market by Location Type
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Geomarketing Market by Component
11.5.1.7.2 Saudi Arabia Geomarketing Market by Deployment Mode
11.5.1.7.3 Saudi Arabia Geomarketing Market by Location Type
11.5.1.8 Qatar
11.5.1.8.1 Qatar Geomarketing Market by Component
11.5.1.8.2 Qatar Geomarketing Market by Deployment Mode
11.5.1.8.3 Qatar Geomarketing Market by Location Type
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Geomarketing Market by Component
11.5.1.9.2 Rest of Middle East Geomarketing Market by Deployment Mode
11.5.1.9.3 Rest of Middle East Geomarketing Market by Location Type
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa Geomarketing Market by Component
11.5.2.3 Africa Geomarketing Market by Deployment Mode
11.5.2.4 Africa Geomarketing Market by Location Type
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Geomarketing Market by Component
11.5.2.5.2 Nigeria Geomarketing Market by Deployment Mode
11.5.2.5.3 Nigeria Geomarketing Market by Location Type
11.5.2.6 South Africa
11.5.2.6.1 South Africa Geomarketing Market by Component
11.5.2.6.2 South Africa Geomarketing Market by Deployment Mode
11.5.2.6.3 South Africa Geomarketing Market by Location Type
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Geomarketing Market by Component
11.5.2.7.2 Rest of Africa Geomarketing Market by Deployment Mode
11.5.2.7.3 Rest of Africa Geomarketing Market by Location Type
11.6 Latin America
11.6.1 Latin America Geomarketing Market by Country
11.6.2 Latin America Geomarketing Market by Component
11.6.3 Latin America Geomarketing Market by Deployment Mode
11.6.4 Latin America Geomarketing Market by Location Type
11.6.5 Brazil
11.6.5.1 Brazil America Geomarketing by Component
11.6.5.2 Brazil America Geomarketing by Deployment Mode
11.6.5.3 Brazil America Geomarketing by Location Type
11.6.6 Argentina
11.6.6.1 Argentina America Geomarketing by Component
11.6.6.2 Argentina America Geomarketing by Deployment Mode
11.6.6.3 Argentina America Geomarketing by Location Type
11.6.7 Colombia
11.6.7.1 Colombia America Geomarketing by Component
11.6.7.2 Colombia America Geomarketing by Deployment Mode
11.6.7.3 Colombia America Geomarketing by Location Type
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Geomarketing by Component
11.6.8.2 Rest of Latin America Geomarketing by Deployment Mode
11.6.8.3 Rest of Latin America Geomarketing by Location Type
12 Company profile
12.1 Adobe
12.1.1 Company Overview
12.1.2 Financials
12.1.3Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Cisco Systems, Inc.
12.2.1 Company Overview
12.2.2 Financials
12.2.3Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 CleverTap
12.3.1 Company Overview
12.3.2 Financials
12.3.3Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 ESRI
12.4.1 Company Overview
12.4.2 Financials
12.4.3Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Galigeo
12.5.1 Company Overview
12.5.2 Financials
12.5.3Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Google LLC
12.6.1 Company Overview
12.6.2 Financials
12.6.3Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 HYP3R, Inc
12.7.1 Company Overview
12.7.2 Financials
12.7.3Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 IBM
12.8.1 Company Overview
12.8.2 Financial
12.8.3Product/Services/Offerings
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Microsoft
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Service/Offerings
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Oracle
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Service/Offerings
12.10.4 SWOT Analysis
12.10.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. USE Cases and Best Practices
15. Conclusion
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