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Enterprise A2P SMS Market Size was valued at USD 56.02 Billion in 2023 and is expected to reach USD 84.4 Billion by 2032, growing at a CAGR of 4.7% over the forecast period 2024-2032.
The growth of mobile and internet infrastructure and demand for business communication solutions has driven the Enterprise A2P SMS Market, leading to stable growth in the market. Government regulations and statistics indicate a heightened push towards digital communication. For instance, the 2023 FCC Annual Mobile Telephone Competition Report indicates that mobile penetration in the United States is greater than 95%, which is a driving factor of enterprise A2P SMS demand. This ubiquitous access to mobile provides enterprises with a means by which SMS can be used as a reliable communication channel to reach customers and users, especially in rural and underserved regions. In a similar vein, the Digital Strategy lays plans for 5G for all by 2030 that will foster mobile communication-driven growth across sectors. Besides, A2P SMS contributes to strengthening data privacy, with communication channels, as they ensure secure websites and prompt photo delivery holes through regulatory monitoring such as (GDPR) regulations, or TCPA in the U.S. providing a push for growth going ahead. Such a regulatory environment creates secure, compliant messaging solutions, resulting in high A2P SMS adoption in industries such as BFSI, healthcare, retail, etc.
The increasing number of smartphone and internet users is positively affecting the popularity of OTT messaging platforms (for example WhatsApp, Facebook Messenger, and iMessage, etc.,) that come with rich communication options (such as images, videos, and stickers etc.) thus enhancing customer engagement. For several sectors, OTT messaging also empowers user identification, enabling functionalities such as order confirmation and delivery notifications. RedBus, for example, uses WhatsApp to send tickets as well as send information related to cancellations, refunds, real-time bus location, etc. As a result, this trend is proving to be a vehicle to allow for A2P messaging opportunities across sectors.
Market dynamics
Drivers
Businesses increasingly use A2P SMS to connect with customers through alerts, promotions, and transaction confirmations. This direct communication boosts customer engagement, especially for time-sensitive information.
With the expansion of e-commerce and mobile marketing, companies rely on A2P SMS for order confirmations, delivery notifications, and security alerts, enhancing customer satisfaction in these high-growth sectors.
The adoption of AI and chatbots in A2P SMS enables businesses to offer personalized, automated customer support, providing better customer interaction and operational efficiency.
The growing adoption of Application-to-Person (A2P) SMS messaging is changing the way enterprises engage customers in several industries, especially in those industries where real-time communication is key. Businesses are using the A2P SMS to send alerts, reminders promotions, and transactional notifications to consumers. Thanks to SMS open rates of 98% vs 20% for email, A2P SMS is a highly effective channel for instant communication and engagement, especially for time-sensitive messages, such as appointment reminders and security alerts. For instance, in the banking sector, SMS is widely used for two-factor authentication (2FA) and fraud alerts, providing customers with enhanced security and convenience. With the increasing number of cyber threats, most financial institutions are adopting SMS-based notifications to employ additional security protocols. In addition, A2P SMS is widely used by retail and e-commerce industries for order confirmation, delivery updates, and customized advertisement offers. As an example, reports state that above 60% of customers like to get promotions on SMS than any other digital channel proving the effectiveness of SMS in driving customer engagement.
The convenience and high engagement rate of SMS have made it an essential channel for companies looking to enhance customer satisfaction and loyalty. Given the real-time customer engagement enterprises are looking for, this will continue to remain a staple for communicating, further aided by the fact that consumers increasingly prefer communicating over SMS to other digital messaging platforms.
Restraints
Messaging apps like WhatsApp and Facebook Messenger offer similar functionality, drawing businesses away from A2P SMS as they shift towards more interactive and multimedia-friendly options.
Security threats, including SMS spoofing and phishing, pose risks in A2P SMS, prompting businesses to invest heavily in compliance and security measures, which can be costly.
Regulations designed to prevent spam and protect consumer data impact A2P SMS usage by restricting the number of messages businesses can send, adding compliance costs and limiting reach.
Security has been one of the most significant restraints in the Enterprise A2P SMS market for both service providers and end-users. A2P (service messages from applications to us) SMS, is a highly used service by organizations for sensitive communication such as OTPs (One-time passwords), bank alerts, promotional messages, etc., and is subject to various security risks, such as phishing, SMS spoofing, and malware. Such security threats can cause data breaches, financial fraud, and the threat of unauthorized access to user data, rendering SMS an untrusted channel of communication. To prevent this all businesses utilizing A2P SMS thus need to focus on advanced security features such as encryption and user validation protocols to stop security risks and comply with privacy laws. Additionally, the increasing prevalence of phishing and smishing (SMS phishing) scams has necessitated greater security measures, as companies have little to gain and a lot to lose if their networks are breached. Not only do these new security requirements increase operational costs, but they also make it difficult to seamlessly integrate A2P SMS with other business platforms.
Segment Analysis
By Deployment
In 2023, the Enterprise A2P SMS Market was dominated by the cloud segment, which accounted for about 68% of revenue share. Cloud adoption is primarily driven by organizations looking for scalable, cheaper solutions that can support high-volume messaging. This approach frees organizations from expensive on-premises hardware investment while managing messaging services on cloud-centric infrastructure. Cloud providers (which are also the beneficiaries of government incentives for digital transformation), on the whole offer stringent security and compliance standards in comparison. The U.S. government, for example, is giving incentives in the form of tax benefits to businesses that embrace cloud technologies under Section 179 to facilitate their digital transition objectives. This is particularly appealing for enterprises with variable demand for messaging services, making such deployments increasingly attractive in the Cloud.
By Application
The customer relationship management (CRM) services held 39% of the revenue share in 2023, leading the market. CRM plays a vital role in improving customer engagement and satisfaction through personalized and timely communication, hence the demand. Various government reports highlight the importance of customer engagement in digital business models. As an example, a 2023 study carried out by the U.S. Department of Commerce stated that 74% of customers preferred text communicating with businesses over other channels due to convenience and dependability. In addition, the promotion and marketing part of A2P SMS is also anticipated to grow phenomenally as an increasing number of enterprises are adopting SMS as a channel for targeted marketing. Responsible marketing is encouraged by governments worldwide, and frameworks such as GDPR, which governs interaction with customers in the EU, require consent-based messaging, ensuring a safe and user-friendly atmosphere for promotional SMS to thrive.
By End-User
The BFSI (Banking, Financial Services, and Insurance) sector held a 28% revenue share in the Enterprise A2P SMS Market in 2023. This growth is driven by the BFSI sector seeking to establish safe and immediate communication channels for OTPs (One-Time Passwords), transaction alerts, and account notifications. BFSI communications are heavily regulated by government bodies. The Reserve Bank of India, for example, makes it compulsory that all banks have an SMS alert system for each transaction so that customers are constantly updated in real-time and string exposing frauds minimal. These regulatory mandates therefore help entrench the BFSI sector's dependence on A2P SMS as a communication channel.
Regional Analysis
In 2023, the Asia-Pacific region led the Enterprise A2P SMS Market and held the largest regional market share. Fueled by accelerated digitalization, mobile growth, and favorable government initiatives for increased digital connectivity and services pan-sector, this leadership is evident. Enormous smartphone penetration in countries such as China, India, and Japan utilize A2P SMS extensively for customer engagement, promotion, and authentication. With $8 billion estimated to be raised from Government-led programs like India’s Digital India and Make in India initiatives, emphasizing the requisite of digital communication and transaction frameworks, A2P SMS becomes the primary business communication tool with a significant market share. As businesses nowadays have started using A2P messages to connect with their customers across all sectors, both urban and rural, SMS usage for enterprise purposes has increased significantly as per the recent data from India most recently by the Telecom Regulatory Authority of India. Likewise, China’s MIIT (Ministry of Industry and Information Technology) stated the number of mobile subscribers exceeded 1.6 billion in 2023, providing enterprises a vast user base for A2P messaging applications.
North America is projected to grow significantly in the Enterprise A2P SMS Market during the forecast period, supported by a large base of mobile users and a well-established regulatory framework ensuring secure communication. Rising demand for digital advertising, and increased adoption of sophisticated technologies like the Internet of Things (IoT). A2P SMS is utilized by the region's fast-growing startups and small companies to create recognition and manage their client base. The region accounted for a significant portion of the global revenue share due to high adoption rates across sectors such as healthcare and BFSI.
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Key Players
Key Service Providers/Manufacturers:
Twilio Inc. (Twilio SMS API, Twilio Flex)
Sinch AB (Sinch SMS API, Sinch Verification)
Infobip Ltd. (Infobip SMS, Infobip Conversations)
Tata Communications (SMS Services, Mobility Platform)
Vonage (Vonage Messaging API, Vonage Contact Center)
MessageBird (MessageBird SMS API, Flow Builder)
CM.com (CM.com Messaging API, Mobile Service Cloud)
OpenMarket Inc. (Mobile Engagement Platform, Global SMS)
Monty Mobile (Bulk SMS, A2P Messaging Solutions)
Route Mobile Limited (Route Mobile A2P SMS, Route OTP)
Key Users of A2P SMS Services
Amazon
Uber
Airbnb
Walmart
Bank of America
HSBC
McDonald's
Netflix
Delta Airlines
Starbucks
Recent Developments
In October 2023, Infobip Ltd. announced the merger with OpenMarket, which will help both companies enhance their global presence and accelerate the delivery of messaging power across industry verticals.
Sinch teamed up with Ericsson in September 2023 to create more powerful A2P messaging solutions as a part of 5G rollout to cater to industries that need ultra-fast, high-volume messaging services.
In February 2024, Infobip launched its Rich Communication Services (RCS) Business Messaging Solution, an interactive messaging platform to help MNOs and businesses improve customer engagement at the Mobile World Congress.
| Report Attributes | Details |
| Market Size in 2023 | USD 56.02 Billion |
| Market Size by 2032 | USD 84.4 Billion |
| CAGR | CAGR of 4.7% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Application (Pushed Content Services, Customer Relationship Management Services, Promotion and Marketing, Interactive Services, Others) • By Deployment (Cloud, On-premises) • By End User (BFSI, Retail and E-commerce, Travel and Hospitality, Healthcare, Media and Entertainment, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles |
Twilio Inc., Sinch AB, Infobip Ltd., Tata Communications, Vonage, MessageBird, CM.com, OpenMarket Inc., Monty Mobile, Route Mobile Limited. |
| Key Drivers | •Businesses increasingly use A2P SMS to connect with customers through alerts, promotions, and transaction confirmations. This direct communication boosts customer engagement, especially for time-sensitive information. •With the expansion of e-commerce and mobile marketing, companies rely on A2P SMS for order confirmations, delivery notifications, and security alerts, enhancing customer satisfaction in these high-growth sectors. •The adoption of AI and chatbots in A2P SMS enables businesses to offer personalized, automated customer support, providing better customer interaction and operational efficiency. |
| Market Opportunities | •Messaging apps like WhatsApp and Facebook Messenger offer similar functionality, drawing businesses away from A2P SMS as they shift towards more interactive and multimedia-friendly options. •Security threats, including SMS spoofing and phishing, pose risks in A2P SMS, prompting businesses to invest heavily in compliance and security measures, which can be costly. •Regulations designed to prevent spam and protect consumer data impact A2P SMS usage by restricting the number of messages businesses can send, adding compliance costs and limiting reach. |
Ans:
Ans: The cloud deployment segment dominated the Enterprise A2P SMS Market in 2023.
Ans. The CAGR of the Enterprise A2P SMS Market is 4.7% During the forecast period of 2024-2032.
Ans: The Asia Pacific region dominated the Enterprise A2P SMS Market in 2023.
Ans. The projected market size for the Enterprise A2P SMS Market is USD 84.8 Billion by 2032.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Feature Analysis, 2023
5.3 User Demographics, 2023
5.4 Integration Capabilities, by Software, 2023
5.5 Impact on Decision-making
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and supply chain strategies
6.4.3 Expansion plans and new product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Enterprise A2P SMS Market Segmentation, By Application
7.1 Chapter Overview
7.2 Pushed Content Services
7.2.1 Pushed Content Services Market Trends Analysis (2020-2032)
7.2.2 Pushed Content Services Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 Customer Relationship Management Services
7.3.1 Customer Relationship Management Services Market Trends Analysis (2020-2032)
7.3.2 Customer Relationship Management Services Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4 Promotion and Marketing
7.4.1 Promotion and Marketing Market Trends Analysis (2020-2032)
7.4.2 Promotion and Marketing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.5 Interactive Services
7.5.1 Interactive Services Market Trends Analysis (2020-2032)
7.5.2 Interactive Services Market Size Estimates and Forecasts to 2032 (USD Billion)
7.6 Others
7.6.1 Others Market Trends Analysis (2020-2032)
7.6.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
8. Enterprise A2P SMS Market Segmentation, By Deployment
8.1 Chapter Overview
8.2 Cloud
8.2.1 Cloud Market Trends Analysis (2020-2032)
8.2.2 Cloud Market Size Estimates and Forecasts to 2032 (USD Billion)
8.3 On-premises
8.3.1 On-premises Market Trends Analysis (2020-2032)
8.3.2 On-premises Market Size Estimates and Forecasts to 2032 (USD Billion)
9. Enterprise A2P SMS Market Segmentation, By End User
9.1 Chapter Overview
9.2 BFSI
9.2.1 BFSI Market Trends Analysis (2020-2032)
9.2.2 BFSI Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 Retail and E-commerce
9.3.1 Retail and E-commerce Market Trends Analysis (2020-2032)
9.3.2 Retail and E-commerce Market Size Estimates and Forecasts to 2032 (USD Billion)
9.4 Travel and Hospitality
9.4.1 Travel and Hospitality Market Trends Analysis (2020-2032)
9.4.2 Travel and Hospitality Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 Healthcare
9.5.1 Healthcare Market Trends Analysis (2020-2032)
9.5.2 Healthcare Market Size Estimates and Forecasts to 2032 (USD Billion)
9.6 Media and Entertainment
9.6.1 Media and Entertainment Market Trends Analysis (2020-2032)
9.6.2 Media and Entertainment Market Size Estimates and Forecasts to 2032 (USD Billion)
9.7 Others
9.7.1 Others Market Trends Analysis (2020-2032)
9.7.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
10. Regional Analysis
10.1 Chapter Overview
10.2 North America
10.2.1 Trends Analysis
10.2.2 North America Enterprise A2P SMS Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.2.3 North America Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.2.4 North America Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.2.5 North America Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.2.6 USA
10.2.6.1 USA Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.2.6.2 USA Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.2.6.3 USA Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.2.7 Canada
10.2.7.1 Canada Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.2.7.2 Canada Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.2.7.3 Canada Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.2.8 Mexico
10.2.8.1 Mexico Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.2.8.2 Mexico Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.2.8.3 Mexico Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Trends Analysis
10.3.1.2 Eastern Europe Enterprise A2P SMS Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.3.1.3 Eastern Europe Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.4 Eastern Europe Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.1.5 Eastern Europe Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.1.6 Poland
10.3.1.6.1 Poland Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.6.2 Poland Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.1.6.3 Poland Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.1.7 Romania
10.3.1.7.1 Romania Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.7.2 Romania Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.1.7.3 Romania Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.1.8 Hungary
10.3.1.8.1 Hungary Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.8.2 Hungary Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.1.8.3 Hungary Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.1.9 Turkey
10.3.1.9.1 Turkey Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.9.2 Turkey Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.1.9.3 Turkey Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.1.10 Rest of Eastern Europe
10.3.1.10.1 Rest of Eastern Europe Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.1.10.2 Rest of Eastern Europe Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.1.10.3 Rest of Eastern Europe Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2 Western Europe
10.3.2.1 Trends Analysis
10.3.2.2 Western Europe Enterprise A2P SMS Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.3.2.3 Western Europe Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.4 Western Europe Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.5 Western Europe Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.6 Germany
10.3.2.6.1 Germany Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.6.2 Germany Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.6.3 Germany Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.7 France
10.3.2.7.1 France Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.7.2 France Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.7.3 France Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.8 UK
10.3.2.8.1 UK Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.8.2 UK Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.8.3 UK Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.9 Italy
10.3.2.9.1 Italy Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.9.2 Italy Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.9.3 Italy Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.10 Spain
10.3.2.10.1 Spain Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.10.2 Spain Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.10.3 Spain Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.11 Netherlands
10.3.2.11.1 Netherlands Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.11.2 Netherlands Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.11.3 Netherlands Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.12 Switzerland
10.3.2.12.1 Switzerland Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.12.2 Switzerland Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.12.3 Switzerland Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.13 Austria
10.3.2.13.1 Austria Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.13.2 Austria Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.13.3 Austria Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.3.2.14 Rest of Western Europe
10.3.2.14.1 Rest of Western Europe Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.3.2.14.2 Rest of Western Europe Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.3.2.14.3 Rest of Western Europe Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4 Asia Pacific
10.4.1 Trends Analysis
10.4.2 Asia Pacific Enterprise A2P SMS Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.4.3 Asia Pacific Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.4 Asia Pacific Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.5 Asia Pacific Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4.6 China
10.4.6.1 China Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.6.2 China Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.6.3 China Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4.7 India
10.4.7.1 India Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.7.2 India Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.7.3 India Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4.8 Japan
10.4.8.1 Japan Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.8.2 Japan Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.8.3 Japan Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4.9 South Korea
10.4.9.1 South Korea Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.9.2 South Korea Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.9.3 South Korea Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4.10 Vietnam
10.4.10.1 Vietnam Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.10.2 Vietnam Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.10.3 Vietnam Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4.11 Singapore
10.4.11.1 Singapore Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.11.2 Singapore Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.11.3 Singapore Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4.12 Australia
10.4.12.1 Australia Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.12.2 Australia Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.12.3 Australia Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.4.13 Rest of Asia Pacific
10.4.13.1 Rest of Asia Pacific Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.4.13.2 Rest of Asia Pacific Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.4.13.3 Rest of Asia Pacific Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5 Middle East and Africa
10.5.1 Middle East
10.5.1.1 Trends Analysis
10.5.1.2 Middle East Enterprise A2P SMS Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.5.1.3 Middle East Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.4 Middle East Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.1.5 Middle East Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.1.6 UAE
10.5.1.6.1 UAE Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.6.2 UAE Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.1.6.3 UAE Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.1.7 Egypt
10.5.1.7.1 Egypt Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.7.2 Egypt Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.1.7.3 Egypt Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.1.8 Saudi Arabia
10.5.1.8.1 Saudi Arabia Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.8.2 Saudi Arabia Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.1.8.3 Saudi Arabia Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.1.9 Qatar
10.5.1.9.1 Qatar Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.9.2 Qatar Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.1.9.3 Qatar Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.1.10 Rest of Middle East
10.5.1.10.1 Rest of Middle East Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.1.10.2 Rest of Middle East Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.1.10.3 Rest of Middle East Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.2 Africa
10.5.2.1 Trends Analysis
10.5.2.2 Africa Enterprise A2P SMS Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.5.2.3 Africa Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.2.4 Africa Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.2.5 Africa Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.2.6 South Africa
10.5.2.6.1 South Africa Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.2.6.2 South Africa Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.2.6.3 South Africa Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.2.7 Nigeria
10.5.2.7.1 Nigeria Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.2.7.2 Nigeria Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.2.7.3 Nigeria Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.5.2.8 Rest of Africa
10.5.2.8.1 Rest of Africa Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.5.2.8.2 Rest of Africa Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.5.2.8.3 Rest of Africa Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.6 Latin America
10.6.1 Trends Analysis
10.6.2 Latin America Enterprise A2P SMS Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.6.3 Latin America Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.4 Latin America Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.6.5 Latin America Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.6.6 Brazil
10.6.6.1 Brazil Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.6.2 Brazil Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.6.6.3 Brazil Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.6.7 Argentina
10.6.7.1 Argentina Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.7.2 Argentina Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.6.7.3 Argentina Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.6.8 Colombia
10.6.8.1 Colombia Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.8.2 Colombia Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.6.8.3 Colombia Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
10.6.9 Rest of Latin America
10.6.9.1 Rest of Latin America Enterprise A2P SMS Market Estimates and Forecasts, By Application (2020-2032) (USD Billion)
10.6.9.2 Rest of Latin America Enterprise A2P SMS Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)
10.6.9.3 Rest of Latin America Enterprise A2P SMS Market Estimates and Forecasts, By End User (2020-2032) (USD Billion)
11. Company Profiles
11.1 Twilio Inc.
11.1.1 Company Overview
11.1.2 Financial
11.1.3 Products/ Services Offered
11.1.4 SWOT Analysis
11.2 Sinch AB
11.2.1 Company Overview
11.2.2 Financial
11.2.3 Products/ Services Offered
11.2.4 SWOT Analysis
11.3 Infobip Ltd.
11.3.1 Company Overview
11.3.2 Financial
11.3.3 Products/ Services Offered
11.3.4 SWOT Analysis
11.4 Tata Communications
11.4.1 Company Overview
11.4.2 Financial
11.4.3 Products/ Services Offered
11.4.4 SWOT Analysis
11.5 Vonage
11.5.1 Company Overview
11.5.2 Financial
11.5.3 Products/ Services Offered
11.5.4 SWOT Analysis
11.6 MessageBird
11.6.1 Company Overview
11.6.2 Financial
11.6.3 Products/ Services Offered
11.6.4 SWOT Analysis
11.7 CM.com
11.7.1 Company Overview
11.7.2 Financial
11.7.3 Products/ Services Offered
11.7.4 SWOT Analysis
11.8 OpenMarket Inc.
11.8.1 Company Overview
11.8.2 Financial
11.8.3 Products/ Services Offered
11.8.4 SWOT Analysis
11.9 Monty Mobile
11.9.1 Company Overview
11.9.2 Financial
11.9.3 Products/ Services Offered
11.9.4 SWOT Analysis
11.10 Route Mobile Limited.
11.10.1 Company Overview
11.10.2 Financial
11.10.3 Products/ Services Offered
11.10.4 SWOT Analysis
12. Use Cases and Best Practices
13. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Application
Pushed Content Services
Customer Relationship Management Services
Promotion and Marketing
Interactive Services
Others
By Deployment
Cloud
On-premises
By End User
BFSI
Retail and E-commerce
Travel and Hospitality
Healthcare
Media and Entertainment
Others
Request for Segment Customization as per your Business Requirement: Segment Customization Request
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
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Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Product Matrix which gives a detailed comparison of product portfolio of each company
Geographic Analysis
Additional countries in any of the regions
Company Information
Detailed analysis and profiling of additional market players (Up to five)
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The Call Center AI Market Size was valued at USD 1.7 Billion in 2023 and is expected to reach USD 10.4 Billion by 2032, growing at a CAGR of 22.3% by 2032.
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