Email Marketing Software Market size was valued at USD 1.43 billion in 2023 and is expected to grow to USD 3.83 billion by 2032 and grow at a CAGR of 11.6% over the forecast period of 2024-2032.
Email marketing software is a service-based tool that marketing companies use to enhance their online marketing, branding, and campaigns. This software is utilized for various purposes, including generating an email subscriber list, designing and building unique email templates, and segmenting audiences to send more focused and appropriate emails. The software provides advertisers with a wide range of services, resources, and capabilities, offering considerably more flexibility than just sending emails. With email marketing software, businesses can create personalized and engaging emails that resonate with their target audience. This software allows marketers to track the performance of their campaigns, including open rates, click-through rates, and conversion rates. By analyzing this data, businesses can optimize their email marketing strategies and improve their ROI.
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Moreover, email marketing software offers automation features that save time and effort. Marketers can set up automated email campaigns that trigger based on specific actions or events, such as a new subscriber or a purchase. This automation ensures that businesses stay in touch with their audience and nurture their leads effectively. In conclusion, email marketing software is a powerful tool that enables businesses to create, manage, and optimize their email marketing campaigns. With its advanced features and capabilities, this software can help businesses achieve their marketing goals and drive growth.
Drivers
Increased Demand for Email Marketing from Several Industries Boosts Market Growth
High Demand for Affordable Campaigns to Support Market Growth
Because there are no costs associated with printing, advertising, or media space, email marketing is less expensive than other forms of marketing. By dividing up clients into several lists according to their interests, it helps give better information. By using these tools, email marketers may instantly brand their emails. Customers that see email marketing from the business are able to buy utilizing their laptops and mobile devices. Small businesses can utilize email marketing to resell to current customers, generate referrals, and reengage customers who haven't made a transaction.
Restrains
Spam risks and low email delivery rates will hinder product adoption.
The delivery rate is defined as the ratio of emails that arrive in the recipient’s inboxes to all emails sent by the sender. When using their email marketing technology, customers are worried about email delivery speed. email marketing calls for frequent variations to keep subscribers and customers interested. Filters are installed on various servers to reduce the amount of spam that users get. However, the main issues with email marketing are the security and spam risks. Furthermore, it is anticipated that the market will be hampered by a lack of knowledge, critical infrastructure, and data security, such as contemporary network connectivity.
Opportunities
The adoption of automated email marketing software programs is predicted to create a lucrative market opportunity throughout the course of the forecast period.
Digitalization and artificial intelligence are being used more frequently, which has helped the market expand.
Challenges
Inefficient email delivery will hinder industry expansion.
Increased Demand for Email Marketing from Several Industries Boosts Market Growth The significance of experimenting with remote work without preparation has been highlighted by a number of government restrictions, such as lockdowns and social isolation. Businesses invested time and money in developing, promoting, and supporting complete and integrated email marketing systems. Companies deployed email marketing software to assess client communication, which was seen as a crucial communication standard during the COVID-19 pandemic. Furthermore, this marketing software was used by numerous public and private institutions.
Impact of recession
The global recession has had a significant impact on various industries, including the email marketing software market. This market has experienced a decline in growth due to the economic downturn, which has resulted in reduced marketing budgets for businesses. As a result, many companies have had to cut back on their email marketing efforts, leading to a decrease in demand for email marketing software. This has also led to increased competition among software providers, as they struggle to maintain their market share in a shrinking market.
The Email Marketing Software Market is segmented into five types on the basis of by Enterprise Size, by Channel, by Deployment, by Application, and by Industry.
By Enterprise Size
SMEs
Large Enterprises
By Channel
Business to business
Business to customers
By Deployment
Cloud-based
On-premise
By Application
Email Lead Generation
Sales Reporting
Customer Management
Template Management
Reporting and Analytics
Others
By Industry
Banking, Finance, Security, and Insurance (BFSI)
Retail
IT & Telecommunication
Information Technology-enabled Service (ITeS)
Consumer Goods
Healthcare
Travel and Transportation
Others
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During the upcoming future period, North America is probably going to dominate the market. In terms of active mail use for trade, business, and interpersonal communication, North America is at the forefront. American marketers have therefore begun utilizing email marketing tools to strengthen their advertising operations. The existence of a sizable number of small and medium-sized firms will help support market expansion. For example, there are numerous service providers in the US and Canada, including j2 Global, Inc., Constant Contact, Inc., Jivox Corporation, Benchmark Internet Group, ConvertKit LLC, Martal Group, Hubspot Inc., Salesforce, and others. These are having a big impact on the world market.
Due to the presence of numerous end consumers in countries like China, India, and others, the Asia Pacific region is predicted to experience the quickest growth in the market. A significant section of the population is already online thanks to the region's expanding use of broadband internet services, which is expected to increase demand for marketing software. China, India, and other countries in the area have increased their IT spending, which is anticipated to promote market expansion.
In the regional analysis study of the regions of North America, Europe, Asia Pacific middle east, and Africa.
REGIONAL COVERAGE:
North America
USA
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
South Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of the Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
The major players of the industry are Campaign Monitor Pty Ltd., Salesforce, Inc., HubSpot, Inc., Oracle Corporation, Campaign Monitor, Constant Contact, Inc., Jivox Corporation, Klaviyo, Intuit Inc., Benchmark Internet Group, LLC, Mailchimp, Zoho Corporation, Mailjet. And others in the final report.
In August 2022, Klaviyo and Shopify cooperated, with Klaviyo being recommended as the email solution partner for Shopify Plus. Through this partnership, Klaviyo gains quick access to new Shopify features, enabling Klaviyo to accelerate the development of new technologies that help retailers deal with changes in online marketing. The cooperation also emphasizes expanding chances for businesses to enhance client interactions in a dynamic marketing environment.
In October 2021, Mailchimp released Content Optimizer, an AI-based solution designed to help marketers, entrepreneurs, and small businesses improve their email marketing campaigns with AI-based advice. For Mailchimp standard and premium users, the tool is now only accessible in English, with support for more languages coming soon.
| Report Attributes | Details |
| Market Size in 2023 | US$ 1.43 Bn |
| Market Size by 2032 | US$ 3.83 Bn |
| CAGR | CAGR of 11.6 % From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Enterprise Size (SMEs and Large Enterprises) • By Channel (B2B and B2C), by Deployment (Cloud-based and On-premise) • By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, and Others) • By Industry (Banking, Finance, Security, and Insurance (BFSI), IT & Telecommunication, Retail, Information Technology-enabled Service (ITeS), Healthcare, Consumer Goods, Travel and Transportation, and Others) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Campaign Monitor Pty Ltd., Salesforce, Inc., HubSpot, Inc., Oracle Corporation, Campaign Monitor, Constant Contact, Inc. Jivox Corporation, Klaviyo, Intuit Inc., Benchmark Internet Group, LLC, Mailchimp, Zoho Corporation, Mailjet |
| Key Drivers | • Increased Demand for Email Marketing from Several Industries Boosts Market Growth • High Demand for Affordable Campaigns to Support Market Growth |
| Market Opportunities | • The adoption of automated email marketing software programs is predicted to create a lucrative market opportunity throughout the course of the forecast period. • Digitalization and artificial intelligence are being used more frequently, which has helped the market expand. |
The CAGR of the Email Marketing Software Market for the forecast period 2024-2031 is 11.6 %.
USD 1.43 billion in 2023 is the market share of the Email Marketing Software Market.
The major worldwide key players in the Email Marketing Software Market are Salesforce, Inc., HubSpot, Inc., Oracle Corporation, Campaign Monitor, Constant Contact, Inc. Jivox Corporation, Klaviyo, Intuit Inc., Benchmark Internet Group, LLC, Mailchimp, Zoho Corporation, Mailjet. And others in the final report.
The forecast period for the Email Marketing Software Market is 2024-2031.
• Increased Demand for Email Marketing from Several Industries Boosts Market Growth
• High Demand for Affordable Campaigns to Support Market Growth
Table of Contents
1.Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Russia-Ukraine War
4.3 Impact of Ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Email Marketing Software Market Segmentation, by Enterprise Size
8.1 Small & Medium Enterprises (SMEs)
8.2 Large Enterprises
9. Email Marketing Software Market Segmentation, by Channel
9.1 Software
9.2 Service
10. Email Marketing Software Market Segmentation, by Deployment
10.1 Cloud
10.2 On-premise
11. Email Marketing Software Market Segmentation, by Application
11.1 Data Warehouse
11.2 Data Governance
11.3 Data Integration
11.4 Data Security
11.5 Master Data Management
11.6 Others
12. Email Marketing Software Market Segmentation, by Industry
12.1 BFSI
12.2 Retail
12.3 Healthcare
12.4 IT & Telecom
12.5 Manufacturing
12.6 Government
12.7 Others
13.Regional Analysis
13.1 Introduction
13.2 North America
13.2.1 North America Email Marketing Software Market by Country
13.2.2North America Email Marketing Software Market by Enterprise Size
13.2.3 North America Email Marketing Software Market by Channel
13.2.4 North America Email Marketing Software Market by Deployment
13.2.5 North America Email Marketing Software Market by Application
13.2.6 North America Email Marketing Software Market by Industry
13.2.7 USA
13.2.7.1 USA Email Marketing Software Market by Enterprise Size
13.2.7.2 USA Email Marketing Software Market by Channel
13.2.7.3 USA Email Marketing Software Market by Deployment
13.2.7.4 USA Email Marketing Software Market by Application
13.2.7.5 USA Email Marketing Software Market by Industry
13.2.8 Canada
13.2.8.1 Canada Email Marketing Software Market by Enterprise Size
13.2.8.2 Canada Email Marketing Software Market by Channel
13.2.8.3 Canada Email Marketing Software Market by Deployment
13.2.8.4 Canada Email Marketing Software Market by Application
13.2.8.5 Canada Email Marketing Software Market by Industry
13.2.9 Mexico
13.2.9.1 Mexico Email Marketing Software Market by Enterprise Size
13.2.9.2 Mexico Email Marketing Software Market by Channel
13.2.9.3 Mexico Email Marketing Software Market by Deployment
13.2.9.4 Mexico Email Marketing Software Market by Application
13.2.9.5 Mexico Email Marketing Software Market by Industry
13.3 Europe
13.3.1 Europe Email Marketing Software Market by country
13.3.2 Europe Email Marketing Software Market by Enterprise Size
13.3.3 Europe Email Marketing Software Market by Channel
13.3.4 Europe Email Marketing Software Market by Deployment
13.3.5 Europe Email Marketing Software Market by Application
13.3.6 Europe Email Marketing Software Market by Industry
13.3.7 Germany
13.3.7.1 Germany Email Marketing Software Market by Enterprise Size
13.3.7.2 Germany Email Marketing Software Market by Channel
13.3.7.3 Germany Email Marketing Software Market by Deployment
13.3.7.4 Germany Email Marketing Software Market by Application
13.3.7.5 Germany Email Marketing Software Market by Industry
13.3.8 UK
13.3.8.1 UK Email Marketing Software Market by Enterprise Size
13.3.8.2 UK Email Marketing Software Market by Channel
13.3.8.3 UK Email Marketing Software Market by Deployment
13.3.8.4 UK Email Marketing Software Market by Application
13.3.8.5 UK Email Marketing Software Market by Industry
13.3.9 France
13.3.9.1 France Email Marketing Software Market by Enterprise Size
13.3.9.2 France Email Marketing Software Market by Channel
13.3.9.3 France Email Marketing Software Market by Deployment
13.3.9.4 France Email Marketing Software Market by Application
13.3.9.5 France Email Marketing Software Market by Industry
13.3.10 Italy
13.3.10.1 Italy Email Marketing Software Market by Enterprise Size
13.3.10.2 Italy Email Marketing Software Market by Channel
13.3.10.3 Italy Email Marketing Software Market by Deployment
13.3.10.4 Italy Email Marketing Software Market by Application
13.3.10.5 Italy Email Marketing Software Market by Industry
13.3.11 Spain
13.3.11.1 Spain Email Marketing Software Market by Enterprise Size
13.3.11.2 Spain Email Marketing Software Market by Channel
13.3.11.3 Spain Email Marketing Software Market by Deployment
13.3.11.4 Spain Email Marketing Software Market by Application
13.3.11.5 Spain Email Marketing Software Market by Industry
13.3.12 The Netherlands
13.3.12.1 Netherlands Email Marketing Software Market by Enterprise Size
13.3.12.2 Netherlands Email Marketing Software Market by Channel
13.3.12.3 Netherlands Email Marketing Software Market by Deployment
13.3.12.4 Netherlands Email Marketing Software Market by Application
13.3.12.5 Netherlands Email Marketing Software Market by Industry
13.3.13 Rest of Europe
13.3.13.1 Rest of Europe Email Marketing Software Market by Enterprise Size
13.3.13.2 Rest of Europe Email Marketing Software Market by Channel
13.3.13.3 Rest of Europe Email Marketing Software Market by Deployment
13.3.13.4 Rest of Europe Email Marketing Software Market by Application
13.3.13.5 Rest of Europe Email Marketing Software Market by Industry
13.4 Asia-Pacific
13.4.1 Asia Pacific Email Marketing Software Market by country
13.4.2 Asia Pacific Email Marketing Software Market by Enterprise Size
13.4.3 Asia Pacific Email Marketing Software Market by Channel
13.4.4Asia Pacific Email Marketing Software Market by Deployment
13.4.5Asia Pacific Email Marketing Software Market by Application
13.4.6 Asia Pacific Email Marketing Software Market by Industry
13.4.7 Japan
13.4.7.1 Japan Email Marketing Software Market by Enterprise Size
13.4.7.2 Japan Email Marketing Software Market by Channel
13.4.7.3 Japan Email Marketing Software Market by Deployment
13.4.7.4 Japan Email Marketing Software Market by Application
13.4.7. 5Japan Email Marketing Software Market by Industry
13.4.8South Korea
13.4.8.1 South Korea Email Marketing Software Market by Enterprise Size
13.4.8.2 South Korea Email Marketing Software Market by Channel
13.4.8.3 South Korea Email Marketing Software Market by Deployment
13.4.8.4 South Korea Email Marketing Software Market by Application
13.4.8.5 South Korea Email Marketing Software Market by Industry
13.4.9 China
13.4.9.1 China Email Marketing Software Market by Enterprise Size
13.4.9.2 China Email Marketing Software Market by Channel
13.4.9.3 China Email Marketing Software Market by Deployment
13.4.9.4 China Email Marketing Software Market by Application
13.4.9.5 China Email Marketing Software Market by Industry
13.4.10 India
13.4.10.1 India Email Marketing Software Market by Enterprise Size
13.4.10.2 India Email Marketing Software Market by Channel
13.4.10.3 India Email Marketing Software Market by Deployment
13.4.10.4 India Email Marketing Software Market by Application
13.4.10.5 India Email Marketing Software Market by Industry
13.4.11 Australia
13.4.11.1 Australia Email Marketing Software Market by Enterprise Size
13.4.11.2 Australia Email Marketing Software Market by Channel
13.4.11.3 Australia Email Marketing Software Market by Deployment
13.4.11.4 Australia Email Marketing Software Market by Application
13.4.11.5 Australia Email Marketing Software Market by Industry
13.4.12 Rest of Asia-Pacific
13.4.12.1 APAC Email Marketing Software Market by Enterprise Size
13.4.12.2 APAC Email Marketing Software Market by Channel
13.4.12.3 APAC Email Marketing Software Market by Deployment
13.4.12.4 APAC Email Marketing Software Market by Application
13.4.12.5 APAC Email Marketing Software Market by Industry
13.5 The Middle East & Africa
13.5.1 The Middle East & Africa Email Marketing Software Market by country
13.5.2 The Middle East & Africa Email Marketing Software Market by Enterprise Size
13.5.3 The Middle East & Africa Email Marketing Software Market by Channel
13.5.4The Middle East & Africa Email Marketing Software Market by Deployment
13.5.5 The Middle East & Africa Email Marketing Software Market by Application
13.5.6The Middle East & Africa Email Marketing Software Market by Industry
13.5.7 Israel
13.5.7.1 Israel Email Marketing Software Market by Enterprise Size
13.5.7.2 Israel Email Marketing Software Market by Channel
13.5.7.3 Israel Email Marketing Software Market by Deployment
13.5.7.4 Israel Email Marketing Software Market by Application
13.5.7.5 Israel Email Marketing Software Market by Industry
13.5.8 UAE
13.5.8.1 UAE Email Marketing Software Market by Enterprise Size
13.5.8.2 UAE Email Marketing Software Market by Channel
13.5.8.3 UAE Email Marketing Software Market by Deployment
13.5.8.4 UAE Email Marketing Software Market by Application
13.5.8.5 UAE Email Marketing Software Market by Industry
13.5.9South Africa
13.5.9.1 South Africa Email Marketing Software Market by Enterprise Size
13.5.9.2 South Africa Email Marketing Software Market by Channel
13.5.9.3 South Africa Email Marketing Software Market by Deployment
13.5.9.4 South Africa Email Marketing Software Market by Application
13.5.9.5 South Africa Email Marketing Software Market by Industry
13.5.10 Rest of Middle East & Africa
13.5.10.1 Rest of Middle East & Asia Email Marketing Software Market by Enterprise Size
13.5.10.2 Rest of Middle East & Asia Email Marketing Software Market by Channel
13.5.10.3 Rest of Middle East & Asia Email Marketing Software Market by Deployment
13.5.10.4 Rest of Middle East & Asia Email Marketing Software Market by Application
13.5.10.5 Rest of Middle East & Asia Email Marketing Software Market by Industry
13.6 Latin America
13.6.1 Latin America Email Marketing Software Market by Country
13.6.2 Latin America Email Marketing Software Market by Enterprise Size
13.6.3 Latin America Email Marketing Software Market by Channel
13.6.4 Latin America Email Marketing Software Market by Deployment
13.6.5Latin America Email Marketing Software Market by Application
13.6.6 Latin America Email Marketing Software Market by Industry
13.6.7 Brazil
13.6.7.1 Brazil Email Marketing Software Market by Enterprise Size
13.6.7.2 Brazil Africa Email Marketing Software Market by Channel
13.6.7.3Brazil Email Marketing Software Market by Deployment
13.6.7.4 Brazil Email Marketing Software Market by Application
13.6.7.5 Brazil Email Marketing Software Market by Industry
13.6.8 Argentina
13.6.8.1 Argentina Email Marketing Software Market by Enterprise Size
13.6.8.2 Argentina Email Marketing Software Market by Channel
13.6.8.3 Argentina Email Marketing Software Market by Deployment
13.6.8.4 Argentina Email Marketing Software Market by Application
13.6.8.5 Argentina Email Marketing Software Market by Industry
13.6.9 Rest of Latin America
13.6.9.1 Rest of Latin America Email Marketing Software Market by Enterprise Size
13.6.9.2 Rest of Latin America Email Marketing Software Market by Channel
13.6.9.3 Rest of Latin America Email Marketing Software Market by Deployment
13.6.9.4 Rest of Latin America Email Marketing Software Market by Application
13.6.9.5 Rest of Latin America Email Marketing Software Market by Industry
14. Company Profile
14.1 Campaign Monitor Pty Ltd.
14.1.1 Market Overview
14.1.2 Financials
14.1.3 Product/Services/Offerings
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 Salesforce, Inc.
14.2.1 Market Overview
14.2.2 Financials
14.2.3 Product/Services/Offerings
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 HubSpot, Inc.
14.3.1 Market Overview
14.3.2 Financials
14.3.3 Product/Services/Offerings
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Oracle Corporation.
14.4.1 Market Overview
14.4.2 Financials
14.4.3 Product/Services/Offerings
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 Campaign Monitor
14.5.1 Market Overview
14.5.2 Financials
14.5.3 Product/Services/Offerings
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 Constant Contact, Inc.
14.6.1 Market Overview
14.6.2 Financials
14.6.3 Product/Services/Offerings
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 Jivox Corporation
14.7.1 Market Overview
14.7.2 Financials
14.7.3 Product/Services/Offerings
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 Klaviyo.
14.8.1 Market Overview
14.8.2 Financials
14.8.3 Product/Services/Offerings
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 Intuit Inc.
14.9.1 Market Overview
14.9.2 Financials
14.9.3 Product/Services/Offerings
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 Benchmark Internet Group, LLC.
14.10.1 Market Overview
14.10.2 Financials
14.10.3 Product/Services/Offerings
14.10.4 SWOT Analysis
14.10.5 The SNS View
15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments
16. USE Cases and Best Practices
17. Conclusion
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