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The E-Cigarette Market size was valued at USD 24.8 billion in 2023 and is expected to grow to USD 33.56 billion by 2032 and grow at a CAGR of 3.42 % over the forecast period of 2024-2032.
In 2023, the rechargeable product group had the biggest share—more than 43.35%. Due to their accessibility and capacity to do away with the need for recurring supply purchases like cartridges, rechargeable gadgets are expected to gain in popularity. Customers who create their own e-liquid can also avoid purchasing pre-filled cartridges. In many significant countries, rechargeable cigarettes are also growing more and more popular among young people because they less smoke and can even be powered via a USB link. In 2023, the retail store distribution channel segment led the market and was responsible for the biggest percentage of revenue more than 83.30%. In the past, e-cigarettes could be purchased in stores like vape shops and petrol stations. These shops assisted customers in selecting from a variety of tools and liquids. The expansion of the retail store segment is being aided by vape shops' policy of letting customers test out and use these products before making a purchase.
| Report Attributes | Details |
|---|---|
| Key Segments | • By Product (Disposable, Rechargeable, Modular Devices) • By Distribution (Online, Retail) |
| Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Altria Group, Inc., British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco Inc., NicQuid, JUUL Labs, Inc., Philip Morris International Inc., R.J. Reynolds Vapor Company, ‘Shenzhen IVPS Technology Co., Ltd., Shenzhen KangerTech Technology Co., Ltd. |
E-cigarettes are becoming increasingly preferred to regular cigarettes
The idea that e-cigarettes are a less dangerous option to regular cigarettes has contributed to the move toward them. More people are switching as this view spreads, which increases demand for e-cigarette goods. Additionally, e-cigarettes emit aerosol (vapor) as opposed to smoke. Typically, this aerosol is less hazardous than smoke produced by burning tobacco in conventional cigarettes. Those looking for a less damaging solution are drawn to the decreased presence of dangerous compounds. E-cigarettes also give users the option to select nicotine strengths that range from low to high, allowing them to progressively cut back on their nicotine intake or better manage it.
Increased product accessibility via a variety of distribution channels
RESTRAIN:
Health Risk Associated
Since e-cigarettes begun to circumvent many of the health problems connected to tobacco use, they have provided a better option for nicotine consumption than traditional cigarettes. However, health groups around the world are becoming increasingly concerned about the risk of children and teenagers being hooked to this product. Consequently, governments have taken steps to prohibit youth access, regulate marketing, and launch instructional programs specifically for youths and the teenagers.
OPPORTUNITY:
Introduction of a variety of flavor options
A wider range of consumers are drawn to the variety of Flavors offered by foods and beverages such fruits, sweets, candies, and beverages. E-cigarette use is made more enjoyable and interesting by Flavors that imitate popular and satisfying tastes. In addition, Flavors draw non-smokers, notably young people, who are drawn to their novelty. Additionally, Flavors contribute to efforts to stop smoking. Flavoured e-cigarettes are more enticing and rewarding to smokers trying to quit traditional cigarettes, which facilitates the transition and speeds up product acceptance. In addition, Flavors can be customized to certain locations or cultural preferences by adjusting their amounts of sweetness and complexity. This adaption improves market penetration and consumer engagement.
CHALLENGES:
Risk of children and teenagers being hooked to this product
By government decree in November 2021, the Russian Federation developed a strategy to combat tobacco use and the use of any other nicotine-containing goods with the goal of bringing down adult smoking rates to 21% by 2035. Beginning in 2020, the Russian Federation has begun enforcing a policy that regulates all nicotine-containing goods, including e-cigarettes, equally without taking into account the degree of health hazards posed by their use (WHO FCTC 2020). The Russian Federation announced a strategy for the implementation of normative acts in April 2021, which the authors believe will reduce not only cigarette use but also the usage of tobacco products. (The Russian Government 2021) of any nicotine-containing products.
IMPACT OF ONGOING RECESSION
In the USA, current e-cigarette uses among young adults increased from 2.4% to 7.6% while the prevalence of e-cigarette use among all adults remained stable and was 3.4% in 2021. E-cigarettes are becoming more and more popular as an alternative to traditional cigarettes and other tobacco products. The safety of e-cigarettes has been questioned, and the US Surgeon General's report, which examined the public health risks of vaping among youth and young adults, came to the conclusion that e-cigarettes could expose users to various chemicals known to have harmful health effects and posed health risks for respiratory, cardiovascular, and oral health as well as cancer.
Additionally, earlier research has sparked concerns that using an e-cigarette may also cause accidental injuries and burns. No studies have looked at the implications of e-cigarette usage on healthcare use and spending, despite the fact that there is a lot of research on the effects of cigarettes and other tobacco products on healthcare costs. The National Health Interview Survey (NHIS), a household interview survey of the civilian, non-institutionalized population in the USA, was conducted from 2018 to 2021 and contains questions about socio-demographic characteristics, tobacco product use, health status, health insurance coverage, healthcare access and use, and other health-related topics. As a result, a team of researchers from the University of California San Francisco in the USA set out to investigate this by analysing data on 118,859 adults from this survey.
By Product
Disposable
Rechargeable
Modular Devices
By Distribution
Online
Retail
Convenience Store
Drug Store
Newsstand
Tobacconist Store
Specialty E-cigarette Store
In 2023, North America dominated the industry globally, accounting for the largest revenue share of more than 44.10%. Sales of vaping products and the presence of influential business people like R.J. However, it is anticipated that current limitations in the United States on a number of e-cigarette varieties, most notably fruit and mint flavors, may limit market expansion in the area.
A thorough study of each of the key regional markets, including those in Asia Pacific, Europe, North America, the Middle East and Africa, and Latin America, has also been provided in the market research report. North America has the greatest market share, according to the survey. One of the first regions to use e-cigarettes and other vaping equipment was North America. This area significantly contributed to the invention and development of e-cigarette technology and goods, laying a solid foundation for market expansion. Furthermore, e-cigarette products may now be sold and distributed legally thanks to a rather well-balanced regulatory environment that has been formed in North America. This regulatory stability has created a climate that is favorable for market expansion.
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Some of key players of E-Cigarette Market are Altria Group, Inc., British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco Inc., NicQuid, JUUL Labs, Inc., Philip Morris International Inc., R.J. Reynolds Vapor Company, ‘Shenzhen IVPS Technology Co., Ltd., Shenzhen KangerTech Technology Co., Ltd. and other players are listed in a final report.
Altria announced in March 2023 that it would use a binding contract to buy NJOY Holdings, Inc. By utilizing Altria's market position and resources to achieve growth, the strategic move intends to hasten the universal acceptance and adoption of NJOY ACE among adult smokers and competing adult vapers in the United States things NJOY was unable to achieve on its own
To expand its heated tobacco line, Altria disclosed a strategic partnership with JT Group in October 2022. The collaboration's main goal is to accelerate harm reduction initiatives for adult smokers globally by combining resources and knowledge to create cutting-edge smoke-free products and promote their global adoption commercialization.
JUN 2022: In a deal for GBP 14.75 million, Supreme agreed to buy vape company Liberty Flights Holdings. In connection with the acquisition, GBP 7.75 million in upfront payment, GBP 2 million in delayed payment, and Earn-out rewards based on performance of up to GBP 5 million.
Philip Morris International Inc. announced the introduction of IQOS ILUMA in Japan in August 2021. The new IQOS ILUMA introduced induction-heating technology, which uses no blade and doesn't call for any electricity, making it the brand's first tobacco heating system cleaning.
In July 2021, Japan Tobacco Inc. released Ploom X, a new heated tobacco product. Makes Ploom X available including a few tobacco retail outlets and convenience stores in Japan.
| Report Attributes | Details |
|
Market Size in 2023 |
US$ 24.8 billion |
|
Market Size by 2032 |
US$ 33.56 billion |
|
CAGR |
CAGR of 3.42% From 2024 to 2032 |
|
Base Year |
2023 |
|
Forecast Period |
2024-2032 |
|
Historical Data |
2020-2022 |
|
Report Scope & Coverage |
Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
|
Market Challenges |
•Risk of children and teenagers being hooked to this product |
|
Market Opportunities |
•Introduction of a variety of flavor options |
Health Risk Associated.
E-cigarettes are becoming increasingly preferred to regular cigarettes and Increased product accessibility via a variety of distribution channels
North America is dominating the E-Cigarette Market.
E-Cigarette Market size was valued at USD 24.8 billion in 2023.
E-Cigarette Market is anticipated to expand by 3.42% from 2024 to 2031.
TABLE OF CONTENT
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of the Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. E-Cigarette Market Segmentation, By Product
8.1 Disposable
8.2 Rechargeable
8.3 Modular Devices
9. E-Cigarette Market Segmentation, By Distribution
9.1 Online
9.2 Retail
9.2.1 Convenience Store
9.2.2 Drug Store
9.2.3 Newsstand
9.2.4 Tobacconist Store
9.2.5 Specialty E-cigarette Store
10. Regional Analysis
10.1 Introduction
10.2 North America
10.2.1 North America E-Cigarette Market by Country
10.2.2North America E-Cigarette Market by Product
10.2.3 North America E-Cigarette Market by Distribution
10.2.4 USA
10.2.4.1 USA E-Cigarette Market by Product
10.2.4.2 USA E-Cigarette Market by Distribution
10.2.5 Canada
10.2.5.1 Canada E-Cigarette Market by Product
10.2.5.2 Canada E-Cigarette Market by Distribution
10.2.6 Mexico
10.2.6.1 Mexico E-Cigarette Market by Product
10.2.6.2 Mexico E-Cigarette Market by Distribution
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Eastern Europe E-Cigarette Market by Country
10.3.1.2 Eastern Europe E-Cigarette Market by Product
10.3.1.3 Eastern Europe E-Cigarette Market by Distribution
10.3.1.4 Poland
10.3.1.4.1 Poland E-Cigarette Market by Product
10.3.1.4.2 Poland E-Cigarette Market by Distribution
10.3.1.5 Romania
10.3.1.5.1 Romania E-Cigarette Market by Product
10.3.1.5.2 Romania E-Cigarette Market by Distribution
10.3.1.6 Hungary
10.3.1.6.1 Hungary E-Cigarette Market by Product
10.3.1.6.2 Hungary E-Cigarette Market by Distribution
10.3.1.7 Turkey
10.3.1.7.1 Turkey E-Cigarette Market by Product
10.3.1.7.2 Turkey E-Cigarette Market by Distribution
10.3.1.8 Rest of Eastern Europe
10.3.1.8.1 Rest of Eastern Europe E-Cigarette Market by Product
10.3.1.8.2 Rest of Eastern Europe E-Cigarette Market by Distribution
10.3.2 Western Europe
10.3.2.1 Western Europe E-Cigarette Market by Country
10.3.2.2 Western Europe E-Cigarette Market by Product
10.3.2.3 Western Europe E-Cigarette Market by Distribution
10.3.2.4 Germany
10.3.2.4.1 Germany E-Cigarette Market by Product
10.3.2.4.2 Germany E-Cigarette Market by Distribution
10.3.2.5 France
10.3.2.5.1 France E-Cigarette Market by Product
10.3.2.5.2 France E-Cigarette Market by Distribution
10.3.2.6 UK
10.3.2.6.1 UK E-Cigarette Market by Product
10.3.2.6.2 UK E-Cigarette Market by Distribution
10.3.2.7 Italy
10.3.2.7.1 Italy E-Cigarette Market by Product
10.3.2.7.2 Italy E-Cigarette Market by Distribution
10.3.2.8 Spain
10.3.2.8.1 Spain E-Cigarette Market by Product
10.3.2.8.2 Spain E-Cigarette Market by Distribution
10.3.2.9 Netherlands
10.3.2.9.1 Netherlands E-Cigarette Market by Product
10.3.2.9.2 Netherlands E-Cigarette Market by Distribution
10.3.2.10 Switzerland
10.3.2.10.1 Switzerland E-Cigarette Market by Product
10.3.2.10.2 Switzerland E-Cigarette Market by Distribution
10.3.2.11 Austria
10.3.2.11.1 Austria E-Cigarette Market by Product
10.3.2.11.2 Austria E-Cigarette Market by Distribution
10.3.2.12 Rest of Western Europe
10.3.2.12.1 Rest of Western Europe E-Cigarette Market by Product
10.3.2.12.2 Rest of Western Europe E-Cigarette Market by Distribution
10.4 Asia-Pacific
10.4.1 Asia Pacific E-Cigarette Market by Country
10.4.2 Asia Pacific E-Cigarette Market by Product
10.4.3 Asia Pacific E-Cigarette Market by Distribution
10.4.4 China
10.4.4.1 China E-Cigarette Market by Product
10.4.4.2 China E-Cigarette Market by Distribution
10.4.5 India
10.4.5.1 India E-Cigarette Market by Product
10.4.5.2 India E-Cigarette Market by Distribution
10.4.6 Japan
10.4.6.1 Japan E-Cigarette Market by Product
10.4.6.2 Japan E-Cigarette Market by Distribution
10.4.7 South Korea
10.4.7.1 South Korea E-Cigarette Market by Product
10.4.7.2 South Korea E-Cigarette Market by Distribution
10.4.8 Vietnam
10.4.8.1 Vietnam E-Cigarette Market by Product
10.4.8.2 Vietnam E-Cigarette Market by Distribution
10.4.9 Singapore
10.4.9.1 Singapore E-Cigarette Market by Product
10.4.9.2 Singapore E-Cigarette Market by Distribution
10.4.10 Australia
10.4.10.1 Australia E-Cigarette Market by Product
10.4.10.2 Australia E-Cigarette Market by Distribution
10.4.11 Rest of Asia-Pacific
10.4.11.1 Rest of Asia-Pacific E-Cigarette Market by Product
10.4.11.2 Rest of Asia-Pacific APAC E-Cigarette Market by Distribution
10.5 Middle East & Africa
10.5.1 Middle East
10.5.1.1 Middle East E-Cigarette Market by Country
10.5.1.2 Middle East E-Cigarette Market by Product
10.5.1.3 Middle East E-Cigarette Market by Distribution
10.5.1.4 UAE
10.5.1.4.1 UAE E-Cigarette Market by Product
10.5.1.4.2 UAE E-Cigarette Market by Distribution
10.5.1.5 Egypt
10.5.1.5.1 Egypt E-Cigarette Market by Product
10.5.1.5.2 Egypt E-Cigarette Market by Distribution
10.5.1.6 Saudi Arabia
10.5.1.6.1 Saudi Arabia E-Cigarette Market by Product
10.5.1.6.2 Saudi Arabia E-Cigarette Market by Distribution
10.5.1.7 Qatar
10.5.1.7.1 Qatar E-Cigarette Market by Product
10.5.1.7.2 Qatar E-Cigarette Market by Distribution
10.5.1.8 Rest of Middle East
10.5.1.8.1 Rest of Middle East E-Cigarette Market by Product
10.5.1.8.2 Rest of Middle East E-Cigarette Market by Distribution
10.5.2 Africa
10.5.2.1 Africa E-Cigarette Market by Country
10.5.2.2 Africa E-Cigarette Market by Product
10.5.2.3 Africa E-Cigarette Market by Distribution
10.5.2.4 Nigeria
10.5.2.4.1 Nigeria E-Cigarette Market by Product
10.5.2.4.2 Nigeria E-Cigarette Market by Distribution
10.5.2.5 South Africa
10.5.2.5.1 South Africa E-Cigarette Market by Product
10.5.2.5.2 South Africa E-Cigarette Market by Distribution
10.5.2.6 Rest of Africa
10.5.2.6.1 Rest of Africa E-Cigarette Market by Product
10.5.2.6.2 Rest of Africa E-Cigarette Market by Distribution
10.6 Latin America
10.6.1 Latin America E-Cigarette Market by Country
10.6.2 Latin America E-Cigarette Market by Product
10.6.3 Latin America E-Cigarette Market by Distribution
10.6.4 Brazil
10.6.4.1 Brazil E-Cigarette Market by Product
10.6.4.2 Brazil Africa E-Cigarette Market by Distribution
10.6.5 Argentina
10.6.5.1 Argentina E-Cigarette Market by Product
10.6.5.2 Argentina E-Cigarette Market by Distribution
10.6.6 Colombia
10.6.6.1 Colombia E-Cigarette Market by Product
10.6.6.2 Colombia E-Cigarette Market by Distribution
10.6.7 Rest of Latin America
10.6.7.1 Rest of Latin America E-Cigarette Market by Product
10.6.7.2 Rest of Latin America E-Cigarette Market by Distribution
11 Company Profile
11.1 Altria Group, Inc.
11.1.1 Company Overview
11.1.2 Financials
11.1.3 Product/Services Offered
11.1.4 SWOT Analysis
11.1.5 The SNS View
11.2 British American Tobacco
11.2.1 Company Overview
11.2.2 Financials
11.2.3 Product/Services Offered
11.2.4 SWOT Analysis
11.2.5 The SNS View
11.3 Imperial Brands
11.3.1 Company Overview
11.3.2 Financials
11.3.3 Product/Services Offered
11.3.4 SWOT Analysis
11.3.5 The SNS View
11.4 International Vapor Group
11.4 Company Overview
11.4.2 Financials
11.4.3 Product/Services Offered
11.4.4 SWOT Analysis
11.4.5 The SNS View
11.5 Japan Tobacco Inc.
11.5.1 Company Overview
11.5.2 Financials
11.5.3 Product/Services Offered
11.5.4 SWOT Analysis
11.5.5 The SNS View
11.6 NicQuid
11.6.1 Company Overview
11.6.2 Financials
11.6.3 Product/Services Offered
11.6.4 SWOT Analysis
11.6.5 The SNS View
11.7 JUUL Labs, Inc.
11.7.1 Company Overview
11.7.2 Financials
11.7.3 Product/Services Offered
11.7.4 SWOT Analysis
11.7.5 The SNS View
11.8 Philip Morris International Inc.
11.8.1 Company Overview
11.8.2 Financials
11.8.3 Product/Services Offered
11.8.4 SWOT Analysis
11.8.5 The SNS View
11.9 R.J. Reynolds Vapor Company
11.9.1 Company Overview
11.9.2 Financials
11.9.3 Product/ Services Offered
11.9.4 SWOT Analysis
11.9.5 The SNS View
11.10 Shenzhen IVPS Technology Co., Ltd.
11.10.1 Company Overview
11.10.2 Financials
11.10.3 Product/Services Offered
11.10.4 SWOT Analysis
11.10.5 The SNS View
11.11 Shenzhen KangerTech Technology Co., Ltd.
11.11.1 Company Overview
11.11.2 Financials
11.11.3 Product/Services Offered
11.11.4 SWOT Analysis
11.11.5 The SNS View
12. Competitive Landscape
12.1 Competitive Bench marking
12.2 Market Share Analysis
12.3 Recent Developments
12.3.1 Industry News
12.3.2 Company News
12.3.3 Mergers & Acquisitions
13. USE Cases and Best Practices
14. Conclusion
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