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The Digital Advertising Market Size was valued at USD 421.29 Billion in 2023 and is expected to reach USD 1517.2 Billion by 2032 and grow at a CAGR of 15.3% over the forecast period 2024-2032.
The Digital Advertising market’s significant growth is driven by increasing internet penetration and higher advertising expenditure by businesses targeting customers. The growing of social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, Pinterest, TikTok, and YouTube is reshaping market dynamics. Integrating technologies such as AI, analytics, and machine learning further Drives market growth. Generative AI, for instance, helps advertisers analyze large datasets to understand consumer behavior, enabling customized ads and Improving recommendation systems. Companies are introducing AI-powered advertising tools, for example, in November 2023, Google launched generative AI tools that allow advertisers to create new product images and modify backgrounds, boosting future market statistics.
INEO Media Network, an innovative digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group ("Western Media") to offer INEO's digital-out-of-home advertising inventory to brands and advertisers.
Market Dynamics
Drivers
The proliferation of smartphones and tablets has increased the amount of time people spend online, boosting the potential for mobile advertising.
Advanced analytics and AI enable precise targeting and personalized ad experiences, improving ad effectiveness and ROI.
The rise in online shopping has led to more businesses investing in digital ads to attract and convert online shoppers.
Automated ad buying streamlines the process and optimizes ad placement, making advertising more efficient and cost-effective.
The surge in video consumption on platforms such as YouTube and streaming services has opened new avenues for video advertising.
The rise of smartphones and tablets has fundamentally changed how we access the internet. People are now constantly connected, glued to their mobile devices for a significant portion of their day. This Increase in mobile internet usage creates a prime opportunity for mobile advertising. Advertisers can now reach consumers directly on their devices, potentially influencing purchasing decisions throughout the day.
Restraints
The increasing use of ad-blocking software limits the reach of digital advertisements.
Heightened awareness and regulations around data privacy restrict how advertisers can collect and use consumer data.
The digital advertising space is becoming crowded, leading to ad fatigue and decreased consumer engagement.
Issues such as click fraud and ad fraud undermine the trust in digital advertising and result in financial losses.
Economic instability can lead to reduced marketing budgets, impacting ad spending.
Opportunities
Growing internet usage in developing countries presents new opportunities for digital advertising growth.
Interactive ads, augmented reality (AR), and virtual reality (VR) offer engaging new ways to reach consumers.
Integrating campaigns across various digital channels (social media, search engines, OTT platforms) can enhance reach and effectiveness.
Faster internet speeds and lower latency from 5G networks will enhance the delivery and quality of digital ads, especially video and interactive formats.
Challenges
Balancing effective targeting with respect for privacy is Important to avoid consumer backlash and regulatory penalties.
Overexposure to ads can lead to consumer fatigue, making it harder to capture attention and drive engagement.
Coordinating campaigns across multiple platforms and devices requires sophisticated strategies and technologies.
The need to continuously innovate and optimize campaigns to stay ahead of competitors can be resource-intensive and challenging.
Impact Of Russia Ukraine War
The Russia-Ukraine war has significantly disrupted the digital advertising market, particularly in Europe, due to economic instability and shifting consumer behavior. Many companies reduced their advertising budgets in the region, for instance, WARC reported a 3 % decline in digital ad spending in Eastern Europe for 2022. The conflict has also Result to increased scrutiny and regulation of online platforms, impacting advertising strategies. The exodus of businesses from Russia has resulted in a sharp decline in local digital ad revenues. Despite these challenges, some sectors, such as news media, saw increased ad spending due to Increase demand for real-time information. Global digital ad growth slowed to 8.6% in 2022.
Impact Of Economic Downturn
An Economic downturn can negatively impact the digital advertising market as companies reduce their marketing budgets to cut costs. During Economic Downturn, advertising spending in the U.S. decreasing, a trend that could repeat in future downturns. Small and medium-sized businesses, heavily Depends on digital ads, often scale back or halt their campaigns during economic hardships. some sectors Such as e-commerce may see increased digital ad spending as they pivot to online sales. Despite cutbacks, digital advertising remains Important for maintaining market presence, though overall growth may slow significantly.
Market Segmentation
By Platform
Computer
Smartphone
Others
By Offering
Solution
Services
By Type
Search Advertising
Banner Advertising
Video Advertising
Social Media Advertising
Native Advertising
Interstitial Advertising
The Search Advertising Segment Dominates the global market in 2023, offering businesses the ability to track campaign performance and user engagement, aiding in planning and keyword selection. Search engines allow precise targeting by age, gender, and location, enhancing ad specificity and contributing to growth. The interstitial advertising segment is projected to grow at the highest CAGR from 2024 to 2031. These full-screen ads appear during natural app transitions, such as post-task completion, and attract higher click-through rates due to their engaging format. This increased engagement boosts conversion rates, driving demand and segmental expansion.
By Format
Text
Image
Video
Others
The Video segment is expected to Dominate the global market in 2023, due to its strong impact on audiences. Businesses are increasingly using engaging video ads on platforms Such as YouTube, Instagram, Facebook, and TikTok to boost brand awareness. Short videos, including how-to guides and testimonials, help position products effectively. Video ads' extensive reach Improve targeting and accelerates purchasing decisions. The text segment is anticipated to grow with a significant CAGR, and shows substantial growth as businesses adopt this straightforward format to promote brands and products. Text ads are easy to launch and perform well across both desktop and mobile, broadening audience reach and contributing to segment growth in the coming years.
By End-user
BFSI
Automotive
IT & Telecommunication
Healthcare
Consumer Electronics
Retail
Media & Entertainment
Education
Others
Regional Analysis
North America Region Dominates the global market in 2023, holding more than 31% of revenue due to high smartphone usage and the rising popularity of mobile streaming services such as Hulu, Amazon Prime, and Netflix. The growth in e-commerce, online shopping, and the effectiveness of digital ads in Improving the shopping experience are also key drivers. Asia Pacific is expected to grow with Significant CAGR from 2024 to 2031, Driven by increasing smartphone demand and internet penetration in China, India, and Japan. The region's market growth is further supported by the widespread use of social media and business collaborations with influencers for brand awareness, along with leading companies such as Baidu, Tencent, and Alibaba, which offer user-friendly mobile apps and payment services.
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Key Players
The major key players are Google LLC, Baidu, inc., Microsoft corporation, Tencent Holdings Ltd., Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC, WebFX, and others in final Report.
| Report Attributes | Details |
| Market Size in 2023 | USD 421.29 Bn |
| Market Size by 2032 | USD 1517.2 Bn |
| CAGR | CAGR of 15.3% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments |
• By Platform (Computer, Smartphone, Others) • By Offering (Solution, Services) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC. |
| Key Drivers | • The advantages of internet advertising include size, low cost, and efficiency • Smartphone use is widespread, high-speed internet is on the rise, and social media is exploding |
| Market Opportunities | • The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising. |
Ans: -The Digital Advertising market size was valued at USD 421.29 Bn in 2023.
Ans: - The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.
Ans: - In 2023, the North American area led the market.
Ans: - The major key players are Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., and Hulu LLC.
Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Digital Advertising Market Segmentation, By Platform
9.1 Introduction
9.2 Trend Analysis
9.3 Computer
9.4 Smartphone
9.5 Others
10. Digital Advertising Market Segmentation, By Offering
10.1 Introduction
10.2 Trend Analysis
10.3 Solution
10.4 Services
11. Digital Advertising Market Segmentation, By Type
11.1 Introduction
11.2 Trend Analysis
11.3 Search Advertising
11.4 Banner Advertising
11.5 Video Advertising
11.6 Social Media Advertising
11.7 Native Advertising
11.8 Interstitial Advertising
12. Digital Advertising Market Segmentation, By Format
12.1 Introduction
12.2 Trend Analysis
12.3 Text
12.4 Image
12.5 Video
12.6 Others
13. Digital Advertising Market Segmentation, By End-user
13.1 Introduction
13.2 Trend Analysis
13.3 BFSI
13.4 Automotive
13.5 IT & Telecommunication
13.6 Healthcare
13.7 Consumer Electronics
13.8 Retail
13.9 Media & Entertainment
13.10 Education
13.11 Others
14. Regional Analysis
14.1 Introduction
14.2 North America
14.2.1 Trend Analysis
14.2.2 North America Digital Advertising Market By Country
14.2.3 North America Digital Advertising Market By Platform
14.2.4 North America Digital Advertising Market By Offering
14.2.5 North America Digital Advertising Market By Type
14.2.6 North America Digital Advertising Market, By Format
14.2.7 North America Digital Advertising Market, By End-user
14.2.8 USA
14.2.8.1 USA Digital Advertising Market By Platform
14.2.8.2 USA Digital Advertising Market By Offering
14.2.8.3 USA Digital Advertising Market By Type
14.2.8.4 USA Digital Advertising Market, By Format
14.2.8.5 USA Digital Advertising Market, By End-user
14.2.9 Canada
14.2.9.1 Canada Digital Advertising Market By Platform
14.2.9.2 Canada Digital Advertising Market By Offering
14.2.9.3 Canada Digital Advertising Market By Type
14.2.9.4 Canada Digital Advertising Market, By Format
14.2.9.5 Canada Digital Advertising Market, By End-user
14.2.10 Mexico
14.2.10.1 Mexico Digital Advertising Market By Platform
14.2.10.2 Mexico Digital Advertising Market By Offering
14.2.10.3 Mexico Digital Advertising Market By Type
14.2.10.4 Mexico Digital Advertising Market, By Format
14.2.10.5 Mexico Digital Advertising Market, By End-user
14.3 Europe
14.3.1 Trend Analysis
14.3.2 Eastern Europe
14.3.2.1 Eastern Europe Digital Advertising Market By Country
14.3.2.2 Eastern Europe Digital Advertising Market By Platform
14.3.2.3 Eastern Europe Digital Advertising Market By Offering
14.3.2.4 Eastern Europe Digital Advertising Market By Type
14.3.2.5 Eastern Europe Digital Advertising Market By Format
14.3.2.6 Eastern Europe Digital Advertising Market, By End-user
14.3.2.7 Poland
14.3.2.7.1 Poland Digital Advertising Market By Platform
14.3.2.7.2 Poland Digital Advertising Market By Offering
14.3.2.7.3 Poland Digital Advertising Market By Type
14.3.2.7.4 Poland Digital Advertising Market By Format
14.3.2.7.5 Poland Digital Advertising Market, By End-user
14.3.2.8 Romania
14.3.2.8.1 Romania Digital Advertising Market By Platform
14.3.2.8.2 Romania Digital Advertising Market By Offering
14.3.2.8.3 Romania Digital Advertising Market By Type
14.3.2.8.4 Romania Digital Advertising Market By Format
14.3.2.8.5 Romania Digital Advertising Market, By End-user
14.3.2.9 Hungary
14.3.2.9.1 Hungary Digital Advertising Market By Platform
14.3.2.9.2 Hungary Digital Advertising Market By Offering
14.3.2.9.3 Hungary Digital Advertising Market By Type
14.3.2.9.4 Hungary Digital Advertising Market By Format
14.3.2.9.5 Hungary Digital Advertising Market, By End-user
14.3.2.10 Turkey
14.3.2.10.1 Turkey Digital Advertising Market By Platform
14.3.2.10.2 Turkey Digital Advertising Market By Offering
14.3.2.10.3 Turkey Digital Advertising Market By Type
14.3.2.10.4 Turkey Digital Advertising Market By Format
14.3.2.10.5 Turkey Digital Advertising Market, By End-user
14.3.2.11 Rest of Eastern Europe
14.3.2.11.1 Rest of Eastern Europe Digital Advertising Market By Platform
14.3.2.11.2 Rest of Eastern Europe Digital Advertising Market By Offering
14.3.2.11.3 Rest of Eastern Europe Digital Advertising Market By Type
14.3.2.11.4 Rest of Eastern Europe Digital Advertising Market By Format
14.3.2.11.5 Rest of Eastern Europe Digital Advertising Market, By End-user
14.3.3 Western Europe
14.3.3.1 Western Europe Digital Advertising Market By Country
14.3.3.2 Western Europe Digital Advertising Market By Platform
14.3.3.3 Western Europe Digital Advertising Market By Offering
14.3.3.4 Western Europe Digital Advertising Market By Type
14.3.3.5 Western Europe Digital Advertising Market By Format
14.3.3.6 Western Europe Digital Advertising Market, By End-user
14.3.3.7 Germany
14.3.3.7.1 Germany Digital Advertising Market By Platform
14.3.3.7.2 Germany Digital Advertising Market By Offering
14.3.3.7.3 Germany Digital Advertising Market By Type
14.3.3.7.4 Germany Digital Advertising Market By Format
14.3.3.7.5 Germany Digital Advertising Market, By End-user
14.3.3.8 France
14.3.3.8.1 France Digital Advertising Market By Platform
14.3.3.8.2 France Digital Advertising Market By Offering
14.3.3.8.3 France Digital Advertising Market By Type
14.3.3.8.4 France Digital Advertising Market By Format
14.3.3.8.5 France Digital Advertising Market, By End-user
14.3.3.9 UK
14.3.3.9.1 UK Digital Advertising Market By Platform
14.3.3.9.2 UK Digital Advertising Market By Offering
14.3.3.9.3 UK Digital Advertising Market By Type
14.3.3.9.4 UK Digital Advertising Market By Format
14.3.3.9.5 UK Digital Advertising Market, By End-user
14.3.3.10 Italy
14.3.3.10.1 Italy Digital Advertising Market By Platform
14.3.3.10.2 Italy Digital Advertising Market By Offering
14.3.3.10.3 Italy Digital Advertising Market By Type
14.3.3.10.4 Italy Digital Advertising Market By Format
14.3.3.10.5 Italy Digital Advertising Market, By End-user
14.3.3.11 Spain
14.3.3.11.1 Spain Digital Advertising Market By Platform
14.3.3.11.2 Spain Digital Advertising Market By Offering
14.3.3.11.3 Spain Digital Advertising Market By Type
14.3.3.11.4 Spain Digital Advertising Market By Format
14.3.3.11.5 Spain Digital Advertising Market, By End-user
14.3.3.12 Netherlands
14.3.3.12.1 Netherlands Digital Advertising Market By Platform
14.3.3.12.2 Netherlands Digital Advertising Market By Offering
14.3.3.12.3 Netherlands Digital Advertising Market By Type
14.3.3.12.4 Netherlands Digital Advertising Market By Format
14.3.3.12.5 Netherlands Digital Advertising Market, By End-user
14.3.3.13 Switzerland
14.3.3.13.1 Switzerland Digital Advertising Market By Platform
14.3.3.13.2 Switzerland Digital Advertising Market By Offering
14.3.3.13.3 Switzerland Digital Advertising Market By Type
14.3.3.13.4 Switzerland Digital Advertising Market By Format
14.3.3.13.5 Switzerland Digital Advertising Market, By End-user
14.3.3.14 Austria
14.3.3.14.1 Austria Digital Advertising Market By Platform
14.3.3.14.2 Austria Digital Advertising Market By Offering
14.3.3.14.3 Austria Digital Advertising Market By Type
14.3.3.14.4 Austria Digital Advertising Market By Format
14.3.3.14.5 Austria Digital Advertising Market, By End-user
14.3.3.15 Rest of Western Europe
14.3.3.15.1 Rest of Western Europe Digital Advertising Market By Platform
14.3.3.15.2 Rest of Western Europe Digital Advertising Market By Offering
14.3.3.15.3 Rest of Western Europe Digital Advertising Market By Type
14.3.3.15.4 Rest of Western Europe Digital Advertising Market By Format
14.3.3.15.5 Rest of Western Europe Digital Advertising Market, By End-user
14.4 Asia-Pacific
14.4.1 Trend Analysis
14.4.2 Asia-Pacific Digital Advertising Market By country
14.4.3 Asia-Pacific Digital Advertising Market By Platform
14.4.4 Asia-Pacific Digital Advertising Market By Offering
14.4.5 Asia-Pacific Digital Advertising Market By Type
14.4.6 Asia-Pacific Digital Advertising Market By Format
14.4.7 Asia-Pacific Digital Advertising Market, By End-user
14.4.8 China
14.4.8.1 China Digital Advertising Market By Platform
14.4.8.2 China Digital Advertising Market By Offering
14.4.8.3 China Digital Advertising Market By Type
14.4.8.4 China Digital Advertising Market By Format
14.4.8.5 China Digital Advertising Market, By End-user
14.4.9 India
14.4.9.1 India Digital Advertising Market By Platform
14.4.9.2 India Digital Advertising Market By Offering
14.4.9.3 India Digital Advertising Market By Type
14.4.9.4 India Digital Advertising Market By Format
14.4.9.5 India Digital Advertising Market, By End-user
14.4.10 Japan
14.4.10.1 Japan Digital Advertising Market By Platform
14.4.10.2 Japan Digital Advertising Market By Offering
14.4.10.3 Japan Digital Advertising Market By Type
14.4.10.4 Japan Digital Advertising Market By Format
14.4.10.5 Japan Digital Advertising Market, By End-user
14.4.11 South Korea
14.4.11.1 South Korea Digital Advertising Market By Platform
14.4.11.2 South Korea Digital Advertising Market By Offering
14.4.11.3 South Korea Digital Advertising Market By Type
14.4.11.4 South Korea Digital Advertising Market By Format
14.4.11.5 South Korea Digital Advertising Market, By End-user
14.4.12 Vietnam
14.4.12.1 Vietnam Digital Advertising Market By Platform
14.4.12.2 Vietnam Digital Advertising Market By Offering
14.4.12.3 Vietnam Digital Advertising Market By Type
14.4.12.4 Vietnam Digital Advertising Market By Format
14.4.12.5 Vietnam Digital Advertising Market, By End-user
14.4.13 Singapore
14.4.13.1 Singapore Digital Advertising Market By Platform
14.4.13.2 Singapore Digital Advertising Market By Offering
14.4.13.3 Singapore Digital Advertising Market By Type
14.4.13.4 Singapore Digital Advertising Market By Format
14.4.13.5 Singapore Digital Advertising Market, By End-user
14.4.14 Australia
14.4.14.1 Australia Digital Advertising Market By Platform
14.4.14.2 Australia Digital Advertising Market By Offering
14.4.14.3 Australia Digital Advertising Market By Type
14.4.14.4 Australia Digital Advertising Market By Format
14.4.14.5 Australia Digital Advertising Market, By End-user
14.4.15 Rest of Asia-Pacific
14.4.15.1 Rest of Asia-Pacific Digital Advertising Market By Platform
14.4.15.2 Rest of Asia-Pacific Digital Advertising Market By Offering
14.4.15.3 Rest of Asia-Pacific Digital Advertising Market By Type
14.4.15.4 Rest of Asia-Pacific Digital Advertising Market By Format
14.4.15.5 Rest of Asia-Pacific Digital Advertising Market, By End-user
14.5 Middle East & Africa
14.5.1 Trend Analysis
14.5.2 Middle East
14.5.2.1 Middle East Digital Advertising Market By Country
14.5.2.2 Middle East Digital Advertising Market By Platform
14.5.2.3 Middle East Digital Advertising Market By Offering
14.5.2.4 Middle East Digital Advertising Market By Type
14.5.2.5 Middle East Digital Advertising Market By Format
14.5.2.6 Middle East Digital Advertising Market, By End-user
14.5.2.7 UAE
14.5.2.7.1 UAE Digital Advertising Market By Platform
14.5.2.7.2 UAE Digital Advertising Market By Offering
14.5.2.7.3 UAE Digital Advertising Market By Type
14.5.2.7.4 UAE Digital Advertising Market By Format
14.5.2.7.5 UAE Digital Advertising Market, By End-user
14.5.2.8 Egypt
14.5.2.8.1 Egypt Digital Advertising Market By Platform
14.5.2.8.2 Egypt Digital Advertising Market By Offering
14.5.2.8.3 Egypt Digital Advertising Market By Type
14.5.2.8.4 Egypt Digital Advertising Market By Format
14.5.2.8.5 Egypt Digital Advertising Market, By End-user
14.5.2.9 Saudi Arabia
14.5.2.9.1 Saudi Arabia Digital Advertising Market By Platform
14.5.2.9.2 Saudi Arabia Digital Advertising Market By Offering
14.5.2.9.3 Saudi Arabia Digital Advertising Market By Type
14.5.2.9.4 Saudi Arabia Digital Advertising Market By Format
14.5.2.9.5 Saudi Arabia Digital Advertising Market, By End-user
14.5.2.10 Qatar
14.5.2.10.1 Qatar Digital Advertising Market By Platform
14.5.2.10.2 Qatar Digital Advertising Market By Offering
14.5.2.10.3 Qatar Digital Advertising Market By Type
14.5.2.10.4 Qatar Digital Advertising Market By Format
14.5.2.10.5 Qatar Digital Advertising Market, By End-user
14.5.2.11 Rest of Middle East
14.5.2.11.1 Rest of Middle East Digital Advertising Market By Platform
14.5.2.11.2 Rest of Middle East Digital Advertising Market By Offering
14.5.2.11.3 Rest of Middle East Digital Advertising Market By Type
14.5.2.11.4 Rest of Middle East Digital Advertising Market By Format
14.5.2.11.5 Rest of Middle East Digital Advertising Market, By End-user
14.5.3 Africa
14.5.3.1 Africa Digital Advertising Market By Country
14.5.3.2 Africa Digital Advertising Market By Platform
14.5.3.3 Africa Digital Advertising Market By Offering
14.5.3.4 Africa Digital Advertising Market By Type
14.5.3.5 Africa Digital Advertising Market By Format
14.5.3.6 Africa Digital Advertising Market, By End-user
14.5.3.7 Nigeria
14.5.3.7.1 Nigeria Digital Advertising Market By Platform
14.5.3.7.2 Nigeria Digital Advertising Market By Offering
14.5.3.7.3 Nigeria Digital Advertising Market By Type
14.5.3.7.4 Nigeria Digital Advertising Market By Format
14.5.3.7.5 Nigeria Digital Advertising Market, By End-user
14.5.3.8 South Africa
14.5.3.8.1 South Africa Digital Advertising Market By Platform
14.5.3.8.2 South Africa Digital Advertising Market By Offering
14.5.3.8.3 South Africa Digital Advertising Market By Type
14.5.3.8.4 South Africa Digital Advertising Market By Format
14.5.3.8.5 South Africa Digital Advertising Market, By End-user
14.5.3.9 Rest of Africa
14.5.3.9.1 Rest of Africa Digital Advertising Market By Platform
14.5.3.9.2 Rest of Africa Digital Advertising Market By Offering
14.5.3.9.3 Rest of Africa Digital Advertising Market By Type
14.5.3.9.4 Rest of Africa Digital Advertising Market By Format
14.5.3.9.5 Rest of Africa Digital Advertising Market, By End-user
14.6 Latin America
14.6.1 Trend Analysis
14.6.2 Latin America Digital Advertising Market By country
14.6.3 Latin America Digital Advertising Market By Platform
14.6.4 Latin America Digital Advertising Market By Offering
14.6.5 Latin America Digital Advertising Market By Type
14.6.6 Latin America Digital Advertising Market By Format
14.6.7 Latin America Digital Advertising Market, By End-user
14.6.8 Brazil
14.6.8.1 Brazil Digital Advertising Market By Platform
14.6.8.2 Brazil Digital Advertising Market By Offering
14.6.8.3 Brazil Digital Advertising Market By Type
14.6.8.4 Brazil Digital Advertising Market By Format
14.6.8.5 Brazil Digital Advertising Market, By End-user
14.6.9 Argentina
14.6.9.1 Argentina Digital Advertising Market By Platform
14.6.9.2 Argentina Digital Advertising Market By Offering
14.6.9.3 Argentina Digital Advertising Market By Type
14.6.9.4 Argentina Digital Advertising Market By Format
14.6.9.5 Argentina Digital Advertising Market, By End-user
14.6.10 Colombia
14.6.10.1 Colombia Digital Advertising Market By Platform
14.6.10.2 Colombia Digital Advertising Market By Offering
14.6.10.3 Colombia Digital Advertising Market By Type
14.6.10.4 Colombia Digital Advertising Market By Format
14.6.10.5 Colombia Digital Advertising Market, By End-user
14.6.11 Rest of Latin America
14.6.11.1 Rest of Latin America Digital Advertising Market By Platform
14.6.11.2 Rest of Latin America Digital Advertising Market By Offering
14.6.11.3 Rest of Latin America Digital Advertising Market By Type
14.6.11.4 Rest of Latin America Digital Advertising Market By Format
14.6.11.5 Rest of Latin America Digital Advertising Market, By End-user
15. Company Profiles
15.1 Google LLC
15.1.1 Company Overview
15.1.2 Financial
15.1.3 Products/ Services Offered
15.1.4 SWOT Analysis
15.1.5 The SNS View
15.2 Baidu, inc.
15.2.1 Company Overview
15.2.2 Financial
15.2.3 Products/ Services Offered
15.2.4 SWOT Analysis
15.2.5 The SNS View
15.3 Microsoft corporation
15.3.1 Company Overview
15.3.2 Financial
15.3.3 Products/ Services Offered
15.3.4 SWOT Analysis
15.3.5 The SNS View
15.4 Tencent Holdings Ltd.
15.4.1 Company Overview
15.4.2 Financial
15.4.3 Products/ Services Offered
15.4.4 SWOT Analysis
15.4.5 The SNS View
15.5 Amazon web services, inc.
15.5.1 Company Overview
15.5.2 Financial
15.5.3 Products/ Services Offered
15.5.4 SWOT Analysis
15.5.5 The SNS View
15.6 International business machines corporation
15.6.1 Company Overview
15.6.2 Financial
15.6.3 Products/ Services Offered
15.6.4 SWOT Analysis
15.6.5 The SNS View
15.7 Facebook, inc.
15.7.1 Company Overview
15.7.2 Financial
15.7.3 Products/ Services Offered
15.7.4 SWOT Analysis
15.7.5 The SNS View
15.8 Twitter inc.
15.8.1 Company Overview
15.8.2 Financial
15.8.3 Products/ Services Offered
15.8.4 SWOT Analysis
15.8.5 The SNS View
15.9 Hulu LLC
15.9.1 Company Overview
15.9.2 Financial
15.9.3 Products/ Services Offered
15.9.4 SWOT Analysis
15.9.5 The SNS View
15.10 Verizon communication inc.
15.10.1 Company Overview
15.10.2 Financial
15.10.3 Products/ Services Offered
15.10.4 SWOT Analysis
15.10.5 The SNS View
16. Competitive Landscape
16.1 Competitive Benchmarking
16.2 Market Share Analysis
16.3 Recent Developments
16.3.1 Industry News
16.3.2 Company News
16.3.3 Mergers & Acquisitions
17. Use Case and Best Practices
18. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
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