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Decorative Coatings Market Report Scope & Overview:

The Decorative Coatings Market Size was valued at USD 84.93 billion in 2023 and is expected to reach USD 113.57 billion by 2031 and grow at a CAGR of 3.7% over the forecast period 2024-2031.

The decorative coatings market is experiencing vibrant growth fueled by several key factors. Growing construction in emerging economies like China and India, driven by urbanization and infrastructure development, is creating a massive demand for residential, commercial, and industrial coatings. 

Decorative Coatings Market Revenue Analysis

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Beyond functionality, decorative coatings offer a world of design possibilities. The extensive array of colors, textures, and patterns empowers homeowners and designers to create unique and personalized spaces. the growing focus on sustainability is propelling the demand for eco-friendly, low-VOC and zero-VOC coatings. The Manufacturers are also pouring resources into research and development, constantly innovating to create new coatings that offer superior performance, durability, and aesthetics. rising segment of discerning consumers is driving the demand for premium coatings that boast exceptional aesthetics, durability, and performance.

Market Dynamics:

KEY DRIVERS:

  • Global Construction Fueled by Growth, Infrastructure, and Sustainability 

Construction output has major seen in the decorative coatings by 2030. China, the US, and India will drive this growth, fueled by recovering economies. Think globalization, urbanization, and a growing middle class with more disposable income. All of these factors contribute to the need for infrastructure development and megacities in emerging economies and Construction already accounts for a significant chunk of GDP in developed and developing nations, and the demand for infrastructure is expected to stay strong in emerging economies for the next 20 years. While the pandemic caused some disruption, construction is bouncing back, particularly in Asia Pacific. Here, infrastructure projects, rapid urbanization, and a focus on technology and innovation fuel construction growth. 

RESTRAIN:

  • Challenges of regulation in paints & coatings affect the decorative coatings market.

The paint industry is navigating a complex landscape of environmental regulations. These policies, while crucial for reducing pollution, can create headaches for manufacturers. The constant changes and regional variations make it a challenge for everyone in the supply chain, from raw material producers to end-users, to adapt. A major concern is Volatile Organic Compound (VOC) emissions. Stringent regulations like the US EPA's Clean Air Act and the UK's Varnishes and Vehicle Refinishing Products Regulations force paint companies to reformulate products to meet stricter VOC limits. China is also taking action, implementing regulations similar to Europe's that monitor VOC levels and indoor air quality. This keeps paint manufacturers on their toes, constantly innovating to create eco-friendly options.

OPPORTUNITY: 

  • Emerging markets fueled by infrastructure, urbanization, and rising incomes.

Emerging economies are growing with massive infrastructure projects, attracting leading decorative coatings companies eager to tap into this vast potential. The major markets in North America and Europe, and emerging economies like China and India are experiencing explosive growth. Rapid urbanization, combined with a robust economy and a booming construction sector, is fueling a surge in demand for decorative paints. Major cities across the Asia Pacific, Indonesia, Malaysia, Thailand, and Vietnam are witnessing a construction frenzy to accommodate growing populations. This translates to a goldmine for paint manufacturers. Rising disposable incomes and growing purchasing power in regions like the Middle East, Africa, and South America are driving further investment in construction.

CHALLENGES:

  • New Technologies in Paints & Coatings can be challenging to accept by consumer.

New materials and processes demand extensive testing, simulating real-world conditions, and accounting for potential stressors. Think of it as putting a new paint through boot camp before it hits store shelves. Beta programs become crucial before widespread adoption. Another barrier lies in the complex web of testing standards specific to each industry. A technology that revolutionizes formulation for one application might face a maze of regulations in another. But the biggest challenge may be human nature itself. The industry can be conservative, and hesitant to embrace change that alters traditional methods. New technologies need a clear value proposition they must offer a transformative improvement or significantly ease the application process.

IMPACT OF RUSSIA UKRAINE WAR

The impact of Russia-Ukraine has majorly affected the decorative coatings industry. These global trade disruptions are making it difficult to obtain crucial raw materials like titanium dioxide, a key ingredient in paint. This shortage could lead to paint scarcity and price hikes for consumers. The economic fallout from the war is also dampening spending, potentially leading to a decline in home improvement projects and, consequently, a drop in demand for decorative paints. Russia itself might face production slowdowns due to a lack of materials or disruptions in its supply chains. Rising energy costs, a key component in paint production, further squeeze profit margins and could translate to higher prices. The disrupted supply chain could incentive manufacturers to find alternative raw material sources or invest in local production, fostering a more resilient and geographically diverse supply chain in the long run.

IMPACT OF ECONOMIC DOWNTURN

The economic downturn has slowed down the decorative coatings market. This results in to drop in demand for decorative paints, reducing both manufacturers and retailers. The construction industry can also feel the with a slowdown in new projects further dampening the need for fresh coats of paint. Price wars might erupt as companies fight for a shrinking market share, with manufacturers pressured to slash prices to maintain sales volume, potentially impacting profit margins and even leading to job cuts. Economic uncertainty can also throw a wrench into project timelines, causing delays that disrupt the short-term demand for decorative coatings. Even in tough times, people still need to maintain and repair their homes, keeping the demand for basic coatings alive.

KEY MARKET SEGMENTS

By Resin Type:

  • Acrylic

  • Alkyd

  • Vinyl

  • Polyurethane

  • Others

Polyurethane sub-segment leading the decorative coatings market in 2023 by resin type. These resins are the ultimate tough guys, offering exceptional durability that keeps your surfaces looking their best for years to come. Think of them as a protective shield – they shrug off scratches, abrasions, and everyday wear and tear with ease. But toughness isn't their only superpower. Polyurethane paints also boast a stunning high-gloss finish, adding a touch of sophistication to any space. Maintaining their smooth, non-stick surface makes cleaning a cinch. The versatility of polyurethanes is another winning feature. They excel in both indoor and outdoor applications, offering superior protection for your deck flooring and window frames while adding a touch of elegance to your wall panels.

By Technology:

  • Waterborne coatings

  • Solvent-borne coatings

  • Powder coatings

The powder coatings sub-segment led the decorative coatings market in 2023 by technology. This innovative technology utilizes dry resin powders instead of liquids, offering a significant environmental advantage. Unlike solvent-based paints, powder coatings boast minimal VOC emissions, perfectly aligning with stricter environmental regulations that favor zero or minimal VOC solutions. But eco-friendliness isn't their only strength. Powder coatings are a powerhouse when it comes to protection. They form a tough shield against corrosion, chipping, abrasion, moisture, heat, and even chemicals, ensuring the longevity of your coated surfaces. The application process is another perk. Using a powder spray gun or fluidized bed tank, the powder is applied precisely to the substrate before being heated to melt and cure. This translates to minimal waste and high-quality finishes.

Decorative-Coatings-Market-Segmentation-By-Technology

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By Coating Type:

  • Interior

  • Exterior

By User type:

  • DIY

  • Professional

By Product Type:

  • Emulsion

  • Wood Coatings

  • Enamels

  • Others

By Color Type:

  • White

  • Other

By Application:

  • Residential

  • Non-residential

Regional Analysis:

  • North America

  • Europe

  • Asia pacific

  • Middle East & Africa

  • Latin America

The Asia Pacific region is dominate the decorative coatings market companies in 2023. This region has Low-cost raw materials, cheaper production costs, and a growing middle class with a taste for luxury goods making it an attractive target. Major players in North America and Europe are eyeing this region for relocation to better serve local customers and tap into the construction boom fueled by government initiatives. However, the road to riches isn't paved entirely with gold. The war in Ukraine casts a long shadow, creating trade and financial market uncertainty across Asia. The potential for regional fragmentation adds another layer of risk. Falling foreign demand and rising food and commodity costs pose significant challenges. 

Decorative-Coatings-Market-By-Region

REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America   

Key Players:

Some of the major players in the Decorative Coatings Market are The Sherwin-Williams Company (US), Masco Corporation (US), PPG Industries, Inc (US), RPM International, Inc (US), AkzoNobel N.V. (The Netherlands), BASF Coating GMBH (Germany), Kansai Paint Co., Ltd (Japan), Jotun A/s (Norway), Asian Paints Limited (India), and other players.

Asian Paints Limited-Company Financial Analysis

Company Landscape Analysis

 

RECENT DEVELOPMENTS

  • In 1st June 2024: PPG industries, Inc announced a leadership change effective . Alejandro Lopez, currently their global finance director for automotive coatings, will become the new director of investor relations. He will report to the CFO, Vince Morales, and replaces Jonathan Edwards who will take over Lopez's previous role.

  •  In February 2024: KANSAI HELIOS has takeover of WEILBURGER Coatings, the industrial coatings arm of GREBE Holding. This deal, announced in February, strengthens KANSAI HELIOS's grip on the global industrial paint market. With WEILBURGER's expertise in Germany and Asia, KANSAI HELIOS expands its reach and becomes a bigger player across various industrial coating segments.

  •  In December 2022: WEILBURGER Coatings GmbH acquired the operational business of PaintSystems. This acquisition strengthens WEILBURGER's position in the industrial coatings market, particularly for components like shock absorbers, gas pressure absorbers, axles, windshield wipers, and more.

Decorative Coatings Market Report Scope:

Report Attributes Details
Market Size in 2023 US$ 84.93 Billion
Market Size by 2031 US$ 113.57 Billion
CAGR CAGR of 3.7% From 2024 to 2031
Base Year 2023
Forecast Period 2024-2031
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Resin Type (Acrylic, Alkyd, Vinyl, Polyurethane, Others)
• By Technology (Waterborne coatings, Solvent-borne coatings, Powder coatings)
• By Coating Type (Interior, Exterior)
• By User type (DIY, Professional)
• By Product Type (Emulsion, Wood Coatings, Enamels, Others)
• By Color Type (White, Others)
• By Application (Residential, Non-residential)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles The Sherwin-Williams Company (US), Masco Corporation (US), PPG Industries, Inc (US), RPM International, Inc (US), AkzoNobel N.V. (The Netherlands), BASF Coating GMBH (Germany), Kansai Paint Co., Ltd (Japan), Jotun A/s (Norway), Asian Paints Limited (India)
Drivers • Global Construction Fueled by Growth, Infrastructure, and Sustainability 
Restraints • Challenges of regulation in paints & coatings affect the decorative coatings market.

Frequently Asked Questions

Ans: The Decorative Coatings Market is expected to grow at a CAGR of 3.7%.

Ans: Decorative Coatings Market size was USD 84.93 billion in 2023 and is expected to Reach USD 113.57 billion by 2031.

Ans: Increasing construction, design flexibility, eco-consciousness, innovation, and premiumization are key drivers for the decorative coatings market growth.

Ans: Polyurethane resins lead the 2023 decorative coatings market due to their unmatched durability, high-gloss finish, easy cleaning, and indoor/outdoor versatility.

Ans: Asia Pacific is expected to hold the largest market share in the global Decorative Coatings Market during the forecast period.

TABLE OF CONTENTS

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges

5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India

6. Value Chain Analysis

7. Porter’s 5 Forces Model

8. Pest Analysis

9. Average Selling Price
9.1 North America
9.2 Europe
9.3 Asia Pacific
9.4 Latin America
9.5 Middle East & Africa

10. Decorative Coatings Market Segmentation, By Resin Type
10.1 Introduction
10.2 Trend Analysis
10.3 Acrylic
10.4 Alkyd
10.5 Vinyl
10.6 Polyurethane
10.7 Others

11. Decorative Coatings Market Segmentation, By Technology
11.1 Introduction
11.2 Trend Analysis
11.3 Waterborne coatings
11.4 Solvent-borne coatings
11.5 Powder coatings

12. Decorative Coatings Market Segmentation, By Coating Type
12.1 Introduction
12.2 Trend Analysis
12.3 Interior
12.4 Exterior

13. Decorative Coatings Market Segmentation, By User Type
13.1 Introduction
13.2 Trend Analysis
13.3 DIY
13.4 Professional

14. Decorative Coatings Market Segmentation, By Product Type
14.1 Introduction
14.2 Trend Analysis
14.3 Emulsion
14.4 Wood Coatings
14.5 Enamels
14.6 Others

15. Decorative Coatings Market Segmentation, By Colour Type
15.1 Introduction
15.2 Trend Analysis
15.3 White
15.4 Other

16. Decorative Coatings Market Segmentation, By Application
16.1 Introduction
16.2 Trend Analysis
16.3 Residential
16.4 Non-residential

17. Regional Analysis
17.1 Introduction
17.2 North America
17.2.1 Trend Analysis
17.2.2 North America Decorative Coatings Market By Country
17.2.3 North America Decorative Coatings Market By Resin Type
17.2.4 North America Decorative Coatings Market By Technology
17.2.5 North America Decorative Coatings Market By Coating Type
17.2.6 North America Decorative Coatings Market, By User Type
17.2.7 North America Decorative Coatings Market, By Product Type
17.2.8 North America Decorative Coatings Market Segmentation, By Colour Type
17.2.9 North America Decorative Coatings Market Segmentation, By Application
17.2.10 USA
17.2.10.1 USA Decorative Coatings Market By Resin Type
17.2.10.2 USA Decorative Coatings Market By Technology
17.2.10.3 USA Decorative Coatings Market By Coating Type
17.2.10.4 USA Decorative Coatings Market, By User Type
17.2.10.5 USA Decorative Coatings Market, By Product Type
17.2.10.6 USA Decorative Coatings Market Segmentation, By Colour Type
17.2.10.7 USA Decorative Coatings Market Segmentation, By Application
17.2.11 Canada
17.2.11.1 Canada Decorative Coatings Market By Resin Type
17.2.11.2 Canada Decorative Coatings Market By Technology
17.2.11.3 Canada Decorative Coatings Market By Coating Type
17.2.11.4 Canada Decorative Coatings Market, By User Type
17.2.11.5 Canada Decorative Coatings Market, By Product Type
17.2.11.6 Canada Decorative Coatings Market Segmentation, By Colour Type
17.2.11.7 Canada Decorative Coatings Market Segmentation, By Application
17.2.12 Mexico
17.2.12.1 Mexico Decorative Coatings Market By Resin Type
17.2.12.2 Mexico Decorative Coatings Market By Technology
17.2.12.3 Mexico Decorative Coatings Market By Coating Type
17.2.12.4 Mexico Decorative Coatings Market, By User Type
17.2.12.5 Mexico Decorative Coatings Market, By Product Type
17.2.12.6 Mexico Decorative Coatings Market Segmentation, By Colour Type
17.2.12.7 Mexico Decorative Coatings Market Segmentation, By Application
17.3 Europe
17.3.1 Trend Analysis
17.3.2 Eastern Europe
17.3.2.1 Eastern Europe Decorative Coatings Market By Country
17.3.2.2 Eastern Europe Decorative Coatings Market By Resin Type
17.3.2.3 Eastern Europe Decorative Coatings Market By Technology
17.3.2.4 Eastern Europe Decorative Coatings Market By Coating Type
17.3.2.5 Eastern Europe Decorative Coatings Market By User Type
17.3.2.6 Eastern Europe Decorative Coatings Market, By Product Type
17.3.2.7 Eastern Europe Decorative Coatings Market Segmentation, By Colour Type
17.3.2.8 Eastern Europe Decorative Coatings Market Segmentation, By Application
17.3.2.9 Poland
17.3.2.9.1 Poland Decorative Coatings Market By Resin Type
17.3.2.9.2 Poland Decorative Coatings Market By Technology
17.3.2.9.3 Poland Decorative Coatings Market By Coating Type
17.3.2.9.4 Poland Decorative Coatings Market By User Type
17.3.2.9.5 Poland Decorative Coatings Market, By Product Type
17.3.2.9.6 Poland Decorative Coatings Market Segmentation, By Colour Type
17.3.2.9.7 Poland Decorative Coatings Market Segmentation, By Application
17.3.2.10 Romania
17.3.2.10.1 Romania Decorative Coatings Market By Resin Type
17.3.2.10.2 Romania Decorative Coatings Market By Technology
17.3.2.10.3 Romania Decorative Coatings Market By Coating Type
17.3.2.10.4 Romania Decorative Coatings Market By User Type
17.3.2.10.5 Romania Decorative Coatings Market, By Product Type
17.3.2.10.6 Romania Decorative Coatings Market Segmentation, By Colour Type
17.3.2.10.7 Romania Decorative Coatings Market Segmentation, By Application
17.3.2.11 Hungary
17.3.2.11.1 Hungary Decorative Coatings Market By Resin Type
17.3.2.11.2 Hungary Decorative Coatings Market By Technology
17.3.2.11.3 Hungary Decorative Coatings Market By Coating Type
17.3.2.11.4 Hungary Decorative Coatings Market By User Type
17.3.2.11.5 Hungary Decorative Coatings Market, By Product Type
17.3.2.11.6 Hungary Decorative Coatings Market Segmentation, By Colour Type
17.3.2.11.7 Hungary Decorative Coatings Market Segmentation, By Application
17.3.2.12 Turkey
17.3.2.12.1 Turkey Decorative Coatings Market By Resin Type
17.3.2.12.2 Turkey Decorative Coatings Market By Technology
17.3.2.12.3 Turkey Decorative Coatings Market By Coating Type
17.3.2.12.4 Turkey Decorative Coatings Market By User Type
17.3.2.12.5 Turkey Decorative Coatings Market, By Product Type
17.3.2.12.6 Turkey Decorative Coatings Market Segmentation, By Colour Type
17.3.2.12.7 Turkey Decorative Coatings Market Segmentation, By Application
17.3.2.13 Rest of Eastern Europe
17.3.2.13.1 Rest of Eastern Europe Decorative Coatings Market By Resin Type
17.3.2.13.2 Rest of Eastern Europe Decorative Coatings Market By Technology
17.3.2.13.3 Rest of Eastern Europe Decorative Coatings Market By Coating Type
17.3.2.13.4 Rest of Eastern Europe Decorative Coatings Market By User Type
17.3.2.13.5 Rest of Eastern Europe Decorative Coatings Market, By Product Type
17.3.2.13.6 Rest of Eastern Europe Decorative Coatings Market Segmentation, By Colour Type
17.3.2.13.7 Rest of Eastern Europe Decorative Coatings Market Segmentation, By Application
17.3.3 Western Europe
17.3.3.1 Western Europe Decorative Coatings Market By Country
17.3.3.2 Western Europe Decorative Coatings Market By Resin Type
17.3.3.3 Western Europe Decorative Coatings Market By Technology
17.3.3.4 Western Europe Decorative Coatings Market By Coating Type
17.3.3.5 Western Europe Decorative Coatings Market By User Type
17.3.3.6 Western Europe Decorative Coatings Market, By Product Type
17.3.3.7 Western Europe Decorative Coatings Market Segmentation, By Colour Type
17.3.3.8 Western Europe Decorative Coatings Market Segmentation, By Application
17.3.3.9 Germany
17.3.3.9.1 Germany Decorative Coatings Market By Resin Type
17.3.3.9.2 Germany Decorative Coatings Market By Technology
17.3.3.9.3 Germany Decorative Coatings Market By Coating Type
17.3.3.9.4 Germany Decorative Coatings Market By User Type
17.3.3.9.5 Germany Decorative Coatings Market, By Product Type
17.3.3.9.6 Germany Decorative Coatings Market Segmentation, By Colour Type
17.3.3.9.7 Germany Decorative Coatings Market Segmentation, By Application
17.3.3.10 France
17.3.3.10.1 France Decorative Coatings Market By Resin Type
17.3.3.10.2 France Decorative Coatings Market By Technology
17.3.3.10.3 France Decorative Coatings Market By Coating Type
17.3.3.10.4 France Decorative Coatings Market By User Type
17.3.3.10.5 France Decorative Coatings Market, By Product Type
17.3.3.10.6 France Decorative Coatings Market Segmentation, By Colour Type
17.3.3.10.7 France Decorative Coatings Market Segmentation, By Application
17.3.3.11 UK
17.3.3.11.1 UK Decorative Coatings Market By Resin Type
17.3.3.11.2 UK Decorative Coatings Market By Technology
17.3.3.11.3 UK Decorative Coatings Market By Coating Type
17.3.3.11.4 UK Decorative Coatings Market By User Type
17.3.3.11.5 UK Decorative Coatings Market, By Product Type
17.3.3.11.6 UK Decorative Coatings Market Segmentation, By Colour Type
17.3.3.11.7 UK Decorative Coatings Market Segmentation, By Application
17.3.3.12 Italy
17.3.3.12.1 Italy Decorative Coatings Market By Resin Type
17.3.3.12.2 Italy Decorative Coatings Market By Technology
17.3.3.12.3 Italy Decorative Coatings Market By Coating Type
17.3.3.12.4 Italy Decorative Coatings Market By User Type
17.3.3.12.5 Italy Decorative Coatings Market, By Product Type
17.3.3.12.6 Italy Decorative Coatings Market Segmentation, By Colour Type
17.3.3.12.7 Italy Decorative Coatings Market Segmentation, By Application
17.3.3.13 Spain
17.3.3.13.1 Spain Decorative Coatings Market By Resin Type
17.3.3.13.2 Spain Decorative Coatings Market By Technology
17.3.3.13.3 Spain Decorative Coatings Market By Coating Type
17.3.3.13.3 Spain Decorative Coatings Market By User Type
17.3.3.13.4 Spain Decorative Coatings Market, By Product Type
17.3.3.13.6 Spain Decorative Coatings Market Segmentation, By Colour Type
17.3.3.13.7 Spain Decorative Coatings Market Segmentation, By Application
17.3.3.14 Netherlands
17.3.3.14.1 Netherlands Decorative Coatings Market By Resin Type
17.3.3.14.2 Netherlands Decorative Coatings Market By Technology
17.3.3.14.3 Netherlands Decorative Coatings Market By Coating Type
17.3.3.14.3 Netherlands Decorative Coatings Market By User Type
17.3.3.14.4 Netherlands Decorative Coatings Market, By Product Type
17.3.3.14.6 Netherlands Decorative Coatings Market Segmentation, By Colour Type
17.3.3.14.7 Netherlands Decorative Coatings Market Segmentation, By Application
17.3.3.15 Switzerland
17.3.3.15.1 Switzerland Decorative Coatings Market By Resin Type
17.3.3.15.2 Switzerland Decorative Coatings Market By Technology
17.3.3.15.3 Switzerland Decorative Coatings Market By Coating Type
17.3.3.15.4 Switzerland Decorative Coatings Market By User Type
17.3.3.15.5 Switzerland Decorative Coatings Market, By Product Type
17.3.3.15.6 Switzerland Decorative Coatings Market Segmentation, By Colour Type
17.3.3.15.7 Switzerland Decorative Coatings Market Segmentation, By Application
17.3.3.16 Austria
17.3.3.16.1 Austria Decorative Coatings Market By Resin Type
17.3.3.16.2 Austria Decorative Coatings Market By Technology
17.3.3.16.3 Austria Decorative Coatings Market By Coating Type
17.3.3.16.4 Austria Decorative Coatings Market By User Type
17.3.3.16.5 Austria Decorative Coatings Market, By Product Type
17.3.3.16.6 Austria Decorative Coatings Market Segmentation, By Colour Type
17.3.3.16.7 Austria Decorative Coatings Market Segmentation, By Application
17.3.3.17 Rest of Western Europe
17.3.3.17.1 Rest of Western Europe Decorative Coatings Market By Resin Type
17.3.3.17.2 Rest of Western Europe Decorative Coatings Market By Technology
17.3.3.17.3 Rest of Western Europe Decorative Coatings Market By Coating Type
17.3.3.17.4 Rest of Western Europe Decorative Coatings Market By User Type
17.3.3.17.5 Rest of Western Europe Decorative Coatings Market, By Product Type
17.3.3.17.6 Rest of Western Europe Decorative Coatings Market Segmentation, By Colour Type
17.3.3.17.7 Rest of Western Europe Decorative Coatings Market Segmentation, By Application
17.4 Asia-Pacific
17.4.1 Trend Analysis
17.4.2 Asia-Pacific Decorative Coatings Market By country
17.4.3 Asia-Pacific Decorative Coatings Market By Resin Type
17.4.4 Asia-Pacific Decorative Coatings Market By Technology
17.4.5 Asia-Pacific Decorative Coatings Market By Coating Type
17.4.6 Asia-Pacific Decorative Coatings Market By User Type
17.4.7 Asia-Pacific Decorative Coatings Market, By Product Type
17.3.8 Asia-Pacific Decorative Coatings Market Segmentation, By Colour Type
17.3.9 Asia-Pacific Decorative Coatings Market Segmentation, By Application
17.4.10 China
17.4.10.1 China Decorative Coatings Market By Resin Type
17.4.10.2 China Decorative Coatings Market By Technology
17.4.10.3 China Decorative Coatings Market By Coating Type
17.4.10.4 China Decorative Coatings Market By User Type
17.4.10.5 China Decorative Coatings Market, By Product Type
17.4.10.6 China Decorative Coatings Market Segmentation, By Colour Type
17.4.10.7 China Decorative Coatings Market Segmentation, By Application
17.4.11 India
17.4.11.1 India Decorative Coatings Market By Resin Type
17.4.11.2 India Decorative Coatings Market By Technology
17.4.11.3 India Decorative Coatings Market By Coating Type
17.4.11.4 India Decorative Coatings Market By User Type
17.4.11.5 India Decorative Coatings Market, By Product Type
17.4.11.6 India Decorative Coatings Market Segmentation, By Colour Type
17.4.11.7 India Decorative Coatings Market Segmentation, By Application
17.4.12 Japan
17.4.12.1 Japan Decorative Coatings Market By Resin Type
17.4.12.2 Japan Decorative Coatings Market By Technology
17.4.12.3 Japan Decorative Coatings Market By Coating Type
17.4.12.4 Japan Decorative Coatings Market By User Type
17.4.12.5 Japan Decorative Coatings Market, By Product Type
17.4.12.6 Japan Decorative Coatings Market Segmentation, By Colour Type
17.4.12.7 Japan Decorative Coatings Market Segmentation, By Application
17.4.13 South Korea
17.4.13.1 South Korea Decorative Coatings Market By Resin Type
17.4.13.2 South Korea Decorative Coatings Market By Technology
17.4.13.3 South Korea Decorative Coatings Market By Coating Type
17.4.13.4 South Korea Decorative Coatings Market By User Type
17.4.13.5 South Korea Decorative Coatings Market, By Product Type
17.4.13.6 South Korea Decorative Coatings Market Segmentation, By Colour Type
17.4.13.7 South Korea Decorative Coatings Market Segmentation, By Application
17.4.14 Vietnam
17.4.14.1 Vietnam Decorative Coatings Market By Resin Type
17.4.14.2 Vietnam Decorative Coatings Market By Technology
17.4.14.3 Vietnam Decorative Coatings Market By Coating Type
17.4.14.4 Vietnam Decorative Coatings Market By User Type
17.4.14.5 Vietnam Decorative Coatings Market, By Product Type
17.4.14.6 Vietnam Decorative Coatings Market Segmentation, By Colour Type
17.4.14.7 Vietnam Decorative Coatings Market Segmentation, By Application
17.4.15 Singapore
17.4.15.1 Singapore Decorative Coatings Market By Resin Type
17.4.15.2 Singapore Decorative Coatings Market By Technology
17.4.15.3 Singapore Decorative Coatings Market By Coating Type
17.4.15.4 Singapore Decorative Coatings Market By User Type
17.4.15.5 Singapore Decorative Coatings Market, By Product Type
17.4.15.6 Singapore Decorative Coatings Market Segmentation, By Colour Type
17.4.15.7 Singapore Decorative Coatings Market Segmentation, By Application
17.4.16 Australia
17.4.16.1 Australia Decorative Coatings Market By Resin Type
17.4.16.2 Australia Decorative Coatings Market By Technology
17.4.16.3 Australia Decorative Coatings Market By Coating Type
17.4.16.4 Australia Decorative Coatings Market By User Type
17.4.16.5 Australia Decorative Coatings Market, By Product Type
17.4.16.6 Australia Decorative Coatings Market Segmentation, By Colour Type
17.4.16.7 Australia Decorative Coatings Market Segmentation, By Application
17.4.17 Rest of Asia-Pacific
17.4.17.1 Rest of Asia-Pacific Decorative Coatings Market By Resin Type
17.4.17.2 Rest of Asia-Pacific Decorative Coatings Market By Technology
17.4.17.3 Rest of Asia-Pacific Decorative Coatings Market By Coating Type
17.4.17.4 Rest of Asia-Pacific Decorative Coatings Market By User Type
17.4.17.5 Rest of Asia-Pacific Decorative Coatings Market, By Product Type
17.4.17.6 Rest of Asia-Pacific Decorative Coatings Market Segmentation, By Colour Type
17.4.17.7 Rest of Asia-Pacific Decorative Coatings Market Segmentation, By Application
17.5 Middle East & Africa
17.5.1 Trend Analysis
17.5.2 Middle East
17.5.2.1 Middle East Decorative Coatings Market By Country
17.5.2.2 Middle East Decorative Coatings Market By Resin Type
17.5.2.3 Middle East Decorative Coatings Market By Technology
17.5.2.4 Middle East Decorative Coatings Market By Coating Type
17.5.2.5 Middle East Decorative Coatings Market By User Type
17.5.2.6 Middle East Decorative Coatings Market, By Product Type
17.4.2.7 Middle East Decorative Coatings Market Segmentation, By Colour Type
17.4.2.8 S Middle East ales Intelligence Market Segmentation, By Application
17.5.2.9 UAE
17.5.2.9.1 UAE Decorative Coatings Market By Resin Type
17.5.2.9.2 UAE Decorative Coatings Market By Technology
17.5.2.9.3 UAE Decorative Coatings Market By Coating Type
17.5.2.9.4 UAE Decorative Coatings Market By User Type
17.5.2.9.5 UAE Decorative Coatings Market, By Product Type
17.4.2.9.6 UAE Decorative Coatings Market Segmentation, By Colour Type
17.4.2.9.7 UAE Decorative Coatings Market Segmentation, By Application
17.5.2.10 Egypt
17.5.2.10.1 Egypt Decorative Coatings Market By Resin Type
17.5.2.10.2 Egypt Decorative Coatings Market By Technology
17.5.2.10.3 Egypt Decorative Coatings Market By Coating Type
17.5.2.10.4 Egypt Decorative Coatings Market By User Type
17.5.2.10.5 Egypt Decorative Coatings Market, By Product Type
17.4.2.10.6 Egypt Decorative Coatings Market Segmentation, By Colour Type
17.4.2.10.7 Egypt Decorative Coatings Market Segmentation, By Application
17.5.2.11 Saudi Arabia
17.5.2.11.1 Saudi Arabia Decorative Coatings Market By Resin Type
17.5.2.11.2 Saudi Arabia Decorative Coatings Market By Technology
17.5.2.11.3 Saudi Arabia Decorative Coatings Market By Coating Type
17.5.2.11.4 Saudi Arabia Decorative Coatings Market By User Type
17.5.2.11.5 Saudi Arabia Decorative Coatings Market, By Product Type
17.4.2.11.6 Saudi Arabia Decorative Coatings Market Segmentation, By Colour Type
17.4.2.11.7 Saudi Arabia Decorative Coatings Market Segmentation, By Application
17.5.2.12 Qatar
17.5.2.12.1 Qatar Decorative Coatings Market By Resin Type
17.5.2.12.2 Qatar Decorative Coatings Market By Technology
17.5.2.12.3 Qatar Decorative Coatings Market By Coating Type
17.5.2.12.4 Qatar Decorative Coatings Market By User Type
17.5.2.12.5 Qatar Decorative Coatings Market, By Product Type
17.4.2.12.6 Qatar Decorative Coatings Market Segmentation, By Colour Type
17.4.2.12.7 Qatar Decorative Coatings Market Segmentation, By Application
17.5.2.13 Rest of Middle East
17.5.2.13.1 Rest of Middle East Decorative Coatings Market By Resin Type
17.5.2.13.2 Rest of Middle East Decorative Coatings Market By Technology
17.5.2.13.3 Rest of Middle East Decorative Coatings Market By Coating Type
17.5.2.13.4 Rest of Middle East Decorative Coatings Market By User Type
17.5.2.13.5 Rest of Middle East Decorative Coatings Market, By Product Type
17.4.2.13.6 Rest of Middle East Decorative Coatings Market Segmentation, By Colour Type
17.4.2.13.7 Rest of Middle East Decorative Coatings Market Segmentation, By Application
17.5.3 Africa
17.5.3.1 Africa Decorative Coatings Market By Country
17.5.3.2 Africa Decorative Coatings Market By Resin Type
17.5.3.3 Africa Decorative Coatings Market By Technology
17.5.3.4 Africa Decorative Coatings Market By Coating Type
17.5.3.5 Africa Decorative Coatings Market By User Type
17.5.3.6 Africa Decorative Coatings Market, By Product Type
17.5.3.7 Africa Decorative Coatings Market Segmentation, By Colour Type
17.5.3.8 Africa Decorative Coatings Market Segmentation, By Application
17.5.3.9 Nigeria
17.5.3.9.1 Nigeria Decorative Coatings Market By Resin Type
17.5.3.9.2 Nigeria Decorative Coatings Market By Technology
17.5.3.9.3 Nigeria Decorative Coatings Market By Coating Type
17.5.3.9.4 Nigeria Decorative Coatings Market By User Type
17.5.3.9.5 Nigeria Decorative Coatings Market, By Product Type
17.5.3.9.6 Nigeria Decorative Coatings Market Segmentation, By Colour Type
17.5.3.9.7 Nigeria Decorative Coatings Market Segmentation, By Application
17.5.3.10 South Africa
17.5.3.10.1 South Africa Decorative Coatings Market By Resin Type
17.5.3.10.2 South Africa Decorative Coatings Market By Technology
17.5.3.10.3 South Africa Decorative Coatings Market By Coating Type
17.5.3.10.4 South Africa Decorative Coatings Market By User Type
17.5.3.10.5 South Africa Decorative Coatings Market, By Product Type
17.5.3.10.6 South Africa Decorative Coatings Market Segmentation, By Colour Type
17.5.3.10.7 South Africa Decorative Coatings Market Segmentation, By Application
17.5.3.11 Rest of Africa
17.5.3.11.1 Rest of Africa Decorative Coatings Market By Resin Type
17.5.3.11.2 Rest of Africa Decorative Coatings Market By Technology
17.5.3.11.3 Rest of Africa Decorative Coatings Market By Coating Type
17.5.3.11.4 Rest of Africa Decorative Coatings Market By User Type
17.5.3.11.5 Rest of Africa Decorative Coatings Market, By Product Type
17.5.3.11.6 Rest of Africa Decorative Coatings Market Segmentation, By Colour Type
17.5.3.11.7 Rest of Africa Decorative Coatings Market Segmentation, By Application
17.6 Latin America
17.6.1 Trend Analysis
17.6.2 Latin America Decorative Coatings Market By country
17.6.3 Latin America Decorative Coatings Market By Resin Type
17.6.4 Latin America Decorative Coatings Market By Technology
17.6.5 Latin America Decorative Coatings Market By Coating Type
17.6.6 Latin America Decorative Coatings Market By User Type
17.6.7 Latin America Decorative Coatings Market, By Product Type
17.6.8 Latin America Decorative Coatings Market Segmentation, By Colour Type
17.6.9 Latin America Decorative Coatings Market Segmentation, By Application
17.6.10 Brazil
17.6.10.1 Brazil Decorative Coatings Market By Resin Type
17.6.10.2 Brazil Decorative Coatings Market By Technology
17.6.10.3 Brazil Decorative Coatings Market By Coating Type
17.6.10.4 Brazil Decorative Coatings Market By User Type
17.6.10.5 Brazil Decorative Coatings Market, By Product Type
17.6.10.6 Brazil Decorative Coatings Market Segmentation, By Colour Type
17.6.10.7 Brazil Decorative Coatings Market Segmentation, By Application
17.6.11 Argentina
17.6.11.1 Argentina Decorative Coatings Market By Resin Type
17.6.11.2 Argentina Decorative Coatings Market By Technology
17.6.11.3 Argentina Decorative Coatings Market By Coating Type
17.6.11.3 Argentina Decorative Coatings Market By User Type
17.6.11.4 Argentina Decorative Coatings Market, By Product Type
17.6.11.6 Argentina Decorative Coatings Market Segmentation, By Colour Type
17.6.11.7 Argentina Decorative Coatings Market Segmentation, By Application
17.6.12 Colombia
17.6.12.1 Colombia Decorative Coatings Market By Resin Type
17.6.12.2 Colombia Decorative Coatings Market By Technology
17.6.12.3 Colombia Decorative Coatings Market By Coating Type
17.6.12.3 Colombia Decorative Coatings Market By User Type
17.6.12.4 Colombia Decorative Coatings Market, By Product Type
17.6.12.6 Colombia Decorative Coatings Market Segmentation, By Colour Type
17.6.12.7 Colombia Decorative Coatings Market Segmentation, By Application
17.6.13 Rest of Latin America
17.6.13.1 Rest of Latin America Decorative Coatings Market By Resin Type
17.6.13.2 Rest of Latin America Decorative Coatings Market By Technology
17.6.13.3 Rest of Latin America Decorative Coatings Market By Coating Type
17.6.13.3 Rest of Latin America Decorative Coatings Market By User Type
17.6.13.4 Rest of Latin America Decorative Coatings Market, By Product Type
17.6.13.6 Rest of Latin America Decorative Coatings Market Segmentation, By Colour Type
17.6.13.7 Rest of Latin America Decorative Coatings Market Segmentation, By Application

18. Company Profiles
18.1 The Sherwin-Williams Company (US)
18.1.1 Company Overview
18.1.2 Financial
18.1.3 Products/ Services Offered
18.1.4 SWOT Analysis
18.1.5 The SNS View
18.2 Masco Corporation (US)
18.2.1 Company Overview
18.2.2 Financial
18.2.3 Products/ Services Offered
18.2.4 SWOT Analysis
18.2.5 The SNS View
18.3 PPG Industries, Inc (US)
18.3.1 Company Overview
18.3.2 Financial
18.3.3 Products/ Services Offered
18.3.4 SWOT Analysis
18.3.5 The SNS View
18.4 RPM International, Inc (US)
18.4.1 Company Overview
18.4.2 Financial
18.4.3 Products/ Services Offered
18.4.4 SWOT Analysis
18.4.5 The SNS View
18.5 AkzoNobel N.V. (The Netherlands)
18.5.1 Company Overview
18.5.2 Financial
18.5.3 Products/ Services Offered
18.5.4 SWOT Analysis
18.5.5 The SNS View
18.6 Nippon Paint Holding Co., Ltd (Japan)
18.6.1 Company Overview
18.6.2 Financial
18.6.3 Products/ Services Offered
18.6.4 SWOT Analysis
18.6.5 The SNS View
18.7 BASF Coating GMBH (Germany)
18.7.1 Company Overview
18.7.2 Financial
18.7.3 Products/ Services Offered
18.7.4 SWOT Analysis
18.7.5 The SNS View
18.8 Kansai Paint Co., Ltd (Japan)
18.8.1 Company Overview
18.8.2 Financial
18.8.3 Products/ Services Offered
18.8.4 SWOT Analysis
18.8.5 The SNS View
18.9 Jotun A/s (Norway)
18.9.1 Company Overview
18.9.2 Financial
18.9.3 Products/ Services Offered
18.9.4 SWOT Analysis
18.9.5 The SNS View
18.10 Asian Paints Limited (India)
18.10.1 Company Overview
18.10.2 Financial
18.10.3 Products/ Services Offered
18.10.4 SWOT Analysis
18.10.5 The SNS View

19. Competitive Landscape
19.1 Competitive Benchmarking
19.2 Market Share Analysis
19.3 Recent Developments
19.3.1 Industry News
19.3.2 Company News
19.3.3 Mergers & Acquisitions

20. Use Case and Best Practices

21. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.


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