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Contextual Advertising Market Report Scope and Overview:

Contextual Advertising Market,Revenue Analysis

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The Contextual Advertising Market Size was valued at USD 171.6 Billion in 2023 and is expected to reach USD 608.3 Billion by 2032, growing at a CAGR of 15.1% over the forecast period 2024-2032.

The contextual advertising market is being propelled by an increasing focus on personalized marketing strategies, with government statistics reflecting significant trends. In a 2023 report from the U.S. Federal Trade Commission (FTC), 68% of companies deploying digital marketing, have incorporated contextual advertising initiatives as part of their overall promotion schemes. It is a concerted action to the increasing number of data privacy regulations (similar to GDPR in Europe and CCPA in the U.S) that are restricting targeted ads by blocking third-party cookies. These types of regulations have been created to push advertisers towards using less invasive types of advertising, such as contextual ads (where the ad does not depend on personal data but is placed based upon the relevance of the surrounding material. The Ministry of Information Technology in India even released data that by 2023, more than 42% of digital advertisements spending has been contextual advertising, demonstrating a huge turn towards the privacy-aware marketing solutions across the globe. Similarly, the U.K. government better caught on to this as the report in 2022 showed that more than 70% of the marketers think contextual ads will rule over in a span of five years from now, which is again expected to propel the market growth path further upward.

Contextual advertising distributes advertisements based on the keywords, context or interests of users to make them more relevant and help you increase clickthrough and conversion rates. Contextual ads are created as industries have begun to adapt digital transformation, driven by real-time data analysis providing insights with machine learning (ML) algorithms which allow optimal ad placements and user experience predictions. They assist in optimizing targeting, making adjustments to bids and increasing campaign efficiency to generate personalized effective ads. By analysing web content and user behaviour, advanced platforms enable dynamic, context-driven ad placements, meeting consumer demand for tailored, relevant experiences and driving better results for advertisers.

Contextual Advertising Market Dynamics

Drivers

  • AI and ML technologies enhance the precision of contextual ad placements, making campaigns more effective by analysing user behaviour and content context.

  • The rise in programmatic ad buying, which leverages real-time data to serve more personalized and relevant ads, is driving the growth of contextual advertising.

  • The increasing consumption of mobile and video content is driving advertisers to use context-based strategies, leading to higher engagement and conversion rates.

The use of artificial intelligence and machine learning in contextual advertising has completely changed the way advertisements are served, and as a result, it has become much more precise and personalized. With the help of such technologies, advertisers are able to analyse enormous datasets in real-time to understand the patterns of user behaviour, the relationship between users and content, and the context in which users interact with content. The algorithms based on artificial intelligence processing analyse the data on individual users, such as their internet browsing history, browsing patterns, or the kind of content that sparks their interest, to generate more specialized algorithms for placing ads. As a result, the click-through rate increases, and the conversion rate after clicking an advertisement is also higher. The examples of such algorithms include the ones used by Google Ads, which use artificial intelligence to determine which advertisements to place when, based on the probability of them being clicked by users, and generate higher ROI by improving the efficiency of such campaigns.

ML models also help in dynamic content generation, ensuring that ads are adjusted based on user responses, improving performance over time. Companies that invest in AI-driven ads also see a 15-30 percent ROI advantage. AI was successfully used in contextual advertising by IBM Watson Ads, advertising units that employ artificial intelligence to understand users’ natural language responses and deliver contextually relevant ads across different channels. The use of AI in this case scene to make the ads less annoying to users and more relevant to the situation in which they were displayed. Since AI will continue to develop in the future, making it more accurate and faster, its applications in the advertising industry will be ever more widespread and precise.

Restraints:

  • The growing use of ad-blocking software reduces the reach of online ads, including contextual advertising, hindering market growth.

  • Despite advancements, some platforms still struggle to accurately match ads with the appropriate context, leading to irrelevant ad placements and lower engagement.

  • Contextual ads face strong competition from dominant advertising platforms like social media and search engines, which attract a large share of marketing budgets.

One significant restraint in the Contextual Advertising Market is the rise in adoption of ad-blocking technologies. This makes the users more concerned about increasing ad intrusion and they resort to using tools like ad blockers which remove ads from their browsing experience. This trend is particularly concerning for contextual advertisers, as ad blockers indiscriminately prevent all types of ads, including those strategically placed based on the surrounding content.

While contextual advertising is designed to be less intrusive and more relevant to the user’s current experience, ad blockers do not differentiate between intrusive and non-intrusive ads. This reduces the reach and effectiveness of contextual ad campaigns. As a result, advertisers face challenges in engaging potential customers, especially in regions or demographic segments where ad-blocking software is widely adopted. This creates a barrier for marketers looking to maximize the visibility and impact of their contextual ad efforts.

Contextual Advertising Market Segmentation Overview

By Approach

The mass contextual advertising segment accounted for the largest share of revenue 35% in 2023, and this dominance is attributed to its broad reach, power in the ability that can be done without breaking our personal data. Brands going with mass contextual strategies due to compliant with privacy laws, especially in the European Union, grew 45% year-over-year by governments and offered another way for advertisers to comply with rules while driving reach.

From 2024 to 2032, contextual behavioural advertising is expected to be the fastest-growing segment. Advances in AI and machine learning are fuelling this growth, allowing ads to be placed more intelligently based on user behaviour without breaking privacy regulations. A 38% surge in the adoption of AI-powered contextual advertising solutions, highlighting how behaviour-based tactics are not only key to relevant advertising, but now also essential for staying onside with new data privacy laws that continue to be legislated. This is why the governments have also claimed that AI clutch based self-decided ads boost engagement rates by 25% higher in relation to old school mass techniques of intervention, building its growth rate exponential running.

By Industry Vertical

The retail and consumer goods segment represent the leading revenue share in the context advertising market due to the high level of customer interaction and the demand for advertising tailored to individual needs. In this connection, the U.S. Department of Commerce stated that in 2023 the retail sale in the U.S. towards digital ads reached $7.1 trillion, accounting for 28% of total retail spending. According to the government, the decision to choose context advertising as a form of public engagement became increasingly popular among retailers, who used this type of advertisement for storing targeted pay-per-click ads in cross-company marketing. In this way, agencies encode website visitors’ identities and fine-tune ads for target audiences, make it easy to sand up. In this respect, the consumer report by the Government Media compares with the European Commission’s statistics, where the main information stated that more than 60.0% of retailers in the EU currently used targeted ads that take into account consumers’ browsing behaviour, needs, and customer tastes. In addition to this, the benefits of context ads are also high customer retention, visitor engagement, and the average purchase value of customers for retailers. As a result, due to the high citizen demand for home privacy and the lack of vision problem-solution techniques, the use of context advertising in retail outlets brings a 20% higher revenue than the digital advertising considered among retail.

By Type

In 2023, the activity-based advertising segment dominated the market with 47% revenue share. Its Dominance in this segment is due to the capability of here in serving Ads on real time and user activities, according to government statistics from the U.S. Federal Communications Commission (FCC), advertisers in the U.S. saw a 30% higher engagement rate with activity-based ads in 2023 compared to other ad formats. This approach allows advertisers to reach consumers at the most opportune moments, leading to improved ad performance and return on investment (ROI).

Activity-based advertising is also gaining traction due to its compliance with evolving data privacy regulations. The Australian Communications and Media Authority reported in 2023 that activity-based ads are considered less intrusive than traditional data-driven methods, making them a preferred option for businesses aiming to maintain user trust while adhering to stringent privacy standards. Meanwhile, the U.K.'s Office of Communications (Ofcom) pointed out that activity-based ads made up 25% of all digital ad impressions in 2023 as more and more advertisers move toward this user-centric and relevant form of advertising.

Contextual-Advertising-Market-By-Type

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Contextual Advertising Market Regional Analysis

North America dominated the market and accounted largest revenue share 38% of the contextual advertising market. It is driven by the regions well-developed digital infrastructure and stringent data privacy regulations. The government reports that 70% of advertisers in North America have shifted toward contextual advertising as a consequence of privacy legislation, such as the California Consumer Privacy Act. The market in the region is stimulated by the presence of a strong digital ecosystem, massive advertising budgets and a high penetration of large technology companies, including Google, Meta, and Amazon. Additionally, the U.S. Federal Trade Commission reported that 55% of digital advertising in the U.S. is now delivered through contextual advertising methods, highlighting the domineering presence of the region in the market.

Asia-Pacific APAC is expected to be the fastest-growing region from 2024 to 2032. The growth is expected to be driven by the increasing internet penetration and e-commerce usage and subsequent growth in digital marketing spending. The context of this advertising form is also particularly emphasized by states data security and privacy regulation measures in the region, particularly in countries, such as China and India, which are further fostering adoption alternatives to data-driven approach. As such, the Ministry of Electronics and Information Technology reported a growth of 22% of contextual advertising in India in 2023, and the country is anticipated to lead growth in the region due to its large digital population and growing online retail market. The digital advertising market in China is also changing rapidly, and in 2023, government figures showed that the adoption of context advertising is growing by 25% as brands switch to advertising alternatives that are more compliant with privacy laws.

Contextual-Advertising-Market-Regional-Analysis-2023.

Recent Development

In August 2024, Google launched advanced AI-driven contextual advertising features, as part of its general enhancements aiming at providing more relevant, timely, and topical ads. The U.S. Federal Communications Commission confirmed that the update aimed at ad targeting based on the content and users’ activities remaining within the privacy legislation conditions. The agency added that the new contextual ad features helped increase engagement levels by 30% over the first month.

In July 2024. Meta announced the expansion of its contextual advertising tools with the needs of the advertisers to remain within the bounds of the global privacy regulations. According to the European Commission, the company tried to reduce reliance on the third-party cookies while making the ads more relevant and effective and meeting the GDPR standards further. The source confirmed a 20% increase in advertiser adoption of this tool in the first month.

In June 2024. Amazon introduced a set of contextual ad services for e-commerce retailers. The U.S. Department of Commerce confirmed that the company aimed at better ad targeting based on the content and consumer activities, as a part of its overall increased emphasis on contextual advertising. The source posted a 15% rise in the click-through rates in the first month.

Key Players in Contextual Advertising Market

  • Google LLC (Google Ads, AdSense)

  • Microsoft Corporation (Microsoft Advertising, Bing Ads)

  • Amazon.com, Inc. (Amazon DSP, Sponsored Ads)

  • Facebook, Inc. (Meta Platforms, Inc.) (Facebook Ads, Instagram Ads)

  • Yahoo! Inc. (Yahoo Native Ads, Yahoo Gemini)

  • Twitter, Inc. (Twitter Ads, Promoted Tweets)

  • Adobe Inc. (Adobe Advertising Cloud, Marketo)

  • Oracle Corporation (Oracle Data Cloud, BlueKai)

  • Verizon Media (Verizon Native Ads, Yahoo DSP)

  • Taboola (Taboola Feed, Taboola Ads)

  • Outbrain Inc. (Outbrain Amplify, Outbrain Engage)

  • Criteo S.A. (Criteo Dynamic Retargeting, Criteo Sponsored Products)

  • The Trade Desk, Inc. (The Trade Desk Platform, Unified ID)

  • InMobi (InMobi Exchange, InMobi DSP)

  • Sizmek (by Amazon) (Sizmek Ad Suite, Peer39)

  • PubMatic (PubMatic Cloud, OpenWrap)

  • Integral Ad Science (IAS) (IAS Context Control, IAS Pre-bid Solution)

  • DoubleVerify (DV Authentic Ad, DV Publisher Suite)

  • Pinterest, Inc. (Pinterest Ads, Promoted Pins)

Contextual Advertising Market Report Scope:

Report Attributes Details
Market Size in 2023 USD 171.6 Billion
Market Size by 2032 USD 608.3 Billion
CAGR CAGR of 15.1% From 2024 to 2032
Base Year 2023
Forecast Period 2024-2032
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Approach (Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioural Advertising, Contextual Billboard Advertising)
• By Type (Activity-based Advertising, Location-based Advertising, Others)
• By Deployment (Mobile Devices, Desktops, Digital Billboards)
• By Industry Vertical (Retail & Consumer Good, Media & Entertainment, IT & Telecommunication, Automotive & Transportation, Banking, Financial Services, & Insurance (BFSI), Healthcare, Government, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Google LLC, Microsoft Corporation, Amazon.com, Inc., Facebook, Inc., Yahoo! Inc., Twitter, Inc., Adobe Inc., Oracle Corporation, Outbrain Inc., The Trade Desk, Inc.
Key Drivers • AI and ML technologies enhance the precision of contextual ad placements, making campaigns more effective by analysing user behaviour and content context.
• The rise in programmatic ad buying, which leverages real-time data to serve more personalized and relevant ads, is driving the growth of contextual advertising.
RESTRAINTS • The growing use of ad-blocking software reduces the reach of online ads, including contextual advertising, hindering market growth.
• Despite advancements, some platforms still struggle to accurately match ads with the appropriate context, leading to irrelevant ad placements and lower engagement.

Frequently Asked Questions

Ans. The projected market size for the Contextual Advertising Market is USD 171.6 billion by 2032.

Ans: The Retail and consumer good industry vertical segment dominated the Contextual Advertising Market.

Ans: The North American region dominated the Contextual Advertising Market in 2023.

Ans. The CAGR of the Contextual Advertising Market is 15.1% During the forecast period of 2024-2032.

Ans: 

  • The rise in programmatic ad buying, which leverages real-time data to serve more personalized and relevant ads, is driving the growth of contextual advertising.
  • The increasing consumption of mobile and video content is driving advertisers to use context-based strategies, leading to higher engagement and conversion rates.

Table of Contents:


1. Introduction

1.1 Market Definition

1.2 Scope (Inclusion and Exclusions)

1.3 Research Assumptions

2. Executive Summary

2.1 Market Overview

2.2 Regional Synopsis

2.3 Competitive Summary

3. Research Methodology

3.1 Top-Down Approach

3.2 Bottom-up Approach

3.3. Data Validation

3.4 Primary Interviews

4. Market Dynamics Impact Analysis

4.1 Market Driving Factors Analysis

4.1.1 Drivers

4.1.2 Restraints

4.1.3 Opportunities

4.1.4 Challenges

4.2 PESTLE Analysis

4.3 Porter’s Five Forces Model

5. Statistical Insights and Trends Reporting

5.1 Adoption Rates of Emerging Technologies

5.2 Network Infrastructure Expansion, by Region

5.3 Cybersecurity Incidents, by Region (2020-2023)

5.4 Cloud Services Usage, by Region

6. Competitive Landscape

6.1 List of Major Companies, By Region

6.2 Market Share Analysis, By Region

6.3 Type Benchmarking

6.3.1 Type specifications and features

6.3.2 Pricing

6.4 Strategic Initiatives

6.4.1 Marketing and promotional activities

6.4.2 Distribution and supply chain strategies

6.4.3 Expansion plans and new Age Cohort launches

6.4.4 Strategic partnerships and collaborations

6.5 Technological Advancements

6.6 Market Positioning and Branding

7. Contextual Advertising Market Segmentation, By Approach

7.1 Chapter Overview

7.2 Mass Contextual Advertising

7.2.1 Mass Contextual Advertising Market Trends Analysis (2020-2032)

7.2.2 Mass Contextual Advertising Market Size Estimates and Forecasts to 2032 (USD Billion)

7.3 Contextual Billboard Advertising

7.3.1 Contextual Billboard Advertising Market Trends Analysis (2020-2032)

7.3.2 Contextual Billboard Advertising Market Size Estimates and Forecasts to 2032 (USD Billion)

7.4 Focused Contextual Advertising

7.4.1 Focused Contextual Advertising Market Trends Analysis (2020-2032)

7.4.2 Focused Contextual Advertising Market Size Estimates and Forecasts to 2032 (USD Billion)

7.5 Contextual Behavioural Advertising

7.5.1 Contextual Behavioural Advertising Market Trends Analysis (2020-2032)

7.5.2 Contextual Behavioural Advertising Market Size Estimates and Forecasts to 2032 (USD Billion)

8. Contextual Advertising Market Segmentation, By Type

8.1 Chapter Overview

8.2 Activity-based Advertising

8.2.1 Activity-based Advertising Market Trends Analysis (2020-2032)

8.2.2 Activity-based Advertising Market Size Estimates and Forecasts to 2032 (USD Billion)

8.3 Location-based Advertising

8.3.1 Location-based Advertising Market Trends Analysis (2020-2032)

8.3.2 Location-based Advertising Market Size Estimates and Forecasts to 2032 (USD Billion)

8.4 Others

               8.4.1 others Market Trends Analysis (2020-2032)

8.4.2 others Market Size Estimates and Forecasts to 2032 (USD Billion)

9. Contextual Advertising Market Segmentation, By Deployment

9.1 Chapter Overview

9.2 Mobile Devices

9.2.1 Mobile Devices Market Trends Analysis (2020-2032)

9.2.2 Mobile Devices Market Size Estimates and Forecasts to 2032 (USD Billion)

9.3 Desktops

9.3.1 Desktops Market Trends Analysis (2020-2032)

9.3.2 Desktops Market Size Estimates and Forecasts to 2032 (USD Billion)

9.4 Digital Billboards

               9.4.1 Digital Billboards Market Trends Analysis (2020-2032)

9.4.2 Digital Billboards Market Size Estimates and Forecasts to 2032 (USD Billion)

10. Contextual Advertising Market Segmentation, By Industry Vertical

10.1 Chapter Overview

10.2 Retail & Consumer Good

         10.2.1 Retail & Consumer Good Market Trends Analysis (2020-2032)

10.2.2 Retail & Consumer Good Market Size Estimates and Forecasts to 2032 (USD Billion)

10.3 Media & Entertainment

         10.3.1 Media & Entertainment Market Trends Analysis (2020-2032)

10.3.2 Media & Entertainment Market Size Estimates and Forecasts to 2032 (USD Billion)

10.4 IT & Telecommunication

         10.4.1 IT & Telecommunication Market Trends Analysis (2020-2032)

10.4.2 IT & Telecommunication Market Size Estimates and Forecasts to 2032 (USD Billion)

10.5 Automotive & Transportation

         10.5.1 Automotive & Transportation Market Trends Analysis (2020-2032)

10.5.2 Automotive & Transportation Market Size Estimates and Forecasts to 2032 (USD Billion)

10.6 Banking, Financial Services, & Insurance (BFSI)

         10.6.1 Banking, Financial Services, & Insurance (BFSI) Market Trends Analysis (2020-2032)

10.6.2 Banking, Financial Services, & Insurance (BFSI) Market Size Estimates and Forecasts to 2032 (USD Billion)

10.7 Healthcare

         10.7.1 Healthcare Market Trends Analysis (2020-2032)

10.7.2 Healthcare Market Size Estimates and Forecasts to 2032 (USD Billion)

10.8 Government

         10.8.1 Government Market Trends Analysis (2020-2032)

10.8.2 Government Market Size Estimates and Forecasts to 2032 (USD Billion)

10.9 Others

         10.9.1 Others Market Trends Analysis (2020-2032)

10.9.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)

11. Regional Analysis

11.1 Chapter Overview

11.2 North America

11.2.1 Trends Analysis

11.2.2 North America Contextual Advertising Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

11.2.3 North America Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)  

11.2.4 North America Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.2.5 North America Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.2.6 North America Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.2.7 USA

11.2.7.1 USA Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.2.7.2 USA Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.2.7.3 USA Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.2.7.4 USA Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.2.8 Canada

11.2.8.1 Canada Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.2.8.2 Canada Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.2.8.3 Canada Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.2.8.4 Canada Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.2.9 Mexico

11.2.9.1 Mexico Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.2.9.2 Mexico Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.2.9.3 Mexico Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.2.9.4 Mexico Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3 Europe

11.3.1 Eastern Europe

11.3.1.1 Trends Analysis

11.3.1.2 Eastern Europe Contextual Advertising Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

11.3.1.3 Eastern Europe Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)  

11.3.1.4 Eastern Europe Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.1.5 Eastern Europe Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.1.6 Eastern Europe Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.1.7 Poland

11.3.1.7.1 Poland Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.1.7.2 Poland Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.1.7.3 Poland Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.1.7.4 Poland Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.1.8 Romania

11.3.1.8.1 Romania Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.1.8.2 Romania Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.1.8.3 Romania Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.1.8.4 Romania Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.1.9 Hungary

11.3.1.9.1 Hungary Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.1.9.2 Hungary Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.1.9.3 Hungary Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.1.9.4 Hungary Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.1.10 Turkey

11.3.1.10.1 Turkey Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.1.10.2 Turkey Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.1.10.3 Turkey Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.1.10.4 Turkey Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.1.11 Rest of Eastern Europe

11.3.1.11.1 Rest of Eastern Europe Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.1.11.2 Rest of Eastern Europe Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.1.11.3 Rest of Eastern Europe Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.1.11.4 Rest of Eastern Europe Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2 Western Europe

11.3.2.1 Trends Analysis

11.3.2.2 Western Europe Contextual Advertising Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

11.3.2.3 Western Europe Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)  

11.3.2.4 Western Europe Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.5 Western Europe Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.6 Western Europe Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.7 Germany

11.3.2.7.1 Germany Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.7.2 Germany Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.7.3 Germany Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.7.4 Germany Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.8 France

11.3.2.8.1 France Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.8.2 France Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.8.3 France Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.8.4 France Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.9 UK

11.3.2.9.1 UK Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.9.2 UK Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.9.3 UK Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.9.4 UK Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.10 Italy

11.3.2.10.1 Italy Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.10.2 Italy Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.10.3 Italy Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.10.4 Italy Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.11 Spain

11.3.2.11.1 Spain Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.11.2 Spain Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.11.3 Spain Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.11.4 Spain Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.12 Netherlands

11.3.2.12.1 Netherlands Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.12.2 Netherlands Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.12.3 Netherlands Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.12.4 Netherlands Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.13 Switzerland

11.3.2.13.1 Switzerland Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.13.2 Switzerland Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.13.3 Switzerland Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.13.4 Switzerland Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.14 Austria

11.3.2.14.1 Austria Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.14.2 Austria Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.14.3 Austria Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.14.4 Austria Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.3.2.15 Rest of Western Europe

11.3.2.15.1 Rest of Western Europe Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.3.2.15.2 Rest of Western Europe Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.3.2.15.3 Rest of Western Europe Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.3.2.15.4 Rest of Western Europe Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4 Asia Pacific

11.4.1 Trends Analysis

11.4.2 Asia Pacific Contextual Advertising Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

11.4.3 Asia Pacific Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)  

11.4.4 Asia Pacific Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.5 Asia Pacific Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.6 Asia Pacific Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4.7 China

11.4.7.1 China Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.4.7.2 China Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.7.3 China Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.7.4 China Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4.8 India

11.4.8.1 India Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.4.8.2 India Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.8.3 India Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.8.4 India Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4.9 Japan

11.4.9.1 Japan Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.4.9.2 Japan Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.9.3 Japan Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.9.4 Japan Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4.10 South Korea

11.4.10.1 South Korea Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.4.10.2 South Korea Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.10.3 South Korea Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.10.4 South Korea Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4.11 Vietnam

11.4.11.1 Vietnam Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.4.11.2 Vietnam Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.11.3 Vietnam Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.11.4 Vietnam Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4.12 Singapore

11.4.12.1 Singapore Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.4.12.2 Singapore Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.12.3 Singapore Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.12.4 Singapore Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4.13 Australia

11.4.13.1 Australia Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.4.13.2 Australia Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.13.3 Australia Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.13.4 Australia Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.4.14 Rest of Asia Pacific

11.4.14.1 Rest of Asia Pacific Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.4.14.2 Rest of Asia Pacific Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.4.14.3 Rest of Asia Pacific Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.4.14.4 Rest of Asia Pacific Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5 Middle East and Africa

11.5.1 Middle East

11.5.1.1 Trends Analysis

11.5.1.2 Middle East Contextual Advertising Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

11.5.1.3 Middle East Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)  

11.5.1.4 Middle East Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.1.5 Middle East Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.1.6 Middle East Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5.1.7 UAE

11.5.1.7.1 UAE Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.5.1.7.2 UAE Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.1.7.3 UAE Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.1.7.4 UAE Contextual Advertising Market Estimates and Forecasts, By Industry Vertical  (2020-2032) (USD Billion)

11.5.1.8 Egypt

11.5.1.8.1 Egypt Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.5.1.8.2 Egypt Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.1.8.3 Egypt Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.1.8.4 Egypt Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5.1.9 Saudi Arabia

11.5.1.9.1 Saudi Arabia Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.5.1.9.2 Saudi Arabia Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.1.9.3 Saudi Arabia Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.1.9.4 Saudi Arabia Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5.1.10 Qatar

11.5.1.10.1 Qatar Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.5.1.10.2 Qatar Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.1.10.3 Qatar Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.1.10.4 Qatar Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5.1.11 Rest of Middle East

11.5.1.11.1 Rest of Middle East Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.5.1.11.2 Rest of Middle East Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.1.11.3 Rest of Middle East Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.1.11.4 Rest of Middle East Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5.2 Africa

11.5.2.1 Trends Analysis

11.5.2.2 Africa Contextual Advertising Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

11.5.2.3 Africa Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)  

11.5.2.4 Africa Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.2.5 Africa Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.2.6 Africa Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5.2.7 South Africa

11.5.2.7.1 South Africa Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.5.2.7.2 South Africa Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.2.7.3 South Africa Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.2.7.4 South Africa Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5.2.8 Nigeria

11.5.2.8.1 Nigeria Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.5.2.8.2 Nigeria Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.2.8.3 Nigeria Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.2.8.4 Nigeria Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.5.2.9 Rest of Africa

11.5.2.9.1 Rest of Africa Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.5.2.9.2 Rest of Africa Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.5.2.9.3 Rest of Africa Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.5.2.9.4 Rest of Africa Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.6 Latin America

11.6.1 Trends Analysis

11.6.2 Latin America Contextual Advertising Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)

11.6.3 Latin America Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)  

11.6.4 Latin America Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.6.5 Latin America Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.6.6 Latin America Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.6.7 Brazil

11.6.7.1 Brazil Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.6.7.2 Brazil Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.6.7.3 Brazil Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.6.7.4 Brazil Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.6.8 Argentina

11.6.8.1 Argentina Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.6.8.2 Argentina Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.6.8.3 Argentina Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.6.8.4 Argentina Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.6.9 Colombia

11.6.9.1 Colombia Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.6.9.2 Colombia Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.6.9.3 Colombia Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.6.9.4 Colombia Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

11.6.10 Rest of Latin America

11.6.10.1 Rest of Latin America Contextual Advertising Market Estimates and Forecasts, By Approach (2020-2032) (USD Billion)

11.6.10.2 Rest of Latin America Contextual Advertising Market Estimates and Forecasts, By Type (2020-2032) (USD Billion)

11.6.10.3 Rest of Latin America Contextual Advertising Market Estimates and Forecasts, By Deployment (2020-2032) (USD Billion)

11.6.10.4 Rest of Latin America Contextual Advertising Market Estimates and Forecasts, By Industry Vertical (2020-2032) (USD Billion)

12. Company Profiles

12.1 Google LLC

12.1.1 Company Overview

12.1.2 Financial

12.1.3 Product / Services Offered

12.1.4 SWOT Analysis

12.2 Microsoft Corporation

12.2.1 Company Overview

12.2.2 Financial

12.2.3 Product / Services Offered

12.2.4 SWOT Analysis

12.3 Amazon.com, Inc.

               12.3.1 Company Overview

12.3.2 Financial

12.3.3 Product / Services Offered

12.3.4 SWOT Analysis

12.4 Facebook, Inc.

               12.4.1 Company Overview

12.4.2 Financial

12.4.3 Product / Services Offered

12.4.4 SWOT Analysis

12.5 Yahoo! Inc.

               12.5.1 Company Overview

12.5.2 Financial

12.5.3 Product / Services Offered

12.5.4 SWOT Analysis

12.6 Twitter, Inc.

               12.6.1 Company Overview

12.6.2 Financial

12.6.3 Product / Services Offered

12.6.4 SWOT Analysis

12.7 Adobe Inc.

12.7.1 Company Overview

12.7.2 Financial

12.7.3 Product / Services Offered

12.7.4 SWOT Analysis

12.8 Oracle Corporation

               12.8.1 Company Overview

12.8.2 Financial

12.8.3 Product / Services Offered

12.8.4 SWOT Analysis

12.9 Outbrain Inc.

              12.9.1 Company Overview

12.9.2 Financial

12.9.3 Product / Services Offered

12.9.4 SWOT Analysis

12.10 The Trade Desk, Inc.

               12.10.1 Company Overview

12.10.2 Financial

12.10.3 Product/ Services Offered

12.10.4 SWOT Analysis

13. Use Cases and Best Practices

14. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Key Segments:

By Approach

  • Mass Contextual Advertising

  • Focused Contextual Advertising

  • Contextual Behavioural Advertising

  • Contextual Billboard Advertising

By Type

  • Activity-based Advertising

  • Location-based Advertising

  • Others

By Deployment

  • Mobile Devices

  • Desktops

  • Digital Billboards

By Industry Vertical

  • Retail & Consumer Good

  • Media & Entertainment

  • IT & Telecommunication

  • Automotive & Transportation

  • Banking, Financial Services, & Insurance (BFSI)

  • Healthcare

  • Government

  • Others

Request for Segment Customization as per your Business Requirement: Segment Customization Request

REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

Request for Country Level Research Report: Country Level Customization Request

Available Customization

With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:

  • Product Analysis

  • Criss-Cross segment analysis (e.g. Product X Application)

  • Product Matrix which gives a detailed comparison of product portfolio of each company

  • Geographic Analysis

  • Additional countries in any of the regions

  • Company Information

  • Detailed analysis and profiling of additional market players (Up to five)


  •            5000 (33% Discount)


  •            8950 (40% Discount)


  •            3050 (23% Discount)

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