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The Consumer Healthcare market size was valued at USD 302.35 billion in 2023 and is expected to reach USD 543.27 billion by 2031 and grow at a CAGR of 7.6% over the forecast period of 2024-2031.
Consumer healthcare products are basically the products which are directly sold to the consumers.
The driving factors which booms the Consumer healthcare products is the rise in the over-the-counter medicine, basically, sometimes it’s not possible for every individual to go to the hospital due to the busy schedule and also due to the long process, so the over-the-counter medicines are the medicines given by the healthcare professional to the patient without any prescription, the consumer healthcare products mainly operates in oral, skin care and sometimes in nutrition’s as well. The restraining factor mostly includes the rules and regulations imposed by the government on pharmaceuticals regarding the permission to sell medicines without prescriptions, which mainly hinders the market. The development and launch of the online app based on the objective of fulfilling the consumer health product needs of the people is said to be the driving factor for the market in the future.
Covid 19 had an negative impact on the consumer healthcare products due to the strict rules imposed by the government, due to the less access for the people due to the lockdown the market had to face a negative crisis which further got covered after the relaxation in the rules by the government, however, the consumer healthcare products also include the basics and mandatory products which is used on daily basis like masks ,sanitizers etc which further raised the demand for the consumer healthcare products.
Drivers
Rise in the awareness of the over-the-counter medicines which is the driving factor for the healthcare consumer products.
The rise in the geriatric population and the need for self-medication in emergency cases.
In many nations around the world, the ageing population has been an important trend. Improvements in healthcare, better housing conditions, and longer life expectancies can all be credited with this rise. A growing number of older people require special treatment, including the ability to self-medicate in life-threatening situations. When people self-medicate, they take care of their own medical concerns without consulting a doctor. Utilising over-the-counter (OTC) drugs, natural cures, or other non-prescription treatments are all examples of this. Self-medication is acceptable for some minor illnesses, but it should always be done carefully, especially among the elderly.
Restrain
The stringent regulatory rules for the healthcare industry.
The lack of awareness among the people in the emerging countries.
Opportunity
Online consultancy and the rise in the awareness of the online pharmacies.
The increase in the launch of new apps related to the consumer health products.
Many consumer health applications concentrate on tracking and monitoring various elements of health, including physical activity, sleep patterns, heart rate, calorie intake, and more. To give real-time data and tailored insights, these apps frequently interact with wearable gadgets like activity trackers or smartwatches. Effective medication management is made possible by some apps. They can maintain medication schedules, remind people to take their medications, and even provide details on any drug interactions or negative side effects. People with complex prescription regimes or chronic diseases may find these apps to be very helpful.
Challenges
Changes in the perception of people regarding the over the counter and the online pharmacies.
The Russia Ukraine war will have an impact on the consumer healthcare market mostly in the areas affected by the war due to the supply and demand problems due to the disruption of routes also the loss of infrastructure of hospitals in the war and the loss of inventories, Also the factors like rise in the casualties and the medicines for them resulted in lack of medicines, painkillers, basic medicines had a negative impact on the consumer healthcare products.
Impact of Ongoing Recession
Consumer healthcare market will not be impacted on a great extent due to the factors which include the rise in the healthcare expense which will give a boom to the over-the-counter medicines worldwide also the change in the decision making of the consumers regarding switching towards the inexpensive products will contribute toward the consumer healthcare products. It has been reported on the basis of data the private labelled brands grow at a particular pace during the recession. Also, there will be a switch in the perception of people regarding the Rx and Toc which will also be growth contributing factor.
Market segmentation analysis
The consumer healthcare market is been divided into two segments which include by product and by the distribution network. By product include the OTC pharmaceuticals and the dietary supplements, The distribution network mostly includes the hypermarkets and supermarkets also the development in the new apps for the online service of providing the medicines to the consumers which is the considered as the important factor for the consumer healthcare products in the future.
North America is the fastest growing region for the consumer healthcare market due to the rise in the geriatric population in this region and the self-medication necessity due to the fear of getting prone to the disease in the hospitals .Also the adaptability of the over the counter culture in this region is the driving factor for the consumer healthcare products .Also the rise in the number of the online pharmaceuticals in this region due to the demand for the same because of the busy life style of the people in the cities of North America is considered as the driving factor for the healthcare consumer market.
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The major players are Pfizer, Abbott laboratories, Johnson & Johnson, Sanofi, Bayer Ag, Amway, BASF Se, GlaxoSmithKline, Teva Pharmaceuticals and Other Players
Abbott laboratories : The innovation of the new technology Biowearable the basic features of this technology is that it tracks the glucose, ketones , lactate.
Sanofi : Sanofi Ltd to unlock value with dedicated pharma and consumer healthcare business which will accelerate the growth of the consumer healthcare and pharma in India.
Bayer Ag : The company has developed a business unit which focuses on the precision health products and the range is mainly everyday health categories.
| Report Attributes | Details |
| Market Size in 2023 | US$ 302.35 Bn |
| Market Size by 2031 | US$ 543.27 Bn |
| CAGR | CAGR of 7.6% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Product (OTC Pharmaceuticals, Personal Care Products, Dietary Supplements) • By Distribution Channel (Online, Offline) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Pfizer, Abbott laboratories, Johnson & Johnson, Sanofi, Bayer Ag, Amway, BASF Se, GlaxoSmithKline, Teva Pharmaceuticals |
| Key Drivers | • Rise in the awareness of the over-the-counter medicines which is the driving factor for the healthcare consumer products. • The rise in the geriatric population and the need for self-medication in emergency cases. |
| Market Opportunities | • Online consultancy and the rise in the awareness of the online pharmacies. • The increase in the launch of new apps related to the consumer health products. |
Ans : The Consumer Healthcare market size was valued at USD 302.35 billion in 2023 and is expected to reach at USD 543.27 billion by 2031, and grow at a CAGR of 7.6% over the forecast period of 2024-2031.
Ans The major key players Pfizer, Abbott laboratories, Johnson & Johnson, Sanofi, Bayer Ag, Amway, BASF Se, GlaxoSmithKline, Teva Pharmaceuticals.
Ans: Covid-19 had a negative impact on the consumer healthcare products due to the strict rules imposed by the government.
Ans : North America region will dominate this market.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID 19 Impact Analysis
4.2 Impact of the Ukraine- Russia war
4.3 Impact of ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Consumer Healthcare Market Segmentation, by Product
8.1 OTC Pharmaceuticals
8.2 Dietary Supplements
9. Consumer Healthcare Market Segmentation, by Distribution Channel
9.1 Departmental Stores
9.2 Retailers
9.3 Online Pharmacies
9.4 Supermarkets and hypermarkets
10. Regional Analysis
10.1 Introduction
10.2 North America
10.2.1 North America Consumer Healthcare Market by country
10.2.2North America Consumer Healthcare Market by Product
10.2.3 North America Consumer Healthcare Market by Distribution Channel
10.2.4 USA
10.2.4.1 USA Consumer Healthcare Market by Product
10.2.4.2 USA Consumer Healthcare Market by Distribution Channel
10.2.5 Canada
10.2.5.1 Canada Consumer Healthcare Market by Product
10.2.5.2 Canada Consumer Healthcare Market by Distribution Channel
10.2.6 Mexico
10.2.6.1 Mexico Consumer Healthcare Market by Product
10.2.6.2 Mexico Consumer Healthcare Market by Distribution Channel
10.3 Europe
10.3.1 Europe Consumer Healthcare Market by country
1.3.3.2 Europe Consumer Healthcare Market by Product
10.3.3 Europe Consumer Healthcare Market by Distribution Channel
10.3.4 Germany
10.3.4.1 Germany Consumer Healthcare Market by Product
10.3.4.2 Germany Consumer Healthcare Market by Distribution Channel
10.3.5 UK
10.3.5.1 UK Consumer Healthcare Market by Product
10.3.5.2 UK Consumer Healthcare Market by Distribution Channel
10.3.6 France
10.3.6.1 France Consumer Healthcare Market by Product
10.3.6.2 France Consumer Healthcare Market by Distribution Channel
10.3.7 Italy
10.3.7.1 Italy Consumer Healthcare Market by Product
10.3.7.2 Italy Consumer Healthcare Market by Distribution Channel
10.3.8 Spain
10.3.8.1 Spain Consumer Healthcare Market by Product
10.3.8.2 Spain Consumer Healthcare Market by Distribution Channel
10.3.9 The Netherlands
10.3.9.1 Netherlands Consumer Healthcare Market by Product
10.3.9.2 Netherlands Consumer Healthcare Market by Distribution Channel
10.3.10 Rest of Europe
10.3.10.1 Rest of Europe Consumer Healthcare Market by Product
10.3.10.2 Rest of Europe Consumer Healthcare Market by Distribution Channel
10.4 Asia-Pacific
10.4.1 Asia Pacific Consumer Healthcare Market by country
10.4.2 Asia Pacific Consumer Healthcare Market by Product
10.4.3 Asia Pacific Consumer Healthcare Market by Distribution Channel
10.4.4 Japan
10.4.4.1 Japan Consumer Healthcare Market by Product
10.4.4.2 Japan Consumer Healthcare Market by Distribution Channel
10.4.5 South Korea
10.4.5.1 South Korea Consumer Healthcare Market by Product
10.4.5.2 South Korea Consumer Healthcare Market by Distribution Channel
10.4.6 China
10.4.6.1 China Consumer Healthcare Market by Product
10.4.6.2 China Consumer Healthcare Market by Distribution Channel
10.4.7 India
10.4.7.1 India Consumer Healthcare Market by Product
10.4.7.2 India Consumer Healthcare Market by Distribution Channel
10.4.8 Australia
10.4.8.1 Australia Consumer Healthcare Market by Product
10.4.8.2 Australia Consumer Healthcare Market by Distribution Channel
10.4.9 Rest of Asia-Pacific
10.4.9.1 APAC Consumer Healthcare Market by Product
10.4.9.2 APAC Consumer Healthcare Market by Distribution Channel
10.5 The Middle East & Africa
10.5.1 The Middle East & Africa Consumer Healthcare Market by country
10.5.2 The Middle East & Africa Consumer Healthcare Market by Product
10.5.3 The Middle East & Africa Consumer Healthcare Market by Distribution Channel
10.5.4 Israel
10.5.4.1 Israel Consumer Healthcare Market by Product
10.5.4.2 Israel Consumer Healthcare Market by Distribution Channel
10.5.5 UAE
10.5.5.1 UAE Consumer Healthcare Market by Product
10.5.5.2 UAE Consumer Healthcare Market by Distribution Channel
10.5.6 South Africa
10.5.6.1 South Africa Consumer Healthcare Market by Product
10.5.6.2 South Africa Consumer Healthcare Market by Distribution Channel
10.5.7 Rest of Middle East & Africa
10.5.7.1 Rest of Middle East & Asia Consumer Healthcare Market by Product
10.5.7.2 Rest of Middle East & Asia Consumer Healthcare Market by Distribution Channel
10.6 Latin America
10.6.1 Latin America Consumer Healthcare Market by country
10.6.2 Latin America Consumer Healthcare Market by Product
10.6.3 Latin America Consumer Healthcare Market by Distribution Channel
10.6.4 Brazil
10.6.4.1 Brazil Consumer Healthcare Market by Product
10.6.4.2 Brazil Africa Consumer Healthcare Market by Distribution Channel
10.6.5 Argentina
10.6.5.1 Argentina Consumer Healthcare Market by Product
10.6.5.2 Argentina Consumer Healthcare Market by Distribution Channel
10.6.6 Rest of Latin America
10.6.6.1 Rest of Latin America Consumer Healthcare Market by Product
10.6.6.2 Rest of Latin America Consumer Healthcare Market by Distribution Channel
11. Company Profile
11.1 Pfizer
11.1.1 Market Overview
11.1.2 Financials
11.1.3 Product/Services/Offerings
11.1.4 SWOT Analysis
11.1.5 The SNS View
11.2 Abbott laboratories
11.2.1 Market Overview
11.2.2 Financials
11.2.3 Product/Services/Offerings
11.2.4 SWOT Analysis
11.2.5 The SNS View
11.3 Johnson & Johnson
11.3.1 Market Overview
11.3.2 Financials
11.3.3 Product/Services/Offerings
11.3.4 SWOT Analysis
11.3.5 The SNS View
11.4 Sanofi
11.4.1 Market Overview
11.4.2 Financials
11.4.3 Product/Services/Offerings
11.4.4 SWOT Analysis
11.4.5 The SNS View
11.5 , Bayer Ag
11.5.1 Market Overview
11.5.2 Financials
11.5.3 Product/Services/Offerings
11.5.4 SWOT Analysis
11.5.5 The SNS View
11.6 Amway
11.6.1 Market Overview
11.6.2 Financials
11.6.3 Product/Services/Offerings
11.6.4 SWOT Analysis
11.6.5 The SNS View
11.7 GlaxoSmithKline
11.7.1 Market Overview
11.7.2 Financials
11.7.3 Product/Services/Offerings
11.7.4 SWOT Analysis
11.7.5 The SNS View
11.8 BASF Se
11.8.1 Market Overview
11.8.2 Financials
11.8.3 Product/Services/Offerings
11.8.4 SWOT Analysis
11.8.5 The SNS View
11.9 Teva Pharmaceuticals
11.9.1 Market Overview
11.9.2 Financials
11.9.3 Product/Services/Offerings
11.9.4 SWOT Analysis
11.9.5 The SNS View
12. Competitive Landscape
12.1 Competitive Benchmarking
12.2 Market Share Analysis
12.3 Recent Developments
13. Used Cases & Best Practices
14. Conclusion
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By Product
OTC pharmaceuticals
By Distribution Channel
Departmental Stores
Retailers
Online Pharmacies
Supermarkets and Hypermarkets
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
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