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The Consumer Genomics Market size was estimated at USD 2.18 billion in 2023 and is expected to reach USD 14.08 billion by 2032 at a CAGR of 23.04% during the forecast period of 2024-2032.
The Consumer Genomics Market is experiencing dynamic growth, with several converging factors contributing to this expansion. One of them is the increased consumer and physician interest in direct-to-consumer genomic kits as the latter become more affordable and convenient to purchase and do not require a direct prescription of a doctor. One may say that this factor is more about the accessibility of tests, it also illustrates a broader trend when a larger number of people become interested in their personal, customized genomics, which may encompass health, ancestry, and other traits. One of the catalysts for this change is the rapid technological advancements, which allow for more precise and various genetic analyses.
Such technological evolution facilitates a permanent technological base that enables more applications of the various tests for consumer genomics in addition to ancestry identification health risks, and other traits, which can also be tested for, such as personalized nutrition. As a result of this effect, there are many more and increasingly sophisticated DTC tests, catered to meet specific needs, such as sports performance, or those to support ongoing research. Additionally, the existing and developing governmental policies also have a positive impact on the expansion of the market, by supporting an environment favorable to genetic research and innovation. As a result of these trends, in addition to the fact that the genomics’ potential in various sectors, from clinical and genealogical applications to need, has never been as recognized as now. All of these conditions and trends have contributed, and probably will continue to contribute, to the dynamic growth of the market, as companies keep specializing and targeting the increasingly diverse needs with new tests and services.
MARKET DYNAMICS
DRIVERS
Advancements in genetic testing technologies, such as next-generation sequencing (NGS) and CRISPR, have enhanced the accuracy, affordability, and accessibility of genetic tests for the general public.
The genetic testing technologies and the way it has been practiced to have been revolutionized by technological advancements. Modern methods have made genetic testing more accurate, affordable, and accessible. The first innovation that has changed genetics is sequencing. Next-generation sequencing has transformed the process of mutation identification using a comprehensive assessment of the human genome. NGS allows improved proficiency and costs only a portion of the cost of traditional testing. Thanks to NGS, the scientists and experts can identify a higher number of genetic mutations. To correct genetic mutations and explore gene functions, the scientists and specialized can use CRISPR, a recent development in the area of genome editing. This technology has numerous therapeutic implications, and it has also contributed to an improvement in the peerless. It has helped to reduce the costs of all genetic testing procedures. As a result of the application of innovative technologies, such as NGS, CRISPR, and others, genetic testing has become more accurate and less costly, which has allowed opening multiple clinics that offer public affordable and accurate genetic testing. In the future, these technologies will develop even further and help humanity to reach new milestones.
Growing consumer awareness and health consciousness, fueled by a desire to understand genetic predispositions and make informed lifestyle choices, is driving higher demand for consumer genomics services.
Growing consumer awareness and health consciousness are significantly boosting the demand for consumer genomics services. Consumers are increasingly motivated by a desire to gain information into their genetic predispositions, which helps them make informed lifestyle and health decisions. This heightened interest is driven by a growing awareness of how genetics can influence various aspects of health, from susceptibility to chronic diseases to responses to different diets and exercise regimens. Consumers are seeking personalized solutions that go beyond traditional health and wellness approaches, aiming for a deeper understanding of their genetic make-up to tailor preventive measures and optimize their well-being. This shift is also supported by advancements in genomic technologies and decreasing costs, making genetic testing more accessible and appealing. The rise of direct-to-consumer genetic testing companies has further fueled this trend, providing consumers with convenient and user-friendly tools to explore their genetic information. As a result, there is a burgeoning market for services that offer genetic insights and personalized health recommendations, reflecting a broader trend towards individualized health management and proactive lifestyle choices.
RESTRAIN
Privacy and data security concerns surrounding the collection and storage of genetic data, due to fears of misuse or unauthorized access, can hinder the growth of the consumer genomics market.
Privacy and data security concerns pose significant barriers to the growth of the consumer genomics market. As genetic data becomes increasingly accessible through various consumer services, there is heightened anxiety about how this sensitive information is collected, stored, and utilized. Consumers fear misuse of their genetic data, including unauthorized access or potential exploitation by third parties, such as insurance companies or employers. This trepidation can lead to reluctance in sharing personal genetic information, thereby stifling market expansion. Ensuring robust data protection measures and clear privacy policies is crucial for alleviating these concerns and fostering consumer trust. Without addressing these issues, the consumer genomics market may face slower adoption rates and restricted growth, as individuals prioritize their privacy over potential benefits.
By Application
The genetic-relatedness segment held the largest revenue share of 20.02% in 2023. This area involves the most common type of paternal testing. The rise in the adoption of paternity testing, maternity testing, and prenatal paternity testing drives revenue generation in the market. Paternity testing kits can be easily ordered online; however, these tests are not always legal. Conversely, a significant number of customers are adopting DTC genetic testing to gain information about their hereditary traits and to identify unknown relatives and long-distance cousins.
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REGIONAL ANALYSES
North America dominated the market and accounted for the largest revenue share of 38.2% in 2023. High patient awareness levels, high per capita healthcare spending, and a high prevalence of the target disorders all favor the expansion of the market. The biggest reason for mortality and disability in the U.S. each year is chronic diseases, according to data on chronic diseases updated by the Centers for Disease Control and Prevention in July 2022. The expansion of consumer genomics in the country is supported by the increased incidence of chronic diseases.
The major players are Ancestry, Gene by Gene, Ltd., 23andMe, Inc., Color Health, Inc, Myriad Genetics, Inc, Mapmygenome, Positive Biosciences, Ltd, Futura Genetics, Helix OpCo LLC, MyHeritage Ltd., and other players
In November 2023: 23 and Me launched 23 and Me+ Total Health, their cutting-edge health membership focused on prevention. This membership offers clinical-grade exome sequencing, biannual blood testing, and unparalleled access to genetics-driven clinical services.
In September 2023: Ancestry launched an update to the 2023 Ethnicity Estimate. This update featured a revised algorithm and reference panels, and it utilized a greater quantity of DNA samples to develop the reference panels compared to previous results.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | USD 2.18 Billion |
| Market Size by 2032 | USD 14.08 Billion |
| CAGR | CAGR of 23.04% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Application (Genetic relatedness, Ancestry, Lifestyle, Wellness, & Nutrition, Diagnostics, Sports Nutrition & Health, Reproductive Health, Personalized Medicine & Pharmacogenetic testing, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Ancestry, Gene by Gene, Ltd., 23andMe, Inc., Color Health, Inc, Myriad Genetics, Inc, Mapmygenome, Positive Biosciences, Ltd, Futura Genetics, Helix OpCo LLC, MyHeritage Ltd |
| Key Drivers | •Advancements in genetic testing technologies, such as next-generation sequencing (NGS) and CRISPR, have enhanced the accuracy, affordability, and accessibility of genetic tests for the general public. •Growing consumer awareness and health consciousness, fueled by a desire to understand genetic predispositions and make informed lifestyle choices, drives higher demand for consumer genomics services. |
| RESTRAINTS | • Privacy and data security concerns surrounding the collection and storage of genetic data, due to fears of misuse or unauthorized access, can hinder the growth of the consumer genomics market. |
Ans: The Consumer Genomics Market is expected to grow at a CAGR of 23.04%.
Ans: Consumer Genomics Market size was USD 2.18 Billion in 2023 and is expected to Reach USD 14.08 Billion by 2032.
Ans: Genetic relatedness segmentation is the dominating segment by application in the Consumer Genomics Market.
Ans:Advancements in genetic testing technologies, such as next-generation sequencing (NGS) and CRISPR, have enhanced the accuracy, affordability, and accessibility of genetic tests for the general public.
Ans: North America is the dominating region in the Consumer Genomics Market.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Incidence and Prevalence (2023)
5.2 Prescription Trends, (2023), by Region
5.3 Device Volume, by Region (2020-2032)
5.4 Healthcare Spending, by region, (Government, Commercial, Private, Out-of-Pocket), 2023
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and Supply Chain Strategies
6.4.3 Expansion plans and new product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Consumer Genomics Market Segmentation, By Application
7.1 Chapter Overview
7.2 Ancestry
7.2.1 Ancestry Market Trends Analysis (2020-2032)
7.2.2 Ancestry Market Size Estimates and Forecasts to 2032 (USD Million)
7.3 Lifestyle, Wellness, & Nutrition
7.3.1 Lifestyle, Wellness, & Nutrition Market Trends Analysis (2020-2032)
7.3.2 Lifestyle, Wellness, & Nutrition Market Size Estimates and Forecasts to 2032 (USD Million)
7.4 Diagnostics
7.4.1 Diagnostics Market Trends Analysis (2020-2032)
7.4.2 Diagnostics Market Size Estimates and Forecasts to 2032 (USD Million)
7.5 Sports Nutrition & Health
7.5.1 Sports Nutrition & Health Market Trends Analysis (2020-2032)
7.5.2 Sports Nutrition & Health Market Size Estimates and Forecasts to 2032 (USD Million)
7.6 Reproductive Health
7.6.1 Reproductive Health Market Trends Analysis (2020-2032)
7.6.2 Reproductive Health Market Size Estimates and Forecasts to 2032 (USD Million)
7.7 Personalized Medicine & Pharmacogenetic testing
7.7.1 Personalized Medicine & Pharmacogenetic testing Market Trends Analysis (2020-2032)
7.7.2 Personalized Medicine & Pharmacogenetic testing Market Size Estimates and Forecasts to 2032 (USD Million)
7.8 Others
7.6.1 Others Market Trends Analysis (2020-2032)
7.6.2 Others Market Size Estimates and Forecasts to 2032 (USD Million)
8. Regional Analysis
8.1 Chapter Overview
8.2 North America
8.2.1 Trends Analysis
8.2.2 North America Consumer Genomics Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
8.2.3 North America Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.2.2 USA
8.2.2.1 USA Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.2.3 Canada
8.2.3.1 Canada Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.2.4 Mexico
8.2.4.1 Mexico Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3 Europe
8.3.1 Eastern Europe
8.3.1.1 Trends Analysis
8.3.1.2 Eastern Europe Consumer Genomics Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
8.3.1.3 Eastern Europe Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.1.4 Poland
8.3.1.4.1 Poland Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.1.5 Romania
8.3.1.5.1 Romania Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.1.6 Hungary
10.3.1.8.1 Hungary Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.1.7 Turkey
8.3.1.7.1 Turkey Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.1.8 Rest of Eastern Europe
8.3.1.8.1 Rest of Eastern Europe Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2 Western Europe
8.3.2.1 Trends Analysis
8.3.2.2 Western Europe Consumer Genomics Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
8.3.2.3 Western Europe Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.4 Germany
8.3.2.4.1 Germany Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.5 France
8.3.2.5.1 France Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.6 UK
8.3.2.6.1 UK Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.7 Italy
8.3.2.7.1 Italy Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.8 Spain
8.3.2.8.1 Spain Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.9 Netherlands
8.3.2.9.1 Netherlands Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.10 Switzerland
8.3.2.10.1 Switzerland Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.11 Austria
8.3.2.11.1 Austria Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.3.2.12 Rest of Western Europe
8.3.2.12.1 Rest of Western Europe Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4 Asia-Pacific
8.4.1 Trends Analysis
8.4.2 Asia-Pacific Consumer Genomics Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
8.4.3 Asia-Pacific Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4.4 China
8.4.4.1 China Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4.5 India
8.4.5.1 India Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4.6 Japan
8.4.6.1 Japan Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4.7 South Korea
8.4.7.1 South Korea Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4.8 Vietnam
8.4.8.1 Vietnam Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4.9 Singapore
8.4.9.1 Singapore Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4.10 Australia
8.4.10.1 Australia Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.4.11 Rest of Asia-Pacific
8.4.11.1 Rest of Asia-Pacific Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5 Middle East and Africa
8.5.1 Middle East
8.5.1.1 Trends Analysis
8.5.1.2 Middle East Consumer Genomics Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
10.5.1.3 Middle East Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.1.4 UAE
8.5.1.4.1 UAE Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.1.5 Egypt
8.5.1.5.1 Egypt Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.1.6 Saudi Arabia
8.5.1.6.1 Saudi Arabia Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.1.7 Qatar
8.5.1.7.1 Qatar Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.1.8 Rest of Middle East
8.5.1.8.1 Rest of Middle East Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.2 Africa
8.5.2.1 Trends Analysis
8.5.2.2 Africa Consumer Genomics Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
8.5.2.3 Africa Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.2.4 South Africa
8.5.2.4.1 South Africa Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.2.5 Nigeria
8.5.2.5.1 Nigeria Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.5.2.6 Rest of Africa
8.5.2.6.1 Rest of Africa Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.6 Latin America
8.6.1 Trends Analysis
8.6.2 Latin America Consumer Genomics Market Estimates and Forecasts, by Country (2020-2032) (USD Million)
8.6.3 Latin America Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.6.4 Brazil
8.6.4.1 Brazil Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.6.5 Argentina
8.6.5.1 Argentina Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.6.6 Colombia
8.6.6.1 Colombia Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
8.6.7 Rest of Latin America
8.6.7.1 Rest of Latin America Consumer Genomics Market Estimates and Forecasts, by Application (2020-2032) (USD Million)
9. Company Profiles
9.1 Ancestry
9.1.1 Company Overview
9.1.2 Financial
9.1.3 Products/ Services Offered
9.1.4 SWOT Analysis
9.2 Gene By Gene, Ltd.
9.2.1 Company Overview
9.2.2 Financial
9.2.3 Products/ Services Offered
9.2.4 SWOT Analysis
9.3 23andMe, Inc.
9.3.1 Company Overview
9.3.2 Financial
9.3.3 Products/ Services Offered
9.3.4 SWOT Analysis
9.4 Color Health, Inc
9.4.1 Company Overview
9.4.2 Financial
9.4.3 Products/ Services Offered
9.4.4 SWOT Analysis
9.5 myriad Genetics, Inc
9.5.1 Company Overview
9.5.2 Financial
9.5.3 Products/ Services Offered
9.5.4 SWOT Analysis
9.6 Mapmygenome
9.6.1 Company Overview
9.6.2 Financial
9.6.3 Products/ Services Offered
9.6.4 SWOT Analysis
9.7 Positive Biosciences, Ltd
9.7.1 Company Overview
9.7.2 Financial
9.7.3 Products/ Services Offered
9.7.4 SWOT Analysis
9.8 Futura Genetics
9.8.1 Company Overview
9.8.2 Financial
9.8.3 Products/ Services Offered
9.8.4 SWOT Analysis
9.9 Helix OpCo LLC
9.9.1 Company Overview
9.9.2 Financial
9.9.3 Products/ Services Offered
9.9.4 SWOT Analysis
9.10 MyHeritage Ltd.
9.10.1 Company Overview
9.10.2 Financial
9.10.3 Products/ Services Offered
9.10.4 SWOT Analysis
10. Use Cases and Best Practices
11. Conclusion
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Key Market Segments
By Application
Genetic relatedness
Ancestry
Lifestyle, Wellness, & Nutrition
Diagnostics
Sports Nutrition & Health
Reproductive Health
Personalized Medicine & Pharmacogenetic testing
Others
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Regional Coverage
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
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Company Information
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