The Behavioral Health Market Size was valued at US$ 159 billion in 2023 and is expected to reach US$ 227 billion by 2031 with a growing CAGR of 5.2% by 2024-2031.
The growing need for behavioral health services and the ongoing advancement of efficacious treatment approaches are projected to fuel market growth. The behavioral health industry is expanding due to advancements in effective treatments for mental health issues as well as the growing acceptance of online counselling.
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Digital Counselling Platforms and Teletherapy platforms are revolutionising accessibility to mental health services, providing a lifeline to those who may face barriers in seeking traditional face-to-face therapy and also provides driving growth in the behavioral health industry.
Studies and research have conclusively shown that the pandemic made an already severe mental health crisis worse both in the United States and globally. According to World Health Organisation research, the prevalence of anxiety and depression increased by a staggering 25% worldwide in the first year of the pandemic. In response to previously unheard-of demand, the pandemic also spurred investments in digital health capabilities, such as growing e-prescribing and virtual therapy. There is still a lack of mental health professionals in spite of growing awareness and focus on behavioral health issues. The Kaiser Family Foundation reports that 47% of Americans lived in areas where there was a shortage of mental health workers in 2022; some states needed to add up to 700 more practitioners in order to remove this designation.
There's a lot of excitement because new technologies like wearables, AI, VR, and phone-based tools for DTX promise to completely transform the mental health space by 2024 and beyond. The introduction of new therapies and appropriate levels of supply and demand are two factors contributing to the growth of the market for mental health.
DRIVERS
An increase in governmental undertakings
An increase in government initiatives to support EHR adoption in Behavioral health organizations, a rise in the prevalence of beneficial Behavioral health reforms, easy access to government funding, a rise in the adoption of Behavioral health software, an increase in the demand for mental health services due to an increase in the number of patients suffering from mental disorders, and social acceptance of mental health issues are some of the major and important factors that will likely lead to a positive outcome.
Infrastructure spending in the healthcare sector is rising.
The growing cost of healthcare is another important factor driving the market's growth rate and contributing to infrastructure improvements. Moreover, a number of government agencies seek to enhance the healthcare system through increased financing, which will further impact the dynamics of the market.
RESTRAIN
Increase in Market Share as a Result of Mental Disorders' Growing Prevalence
The rising prevalence of mental illnesses in the nation as a result of cases of trauma, substance abuse, and poor nutrition is driving the growth of the Behavioral health market. Depression, anxiety, and PTSD (post-traumatic stress disorder) are among these conditions. As a result, more and more people are suffering from functional impairment, which affects their ability to manage assignments and set priorities.
However, the nation's industry growth may be somewhat constrained by the scarcity of qualified medical professionals and the high demand for treatment.
OPPORTUNITY
Payer-based approach to offer chances for market expansion
Payers now have an opportunity to better the future, despite their influence on access to Behavioral health care being questioned or condemned. The current system is fragmented and inaccessible because payers have always prioritized reducing Behavioral health costs, often working with carve-out corporations to achieve this goal. But with the implementation of COVID-19, there is a growing recognition of the detrimental effects of Behavioral health issues on overall health and costs, which is particularly significant for accountable care organizations (ACOs) and other risk-bearing entities.
CHALLENGES
Supply and demand is major obstacle as well as challenge.
One of the largest obstacles to visiting a Behavioral health specialist, according to respondents to the Oliver Wyman Consumer Health Survey from 2021, is a lack of appointment times (41%). In 2021, about 37% of Americans resided in a region where there was a dearth of mental health specialists.
On the other hand, the market's growth rate will be hampered by technical issues, integration challenges, and other limitations.
Ukraine and Russia have been at war, and as a result, many young Ukrainians are experiencing mental health issues. The ensuing mental health crisis among young Ukrainians hasn't gotten much attention, despite the Ukraine-Russia crisis garnering a lot of attention worldwide. Numerous studies have revealed a rise in psychological issues, including anxiety, depression, and post-traumatic stress disorders (PTSD). Young people in Ukraine have suffered from being exposed to violence and abuse during the conflict, as well as from losing their closest friends and family members. This causes significant psychological trauma.
A potential long-term impact and consequence of depression, anxiety, PTSD, and other mental health conditions affect an estimated 1.5 million children.
Based on epidemiological research, depression and elevated anxiety were more common in Russia (46.3% and 25.6%, respectively), but the clinical levels of anxiety and depression were higher (8.8% and 18.1%, respectively).
Economic crises have the potential to negatively impact mental health by either eroding protective factors like job security and welfare protection programs or by increasing risk factors like unemployment, debt, and loss of socioeconomic status.
Family members and society as a whole are less tolerant of disordered behavior during economic downturns, which leads to more behavior that is "uncovered" and more obvious mental disorders that are diagnosed by medical professionals. On the other hand, economic shifts have the potential to create new disorders by 'provoking' or evoking maladaptive behavior.
Government Initiative
In an effort to increase national access to high-quality mental health counseling and care services, the government launched the "National Tele Mental Health Programme" on October 10, 2022. 25 States and UTs have established 36 Tele MANAS Cells and commenced providing mental health services as of March 9, 2023.
By Service type
Inpatient Hospital Treatment
Outpatient Counseling
Home-based Treatment Services
The market segments for behavioral health, inpatient hospital treatment, outpatient counselling, and home-based treatment services are based on the type of service provided. According to market data on behavioral health, outpatient counselling accounted for the majority of the market in 2023. The most popular type of counselling is outpatient, since it can be tailored to the individual needs of the client. Therefore, over the course of the global forecast period, the outpatient counselling segment is anticipated to accumulate more than two-fifths of the behavioral health market's revenue, exhibiting the highest growth rate in terms of market share.
But because more people are becoming aware of hospitalized treatments and different government programmes offering multiple facilities, the inpatient hospital and home-based treatment services segment is also expected to grow significantly.
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By Disorder
Bipolar Disorders
Depression
Eating Disorder
Anxiety disorders, bipolar disorders, depression disorders, and eating disorders are included in the behavioral health market segmentation based on the type of disorder. Because of pressure from relationships, the workplace, and academia as well as socioeconomic factors, the anxiety and depression segment led the market growth in 2023 and is expected to grow at a faster rate during the forecast period. Additionally, rising living expenses are making people feel more anxious. As a result, many are seeking professional mental health assistance for anxiety treatment.
By End User
Providers
Hospitals and Clinics
Community Centers
Patients
The market data for behavioral health comprises patients, community centres, hospitals and clinics, and providers based on end users. In 2023, the behavioural health market revenue was dominated by the Providers segmentation, which is anticipated to grow at a faster rate in the upcoming years. The demand for software suppliers is fueled by the dearth of mental health record providers with electronic health records. But in the upcoming years, there will be profitable growth in the patient segment. The growth of this market is being aided by the increased prevalence of stress and anxiety, the expansion of mobile app stores, and improved internet connectivity.
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
In 2022, North America accounted for 41.7% of the market revenue share. Medicare reimburses telepsychiatry services in the United States, which makes the reimbursement scenario encouraging. Medicare policy is always being improved as a result of growing public awareness of mental health software resources.
Asia Pacific, on the other hand, is anticipated to grow at the fastest rate during the projection period, with a CAGR of 13.39%. The growing elderly populations in China and Japan, along with rising smartphone and internet penetration, are expected to drive regional growth. Due to the large number of smartphone users in Asian nations like China and India, there are enormous opportunities for the market to grow.
Some of the prominent players in the Behavioral health market include: Cerner Corporation, Core Solutions, Inc., Epic, Meditab, Holmusk, Netsmart Technologies, Qualifacts Systems, Inc., Welligent, Inc., Moda Health and Spring Health and other players.
Cerner Corporation -Company Financial Analysis
In order to build a Behavioral health hospital at Madera, Universal Health Services, Inc. partnered with Valley Children's Healthcare in September 2021. In 2023, the hospital is anticipated to open.
Moda Health and Spring Health, a global provider of mental health solutions, partnered in October 2022. It is anticipated that the designated employer groups will receive measure-based Behavioral health care through the Moda's cutting-edge Behavioral health 360 platform. Spring Health expands its range of products by venturing into the payer and health plan industries.
| Report Attributes | Details |
| Market Size in 2023 | US$ 159 Billion |
| Market Size by 2031 | US$ 227 Billion |
| CAGR | CAGR of 5.2% From 2024 to 2031 |
| Base Year | 2022 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Service Type (Inpatient Hospital Treatment, Outpatient Counseling, Home-Based Treatment Services) • By Disorder (Anxiety Disorder, Bipolar Disorders, Depression, Eating Disorder) • By End User (Providers, Hospitals And Clinics, Community Centers, Patients) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Cerner Corporation, Core Solutions, Inc., Epic, Meditab, Holmusk, Netsmart Technologies, Qualifacts Systems, Inc., Welligent, Inc., Moda Health and Spring Health |
| Key Drivers | • An increase in governmental undertakings • Infrastructure spending in the healthcare sector is rising. |
| Market Opportunities | • Payer-based approach to offer chances for market expansion |
Ans. The Behavioral Health Market is anticipated to expand at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2031.
Ans. In 2031, the behavioural health market is expected to be valued USD 227 billion.
Ans. In the market for behavioural health, 2022 is the base year.
Ans. Market share held by end users is the highest among all market segments.
Ans. With a 100% growth rate, North America currently holds the largest market share.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Behavioral health Market Segmentation, By Service type
9.1 Introduction
9.2 Trend Analysis
9.3 Inpatient hospital treatment
9.4 Outpatient counseling
9.5 Home-based treatment services
10. Behavioral health Market Segmentation, By Disorder
10.1 Introduction
10.2 Trend Analysis
10.3 Anxiety Disorder
10.4 Bipolar Disorder
10.5 Depression
10.6 Eating Disorder
11. Behavioral health Market Segmentation, By End users
11.1 Introduction
11.2 Trend Analysis
11.3 Providers
11.4 Hospitals and Clinics
11.5 Community Centers
11.6 Patients
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 Trend Analysis
12.2.2 North America Behavioral health Market by Country
12.2.3 North America Behavioral health Market by Service type
12.2.4 North America Behavioral health Market by Disorder
12.2.5 North America Behavioral health Market by End users
12.2.6 USA
12.2.6.1 USA Behavioral health Market by Service type
12.2.6.2 USA Behavioral health Market by Disorder
12.2.6.3 USA Behavioral health Market by End users
12.2.7 Canada
112.2.7.1 Canada Behavioral health Market by Service type
12.2.7.2 Canada Behavioral health Market by Disorder
12.2.7.3 Canada Behavioral health Market by End users
12.2.8 Mexico
12.2.8.1 Mexico Behavioral health Market by Service type
12.2.8.2 Mexico Behavioral health Market by Disorder
12.2.8.3 Mexico Behavioral health Market by End users
12.3 Europe
12.3.1 Trend Analysis
12.3.2 Eastern Europe
12.3.3.1 Eastern Europe Behavioral health Market by Country
12.3.3.2 Eastern Europe Behavioral health Market by Service type
12.3.3.3 Eastern Europe Behavioral health Market by Disorder
12.3.3.4 Eastern Europe Behavioral health Market by End users
12.3.3.5 Poland
12.3.3.5.1 Poland Behavioral health Market by Service type
12.3.3.5.2 Poland Behavioral health Market by Disorder
12.3.3.5.3 Poland Behavioral health Market by End users
12.3.3.6 Romania
12.3.3.6.1 Romania Behavioral health Market by Service type
12.3.3.6.2 Romania Behavioral health Market by Disorder
12.3.3.6.4 Romania Behavioral health Market by End users
12.3.3.7 Turkey
12.3.3.7.1 Turkey Behavioral health Market by Service type
12.3.3.7.2 Turkey Behavioral health Market by Disorder
12.3.3.7.3 Turkey Behavioral health Market by End users
12.3.3.8 Rest of Eastern Europe
12.3.3.8.1 Rest of Eastern Europe Behavioral health Market by Service type
12.3.3.8.2 Rest of Eastern Europe Behavioral health Market by Disorder
12.3.3.8.3 Rest of Eastern Europe Behavioral health Market by End users
12.3.3 Western Europe
12.3.3.1 Western Europe Behavioral health Market by Country
12.3.3.2 Western Europe Behavioral health Market by Service type
12.3.3.3 Western Europe Behavioral health Market by Disorder
12.3.3.4 Western Europe Behavioral health Market by End users
12.3.3.5 Germany
12.3.3.5.1 Germany Behavioral health Market by Service type
12.3.3.5.2 Germany Behavioral health Market by Disorder
12.3.3.5.3 Germany Behavioral health Market by End users
12.3.3.6 France
12.3.3.6.1 France Behavioral health Market by Service type
12.3.3.6.2 France Behavioral health Market by Disorder
12.3.3.6.3 France Behavioral health Market by End users
12.3.3.7 UK
12.3.3.7.1 UK Behavioral health Market by Service type
12.3.3.7.2 UK Behavioral health Market by Disorder
12.3.3.7.3 UK Behavioral health Market by End users
12.3.3.8 Italy
12.3.3.8.1 Italy Behavioral health Market by Service type
12.3.3.8.2 Italy Behavioral health Market by Disorder
12.3.3.8.3 Italy Behavioral health Market by End users
12.3.3.9 Spain
12.3.3.9.1 Spain Behavioral health Market by Service type
12.3.3.9.2 Spain Behavioral health Market by Disorder
12.3.3.9.3 Spain Behavioral health Market by End users
12.3.3.10 Netherlands
12.3.3.10.1 Netherlands Behavioral health Market by Service type
12.3.3.10.2 Netherlands Behavioral health Market by Disorder
12.3.3.10.3 Netherlands Behavioral health Market by End users
12.3.3.11 Switzerland
12.3.3.11.1 Switzerland Behavioral health Market by Service type
12.3.3.11.2 Switzerland Behavioral health Market by Disorder
12.3.3.11.3 Switzerland Behavioral health Market by End users
12.3.3.1.12 Austria
12.3.3.12.1 Austria Behavioral health Market by Service type
12.3.3.12.2 Austria Behavioral health Market by Disorder
12.3.3.12.3 Austria Behavioral health Market by End users
12.3.3.13 Rest of Western Europe
12.3.3.13.1 Rest of Western Europe Behavioral health Market by Service type
12.3.3.13.2 Rest of Western Europe Behavioral health Market by Disorder
12.3.3.13.3 Rest of Western Europe Behavioral health Market by End users
12.4 Asia-Pacific
12.4.1 Trend Analysis
12.4.2 Asia-Pacific Behavioral health Market by country
12.4.3 Asia-Pacific Behavioral health Market by Service type
12.4.4 Asia-Pacific Behavioral health Market by Disorder
12.4.5 Asia-Pacific Behavioral health Market by End users
12.4.6 China
12.4.6.1 China Behavioral health Market by Service type
12.4.6.2 China Behavioral health Market by Disorder
12.4.6.3 China Behavioral health Market by End users
1.4.7 India
12.4.7.1 India Behavioral health Market by Service type
12.4.7.2 India Behavioral health Market by Disorder
12.4.7.3 India Behavioral health Market by End users
12.4.8 Japan
12.4.8.1 Japan Behavioral health Market by Service type
12.4.8.2 Japan Behavioral health Market by Disorder
12.4.8.3 Japan Behavioral health Market by End users
12.4.9 South Korea
12.4.9.1 South Korea Behavioral health Market by Service type
12.4.9.2 South Korea Behavioral health Market by Disorder
12.4.9.3 South Korea Behavioral health Market by End users
12.4.10 Vietnam
12.4.10.1 Vietnam Behavioral health Market by Service type
12.4.10.2 Vietnam Behavioral health Market by Disorder
12.4.10.3 Vietnam Behavioral health Market by End users
12.4.11 Singapore
12.4.11.1 Singapore Behavioral health Market by Service type
12.4.11.2 Singapore Behavioral health Market by Disorder
12.4.11.3 Singapore Behavioral health Market by End users
12.4.12 Australia
12.4.12.1 Australia Behavioral health Market by Service type
12.4.12.2 Australia Behavioral health Market by Disorder
12.4.12.3 Australia Behavioral health Market by End users
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Behavioral health Market by Service type
12.4.13.2 Rest of Asia-Pacific Behavioral health Market by Disorder
12.4.13.3 Rest of Asia-Pacific Behavioral health Market by End users
12.5 Middle East & Africa
12.5.1 Trend Analysis
12.5.2 Middle East
12.5.2.1 Middle East Behavioral health Market by Country
12.5.2.2 Middle East Behavioral health Market by Service type
12.5.2.3 Middle East Behavioral health Market by Disorder
12.5.2.4 Middle East Behavioral health Market by End users
12.5.2.5 UAE
12.5.2.5.1 UAE Behavioral health Market by Service type
12.5.2.5.2 UAE Behavioral health Market by Disorder
12.5.2.5.3 UAE Behavioral health Market by End users
12.5.2.6 Egypt
12.5.2.6.1 Egypt Behavioral health Market by Service type
12.5.2.6.2 Egypt Behavioral health Market by Disorder
12.5.2.6.3 Egypt Behavioral health Market by End users
12.5.2.7 Saudi Arabia
12.5.2.7.1 Saudi Arabia Behavioral health Market by Service type
12.5.2.7.2 Saudi Arabia Behavioral health Market by Disorder
12.5.2.7.3 Saudi Arabia Behavioral health Market by End users
12.5.2.8 Qatar
12.5.2.8.1 Qatar Behavioral health Market by Service type
12.5.2.8.2 Qatar Behavioral health Market by Disorder
12.5.2.8.3 Qatar Behavioral health Market by End users
12.5.2.9 Rest of Middle East
12.5.2.9.1 Rest of Middle East Behavioral health Market by Service type
12.5.2.9.2 Rest of Middle East Behavioral health Market by Disorder
12.5.2.9.3 Rest of Middle East Behavioral health Market by End users
12.5.3 Africa
12.5.3.1 Africa Behavioral health Market by Country
12.5.3.2 Africa Behavioral health Market by Service type
12.5.3.3 Africa Behavioral health Market by Disorder
12.5.3.4 Africa Behavioral health Market by End users
12.5.3.5 Nigeria
12.5.3.5.1 Nigeria Behavioral health Market by Service type
12.5.3.5.2 Nigeria Behavioral health Market by Disorder
12.5.3.5.3 Nigeria Behavioral health Market by End users
12.5.3.6 South Africa
12.5.3.6.1 South Africa Behavioral health Market by Service type
12.5.3.6.2 South Africa Behavioral health Market by Disorder
12.5.3.6.3 South Africa Behavioral health Market by End users
12.5.3.7 Rest of Africa
12.5.3.7.1 Rest of Africa Behavioral health Market by Service type
12.5.3.7.2 Rest of Africa Behavioral health Market by Disorder
12.5.3.7.3 Rest of Africa Behavioral health Market by End users
12.6 Latin America
12.6.1 Trend Analysis
12.6.2 Latin America Behavioral health Market by country
12.6.3 Latin America Behavioral health Market by Service type
12.6.4 Latin America Behavioral health Market by Disorder
12.6.5 Latin America Behavioral health Market by End users
12.6.6 Brazil
1.6.6.1 Brazil Behavioral health Market by Service type
12.6.6.2 Brazil Behavioral health Market by Disorder
12.6.6.3 Brazil Behavioral health Market by End users
12.6.7 Argentina
12.6.7.1 Argentina Behavioral health Market by Service type
12.6.7.2 Argentina Behavioral health Market by Disorder
12.6.7.3 Argentina Behavioral health Market by End users
12.6.8 Colombia
12.6.8.1 Colombia Behavioral health Market by Service type
12.6.8.2 Colombia Behavioral health Market by Disorder
12.6.8.3 Colombia Behavioral health Market by End users
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Behavioral health Market by Service type
12.6.9.2 Rest of Latin America Behavioral health Market by Disorder
12.6.9.3 Rest of Latin America Behavioral health Market by End users
13. Company Profile
13.1 Cerner Corporation
13.1.1 Company Overview
13.1.2 Financials
13.1.3 Product/Services Offered
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Core Solutions, Inc.
13.2.1 Company Overview
13.2.2 Financials
13.2.3 Product/Services Offered
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Epic
13.3.1 Company Overview
13.3.2 Financials
13.3.3 Product/Services Offered
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Netsmart Technologies
13.4.1 Company Overview
13.4.2 Financials
13.4.3 Product/Services Offered
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Holmusk
13.5.1 Company Overview
13.5.2 Financials
13.5.3 Product/Services Offered
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Meditab
13.6.1 Company Overview
13.6.2 Financials
13.6.3 Product/Services Offered
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Qualifacts Systems, Inc.
13.7.1 Company Overview
13.7.2 Financials
13.7.3 Product/Services Offered
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Welligent, Inc.
13.8.1 Company Overview
13.8.2 Financials
13.8.3 Product/Services Offered
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 AdvancedMD
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Services Offered
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Universal Health Services, Inc (U.S.)
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Services Offered
13.10.4 SWOT Analysis
13.10.5 The SNS View
14. Competitive Landscape
14.1 Competitive Bench marking
14.2 Market Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions
15. USE Cases and Best Practices
16. Conclusion
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The Skin Cancer Treatment Market Size was valued at USD 10.98 Billion in 2023 and is expected to reach USD 20.74 Billion by 2032 and grow at a CAGR of 7.66% over the forecast period 2024-2032.
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