The Automation Testing Market size was valued at USD 28.4 Billion in 2023 and is expected to grow to USD 82.73 Billion by 2031 and grow at a CAGR of 14.3% over the forecast period of 2024-2031.
Automated testing is a software testing technique that streamlines the process of validating software functionality and ensuring that all requirements are met prior to the software's release into production. By eliminating the need for human testers, automated testing enables companies to conduct certain software tests more efficiently and expeditiously. This approach is particularly effective for large-scale or repetitive test cases.
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However, the traditional method of repeatedly running the same test suite can be quite time-consuming. To address this challenge, utilizing a test automation tool significantly accelerates the process. With such a tool, the test suite can be easily scripted, and replayed as needed, and human interaction can be minimized. As a result, the return on investment (ROI) for testing efforts is greatly enhanced.
Drivers
The rapid adoption of advanced technologies has become increasingly prevalent in recent years.
Scalable and adaptable delivery models are crucial in the Software Development Life Cycle (SDLC) process.
Testing plays a vital role in this process, and having a dynamic distribution of resources is essential for on-demand testing. The automation testing platform has emerged as a valuable tool for efficient data management and time consumption. It offers a storage capability that can be easily adjusted to meet the specific needs and requirements of the consumer. The flexibility of the automation testing platform makes it highly scalable, allowing it to be contracted or expanded as per the changing client demand and demographics. This scalability not only ensures efficient testing but also enables the expansion of software services.
Restrains
The test automation industry faces challenges due to high upfront investment costs
The absence of robust data security measures in test automation poses a significant obstacle to the expansion of the market.
Opportunities
The adoption of automation testing is on the rise due to the emergence of modern technology, which has paved the way for profitable growth opportunities.
The rapid Increase in use of online and mobile applications.
The integration of Artificial Intelligence (AI) and Machine Learning (ML) in the field of test automation has emerged as a significant trend, propelling the market forward.
The use of cell phones and the internet has become an integral part of our daily lives. Among the various sectors in the mobile and web business, the software application market is experiencing rapid growth. This can be attributed to the widespread availability of smartphones, the abundance of web-based applications, the decrease in data costs, and the increasing purchasing power of consumers. Moreover, compared to other types of applications, the development and life cycle of mobile applications are much faster. Consequently, automation testing for mobile applications plays a crucial role in their development. By automating the testing process, companies can enhance productivity, improve regression test cases, and reduce the time required for mobile application testing.
Challenges
The scarcity of skilled automation testers, especially in the agile development life cycle, hampers the ability to focus on intricate details.
Ukraine has a highly skilled workforce in the software development and testing fields. The war might lead to a brain drain as talented professionals seek stability elsewhere. This could impact the availability of skilled testers and potentially increase labor costs. Geopolitical tensions can create uncertainty in the business environment, which can make companies hesitant to invest in automation testing tools and services. Businesses may be more cautious about long-term commitments in the region. Economic instability caused by the conflict can lead to currency devaluation, which may affect the pricing of automation testing services for companies that outsource to Ukraine or rely on Ukrainian service providers. As cybersecurity concerns become more prominent during times of geopolitical conflict, there may be an increased demand for security testing services to ensure the protection of software and systems from potential threats. Companies may reconsider their outsourcing strategies and opt for locations perceived as more stable, which could impact the choice of automation testing service providers.
Impact of recession
Automation Testing can improve the efficiency of software testing processes, helping organizations deliver high-quality software products with fewer resources. This efficiency can be especially important during a recession when companies are looking to do more with less. On the flip side, some organizations may face budget constraints during a recession, which could lead them to delay or reduce spending on automation testing initiatives. This could impact the growth of the Automation Testing market, particularly for more expensive tools and services. During a recession, companies may reprioritize their projects and focus more on cost-cutting measures or initiatives that directly impact revenue generation. Automation Testing might take a backseat to other more immediate concerns. Some companies may opt to outsource their testing efforts, including automation testing, during a recession to save costs. This could affect the growth of the Automation Testing market, with more demand for testing services rather than in-house tools. Automation Testing vendors may need to innovate and provide cost-effective solutions during a recession to remain competitive. The market could see a shift toward more affordable and flexible automation testing options.
By Interface
Desktop Testing
Web Testing
Mobile Testing
Test Design
By Enterprise Size
SMEs
Large Enterprises
By Component
Solution
Services
By Testing Type
Static
Dynamic
By Vertical
BFSI
IT & Telecom
Manufacturing
Retail
Healthcare
Government
Others
Large enterprises account for the largest market share during the forecast period. These organizations require automation testing services to ensure the smooth running of their business operations. By utilizing automation services, businesses can effectively reduce expenses and enhance customer satisfaction. With the rapid advancement of technologies, large enterprises have successfully developed a diverse range of technology-based solutions and applications.
The automation testing market in North America has experienced significant growth, establishing itself as the dominant force in the industry. This surge can be attributed to the increasing prevalence of IoT devices and apps, as businesses and developers prioritize performance testing. Eggplant is a cutting-edge platform that utilizes AI and analytics to automate the creation and execution of software tests. This acquisition further solidifies North America's position as the most profitable market, as the region continues to embrace IoT technology, particularly in the realm of home automation devices.
The Asia Pacific region is poised for rapid growth in the coming years. This growth is driven by the escalating demand for mobile applications, which are becoming increasingly intricate and require meticulous quality assurance. Automation testing plays a crucial role in this region, ensuring that mobile applications are devoid of defects and effectively cater to user needs. As a result, the Asia Pacific market presents immense opportunities for automation testing providers.
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
The major players in the market are Micro Focus, Capgemini SE, Cygnet Infotech, Sauce Labs, Apexon, Accenture, IBM Corp., Cigniti Technologies, Keysight Technologies, Tricentis, Applitools, Parasoft, Microsoft, and others in the final report.
June 2023: ESCRIBA AG, a leading provider of scanning software and solutions, has formed a strategic partnership with Software AG, a renowned innovator in the global market. This collaboration brings forth exciting new possibilities for businesses of all sizes and industries, as the Software AG partnership offers a comprehensive tool for end-to-end applications that drive digital transformation.
April 2023: Emerson has made a significant move in the industry by acquiring NI for USD 60 per share in cash, resulting in an equity value of USD 8.2 billion. This acquisition allows Emerson to expand its automation capabilities and tap into the testing and measurement sector. By integrating NI solutions into their offerings, Emerson aims to attract more customers and establish trust during critical development stages. This strategic move also opens doors for Emerson to enter emerging markets such as transportation, electric vehicles, semiconductors and electronics, aerospace and defense, and other sectors poised for long-term growth.
March 2023: Crank AMETEK has unveiled an impressive new embedded GUI testing framework at Embedded World 2023. This cutting-edge software, seamlessly integrated into Storyboards, revolutionizes the testing process for GUI development. With its user-friendly interface and powerful capabilities, this framework significantly improves development efficiency, making it a game-changer for developers and businesses alike.
August 2022: Cummins Inc. has made a bold move by acquiring Meritor Inc., a leading provider of electric mobility, brake, transmission, spare parts, and powertrain solutions for the commercial and industrial vehicle markets. This strategic acquisition expands Cummins' components business and presents a lucrative growth opportunity in the company's energy applications and solutions portfolio. By adding Meritor's products to their offerings, Cummins strengthens its position in the market and solidifies its commitment to providing comprehensive solutions for the evolving needs of the commercial and industrial vehicle sectors.
| Report Attributes | Details |
| Market Size in 2023 | US$ 28.4 Bn |
| Market Size by 2031 | US$ 82.73 Bn |
| CAGR | CAGR of 14.3% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Interface (Desktop Testing, Web Testing, Mobile Testing, Test Design) • By Enterprise Size (SMEs, Large Enterprises) • By Component (Solution, Services) • By Testing Type (Static, Dynamic) • By Vertical (BFSI, IT & Telecom, Manufacturing, Retail, Healthcare, Government, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Micro Focus, Capgemini SE, Cygnet Infotech, Sauce Labs, Apexon, Accenture, IBM Corp., Cigniti Technologies, Keysight Technologies, Tricentis, Applitools, Parasoft, Microsoft |
| Key Drivers | • The rapid adoption of advanced technologies has become increasingly prevalent in recent years. • Scalable and adaptable delivery models are crucial in the Software Development Life Cycle (SDLC) process. |
| Market Restraints | • The test automation industry faces challenges due to high upfront investment costs • The absence of robust data security measures in test automation poses a significant obstacle to the expansion of the market. |
Ans: USD 23.98 billion in 2022 is the market share of the Automation Testing Market.
Ans. The CAGR of the IoT in the Warehouse Management Market for the forecast
period 2022-2030 is 17.05%.
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Ans. The forecast period for the Automation Testing Market is 2022-2030.
Ans: The North America Region is dominating the Automation Testing Market.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.3 Impact of Ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Automation Testing Market Segmentation, By Interface
8.1 Desktop Testing
8.2 Web Testing
8.3 Mobile Testing
8.4 Test Design
9. Automation Testing Market Segmentation, By Enterprise Size
9.1 Large Enterprises
9.2 Small and medium-sized enterprises (SMEs)
10. Automation Testing Market Segmentation, By Component
10.1 Solution
10.2 Services
11. Automation Testing Market Segmentation, By Testing Type
11.1 Static
11.2 Dynamic
12. Automation Testing Market Segmentation, By Vertical
12.1 BFSI
12.2 IT & Telecom
12.3 Manufacturing
12.4 Retail
12.5 Healthcare
12.6 Government
12.7 Others
13 Regional Analysis
13.1 Introduction13.2 North America
13.2.1 North America Automation Testing Market By Country
13.2.2 North America Automation Testing Market By Interface
13.2.3 North America Automation Testing Market By Enterprise Size
13.2.4 North America Automation Testing Market By Component
13.2.5 North America Automation Testing Market By Testing Type
13.2.6 North America Automation Testing Market By Vertical
13.2.7 USA
13.2.7.1 USA Automation Testing Market By Interface
13.2.7.2 USA Automation Testing Market By Enterprise Size
13.2.7.3 USA Automation Testing Market By Component
13.2.7.4 USA Automation Testing Market By Testing Type
13.2.7.5 USA Automation Testing Market By Vertical
13.2.8 Canada
13.2.8.1 Canada Automation Testing Market By Interface
13.2.8.2 Canada Automation Testing Market By Enterprise Size
13.2.8.3 Canada Automation Testing Market By Component
13.2.8.4 Canada Automation Testing Market By Testing Type
13.2.8.5 Canada Automation Testing Market By Vertical
13.2.9 Mexico
13.2.9.1 Mexico Automation Testing Market By Interface
13.2.9.2 Mexico Automation Testing Market By Enterprise Size
13.2.9.3 Mexico Automation Testing Market By Component
13.2.9.4 Mexico Automation Testing Market By Testing Type
13.2.9.5 Mexico Automation Testing Market By Vertical
13.3 Europe
13.3.1 Eastern Europe
13.3.1.1 Eastern Europe Automation Testing Market By Country
13.3.1.2 Eastern Europe Automation Testing Market By Interface
13.3.1.3 Eastern Europe Automation Testing Market By Enterprise Size
13.3.1.4 Eastern Europe Automation Testing Market By Component
13.3.1.5 Eastern Europe Automation Testing Market By Testing Type
13.3.1.6 Eastern Europe Automation Testing Market By Vertical
13.3.1.7 Poland
13.3.1.7.1 Poland Automation Testing Market By Interface
13.3.1.7.2 Poland Automation Testing Market By Enterprise Size
13.3.1.7.3 Poland Automation Testing Market By Component
13.3.1.7.4 Poland Automation Testing Market By Testing Type
13.3.1.7.5 Poland Automation Testing Market By Vertical
13.3.1.8 Romania
13.3.1.8.1 Romania Automation Testing Market By Interface
13.3.1.8.2 Romania Automation Testing Market By Enterprise Size
13.3.1.8.3 Romania Automation Testing Market By Component
13.3.1.8.4 Romania Automation Testing Market By Testing Type
13.3.1.8.5 Romania Automation Testing Market By Vertical
13.3.1.9 Hungary
13.3.1.9.1 Hungary Automation Testing Market By Interface
13.3.1.9.2 Hungary Automation Testing Market By Enterprise Size
13.3.1.9.3 Hungary Automation Testing Market By Component
13.3.1.9.4 Hungary Automation Testing Market By Testing Type
13.3.1.9.5 Hungary Automation Testing Market By Vertical
13.3.1.10 Turkey
13.3.1.10.1 Turkey Automation Testing Market By Interface
13.3.1.10.2 Turkey Automation Testing Market By Enterprise Size
13.3.1.10.3 Turkey Automation Testing Market By Component
13.3.1.10.4 Turkey Automation Testing Market By Testing Type
13.3.1.10.5 Turkey Automation Testing Market By Vertical
13.3.1.11 Rest of Eastern Europe
13.3.1.11.1 Rest of Eastern Europe Automation Testing Market By Interface
13.3.1.11.2 Rest of Eastern Europe Automation Testing Market By Enterprise Size
13.3.1.11.3 Rest of Eastern Europe Automation Testing Market By Component
13.3.1.11.4 Rest of Eastern Europe Automation Testing Market By Testing Type
13.3.1.11.5 Rest of Eastern Europe Automation Testing Market By Vertical
13.3.2 Western Europe
13.3.2.1 Western Europe Automation Testing Market By Country
13.3.2.2 Western Europe Automation Testing Market By Interface
13.3.2.3 Western Europe Automation Testing Market By Enterprise Size
13.3.2.4 Western Europe Automation Testing Market By Component
13.3.2.5 Western Europe Automation Testing Market By Testing Type
13.3.2.6 Western Europe Automation Testing Market By Vertical
13.3.2.7 Germany
13.3.2.7.1 Germany Automation Testing Market By Interface
13.3.2.7.2 Germany Automation Testing Market By Enterprise Size
13.3.2.7.3 Germany Automation Testing Market By Component
13.3.2.7.4 Germany Automation Testing Market By Testing Type
13.3.2.7.5 Germany Automation Testing Market By Vertical
13.3.2.8 France
13.3.2.8.1 France Automation Testing Market By Interface
13.3.2.8.2 France Automation Testing Market By Enterprise Size
13.3.2.8.3 France Automation Testing Market By Component
13.3.2.8.4 France Automation Testing Market By Testing Type
13.3.2.8.5 France Automation Testing Market By Vertical
13.3.2.9 UK
13.3.2.9.1 UK Automation Testing Market By Interface
13.3.2.9.2 UK Automation Testing Market By Enterprise Size
13.3.2.9.3 UK Automation Testing Market By Component
13.3.2.9.4 UK Automation Testing Market By Testing Type
13.3.2.9.5 UK Automation Testing Market By Vertical
13.3.2.10 Italy
13.3.2.10.1 Italy Automation Testing Market By Interface
13.3.2.10.2 Italy Automation Testing Market By Enterprise Size
13.3.2.10.3 Italy Automation Testing Market By Component
13.3.2.10.4 Italy Automation Testing Market By Testing Type
13.3.2.10.5 Italy Automation Testing Market By Vertical
13.3.2.11 Spain
13.3.2.11.1 Spain Automation Testing Market By Interface
13.3.2.11.2 Spain Automation Testing Market By Enterprise Size
13.3.2.11.3 Spain Automation Testing Market By Component
13.3.2.11.4 Spain Automation Testing Market By Testing Type
13.3.2.11.5 Spain Automation Testing Market By Vertical
13.3.2.12 The Netherlands
13.3.2.12.1 Netherlands Automation Testing Market By Interface
13.3.2.12.2 Netherlands Automation Testing Market By Enterprise Size
13.3.2.12.3 Netherlands Automation Testing Market By Component
13.3.2.12.4 Netherlands Automation Testing Market By Testing Type
13.3.2.12.5 Netherlands Automation Testing Market By Vertical
13.3.2.13 Switzerland
13.3.2.13.1 Switzerland Automation Testing Market By Interface
13.3.2.13.2 Switzerland Automation Testing Market By Enterprise Size
13.3.2.13.3 Switzerland Automation Testing Market By Component
13.3.2.13.4 Switzerland Automation Testing Market By Testing Type
13.3.2.13.5 Switzerland Automation Testing Market By Vertical
13.3.2.14 Austria
13.3.2.14.1 Austria Automation Testing Market By Interface
13.3.2.14.2 Austria Automation Testing Market By Enterprise Size
13.3.2.14.3 Austria Automation Testing Market By Component
13.3.2.14.4 Austria Automation Testing Market By Testing Type
13.3.2.14.5 Austria Automation Testing Market By Vertical
13.3.2.15 Rest of Western Europe
13.3.2.15.1 Rest of Western Europe Automation Testing Market By Interface
13.3.2.15.2 Rest of Western Europe Automation Testing Market By Enterprise Size
13.3.2.15.3 Rest of Western Europe Automation Testing Market By Component
13.3.2.15.4 Rest of Western Europe Automation Testing Market By Testing Type
13.3.2.15.5 Rest of Western Europe Automation Testing Market By Vertical
13.4 Asia-Pacific
13.4.1 Asia Pacific Automation Testing Market By Country
13.4.2 Asia Pacific Automation Testing Market By Interface
13.4.3 Asia Pacific Automation Testing Market By Enterprise Size
13.4.4 Asia Pacific Automation Testing Market By Component
13.4.5 Asia Pacific Automation Testing Market By Testing Type
13.4.6 Asia Pacific Automation Testing Market By Vertical
13.4.7 China
13.4.7.1 China Automation Testing Market By Interface
13.4.7.2 China Automation Testing Market By Enterprise Size
13.4.7.3 China Automation Testing Market By Component
13.4.7.4 China Automation Testing Market By Testing Type
13.4.7.5 China Automation Testing Market By Vertical
13.4.8 India
13.4.8.1 India Automation Testing Market By Interface
13.4.8.2 India Automation Testing Market By Enterprise Size
13.4.8.3 India Automation Testing Market By Component
13.4.8.4 India Automation Testing Market By Testing Type
13.4.8.5 India Automation Testing Market By Vertical
13.4.9 Japan
13.4.9.1 Japan Automation Testing Market By Interface
13.4.9.2 Japan Automation Testing Market By Enterprise Size
13.4.9.3 Japan Automation Testing Market By Component
13.4.9.4 Japan Automation Testing Market By Testing Type
13.4.9.5 Japan Automation Testing Market By Vertical
13.4.10 South Korea
13.4.10.1 South Korea Automation Testing Market By Interface
13.4.10.2 South Korea Automation Testing Market By Enterprise Size
13.4.10.3 South Korea Automation Testing Market By Component
13.4.10.4 South Korea Automation Testing Market By Testing Type
13.4.10.5 South Korea Automation Testing Market By Vertical
13.4.11 Vietnam
13.4.11.1 Vietnam Automation Testing Market By Interface
13.4.11.2 Vietnam Automation Testing Market By Enterprise Size
13.4.11.3 Vietnam Automation Testing Market By Component
13.4.11.4 Vietnam Automation Testing Market By Testing Type
13.4.11.5 Vietnam Automation Testing Market By Vertical
13.4.12 Singapore
13.4.12.1 Singapore Automation Testing Market By Interface
13.4.12.2 Singapore Automation Testing Market By Enterprise Size
13.4.12.3 Singapore Automation Testing Market By Component
13.4.12.4 Singapore Automation Testing Market By Testing Type
13.4.12.5 Singapore Automation Testing Market By Vertical
13.4.13 Australia
13.4.13.1 Australia Automation Testing Market By Interface
13.4.13.2 Australia Automation Testing Market By Enterprise Size
13.4.13.3 Australia Automation Testing Market By Component
13.4.13.4 Australia Automation Testing Market By Testing Type
13.4.13.5 Australia Automation Testing Market By Vertical
13.4.14 Rest of Asia-Pacific
13.4.14.1 APAC Automation Testing Market By Interface
13.4.14.2 APAC Automation Testing Market By Enterprise Size
13.4.14.3 APAC Automation Testing Market By Component
13.4.14.4 APAC Automation Testing Market By Testing Type
13.4.14.5 APAC Automation Testing Market By Vertical
13.5 The Middle East & Africa
13.5.1 Middle East
13.5.1.1 Middle East Automation Testing Market By country
13.5.1.2 Middle East Automation Testing Market By Interface
13.5.1.3 Middle East Automation Testing Market By Enterprise Size
13.5.1.4 Middle East Automation Testing Market By Component
13.5.1.5 Middle East Automation Testing Market By Testing Type
13.5.1.6 Middle East Automation Testing Market By Vertical
13.5.1.7 UAE
13.5.1.7.1 UAE Automation Testing Market By Interface
13.5.1.7.2 UAE Automation Testing Market By Enterprise Size
13.5.1.7.3 UAE Automation Testing Market By Component
13.5.1.7.4 UAE Automation Testing Market By Testing Type
13.5.1.7.5 UAE Automation Testing Market By Vertical
13.5.1.8 Egypt
13.5.1.8.1 Egypt Automation Testing Market By Interface
13.5.1.8.2 Egypt Automation Testing Market By Enterprise Size
13.5.1.8.3 Egypt Automation Testing Market By Component
13.5.1.8.4 Egypt Automation Testing Market By Testing Type
13.5.1.8.5 Egypt Automation Testing Market By Vertical
13.5.1.9 Saudi Arabia
13.5.1.9.1 Saudi Arabia Automation Testing Market By Interface
13.5.1.9.2 Saudi Arabia Automation Testing Market By Enterprise Size
13.5.1.9.3 Saudi Arabia Automation Testing Market By Component
13.5.1.9.4 Saudi Arabia Automation Testing Market By Testing Type
13.5.1.9.5 Saudi Arabia Automation Testing Market By Vertical
13.5.1.10 Qatar
13.5.1.10.1 Qatar Automation Testing Market By Interface
13.5.1.10.2 Qatar Automation Testing Market By Enterprise Size
13.5.1.10.3 Qatar Automation Testing Market By Component
13.5.1.10.4 Qatar Automation Testing Market By Testing Type
13.5.1.10.5 Qatar Automation Testing Market By Vertical
13.5.1.11 Rest of Middle East
13.5.1.11.1 Rest of Middle East Automation Testing Market By Interface
13.5.1.11.2 Rest of Middle East Automation Testing Market By Enterprise Size
13.5.1.11.3 Rest of Middle East Automation Testing Market By Component
13.5.1.11.4 Rest of Middle East Automation Testing Market By Testing Type
13.5.1.11.5 Rest of Middle East Automation Testing Market By Vertical
13.5.2 Africa
13.5.2.1 Africa Automation Testing Market By Country
13.5.2.2 Africa Automation Testing Market By Interface
13.5.2.3 Africa Automation Testing Market By Enterprise Size
13.5.2.4 Africa Automation Testing Market By Component
13.5.2.5 Africa Automation Testing Market By Testing Type
13.5.2.6 Africa Automation Testing Market By Vertical
13.5.2.7 Nigeria
13.5.2.7.1 Nigeria Automation Testing Market By Interface
13.5.2.7.2 Nigeria Automation Testing Market By Enterprise Size
13.5.2.7.3 Nigeria Automation Testing Market By Component
13.5.2.7.4 Nigeria Automation Testing Market By Testing Type
13.5.2.7.5 Nigeria Automation Testing Market By Vertical
13.5.2.8 South Africa
13.5.2.8.1 South Africa Automation Testing Market By Interface
13.5.2.8.2 South Africa Automation Testing Market By Enterprise Size
13.5.2.8.3 South Africa Automation Testing Market By Component
13.5.2.8.4 South Africa Automation Testing Market By Testing Type
13.5.2.8.5 South Africa Automation Testing Market By Vertical
13.5.2.9 Rest of Africa
13.5.2.9.1 Rest of Africa Automation Testing Market By Interface
13.5.2.9.2 Rest of Africa Automation Testing Market By Enterprise Size
13.5.2.9.3 Rest of Africa Automation Testing Market By Component
13.5.2.9.4 Rest of Africa Automation Testing Market By Testing Type
13.5.2.9.5 Rest of Africa Automation Testing Market By Vertical
13.6 Latin America
13.6.1 Latin America Automation Testing Market By Country
13.6.2 Latin America Automation Testing Market By Interface
13.6.3 Latin America Automation Testing Market By Enterprise Size
13.6.4 Latin America Automation Testing Market By Component
13.6.5 Latin America Automation Testing Market By Testing Type
13.6.6 Latin America Automation Testing Market By Vertical
13.6.7 Brazil
13.6.7.1 Brazil Automation Testing Market By Interface
13.6.7.2 Brazil Automation Testing Market By Enterprise Size
13.6.7.3 Brazil Automation Testing Market By Component
13.6.7.4 Brazil Automation Testing Market By Testing Type
13.6.7.5 Brazil Automation Testing Market By Vertical
13.6.8 Argentina
13.6.8.1 Argentina Automation Testing Market By Interface
13.6.8.2 Argentina Automation Testing Market By Enterprise Size
13.6.8.3 Argentina Automation Testing Market By Component
13.6.8.4 Argentina Automation Testing Market By Testing Type
13.6.8.5 Argentina Automation Testing Market By Vertical
13.6.9 Colombia
13.6.9.1 Colombia Automation Testing Market By Interface
13.6.9.2 Colombia Automation Testing Market By Enterprise Size
13.6.9.3 Colombia Automation Testing Market By Component
13.6.9.4 Colombia Automation Testing Market By Testing Type
13.6.9.5 Colombia Automation Testing Market By Vertical
13.6.10 Rest of Latin America
13.6.10.1 Rest of Latin America Automation Testing Market By Interface
13.6.10.2 Rest of Latin America Automation Testing Market By Enterprise Size
13.6.10.3 Rest of Latin America Automation Testing Market By Component
13.6.10.4 Rest of Latin America Automation Testing Market By Testing Type
13.6.10.5 Rest of Latin America Automation Testing Market By Vertical
14 Company Profile
14.1 Micro Focus
14.1.1 Company Overview
14.1.2 Financials
14.1.3 Product/Services/Offerings
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 Capgemini SE.
14.2.1 Company Overview
14.2.2 Financials
14.2.3 Product/Services/Offerings
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 Cygnet Infotech.
14.3.1 Company Overview
14.3.2 Financials
14.3.3 Product/Services/Offerings
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Sauce Labs.
14.4.1 Company Overview
14.4.2 Financials
14.4.3 Product/Services/Offerings
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 Apexon
14.5.1 Company Overview
14.5.2 Financials
14.5.3 Product/Services/Offerings
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 Accenture.
14.6.1 Company Overview
14.6.2 Financials
14.6.3 Product/Services/Offerings
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 IBM Corp
14.7.1 Company Overview
14.7.2 Financials
14.7.3 Product/Services/Offerings
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 Keysight Technologies.
14.8.1 Company Overview
14.8.2 Financials
14.8.3 Product/Services/Offerings
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 Applitools.
14.9.1 Company Overview
14.9.2 Financials
14.9.3 Product/Services/Offerings
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 Microsoft.
14.10.1 Company Overview
14.10.2 Financials
14.10.3 Product/Services/Offerings
14.10.4 SWOT Analysis
14.10.5 The SNS View
15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments
15.3.1 Industry News
15.3.2 Company News
15.3.3 Mergers & Acquisitions
16. USE Cases and Best Practices
17. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
The Gigabit Passive Optical Networks (GPON) Market size was valued at USD 6821.6 million in 2023 and is expected to reach USD 10709.5 million by 2031 and grow at a CAGR of 5.8% over the forecast period 2024-2031.
The Learning Management System (LMS) Market Size was valued at USD 20.9 Bn in 2023 and will reach USD 95.4 Bn by 2032, growing at a CAGR of 18.4% by 2032.
POS Security Market was valued at USD 4.55 billion in 2023 and is expected to reach USD 9.99 billion by 2032, growing at a CAGR of 9.16% from 2024-2032.
Project Management Software Market was worth USD 7.29 billion in 2023 and is predicted to be worth USD 27.29 billion by 2032, growing at a CAGR of 15.8% between 2024 and 2032.
The B2B E-Commerce Market Size was valued at USD 1825.01 Billion in 2023 and is expected to reach USD 8294.4 Billion by 2032 and grow at a CAGR of 18.32 % over the forecast period 2024-2032.
The Open-Source Intelligence Market Size was valued at US$ 9.32 billion in 2023 & is expected to reach US$ 59.61 billion by 2032 & grow at a CAGR of 22.9 % over the forecast period of 2024-2032.
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