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The Automation Testing Market was valued at USD 29.4 billion in 2023 and is expected to reach USD 118.6 billion by 2032, growing at a CAGR of 16.80% over 2024-2032.
The automation testing market is rapidly growing, driven by the need for streamlined software delivery and enhanced quality assurance processes, and the increasing adoption of automation technologies across various industries. This expansion underscores automation's critical role in reducing time-to-market while ensuring software reliability. Innovations such as AI-integrated testing frameworks have revolutionized the industry. For instance, tools like Tricentis Tosca leverage vision-based artificial intelligence for faster defect detection and improved test coverage, significantly reducing manual intervention. Additionally, partnerships like the 2023 collaboration between UiPath and Peraton highlight automation's growing significance in high-security applications, especially in government and defense sectors.
Practical applications of automation testing demonstrate its transformative impact. In the banking industry, automated regression testing ensures compliance with stringent regulations while minimizing errors. Similarly, in healthcare, automated testing validates the security and accuracy of electronic health records (EHRs), supporting critical, error-free functionalities. The rise of web and mobile applications has further accelerated the adoption of automation. Dynamic testing, which executes and analyzes code in real-time, constituted about 58.5% of testing processes in 2023, providing immediate feedback essential for performance optimization in customer-facing applications.
Automation testing's integration into CI/CD pipelines has been pivotal. Companies like IBM and Microsoft have developed advanced solutions that automate unit and performance testing tasks. For example, the application of API automation in software testing reduces debugging time by nearly 30%, streamlining development workflows.
In conclusion, automation testing has become an indispensable tool for organizations aiming to scale efficiently while maintaining robust software integrity. Its adoption is driven by continuous technological advancements, strategic collaborations, and an increasing reliance on automated solutions tailored to meet diverse industry demands.
Drivers
AI-powered automation tools enhance defect detection, test coverage, and adaptability, streamlining testing processes.
Automation reduces manual testing efforts, speeds up delivery timelines, and lowers operational costs in software development.
Increasing complexity in web and mobile applications drives the need for dynamic testing tools that provide real-time performance insights.
The increasing complexity of web and mobile applications has amplified the demand for dynamic testing tools within the automation testing market. These modern applications integrate advanced features alongside technologies like AI, IoT, and third-party APIs, creating a need for testing methods that evaluate functionality, performance, security, and user experience comprehensively and in real time.
Dynamic testing, a cornerstone of automation testing, executes application code during runtime to detect defects and monitor performance. This process is critical for ensuring the reliability of web and mobile applications, as performance issues or bugs can directly impact user satisfaction, brand reputation, and revenue. For instance, e-commerce platforms depend on dynamic testing to manage high-traffic periods, such as sales events, ensuring uninterrupted operations under significant loads. The growing reliance on real-time insights has popularized tools like Selenium, Appium, and Tricentis Tosca, which enable developers to simulate user interactions, address performance bottlenecks, and meet rigorous benchmarks. These tools also facilitate regression testing, ensuring that updates or new features do not interfere with existing functionalities.
Furthermore, the adoption of continuous integration and continuous deployment (CI/CD) pipelines has made dynamic testing indispensable for modern development processes. Automated testing in CI/CD workflows ensures every code change is thoroughly tested, maintaining software quality at the pace of rapid development. For example, dynamic testing for mobile applications can emulate various device configurations and network conditions, ensuring consistent performance across different platforms.
As web and mobile applications become increasingly advanced, dynamic testing is pivotal in the automation testing market. It provides real-time, in-depth evaluation of software, enabling organizations to deliver high-quality, dependable applications that meet the evolving demands of users and modern technology environments.
Restraints
The cost of acquiring advanced automation tools and setting up testing frameworks is prohibitive for small and mid-sized enterprises.
Automated tests require frequent updates to align with changing application features, increasing maintenance costs and complexity.
Automation tools often require specialized knowledge, creating challenges for teams lacking skilled professionals or proper training.
Automation tools are very powerful yet often need a deep understanding of the intricacies to implement them effectively. The continuous reliance on skilled professionals turns into a huge obstacle for organizations, especially SMEs or those who are shifting from Manual Testing to Automated Testing. Tools like Selenium, Appium, Tricentis Tosca, etc., can enable automation testing in a more advanced way but demand expertise in programming, framework integration, and script development. In addition to ensuring you have experience with these tools, automated tests for complex applications require intimate knowledge of the software’s architecture. New teams without proper training or experience may create, tune, and maintain these scripts, leading to inefficiencies and lower returns on investment. Automated test scripts need regular updates as software applications must evolve with time if they take on new features or undergo any functionality changes. It gets particularly tough to maintain these scripts for teams who do not have robust coding backgrounds. Additionally, teams that are lacking in skillset find it hard to overcome these challenges, as technical knowledge is required to troubleshoot false positives or failed test execution. These challenges are further intensified by the integration of newer technologies in automation testing tools, which makes their implementation even more complex. These technologies, while destined to enhance testing efficiency and efficacy, require an increased understanding of algorithms, data management, and predictive analytics — all of which make the process of testing seem even less seamless. As a result, organizations either invest in training programs for in-house automation testers or outsource automation testing to experienced testers. Both of these solutions, though, are costly and add delays in projects which can discourage companies from going all out with automation testing.
The need for personalized expertise in automation tools is a tremendous market barrier for organizations with a skill shortage or limited resources. Addressing this issue will involve educating more people, creating tools that are easier to use, and providing better training so that the market can grow.
By Component
In 2023, the Service segment dominated the market and contributed more than 58.10% of the revenue share. The service segment includes planning & development, advisory & consulting services, managed services, implementation services, and others. The implementation services segment contributed to a prominent revenue share in the market. Ease of integration — Implementation services ease the inclusion of automation into a running infrastructure of software testing. This service allows you to have automation added to an existing software automation testing infrastructure. The solutions cannot be adequately integrated without connecting with several hardware components and evaluating the whole functionality of the system. Concerning the type of testing, this segment is forecasted to grow at the highest CAGR of more than 17.8% during the 2024 to 2032 period.
Static testing is a type of software testing that detects program bugs without executing the code. It takes place at the initial phase of SDLC before the code is implemented. Static testing uses a variety of techniques, such as technical reviews, structured walkthroughs, and software inspection static testing uses static analysis and review. The static review of these types of documentation is typically performed to uncover and eliminate mistakes and ambiguities. It analyzes documents such as software requirements specifications, designs, and test cases. The next stage is static analysis, where the developer's code is analyzed. This evaluation is conducted to determine any architectural problems that will cause errors every time the script is run.
By Organization Size
The large enterprises held the largest revenue share of over 67.5% in 2023. In large enterprises where systems are complex, applications are multiple, and test cases are numerous, automation testing is integral. This will assist in making automation approaches, reducing human intervention, increasing test coverage, and improving the quality of software applications. Automation for large enterprises needs to align with a comprehensive test strategy. Those entail selecting the correct automation resources, frameworks, and methodologies depending on a company’s needs. Planning for the test should be focused on identifying which test cases to automate first, such as the most critical functions, the highest risk areas, and the tests you run most frequently.
The small and medium-sized enterprises segment is anticipated to grow at the highest CAGR during the forecast period. In small-sized enterprises, automation testing is an important component because it helps increase the efficiency of testing processes, saves time and resources, and ensures the quality of software applications. In small-scale test environments with limited time and resources, focus on rendering automatic test case selection, prioritizing automating critical functionalities, risk-prone areas, and frequently executed scenarios drives the market. This will also help to ensure that maximum coverage is gained with minimum effort and resources.
North America dominated the Automation Testing Market and represented a significant revenue share of 39.8% in 2023, driven by the widespread distribution of technology suppliers. The market is growing due to the increasing trend of smart consumer devices like smart TVs, home appliances, and laptops in the US. Smart consumer electronics have a closer affinity to software, web applications, and operating systems (OS). With its acceptance amongst consumers, the smart appliance market is bound to blossom, thus creating a demand for test automation services in the region.
Asia Pacific is expected to have the highest CAGR during the forecast period. The regional market looks optimistic with the existence of economies such as Singapore, China, India, Japan, New Zealand, and Hong Kong which have the potential to increase the growth of automation analysis-performing organizations. Countries like China and India which possess a large population of consumers play a major role in the growth of the Asia pacific region. This has led governments to enforce the growing adoption of advanced technology such as automation, AI & ML, mobile & web applications, cloud services, and much more.
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The major key players along with their products are
Selenium - Selenium WebDriver
Tricentis - Tosca
IBM - Rational Functional Tester
Micro Focus - UFT (Unified Functional Testing)
SmartBear - TestComplete
Cucumber - CucumberStudio
Appium - Appium
Katalon - Katalon Studio
Ranorex - Ranorex Studio
Worksoft - Worksoft Certify
Sahi - Sahi Pro
LambdaTest - LambdaTest
Eggplant - Eggplant Functional
Perfecto - Perfecto Test Automation
TestComplete - TestComplete
Telerik - Test Studio
Sauce Labs - Sauce Labs Selenium Grid
Applitools - Visual AI Testing
Postman - Postman API Testing
Tricentis – qTest
March 2024 – Sauce Labs announced a strategic partnership with GitHub Actions. This collaboration aims to streamline continuous testing workflows by enabling developers to trigger tests directly within their GitHub repositories. This integration enhances automated testing for web and mobile applications within CI/CD pipelines.
February 2024 – Micro Focus launched UFT One 17.5, which introduces advanced features like scriptless automation, AI-driven test maintenance, and enhanced reporting capabilities. These updates aim to simplify automation testing, reduce maintenance efforts, and improve software quality.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 29.4 Bn |
| Market Size by 2031 | US$ 118.6 Bn |
| CAGR | CAGR of 16.8% from 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Testing Type, Service) • By Organization Size (Small And Medium-Sized Enterprises, Large Enterprises) • By Vertical (Healthcare, IT & Telecommunication, Energy & Utilities, BFSI, Government, Defense And Aerospace, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Selenium, Tricentis, IBM, Micro Focus, SmartBear, Cucumber, Appium, Katalon, Ranorex, Worksoft, Sahi, LambdaTest, Eggplant, Perfecto, TestComplete |
| Key Drivers | • AI-powered automation tools enhance defect detection, test coverage, and adaptability, streamlining testing processes. • Automation reduces manual testing efforts, speeds up delivery timelines, and lowers operational costs in software development. • Increasing complexity in web and mobile applications drives the need for dynamic testing tools that provide real-time performance insights. |
| Market Restraints | • The cost of acquiring advanced automation tools and setting up testing frameworks is prohibitive for small and mid-sized enterprises. • Automated tests require frequent updates to align with changing application features, increasing maintenance costs and complexity. • Automation tools often require specialized knowledge, creating challenges for teams lacking skilled professionals or proper training. |
Ans- The Automation Testing Market was valued at USD 29.4 billion in 2023 and is expected to reach USD 118.6 billion by 2032, growing at a CAGR of 16.80% over 2024-2032.
Ans- The Automation Testing Market is expected to grow at a CAGR of 16.80% during the forecast period of 2024-2032.
Ans- The North American region dominated the Automation Testing Market in 2023.
Ans- Some of the major growth drivers of the Automation Testing Market are:
AI-powered automation tools enhance defect detection, test coverage, and adaptability, streamlining testing processes.
Automation reduces manual testing efforts, speeds up delivery timelines, and lowers operational costs in software development.
Increasing complexity in web and mobile applications drives the need for dynamic testing tools that provide real-time performance insights.
Ans- Challenges in the Automation Testing Market are:
The cost of acquiring advanced automation tools and setting up testing frameworks is prohibitive for small and mid-sized enterprises.
Automated tests require frequent updates to align with changing application features, increasing maintenance costs and complexity.
Automation tools often require specialized knowledge, creating challenges for teams lacking skilled professionals or proper training.
Table of Contents:
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Feature Analysis, 2023
5.2 User Demographics, 2023
5.3 Integration Capabilities, by Software, 2023
5.4 Impact on Decision-making
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and supply chain strategies
6.4.3 Expansion plans and new product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Automation Testing Market Segmentation, By Component
7.1 Chapter Overview
7.2 Testing Type
7.2.1 Testing Type Market Trends Analysis (2020-2032)
7.2.2 Testing Type Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.3 Static Testing
7.2.3.1 Static Testing Market Trends Analysis (2020-2032)
7.2.3.2 Static Testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4 Dynamic Testing
7.2.4.1 Dynamic Testing Market Trends Analysis (2020-2032)
7.2.4.2 Dynamic Testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4.3 Functional Testing
7.2.4.3.1 Functional Testing Market Trends Analysis (2020-2032)
7.2.4.3.2 Functional Testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4.4 Non-functional Testing
7.2.4.4.1 Non-functional Testing Market Trends Analysis (2020-2032)
7.2.4.4.2 Non-functional Testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4.4.3 Performance Testing
7.2.4.4.3.1 Performance Testing Market Trends Analysis (2020-2032)
7.2.4.4.3.2 Performance Testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4.4.4 API Testing
7.2.4.4.4.1 API Testing Market Trends Analysis (2020-2032)
7.2.4.4.4.2 API Testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4.4.5 Security Testing
7.2.4.4.5.1 Security Testing Market Trends Analysis (2020-2032)
7.2.4.4.5.2 Security Testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4.4.6 Load Testing
7.2.4.4.6.1 Load Testing Market Trends Analysis (2020-2032)
7.2.4.4.6.2 Load Testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4.4.7 Regression testing
7.2.4.4.7.1 Regression testing Market Trends Analysis (2020-2032)
7.2.4.4.7.2 Regression testing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.2.4.4.8 Others
7.2.4.4.8.1 Others Market Trends Analysis (2020-2032)
7.2.4.4.8.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 Service
7.3.1 Service Market Trends Analysis (2020-2032)
7.3.2 Service Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3.3 Managed services
7.3.3.1 Managed services Market Trends Analysis (2020-2032)
7.3.3.2 Managed services Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3.4 Professional services
7.3.4.1 Professional services Market Trends Analysis (2020-2032)
7.3.4.2 Professional services Market Size Estimates and Forecasts to 2032 (USD Billion)
8. Automation Testing Market Segmentation, by Organization Size
8.1 Chapter Overview
8.2 Small And Medium-Sized Enterprises
8.2.1 Small And Medium-Sized Enterprises Market Trends Analysis (2020-2032)
8.2.2 Small And Medium-Sized Enterprises market Size Estimates and Forecasts to 2032 (USD Billion)
8.3 Large Enterprises
8.3.1 Large Enterprises Market Trends Analysis (2020-2032)
8.3.2 Large Enterprises Market Size Estimates and Forecasts to 2032 (USD Billion)
9. Automation Testing Market Segmentation, by Vertical
9.1 Chapter Overview
9.2 Healthcare
9.2.1 Healthcare Market Trends Analysis (2020-2032)
9.2.2 Healthcare Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 Energy & Utilities
9.3.1 Energy & Utilities Market Trends Analysis (2020-2032)
9.3.2 Energy & Utilities Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 BFSI
9.3.1 BFSI Market Trends Analysis (2020-2032)
9.3.2 BFSI Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 IT & Telecommunication
9.3.1 IT & Telecommunication Market Trends Analysis (2020-2032)
9.3.2 IT & Telecommunication Market Size Estimates and Forecasts to 2032 (USD Billion)
9.4 Government
9.4.1 Government Market Trends Analysis (2020-2032)
9.4.2 Government Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 Defense And Aerospace
9.5.1 Defense And Aerospace Market Trends Analysis (2020-2032)
9.5.2 Defense And Aerospace Market Size Estimates and Forecasts to 2032 (USD Billion)
9.6 Others
9.6.1 Others Market Trends Analysis (2020-2032)
9.6.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
10. Regional Analysis
10.1 Chapter Overview
10.2 North America
10.2.1 Trends Analysis
10.2.2 North America Automation Testing Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.2.3 North America Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.2.4 North America Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.2.5 North America Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.2.6 USA
10.2.6.1 USA Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.2.6.2 USA Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.2.6.3 USA Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.2.7 Canada
10.2.7.1 Canada Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.2.7.2 Canada Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.2.7.3 Canada Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.2.8 Mexico
10.2.8.1 Mexico Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.2.8.2 Mexico Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.2.8.3 Mexico Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Trends Analysis
10.3.1.2 Eastern Europe Automation Testing Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.3.1.3 Eastern Europe Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.1.4 Eastern Europe Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.1.5 Eastern Europe Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.1.6 Poland
10.3.1.6.1 Poland Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.1.6.2 Poland Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.1.6.3 Poland Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.1.7 Romania
10.3.1.7.1 Romania Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.1.7.2 Romania Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.1.7.3 Romania Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.1.8 Hungary
10.3.1.8.1 Hungary Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.1.8.2 Hungary Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.1.8.3 Hungary Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.1.9 Turkey
10.3.1.9.1 Turkey Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.1.9.2 Turkey Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.1.9.3 Turkey Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.1.10 Rest of Eastern Europe
10.3.1.10.1 Rest of Eastern Europe Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.1.10.2 Rest of Eastern Europe Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.1.10.3 Rest of Eastern Europe Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2 Western Europe
10.3.2.1 Trends Analysis
10.3.2.2 Western Europe Automation Testing Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.3.2.3 Western Europe Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.4 Western Europe Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.5 Western Europe Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.6 Germany
10.3.2.6.1 Germany Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.6.2 Germany Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.6.3 Germany Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.7 France
10.3.2.7.1 France Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.7.2 France Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.7.3 France Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.8 UK
10.3.2.8.1 UK Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.8.2 UK Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.8.3 UK Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.9 Italy
10.3.2.9.1 Italy Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.9.2 Italy Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.9.3 Italy Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.10 Spain
10.3.2.10.1 Spain Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.10.2 Spain Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.10.3 Spain Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.11 Netherlands
10.3.2.11.1 Netherlands Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.11.2 Netherlands Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.11.3 Netherlands Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.12 Switzerland
10.3.2.12.1 Switzerland Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.12.2 Switzerland Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.12.3 Switzerland Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.13 Austria
10.3.2.13.1 Austria Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.13.2 Austria Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.13.3 Austria Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.3.2.14 Rest of Western Europe
10.3.2.14.1 Rest of Western Europe Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.3.2.14.2 Rest of Western Europe Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.3.2.14.3 Rest of Western Europe Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4 Asia Pacific
10.4.1 Trends Analysis
10.4.2 Asia Pacific Automation Testing Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.4.3 Asia Pacific Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.4 Asia Pacific Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.5 Asia Pacific Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4.6 China
10.4.6.1 China Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.6.2 China Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.6.3 China Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4.7 India
10.4.7.1 India Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.7.2 India Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.7.3 India Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4.8 Japan
10.4.8.1 Japan Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.8.2 Japan Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.8.3 Japan Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4.9 South Korea
10.4.9.1 South Korea Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.9.2 South Korea Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.9.3 South Korea Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4.10 Vietnam
10.4.10.1 Vietnam Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.10.2 Vietnam Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.10.3 Vietnam Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4.11 Singapore
10.4.11.1 Singapore Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.11.2 Singapore Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.11.3 Singapore Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4.12 Australia
10.4.12.1 Australia Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.12.2 Australia Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.12.3 Australia Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.4.13 Rest of Asia Pacific
10.4.13.1 Rest of Asia Pacific Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.4.13.2 Rest of Asia Pacific Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.4.13.3 Rest of Asia Pacific Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5 Middle East and Africa
10.5.1 Middle East
10.5.1.1 Trends Analysis
10.5.1.2 Middle East Automation Testing Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.5.1.3 Middle East Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.1.4 Middle East Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.1.5 Middle East Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.1.6 UAE
10.5.1.6.1 UAE Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.1.6.2 UAE Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.1.6.3 UAE Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.1.7 Egypt
10.5.1.7.1 Egypt Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.1.7.2 Egypt Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.1.7.3 Egypt Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.1.8 Saudi Arabia
10.5.1.8.1 Saudi Arabia Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.1.8.2 Saudi Arabia Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.1.8.3 Saudi Arabia Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.1.9 Qatar
10.5.1.9.1 Qatar Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.1.9.2 Qatar Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.1.9.3 Qatar Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.1.10 Rest of Middle East
10.5.1.10.1 Rest of Middle East Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.1.10.2 Rest of Middle East Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.1.10.3 Rest of Middle East Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.2 Africa
10.5.2.1 Trends Analysis
10.5.2.2 Africa Automation Testing Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.5.2.3 Africa Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.2.4 Africa Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.2.5 Africa Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.2.6 South Africa
10.5.2.6.1 South Africa Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.2.6.2 South Africa Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.2.6.3 South Africa Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.2.7 Nigeria
10.5.2.7.1 Nigeria Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.2.7.2 Nigeria Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.2.7.3 Nigeria Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.5.2.8 Rest of Africa
10.5.2.8.1 Rest of Africa Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.5.2.8.2 Rest of Africa Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.5.2.8.3 Rest of Africa Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.6 Latin America
10.6.1 Trends Analysis
10.6.2 Latin America Automation Testing Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.6.3 Latin America Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.6.4 Latin America Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.6.5 Latin America Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.6.6 Brazil
10.6.6.1 Brazil Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.6.6.2 Brazil Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.6.6.3 Brazil Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.6.7 Argentina
10.6.7.1 Argentina Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.6.7.2 Argentina Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.6.7.3 Argentina Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.6.8 Colombia
10.6.8.1 Colombia Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.6.8.2 Colombia Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.6.8.3 Colombia Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
10.6.9 Rest of Latin America
10.6.9.1 Rest of Latin America Automation Testing Market Estimates and Forecasts, By Component (2020-2032) (USD Billion)
10.6.9.2 Rest of Latin America Automation Testing Market Estimates and Forecasts, by Organization Size (2020-2032) (USD Billion)
10.6.9.3 Rest of Latin America Automation Testing Market Estimates and Forecasts, by Vertical (2020-2032) (USD Billion)
11. Company Profiles
11.1 Selenium
11.1.1 Company Overview
11.1.2 Financial
11.1.3 Products/ Services Offered
11.1.4 SWOT Analysis
11.2 Tricentis
11.2.1 Company Overview
11.2.2 Financial
11.2.3 Products/ Services Offered
11.2.4 SWOT Analysis
11.3 IBM
11.3.1 Company Overview
11.3.2 Financial
11.3.3 Products/ Services Offered
11.3.4 SWOT Analysis
11.4 Micro Focus
11.4.1 Company Overview
11.4.2 Financial
11.4.3 Products/ Services Offered
11.4.4 SWOT Analysis
11.5 SmartBear
11.5.1 Company Overview
11.5.2 Financial
11.5.3 Products/ Services Offered
11.5.4 SWOT Analysis
11.6 Cucumber
11.6.1 Company Overview
11.6.2 Financial
11.6.3 Products/ Services Offered
11.6.4 SWOT Analysis
11.7 Appium
11.7.1 Company Overview
11.7.2 Financial
11.7.3 Products/ Services Offered
11.7.4 SWOT Analysis
11.8Katalon
11.8.1 Company Overview
11.8.2 Financial
11.8.3 Products/ Services Offered
11.8.4 SWOT Analysis
11.9 Ranorex
11.9.1 Company Overview
11.9.2 Financial
11.9.3 Products/ Services Offered
11.9.4 SWOT Analysis
11.10 Worksoft
11.10.1 Company Overview
11.10.2 Financial
11.10.3 Products/ Services Offered
11.10.4 SWOT Analysis
12. Use Cases and Best Practices
13. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
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Key Segments:
By Component
Testing Type
Static Testing
Dynamic Testing
Functional Testing
Non-functional Testing
Performance Testing
API Testing
Security Testing
Load Testing
Regression testing
Others
Service
Managed services
Professional services
By Organization Size
Small And Medium-Sized Enterprises
Large Enterprises
By Vertical
Healthcare
IT & Telecommunication
Energy & Utilities
BFSI
Government
Defense And Aerospace
Others
Request for Segment Customization as per your Business Requirement: Segment Customization Request
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Request for Country Level Research Report: Country Level Customization Request
Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Product Matrix which gives a detailed comparison of product portfolio of each company
Geographic Analysis
Additional countries in any of the regions
Company Information
Detailed analysis and profiling of additional market players (Up to five)
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Business Email Compromise Market was valued at USD 1.35 billion in 2023 and is expected to reach USD 7.24 billion by 2032, growing at a CAGR of 20.53% from 2024-2032.
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