The Authentication And Brand Protection Market was valued at USD 3.1 billion in 2023 and is expected to reach USD 6.9 billion by 2032, growing at a CAGR of 9.23% from 2024-2032.
The report highlights key statistical insights into the Authentication and Brand Protection market. In 2023, the adoption rates of anti-counterfeiting technologies such as RFID, QR codes, and blockchain tracking continued to rise across industries, indicating growing efforts to safeguard brand integrity. The incidence of brand infringement from 2020 to 2023 is analyzed regionally, identifying hotspots where brands face the highest risks. The usage of authentication solutions by industry reveals varied adoption levels, with sectors like pharmaceuticals and electronics leading the charge due to higher vulnerability to counterfeiting. Additionally, the report assesses counterfeit detection success rates by technology type, showcasing the effectiveness and reliability of different solutions. Future editions of the report may explore evolving trends such as consumer awareness of brand authenticity, the influence of global regulations, and the integration of AI in next-generation authentication systems.
the U.S. Authentication And Brand Protection Market was valued at USD 0.7 billion in 2023 and is expected to reach USD 1.6 billion by 2032, growing at a CAGR of 8.97% from 2024-2032, driven by rising counterfeit incidents, strict regulatory enforcement, and increasing consumer demand for verified products. Technological advancements like AI, blockchain, and smart packaging are accelerating adoption. The market is projected to witness steady growth through 2032, with high demand across pharmaceuticals, electronics, and luxury goods.
Driver
Surging counterfeit incidents are pushing companies to adopt advanced authentication and brand protection solutions.
The growing counterfeiting of products in industries such as pharmaceuticals, electronics, and luxury goods is an impetus for the authentication and brand protection market. This results in substantial financial losses for companies, not to mention compromising both consumer safety and brand trust. The problem has been fuelled by globalization and the growth of e-commerce, which has made it easier for counterfeiters to gain access to supply chains and marketplaces. Consequently, businesses are implementing advanced authentication technologies such as holograms, RFID, NFC, and blockchain to safeguard product integrity and traceability. Demand for effective anti-counterfeiting measures is also being driven by government regulations and cross-border enforcement initiatives.
Restraint
The high cost and complexity of deploying authentication technologies hinder widespread adoption, especially among SMEs.
Authentication solutions provide various advantages; however, the implementation of technologies like RFID tagging, smart labels, and blockchain-based systems has a hefty price, which can be a roadblock, especially for small and medium-sized enterprises. Additionally, they need technical investment and financial resources to implement them into existing supply chains, manufacturing processes, and IT infrastructure. It could also create interoperability challenges and management of that data across multiple authentication technologies businesses may use. These limitations can slow adoption and hinder scalability, particularly in cost-sensitive industries. Beyond MRI returns or legal drive, most firms are still averse to committing to full brand protection.
Opportunity
Innovations like AI, IoT, and smart packaging are opening new avenues for efficient and scalable brand protection.
Emerging technologies such as AI-powered authentication, machine learning for counterfeit detection, and smart packaging embedded with IoT sensors present strong growth opportunities. These innovations enable real-time tracking, consumer engagement through mobile verification apps, and predictive analytics to identify counterfeiting patterns. With increasing investments in digital transformation, brands can now integrate end-to-end visibility and control into their supply chains. Smart packaging also enhances consumer trust by allowing instant verification of product authenticity. As digital-first approaches gain traction, especially post-pandemic, businesses are expected to explore next-gen solutions that not only protect their products but also offer data-driven insights to optimize brand strategies.
Challenge
Inconsistent global regulations create implementation hurdles and reduce the effectiveness of anti-counterfeiting efforts.
One of the key challenges in the authentication and brand protection market is the absence of unified global standards. Different countries have varying regulations and enforcement levels regarding counterfeit goods, leading to fragmented compliance requirements for multinational companies. This inconsistency complicates implementation, increases operational costs, and limits the effectiveness of global anti-counterfeiting strategies. Additionally, enforcement in developing regions may be weak or under-resourced, allowing counterfeit networks to thrive. To address this challenge, international collaboration, harmonization of standards, and stronger public-private partnerships are essential. Until then, brands must navigate complex regulatory landscapes while trying to maintain consistent protection across markets.
By Authentication Mode
The blockchain authentication segment dominated the market, with more than 55% share of the overall revenue in 2023. Blockchain provides a secure tracking mechanism from the beginning of the supply chain, where raw materials are purchased, to the end, when the end customer receives the finished product. Hence, blockchain combats counterfeiting by way of recognizing items’ proofs of origin. High-end goods, including jewelry, watches, and leather goods, will benefit from blockchain.
The Smartphone segment witnessed the fastest CAGR during the forecast period. Smartphone authentication & trademark protection are essential for safeguarding users and brands. With cell phones being an integral part of digital life, securing user data and brand integrity is essential. Smartphone authentication is the process of verifying the identity of an individual in order to grant access to their device or applications.
By Technology
The covert segment dominated the market and accounted for 34% of the revenue share. Significant advancements in micro text, ultraviolet backlight ink, taggants, and intentional flaws drive this expansion. When exposed to an ultraviolet lamp, a printed image that would not ordinarily be seen under regular lighting circumstances can be viewed. UV Blacklight Ink cannot be seen in the sun or under typical indoor illumination. UV inks are now widely used on posters, hand stamps for nightclub admittance, toys and games, and tattoos. They have been used for decades on security documents. Because UV inks have a lengthy history of use in many industries and are widely available for purchase, they are now extremely simple for counterfeiters to detect and copy, dramatically reducing their usefulness for brand protection and anti-counterfeiting programs.
The Overt segment registers the fastest CAGR over a forecast period. Due to the use of authentication systems, numerous authentication and brand protection technologies have emerged. Overt technology has built a reputation for itself in the authentication and brand protection market. Overt measures are expected to prevail throughout the predicted time since they are frequently less expensive than covert or forensic methods. Authentication and brand protection options can be included in product packaging or labeling using hidden technology without incurring significant additional production costs.
By Application
The pharmaceutical segment dominated the market and accounted for the largest market share in 2023. Pharmaceutical applications require authentication and trademark protection because counterfeit pharmaceutical products endanger the health of patients and damage the reputation of pharmaceutical companies. Robust brand monitoring techniques are needed to safeguard against intellectual Property violations, enforce regulations, mitigate revenue loss, and curb the sale of illicit drugs. Maintaining the original quality of their product will build trust among healthcare patients and professionals, helping to support the health and credibility of the pharmaceutical industry.
These factors are expected to drive the pharmacy authentication and brand protection products in the overall industry of authentication and brand protection. The pharmaceuticals are also intensely regulated to ensure the safety, efficacy, and quality of the drug.
In 2023, North America dominated the market and accounted for 32% of the revenue share. This domain for pharmaceutical and food and beverage applications is well-established. There are a few North American businesses investing in and centered around their own proprietary authentication and brand protection technology. One of the key factors fuelling the growth of the North American authentication and trademark protection market is the presence of major competitors in this region and a large consumer base.
Asia Pacific is expected to register the fastest CAGR during the forecast period. Soft drinks and alcohol are in great demand, and these products are easy to reproduce. Due to the necessity to meet the regulations imposed by regulatory bodies, supply authentic products, and protect their brand names, manufacturers are increasingly purchasing labels, which is restricting the market in APAC.
The major key players along with their products are
Avery Dennison Corporation – SecureRFID Labels
SICPA Holding SA – SICPATRACE
De La Rue plc – IZON Holograms
Authentix Inc. – Fuel Integrity Program
Zebra Technologies Corporation – Zebra ZXP Series Printers
3M Company – 3M Secure Labeling Solutions
Centro Grafico dg S.p.A. – Diffractive Optical Variable Image Devices (DOVIDs)
OpSec Security Group – OpSec Insight Platform
Aegate (now part of Arvato Systems) – Medicine Verification System
Catalent, Inc. – Serialized Packaging Solutions
TraceLink Inc. – Digital Supply Network
AlpVision SA – FingerPrint Authentication
Systech International – UniSecure
Infineon Technologies AG – OPTIGA Authenticate
Scantrust SA – Secure QR Codes
March 2024: Crane NXT, Co. announced an agreement to acquire OpSec Security for $270 million, aiming to enhance its portfolio in brand protection and authentication solutions.
April 2024: Authentix completed the acquisition of Royal Joh. Enschedé, a Netherlands-based specialty printing and security solutions provider, to expand its offerings in security printing and brand protection.
September 2024: Nexans adopted Authentic Vision's Meta-Anchor technology to secure its products and supply chains, combating illicit trade and ensuring product authenticity.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 3.1 Billion |
| Market Size by 2032 | US$ 6.9 Billion |
| CAGR | CAGR of 9.23 % From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Technology (Overt, Covert, Forensic, Digital) • By Authentication Mode (Smartphone Authentication, Blockchain Authentication) • By Application (Electronics, Pharmaceuticals, Food & Beverages, Cosmetics, Luxury Goods, Apparels, Automobiles, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Avery Dennison Corporation, SICPA Holding SA, De La Rue plc, Authentix Inc., Zebra Technologies Corporation, 3M Company, Centro Grafico dg S.p.A., OpSec Security Group, Aegate (now part of Arvato Systems), Catalent Inc., TraceLink Inc., AlpVision SA, Systech International, Infineon Technologies AG, Scantrust SA |
Ans - The Authentication And Brand Protection Market was valued at USD 3.1 billion in 2023 and is expected to reach USD 6.9 billion by 2032.
Ans- The CAGR of the Authentication And Brand Protection Market during the forecast period is 9.23% from 2024-2032.
Ans- Asia-Pacific is expected to register the fastest CAGR during the forecast period.
Ans- Surging counterfeit incidents are pushing companies to adopt advanced authentication and brand protection solutions.
Ans- Inconsistent global regulations create implementation hurdles and reduce the effectiveness of anti-counterfeiting efforts.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Adoption Rates of Anti-Counterfeiting Technologies, 2023
5.2 Incidence of Brand Infringement, by Region (2020–2023)
5.3 Usage of Authentication Solutions by Industry, 2023
5.4 Counterfeit Detection Success Rates, by Technology Type, 2023
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and supply chain strategies
6.4.3 Expansion plans and new product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Authentication And Brand Protection Market Segmentation, By Technology
7.1 Chapter Overview
7.2 Software
7.2.1 Smartphone Authentication Market Trends Analysis (2020-2032)
7.2.2 Smartphone Authentication Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 Overt
7.3.1 Overt Market Trends Analysis (2020-2032)
7.3.2 Overt Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3.3 Security labels & Ink
7.3.3.1 Security labels & Ink Market Trends Analysis (2020-2032)
7.3.3.2 Security labels & Ink Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3.4 Holograms
7.3.4.1 Holograms Market Trends Analysis (2020-2032)
7.3.4.2 Holograms Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3.5 Barcodes
7.3.5.1 Barcodes Market Trends Analysis (2020-2032)
7.3.5.2 Barcodes Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3.6 Serial number & codes
7.3.6.1 Serial number & codes Market Trends Analysis (2020-2032)
7.3.6.2 Serial number & codes Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3.7 QR Codes
7.3.7.1 QR Codes Market Trends Analysis (2020-2032)
7.3.7.2 QR Codes Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4 Covert
7.4.1 Covert Market Trends Analysis (2020-2032)
7.4.2 Covert Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4.3 Invisible Ink and Graphics
7.4.3.1 Invisible Ink and Graphics Market Trends Analysis (2020-2032)
7.4.3.2 Invisible Ink and Graphics Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4.4 Microprinting
7.4.4.1 Microprinting Market Trends Analysis (2020-2032)
7.4.4.2 Microprinting Market Size Estimates and Forecasts to 2032 (USD Billion)
7.5 Forensic
7.5.1 Forensic Market Trends Analysis (2020-2032)
7.5.2 Forensic Market Size Estimates and Forecasts to 2032 (USD Billion)
7.6 Digital
7.6.1 Digital Market Trends Analysis (2020-2032)
7.6.2 Digital Market Size Estimates and Forecasts to 2032 (USD Billion)
8. Farm Management Overt Market Segmentation, by Authentication Mode
8.1 Chapter Overview
8.2 Smartphone Authentication
8.2.1 Smartphone Authentication Market Trends Analysis (2020-2032)
8.2.2 Smartphone Authentication Market Size Estimates And Forecasts To 2032 (USD Billion)
8.3 Blockchain Authentication
8.3.1 Blockchain Authentication Market Trends Analysis (2020-2032)
8.3.2 Blockchain Authentication Market Size Estimates and Forecasts to 2032 (USD Billion)
9. Authentication And Brand Protection Market Segmentation, by Application
9.1 Chapter Overview
9.2 Electronics
9.2.1 Electronics Market Trends Analysis (2020-2032)
9.2.2 Electronics Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 Pharmaceuticals
9.3.1 Pharmaceuticals Market Trends Analysis (2020-2032)
9.3.2 Pharmaceuticals Market Size Estimates and Forecasts to 2032 (USD Billion)
9.4 Food & Beverages
9.4.1 Food & Beverages Market Trends Analysis (2020-2032)
9.4.2 Food & Beverages Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 Cosmetics
9.5.1 Cosmetics Market Trends Analysis (2020-2032)
9.5.2 Cosmetics Market Size Estimates and Forecasts to 2032 (USD Billion)
9.6 Luxury Goods
9.6.1 Luxury Goods Market Trends Analysis (2020-2032)
9.6.2 Luxury Goods Market Size Estimates and Forecasts to 2032 (USD Billion)
9.7 Apparels
9.7.1 Apparels Market Trends Analysis (2020-2032)
9.7.2 Apparels Market Size Estimates and Forecasts to 2032 (USD Billion)
9.8 Automobiles
9.8.1 Automobiles Market Trends Analysis (2020-2032)
9.8.2 Automobiles Market Size Estimates and Forecasts to 2032 (USD Billion)
9.9 Others
9.9.1 Others Market Trends Analysis (2020-2032)
9.9.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
10. Regional Analysis
10.1 Chapter Overview
10.2 North America
10.2.1 Trends Analysis
10.2.2 North America Authentication And Brand Protection Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.2.3 North America Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.2.4 North America Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.2.5 North America Authentication And Brand Protection Market Estimates and Forecasts, by Service (2020-2032) (USD Billion)
10.2.6 USA
10.2.6.1 USA Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.2.6.2 USA Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.2.6.3 USA Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.2.7 Canada
10.2.7.1 Canada Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.2.7.2 Canada Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.2.7.3 Canada Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.2.8 Mexico
10.2.8.1 Mexico Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.2.8.2 Mexico Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.2.8.3 Mexico Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Trends Analysis
10.3.1.2 Eastern Europe Authentication And Brand Protection Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.3.1.3 Eastern Europe Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.1.4 Eastern Europe Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.1.5 Eastern Europe Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.1.6 Poland
10.3.1.6.1 Poland Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.1.6.2 Poland Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.1.6.3 Poland Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.1.7 Romania
10.3.1.7.1 Romania Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.1.7.2 Romania Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.1.7.3 Romania Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.1.8 Hungary
10.3.1.8.1 Hungary Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.1.8.2 Hungary Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.1.8.3 Hungary Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.1.9 Turkey
10.3.1.9.1 Turkey Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.1.9.2 Turkey Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.1.9.3 Turkey Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.1.10 Rest of Eastern Europe
10.3.1.10.1 Rest of Eastern Europe Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.1.10.2 Rest of Eastern Europe Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.1.10.3 Rest of Eastern Europe Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2 Western Europe
10.3.2.1 Trends Analysis
10.3.2.2 Western Europe Authentication And Brand Protection Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.3.2.3 Western Europe Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.4 Western Europe Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.5 Western Europe Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.6 Germany
10.3.2.6.1 Germany Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.6.2 Germany Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.6.3 Germany Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.7 France
10.3.2.7.1 France Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.7.2 France Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.7.3 France Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.8 UK
10.3.2.8.1 UK Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.8.2 UK Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.8.3 UK Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.9 Italy
10.3.2.9.1 Italy Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.9.2 Italy Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.9.3 Italy Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.10 Spain
10.3.2.10.1 Spain Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.10.2 Spain Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.10.3 Spain Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.11 Netherlands
10.3.2.11.1 Netherlands Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.11.2 Netherlands Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.11.3 Netherlands Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.12 Switzerland
10.3.2.12.1 Switzerland Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.12.2 Switzerland Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.12.3 Switzerland Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.13 Austria
10.3.2.13.1 Austria Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.13.2 Austria Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.13.3 Austria Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.3.2.14 Rest of Western Europe
10.3.2.14.1 Rest of Western Europe Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.3.2.14.2 Rest of Western Europe Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.3.2.14.3 Rest of Western Europe Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4 Asia Pacific
10.4.1 Trends Analysis
10.4.2 Asia Pacific Authentication And Brand Protection Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.4.3 Asia Pacific Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.4 Asia Pacific Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.4.5 Asia Pacific Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4.6 China
10.4.6.1 China Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.6.2 China Authentication And Brand Protection Market Estimates and Forecasts, by Display (2020-2032) (USD Billion)
10.4.6.3 China Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4.7 India
10.4.7.1 India Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.7.2 India Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.4.7.3 India Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4.8 Japan
10.4.8.1 Japan Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.8.2 Japan Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.4.8.3 Japan Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4.9 South Korea
10.4.9.1 South Korea Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.9.2 South Korea Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.4.9.3 South Korea Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4.10 Vietnam
10.4.10.1 Vietnam Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.10.2 Vietnam Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.4.10.3 Vietnam Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4.11 Singapore
10.4.11.1 Singapore Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.11.2 Singapore Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.4.11.3 Singapore Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4.12 Australia
10.4.12.1 Australia Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.12.2 Australia Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.4.12.3 Australia Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.4.13 Rest of Asia Pacific
10.4.13.1 Rest of Asia Pacific Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.4.13.2 Rest of Asia Pacific Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.4.13.3 Rest of Asia Pacific Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5 Middle East and Africa
10.5.1 Middle East
10.5.1.1 Trends Analysis
10.5.1.2 Middle East Authentication And Brand Protection Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.5.1.3 Middle East Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.1.4 Middle East Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.1.5 Middle East Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.1.6 UAE
10.5.1.6.1 UAE Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.1.6.2 UAE Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.1.6.3 UAE Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.1.7 Egypt
10.5.1.7.1 Egypt Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.1.7.2 Egypt Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.1.7.3 Egypt Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.1.8 Saudi Arabia
10.5.1.8.1 Saudi Arabia Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.1.8.2 Saudi Arabia Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.1.8.3 Saudi Arabia Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.1.9 Qatar
10.5.1.9.1 Qatar Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.1.9.2 Qatar Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.1.9.3 Qatar Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.1.10 Rest of Middle East
10.5.1.10.1 Rest of Middle East Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.1.10.2 Rest of Middle East Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.1.10.3 Rest of Middle East Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.2 Africa
10.5.2.1 Trends Analysis
10.5.2.2 Africa Authentication And Brand Protection Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.5.2.3 Africa Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.2.4 Africa Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.2.5 Africa Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.2.6 South Africa
10.5.2.6.1 South Africa Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.2.6.2 South Africa Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.2.6.3 South Africa Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.2.7 Nigeria
10.5.2.7.1 Nigeria Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.2.7.2 Nigeria Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.2.7.3 Nigeria Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.5.2.8 Rest of Africa
10.5.2.8.1 Rest of Africa Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.5.2.8.2 Rest of Africa Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.5.2.8.3 Rest of Africa Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.6 Latin America
10.6.1 Trends Analysis
10.6.2 Latin America Authentication And Brand Protection Market Estimates and Forecasts, by Country (2020-2032) (USD Billion)
10.6.3 Latin America Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.6.4 Latin America Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.6.5 Latin America Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.6.6 Brazil
10.6.6.1 Brazil Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.6.6.2 Brazil Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.6.6.3 Brazil Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.6.7 Argentina
10.6.7.1 Argentina Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.6.7.2 Argentina Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.6.7.3 Argentina Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.6.8 Colombia
10.6.8.1 Colombia Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.6.8.2 Colombia Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.6.8.3 Colombia Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
10.6.9 Rest of Latin America
10.6.9.1 Rest of Latin America Authentication And Brand Protection Market Estimates and Forecasts, By Technology (2020-2032) (USD Billion)
10.6.9.2 Rest of Latin America Authentication And Brand Protection Market Estimates and Forecasts, by Authentication Mode (2020-2032) (USD Billion)
10.6.9.3 Rest of Latin America Authentication And Brand Protection Market Estimates and Forecasts, by Application (2020-2032) (USD Billion)
11. Company Profiles
11.1 Avery Dennison Corporation
11.1.1 Company Overview
11.1.2 Financial
11.1.3 Products/ Services Offered
11.1.4 SWOT Analysis
11.2 SICPA Holding SA
11.2.1 Company Overview
11.2.2 Financial
11.2.3 Products/ Services Offered
11.2.4 SWOT Analysis
11.3 De La Rue plc
11.3.1 Company Overview
11.3.2 Financial
11.3.3 Products/ Services Offered
11.3.4 SWOT Analysis
11.4 Authentix Inc
11.4.1 Company Overview
11.4.2 Financial
11.4.3 Products/ Services Offered
11.4.4 SWOT Analysis
11.5 Zebra Technologies Corporation
11.5.1 Company Overview
11.5.2 Financial
11.5.3 Products/ Services Offered
11.5.4 SWOT Analysis
11.6 3M Company
11.6.1 Company Overview
11.6.2 Financial
11.6.3 Products/ Services Offered
11.6.4 SWOT Analysis
11.7 Centro Grafico dg S.p.A
11.7.1 Company Overview
11.7.2 Financial
11.7.3 Products/ Services Offered
11.7.4 SWOT Analysis
11.8 OpSec Security Group
11.8.1 Company Overview
11.8.2 Financial
11.8.3 Products/ Services Offered
11.8.4 SWOT Analysis
11.9 Aegate
11.9.1 Company Overview
11.9.2 Financial
11.9.3 Products/ Services Offered
11.9.4 SWOT Analysis
11.10 Catalent, Inc
11.10.1 Company Overview
11.10.2 Financial
11.10.3 Products/ Services Offered
11.10.4 SWOT Analysis
12. Use Cases and Best Practices
13. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Technology
Overt
Security labels & Ink
Holograms
Barcodes
Serial number & codes
QR Codes
Covert
Invisible Ink and Graphics
Microprinting
Forensic
Digital
By Authentication Mode
Smartphone Authentication
Blockchain Authentication
By Application
Electronics
Pharmaceuticals
Food & Beverages
Cosmetics
Luxury Goods
Apparels
Automobiles
Others
Request for Segment Customization as per your Business Requirement: Segment Customization Request
Regional Coverage:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Request for Country Level Research Report: Country Level Customization Request
Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Detailed Volume Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Competitive Product Benchmarking
Geographic Analysis
Additional countries in any of the regions
Customized Data Representation
Detailed analysis and profiling of additional market players
The Crowdfunding Market Size was valued at USD 1.5 Billion in 2023 and is expected to reach USD 5.4 Billion by 2032, growing at a CAGR of 15.4% by 2032.
The Product Information Management Market Size was valued at USD 12.72 Billion in 2023 and is expected to reach USD 45.13 Billion by 2032 and grow at a CAGR of 15.2% over the forecast period 2024-2032.
AI In Media & Entertainment Market was valued at USD 17.99 billion in 2023 and will reach USD 135.99 billion by 2032, growing at a CAGR of 25.26% by 2032.
The Cloud Content Delivery Network Market Size was valued at USD 21.8 Billion in 2023 and is expected to reach USD 132.2 Billion by 2032 and grow at a CAGR of 22.2% over the forecast period 2024-2032.
Haptic Devices Market was valued at USD 4.90 billion in 2023 and is expected to reach USD 19.51 billion by 2032, growing at a CAGR of 16.63% by 2032
The M-Commerce Payment Market was USD 11.27 Billion in 2023 and will reach to USD 62.98 Billion by 2032, growing at a CAGR of 21.09% by forecast Period.
Hi! Click one of our member below to chat on Phone
© 2025 All Rights Reserved by SNS Insider Pvt Ltd
