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Antiperspirants and Deodorants Market Reports Scope & Overview:

The Antiperspirants and Deodorants Market Size was valued at USD 62,889 million in 2023 and is expected to reach USD 81,920.89 million by 2031, and grow at a CAGR of 3.36% over the forecast period 2024-2031.

The market is expanding as a result of increased interest in personal hygiene among young people is a major factor. As they become more aware of body odor and sweat, the demand for these products rises. As people have more money to spend on discretionary items, they're more likely to invest in personal care products. Furthermore, urbanization is one of the major factors means that with a growing population in cities, the demand for deodorant and antiperspirant increases due to factors like hotter temperatures and active lifestyles. People are becoming more active and health-conscious, leading to a greater need for sweat and odor control. Overall, the antiperspirant and deodorant market seems to have a bright future, driven by a combination of social trends, product innovation, and economic factors.

Antiperspirants and Deodorants Market Revenue Analysis

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As the use of sanitary goods rises, so do market trends for antiperspirants and deodorants. People are becoming more conscious of their skin and personal hygiene, as well as the unexpected shift in people's lifestyles that drives the industry. The value of the antiperspirant and deodorant market tends to rise as a result.

MARKET DYNAMICS

DRIVERS

  • Younger generations with increased interest in personal hygiene

Increased interest in personal hygiene among young people is a major factor. As they become more aware of body odor and sweat, the demand for these products rises. Teenagers and young adults are highly social creatures. The desire to feel confident and avoid social awkwardness due to body odor can be a significant factor in driving deodorant use.

  • Affordability, inexpensive deodorants and antiperspirants

  • Innovation with new and improved formulas 

RESTRAINT

  • Consumer shift towards natural ingredients aware of health risks

People are becoming more aware of the potential health risks associated with some chemical ingredients in deodorants and antiperspirants. This is leading to a rise in demand for natural alternatives, even if they might be less effective.

  • Stricter regulations could stifle innovation in the deodorant industry

OPPORTUNITIES

  • Clean beauty trend and transparency in product formulations

 The "clean beauty" movement emphasizes natural ingredients and transparency in product formulations. This presents an opportunity for companies to develop effective and safe deodorants that appeal to health-conscious consumers.

  • Innovation in natural ingredients that compete with traditional formulas

CHALLENGES

  • Reduced demand for conventional products

If consumers perceive conventional deodorants with harsh chemicals as risky, they might switch to natural alternatives or avoid the category altogether. Natural deodorants can be more expensive than conventional ones, potentially limiting their accessibility for some consumers.

  • Increased production costs of natural alternatives

By Product Foam

Deodorants and antiperspirants come in various forms like roll-on, stick, and spray. Stick deodorants are expected to see the fastest growth due to a high compound annual growth rate (CAGR). However, sprays will generate the most sales volume by 2031, impacting the overall market size.

By Distribution Channel

Antiperspirants and deodorants are sold through physical stores (supermarkets, convenience stores) and online retailers. Traditionally, physical stores dominated sales however, the rise of online shopping, especially during the pandemic, has boosted online sales. Distribution channels significantly impact the market share of these products.

Antiperspirants and Deodorants Market Segmentation Analysis

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REGIONAL ANALYSIS

 Asia Pacific is dominating the market and currently the largest and is expected to be the fastest growing market for antiperspirants and deodorants. Factors like rising disposable income, increasing urbanization, and growing awareness about personal hygiene are driving this growth.

North America is a mature market with a significant presence of established players like Procter & Gamble, Unilever, and Henkel. Focuses on innovation in product formulations and marketing strategies is crucial for brands to stand out in this competitive landscape.

Europe is another major market with a strong presence of global brands alongside regional players like Beiersdorf and L'Oréal. Stringent regulations on cosmetic ingredients can influence product development and marketing strategies in this region. Consumers in Europe are increasingly seeking sustainable and eco-friendly deodorant options.

Key Players:

The Key Players are Benetton Group S.r.l., Unilever Company, Procter & Gamble, L’Oreal Company, Avon Product Inc, Nike, Inc. , CavinKare Pvt. Ltd, Kao Corporation, Henkel AG & Company KGaA, Coty Inc., Beiersdorf AG, Godrej Consumer Products Ltd. , Church & Dwight Co., Inc.  Colgate-Palmolive Company, L'Occitane International S.A. Other players.

Recent Developments of the Antiperspirants and Deodorants Market:

In June 2022: Proctor and gamble secret brand introduced the weightless dry spray collection which consists of aluminum free as well as antiperspirant deodorant options, which helps as a protection from sweat and odor.

In February 2021: Henkel extended its partnership with Quad Industries for accelerating printed electronics solutions and their strategic partnership development will deliver support and capacities for prototyping with printed electronics solutions and technological value creation across many players.

Antiperspirants and Deodorants Market Report Scope:
Report Attributes Details
Market Size in 2023  US$ 62,889 million
Market Size by 2031  US$ 81,920.89 million
CAGR  CAGR of 3.36% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments
  • By Product Form (Spray, Roll-On, Sticks and others)

  • By Distribution Channel (Store-Based [Supermarkets and Hypermarkets, Convenience Stores and others] and Non-Store-Based)

Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Benetton Group S.r.l., Unilever Company, Procter & Gamble, L’Oreal Company, Avon Product Inc, Nike, Inc. , CavinKare Pvt. Ltd, Kao Corporation, Henkel AG & Company KGaA, Coty Inc., Beiersdorf AG, Godrej Consumer Products Ltd. , Church & Dwight Co., Inc.  Colgate-Palmolive Company, L'Occitane International S.A. 
KEY DRIVERS
  • Younger generations with increased interest in personal hygiene 

  • Affordability, inexpensive deodorants and antiperspirants 

  • Innovation with new and improved formulas 

Restraints
  • Consumer shift towards natural ingredients aware of health risks

  • Stricter regulations could stifle innovation in the deodorant industry

Frequently Asked Questions

The antiperspirants and deodorants market be worth USD 81,920.89 Million by 2031.

The main drivers of the antiperspirant and deodorant market is growing concern for better odor and hygiene and consumers choose to utilize natural products.

Antiperspirants and Deodorants Market is divided into two segments and these segments are by Product Foam, and by Distribution channel.

The sub-segment of the Foam type of Antiperspirants and Deodorants Market are Spray, Roll-On, Sticks, and others

Manufacturer and service provider, research institutes, universities, private libraries, suppliers, and distributors.

Table of Contents

 

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies

4.3.2.1 US

4.3.2.2 Canada

4.3.2.3 Germany

4.3.2.4 France

4.3.2.5 United Kingdom

4.3.2.6 China

4.3.2.7 Japan

4.3.2.8 South Korea

4.3.2.9 Rest of the World

5. Value Chain Analysis

 

6. Porter’s 5 forces model

 

7.  PEST Analysis

 

8. Antiperspirants and Deodorants Market Segmentation, by Foam type

8.1 Spray

8.2 Roll-On

8.3 Sticks and others

8.4 others

9. Antiperspirants and Deodorants Market, by ingredient type

9.1 Alcohol

9.2 Aluminum Salts

9.3 Antimicrobials

9.4 Fragrance

9.5 Skin Conditioners

9.6 Others

10. Antiperspirants and Deodorants Market Segmentation, By Function type

10.1 Aerosol Sprays

10.2 CreamsRoll-on

10.3 Gel

10.4 others

11. Antiperspirants and Deodorants Market Segmentation, By distribution

11.1 Household

11.2 Online Retail

11.3 Pharmacy

11.4 Cosmetic Discounters

11.5 Department and Discount Stores

11.6 Others

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2  Canada

12.2.3  Mexico

12.3     Europe

12.3.1  Germany

12.3.2  UK

12.3.3  France

12.3.4  Italy

12.3.5  Spain

12.3.6  The Netherlands

12.3.7  Rest of Europe

12.4     Asia-Pacific

12.4.1  Japan

12.4.2  South Korea

12.4.3  China

12.4.4  India

12.4.5  Australia

12.4.6  Rest of Asia-Pacific

12.5     The Middle East & Africa

12.5.1  Israel

12.5.2  UAE

12.5.3  South Africa

12.5.4  Rest

12.6     Latin America

12.6.1  Brazil

12.6.2  Argentina

12.6.3  Rest of Latin America

13. Company Profiles

13.1Unilever Company

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2 Procter & Gamble

13.3 L’Oreal Company

13.4 Avon Product Inc

13.5 Shiseido, CavinKare Pvt. Ltd

13.6 Henkel AG & Company KGaA

13.7 Beiersdorf AG

13.8 Godrej Consumer Products Ltd.

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

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Key Segments:

By Product Foam

  • Spray

  • Roll-On

  • Sticks

  • Others

By Distribution Channel

  • Store-based 

  • Non-store based

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REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

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  • Product Analysis

  • Criss-Cross segment analysis (e.g. Product X Application)

  • Product Matrix which gives a detailed comparison of product portfolio of each company

  • Geographic Analysis

  • Additional countries in any of the regions

  • Company Information

  • Detailed analysis and profiling of additional market players (Up to five)

 

 

 

 


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