AdTech Market Market Report Scope & Overview:
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The AdTech Market Size was recorded at USD 583.54 Billion in 2023 and is expected to reach USD 1958.4 Billion in 2032, growing at a CAGR of 14.4% over the forecast period 2024-2032.
A number of major developments are reshaping and changing the industry as the market changes at a rapid rate. Connected TV (CTV), hyper-personalization, geotargeting, augmented and virtual reality, integrated consumer journeys, and vernacularization are a few prominent AdTech market developments. Additionally, programmatic advertising targets and delivers adverts using data and algorithms, making it possible to run more successful and efficient advertising campaigns. According to the published report the annual spending on the advertisements is around USD 1077 Billion in 2024, and the the market volume of TV & digital advertising is USD 337 Bn on 2024. In 2023, it is recorded that from the total revenue generated by Ads, Google holds the major share of around 26% and is the largest digital ad publisher in the U.S.
The advertising tech sector is ever-evolving, with platforms and ad formats seeing continual innovation. The introduction of social media, video advertising, and interactive ad formats has significantly changed the market. Platforms are evolving to satisfy the demands of marketers who are always seeking for fresh approaches to draw in viewers. The integration of advance software is booming the advertising fields that gain customer’s interest and revenue to market growth. Some popular software’s are AdTechFX (that help to boost the sales by targeting the right audience), AdRoll (that help to promote ads through different platforms), Amazon DSP, Adobe Advertising Cloud, etc. For Instance, In August of 2023, PadSquad announced a ground-breaking project in which they partnered with Amazon Ads to incorporate their well-established interactive ad formats into the Amazon Ad Server. Through this unique partnership, advertisers will be able to use Amazon DSP (demand-side platform) to programmatically deliver PadSquad's customized and interactive ad formats.
Since native advertising incorporates sponsored material into the layout and appearance of websites, it is also becoming more and more popular. Native advertising facilitates effective consumer engagement because it is a less obtrusive technique than typical banner adverts. The top native advertising companies are, smartly, Taboola, Outbrain, MGID, etc. For Instance, U.S. advertisers had also invested around $97 Billion on Native Display advertising.
The raid adoption of AI and programming software has opened the investment and expansion opportunities in the field of Mobile Advertising, Personalization and Artificial Intelligence that help market to generate ROI and help make better decisions in creative advertising, ads placement and targeting customers. The 54% of the business reported that their cost of advertising is saved by using AI, and 40% of the budgets they invest in AI campaign. The best Ai tool for AdTech is Criteo, Skai, Albet etc.
Market Dynamics
Drivers
Growing demand for Creative advertising by Large and small Enterprises.
The market is growing due to increasing demand from the large versus small-to-medium enterprises. The 65% of the market is of large enterprises. Large companies buy end-to-end ad tech solutions and negotiate best prices and access to premium ad inventories through their scale. There are some top large enterprises that booming the advertising tech market, like Amazon advertising, The Trade Desk, Google Ads, Meta Platform etc. However, small and medium enterprises holds the small market share of around 23-24 % and the influence and purchasing power of small-to-medium enterprises is growing due to affordability and universal access to easy-to-use platforms. In addition, they can monetize targeted and local advertising better than corporations. Key contributors to this growth are increased digital advertising spending, AI evolution, and overwhelming mobile and video advertising.
Restraints
Increasing Security concern related data breaches and strict regulation by government.
Billions of dollars lost to ad fraud, largely the result of malicious bots Fraudulent clicks, impressions or fake domains which are referred to frauds that happen when cyberattackers use advanced bots. These bots are able to do what seems like real user actions, which makes it hard for anyone else watching them. The Web2 landscape is decentralized and opaque, creating an environment where bot presence can easily go undetected. For Instance, Federal Trade Competition (US), had made strict regulation regarding fraudulent activities, unfair practices in AdTech Market. In Addition with that, European Commission, also work in safeguarding the unfair practices.
Opportunities
Adoption of Web3 Technologies to avoid data breach and provide effective and efficient services.
Challenges
Lack of transparency, Ad blocking, increasing concern of connected TV (CTV), hinders the market growth.
Market Segmentation
By Offering
With a more than 32% revenue share, the services sector led the market in 2023. The growth is partially due to the rise in data-driven marketing strategies. Businesses want to find their niche audience, so service providers sell the solutions like campaign management, data analysis and ad optimization. On top of this, the emergence of new technologies such as AR/VR enables more immersive formats for ads - something that demands dedicated services in developing and putting into action these ad experiences. Therefore, increasing demand in addition to rising popularity of audio advertising and mobile optimization is driving growth for the service segment leading it to dominate revenue contribution within this market. According to study the mobile advertising had grown to 36% in 2023, compared to 2022.
By Advertising Type
With around 80% of market share, the programmatic advertising segment led the competition in 2023. Programmatic advertising uses algorithms to simplify ad placements’ purchase and sale, thereby removing the need for manual negotiations. As a result, both advertisers and publishers receive a number of benefits. The former reach a larger number of relevant audiences, which becomes possible at the best prices and the latter fill the available ad inventory in a more effective manner. The prominent development of mobile advertising and the growing importance of data drive further development of the approach. As the contemporary market is highly keen on data-driven targeting and campaign management, programmatic platforms are the powerful solution. Therefore, it has become an active player in the modern market.
By Advertising Format
In 2023, the text advertising segment led the market with around 30% revenue share in 2023. The foundation of text advertising, search engine marketing (SEM), is expanding as long as users' reliance on search engines is strong. Moreover, improvements in programmatic purchasing methods enable more accurate audience targeting by strategically employing keywords and contextually appropriate placements. The increasing popularity of voice search means that text material needs to be optimized for spoken inquiries in order to stay relevant in this changing environment. Because text advertising is so successful at attracting new users and converting them, it continues to exist in the AdTech space and has a strong value proposition.
By Platform
The mobile segment dominated the market in 2023, accounting for almost 53% of the total market share. There are numerous ad types available for mobile advertising, including display ads, in-app purchases, and video commercials. These ads can be customized for specific audiences and devices. New technologies that enable firms to target customers based on their location have emerged as a result of the development of mobile advertisements.
By Enterprise Size
Large enterprises, or companies with substantial marketing budgets, global reach, and deep wallets, make up the next major consumer sector. It enables big businesses to implement more complex and integrated advertising strategies that use many ad formats and channels. As a large business, which typically focus on increasing brand recognition and establishing brand to attract attention and influence the market and demographics. This gives them the money they need to invest in fresh, impactful marketing and advertising initiatives that will help them maintain and grow their market share. For Instance, the major large enterprises of the U.S. market are Google, Amazon, Meta platform, PunMatic, etc. which had gained the customers attraction towards their brand.
Regional Analysis
North America dominate the advertising tech market with major share of more than 32% of revenue share in 2023, due to pioneering technological platform associated with high digital literacy rates coupled with widespread consumer engagement. Interesting Startups in the Region that Shape Market Trends and Continuing to Utilize Technology for Successful Traditional Advertising And Marketing Campaigns. North America is home to a mature digital advertising ecosystem defined by stiff competition and rapid expansion of new trends & strategies.
U.S. accounts for over 71% share of the North American market in 2023. The biggest digital advertising market in the world and, Projected to increase as consumers migrate online / mobile. Ads-tech space has been ruled by technology companies like Google, Facebook and Amazon for several years now. There are many start-ups has taken place in recent years in U.S Advertising tech market such as, Prizeout (Chicago), Arrow (New York), Kevel, VidMob, etc.
The Europe AdTech market is growing rapidly with others. The affordability of programmatic advertising, which automates the buying and placement of ads through technological platforms that conduct transactions based on selected targeting criteria is one key cause. This enables advertisers to target specific demographics more efficiently and publishers in maximizing their inventory. So, an emerging sector in the world of advertising is digital out-of-home (DOOH), with large electronic displays proliferating everywhere from airports to subways. In addition, the successes of mobile web and connected TV (CTV) create more opportunities to reach audiences with powerful and interactive video advertising.
Asia Pacific is a large and growing market with lots of processing going on. It is a home for a vast and varied customer base; high internet penetration rates along with mobile-first mentality are helping the region create valuable prospects for growth.
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Key Players
The major key players are Alibaba Group Holding Limited, Amazon.com, Inc., Facebook Incorporation, Google Incorporation, Microsoft Incorporation, SpotX, Verizon, Adobe, Meta, Criteo, Twitter Incorporation, Yahoo, Zeta, Luna, NextRoll, Quantcast, Criteo, Demandbase and others in final Report.
Recent Developments:
In March 2024, A partnership has been announced by Mediaocean, the mission-critical platform for omnichannel advertising, and Magnite, the largest independent sell-side advertising company, to bring more supply path efficiency and deeper automation to Mediaocean's Prisma buyers for online video (OLV) and connected TV (CTV). Through this agreement, Prisma users may utilize Magnite's ClearLine solution to immediately initiate streaming campaigns with premium video sellers.
In June 2023, Alphabet Inc. also launched with Demand Gen and Video View: two AI-powered advertising technologies. These instrumental products are designed to help marketers create rather than satisfy demand and engage the markets they want. These changes from Google fall in line with the tech giant's ongoing push to add in more artificial intelligence (AI) features into advertising.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 583.54 Billion |
| Market Size by 2031 | US$ 1958.4 Billion |
| CAGR | CAGR of 14.4 % From 2023 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By offerings |
| • By Advertising Type | |
| • By Advertising Format | |
| • By Advertising Channel | |
| • By Platform | |
| • By Enterprise Size | |
| • By Industry Vertical | |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Alibaba Group Holding Limited, Amazon.com, Inc., Facebook Incorporation, Google Incorporation, Microsoft Incorporation, SpotX, Verizon, Adobe, Meta, Criteo, Twitter Incorporation, Yahoo, Zeta, Luna, NextRoll, Quantcast, Criteo, Demandbase |
| Key Drivers | • Growing demand for Creative advertising by Large and small Enterprises. |
| RESTRAINTS | •Increasing Security concern related data breaches and strict regulation by government |
Ans: North America led the AdTech Market with highest revenue share in 2023.
Ans: Increasing Security concerns related to data breaches and strict regulation by the government, can restrict the growth of the AdTech Market.
Ans: Growing demand for Creative advertising by Large and small Enterprises, and the rising adoption of advanced technology in Ads, are the factors that drive the AdTech Market from 2024-2032.
The expected CAGR of the global AdTech Market during the forecast period is 14.4%.
Ans: The AdTech Market was valued at USD 583.54 Billion billion in 2023.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Porter’s 5 Forces Model
6. Pest Analysis
7. AdTech Market Segmentation, By Offerings
7.1 Introduction
7.2 Solution
7.2.1 Demand-Side Platforms (DSPs)
7.2.2 Supply-Side Platforms (SSPs)
7.2.3 Ad Networks
7.2.4 Data Management Platforms (DMPs)
7.2.5 Others
7.3 Service
7.3.1 Professional Services
7.3.2 Training & Consulting
7.3.3 Advertising Type & Integration
7.3.4 Support & Maintenance
7.3.5 Managed Services
8. AdTech Market Segmentation, By Advertising Type
8.1 Introduction
8.2 Programmatic Advertising
8.3 Non-Programmatic Advertising
9. AdTech Market Segmentation, By Advertising Channel
9.1 Introduction
9.2 Television Advertising
9.3 Radio Advertising
9.4 Digital Out-of-Home (DOOH) Advertising
9.5 Others (Mobile/Tablet Advertising)
10. AdTech Market Segmentation, By Advertising Format
10.1 Introduction
10.2 Image
10.3 video
10.4 Text
10.5 Others
11. AdTech Market Segmentation, By Platform
11.1 Introduction
11.2 Mobile
11.3 Web
11.4 Other
12. AdTech Market Segmentation, By Enterprise Size
12.1 Introduction
12.2 Small and Medium Enterprise (SME)
12.3 Large Enterprise
13. AdTech Market Segmentation, By Industry Vertical
13.1 Introduction
13.2 Retail & Consumer Goods
13.3 BFSI
13.4 Hospitality
13.5 Media & Entertainment
13.6 Transport & Logistics
13.7 Healthcare
13.8 IT & Telecom
13.9 Education
13.10 Others
14. Regional Analysis
14.1 Introduction
14.2 North America
14.2.1 Trend Analysis
14.2.2 North America AdTech Market By Country
14.2.3 North America AdTech Market By Offerings
14.2.4 North America AdTech Market By Advertising Type
14.2.5 North America AdTech Market By Advertising Channel
14.2.6 North America AdTech Market, By Advertising Format
14.2.7 North America AdTech Market, By Platform
14.2.8 North America AdTech Market Segmentation, By Enterprise Size
14.2.9 North America AdTech Market Segmentation, By Industry Vertical
14.2.10 USA
14.2.10.1 USA AdTech Market By Offerings
14.2.10.2 USA AdTech Market By Advertising Type
14.2.10.3 USA AdTech Market By Advertising Channel
14.2.10.4 USA AdTech Market, By Advertising Format
14.2.10.5 USA AdTech Market, By Platform
14.2.10.6 USA AdTech Market Segmentation, By Enterprise Size
14.2.10.7 USA AdTech Market Segmentation, By Industry Vertical
14.2.11 Canada
14.2.11.1 Canada AdTech Market By Offerings
14.2.11.2 Canada AdTech Market By Advertising Type
14.2.11.3 Canada AdTech Market By Advertising Channel
14.2.11.4 Canada AdTech Market, By Advertising Format
14.2.11.5 Canada AdTech Market, By Platform
14.2.11.6 Canada AdTech Market Segmentation, By Enterprise Size
14.2.11.7 Canada AdTech Market Segmentation, By Industry Vertical
14.2.12 Mexico
14.2.12.1 Mexico AdTech Market By Offerings
14.2.12.2 Mexico AdTech Market By Advertising Type
14.2.12.3 Mexico AdTech Market By Advertising Channel
14.2.12.4 Mexico AdTech Market, By Advertising Format
14.2.12.5 Mexico AdTech Market, By Platform
14.2.12.6 Mexico AdTech Market Segmentation, By Enterprise Size
14.2.12.7 Mexico AdTech Market Segmentation, By Industry Vertical
14.3 Europe
14.3.1 Trend Analysis
14.3.2 Eastern Europe
14.3.2.1 Eastern Europe AdTech Market By Country
14.3.2.2 Eastern Europe AdTech Market By Offerings
14.3.2.3 Eastern Europe AdTech Market By Advertising Type
14.3.2.4 Eastern Europe AdTech Market By Advertising Channel
14.3.2.5 Eastern Europe AdTech Market By Advertising Format
14.3.2.6 Eastern Europe AdTech Market, By Platform
14.3.2.7 Eastern Europe AdTech Market Segmentation, By Enterprise Size
14.3.2.8 Eastern Europe AdTech Market Segmentation, By Industry Vertical
14.3.2.9 Poland
14.3.2.9.1 Poland AdTech Market By Offerings
14.3.2.9.2 Poland AdTech Market By Advertising Type
14.3.2.9.3 Poland AdTech Market By Advertising Channel
14.3.2.9.4 Poland AdTech Market By Advertising Format
14.3.2.9.5 Poland AdTech Market, By Platform
14.3.2.9.6 Poland AdTech Market Segmentation, By Enterprise Size
14.3.2.9.7 Poland AdTech Market Segmentation, By Industry Vertical
14.3.2.10 Romania
14.3.2.10.1 Romania AdTech Market By Offerings
14.3.2.10.2 Romania AdTech Market By Advertising Type
14.3.2.10.3 Romania AdTech Market By Advertising Channel
14.3.2.10.4 Romania AdTech Market By Advertising Format
14.3.2.10.5 Romania AdTech Market, By Platform
14.3.2.10.6 Romania AdTech Market Segmentation, By Enterprise Size
14.3.2.10.7 Romania AdTech Market Segmentation, By Industry Vertical
14.3.2.11 Hungary
14.3.2.11.1 Hungary AdTech Market By Offerings
14.3.2.11.2 Hungary AdTech Market By Advertising Type
14.3.2.11.3 Hungary AdTech Market By Advertising Channel
14.3.2.11.4 Hungary AdTech Market By Advertising Format
14.3.2.11.5 Hungary AdTech Market, By Platform
14.3.2.11.6 Hungary AdTech Market Segmentation, By Enterprise Size
14.3.2.11.7 Hungary AdTech Market Segmentation, By Industry Vertical
14.3.2.12 turkey
14.3.2.12.1 Turkey AdTech Market By Offerings
14.3.2.12.2 Turkey AdTech Market By Advertising Type
14.3.2.12.3 Turkey AdTech Market By Advertising Channel
14.3.2.12.4 Turkey AdTech Market By Advertising Format
14.3.2.12.5 Turkey AdTech Market, By Platform
14.3.2.12.6 Turkey AdTech Market Segmentation, By Enterprise Size
14.3.2.12.7 Turkey AdTech Market Segmentation, By Industry Vertical
14.3.2.13 Rest of Eastern Europe
14.3.2.13.1 Rest of Eastern Europe AdTech Market By Offerings
14.3.2.13.2 Rest of Eastern Europe AdTech Market By Advertising Type
14.3.2.13.3 Rest of Eastern Europe AdTech Market By Advertising Channel
14.3.2.13.4 Rest of Eastern Europe AdTech Market By Advertising Format
14.3.2.13.5 Rest of Eastern Europe AdTech Market, By Platform
14.3.2.13.6 Rest of Eastern Europe AdTech Market Segmentation, By Enterprise Size
14.3.2.13.7 Rest of Eastern Europe AdTech Market Segmentation, By Industry Vertical
14.3.3 Western Europe
14.3.3.1 Western Europe AdTech Market By Country
14.3.3.2 Western Europe AdTech Market By Offerings
14.3.3.3 Western Europe AdTech Market By Advertising Type
14.3.3.4 Western Europe AdTech Market By Advertising Channel
14.3.3.5 Western Europe AdTech Market By Advertising Format
14.3.3.6 Western Europe AdTech Market, By Platform
14.3.3.7 Western Europe AdTech Market Segmentation, By Enterprise Size
14.3.3.8 Western Europe AdTech Market Segmentation, By Industry Vertical
14.3.3.9 Germany
14.3.3.9.1 Germany AdTech Market By Offerings
14.3.3.9.2 Germany AdTech Market By Advertising Type
14.3.3.9.3 Germany AdTech Market By Advertising Channel
14.3.3.9.4 Germany AdTech Market By Advertising Format
14.3.3.9.5 Germany AdTech Market, By Platform
14.3.3.9.6 Germany AdTech Market Segmentation, By Enterprise Size
14.3.3.9.7 Germany AdTech Market Segmentation, By Industry Vertical
14.3.3.10 France
14.3.3.10.1 France AdTech Market By Offerings
14.3.3.10.2 France AdTech Market By Advertising Type
14.3.3.10.3 France AdTech Market By Advertising Channel
14.3.3.10.4 France AdTech Market By Advertising Format
14.3.3.10.5 France AdTech Market, By Platform
14.3.3.10.6 France AdTech Market Segmentation, By Enterprise Size
14.3.3.10.7 France AdTech Market Segmentation, By Industry Vertical
14.3.3.11 UK
14.3.3.11.1 UK AdTech Market By Offerings
14.3.3.11.2 UK AdTech Market By Advertising Type
14.3.3.11.3 UK AdTech Market By Advertising Channel
14.3.3.11.4 UK AdTech Market By Advertising Format
14.3.3.11.5 UK AdTech Market, By Platform
14.3.3.11.6 UK AdTech Market Segmentation, By Enterprise Size
14.3.3.11.7 UK AdTech Market Segmentation, By Industry Vertical
14.3.3.12 Italy
14.3.3.12.1 Italy AdTech Market By Offerings
14.3.3.12.2 Italy AdTech Market By Advertising Type
14.3.3.12.3 Italy AdTech Market By Advertising Channel
14.3.3.12.4 Italy AdTech Market By Advertising Format
14.3.3.12.5 Italy AdTech Market, By Platform
14.3.3.12.6 Italy AdTech Market Segmentation, By Enterprise Size
14.3.3.12.7 Italy AdTech Market Segmentation, By Industry Vertical
14.3.3.13 Spain
14.3.3.13.1 Spain AdTech Market By Offerings
14.3.3.13.2 Spain AdTech Market By Advertising Type
14.3.3.13.3 Spain AdTech Market By Advertising Channel
14.3.3.13.3 Spain AdTech Market By Advertising Format
14.3.3.13.4 Spain AdTech Market, By Platform
14.3.3.13.6 Spain AdTech Market Segmentation, By Enterprise Size
14.3.3.13.7 Spain AdTech Market Segmentation, By Industry Vertical
14.3.3.14 Netherlands
14.3.3.14.1 Netherlands AdTech Market By Offerings
14.3.3.14.2 Netherlands AdTech Market By Advertising Type
14.3.3.14.3 Netherlands AdTech Market By Advertising Channel
14.3.3.14.3 Netherlands AdTech Market By Advertising Format
14.3.3.14.4 Netherlands AdTech Market, By Platform
14.3.3.14.6 Netherlands AdTech Market Segmentation, By Enterprise Size
14.3.3.14.7 Netherlands AdTech Market Segmentation, By Industry Vertical
14.3.3.15 Switzerland
14.3.3.15.1 Switzerland AdTech Market By Offerings
14.3.3.15.2 Switzerland AdTech Market By Advertising Type
14.3.3.15.3 Switzerland AdTech Market By Advertising Channel
14.3.3.15.4 Switzerland AdTech Market By Advertising Format
14.3.3.15.5 Switzerland AdTech Market, By Platform
14.3.3.15.6 Switzerland AdTech Market Segmentation, By Enterprise Size
14.3.3.15.7 Switzerland AdTech Market Segmentation, By Industry Vertical
14.3.3.16 Austria
14.3.3.16.1 Austria AdTech Market By Offerings
14.3.3.16.2 Austria AdTech Market By Advertising Type
14.3.3.16.3 Austria AdTech Market By Advertising Channel
14.3.3.16.4 Austria AdTech Market By Advertising Format
14.3.3.16.5 Austria AdTech Market, By Platform
14.3.3.16.6 Austria AdTech Market Segmentation, By Enterprise Size
14.3.3.16.7 Austria AdTech Market Segmentation, By Industry Vertical
14.3.3.17 Rest of Western Europe
14.3.3.17.1 Rest of Western Europe AdTech Market By Offerings
14.3.3.17.2 Rest of Western Europe AdTech Market By Advertising Type
14.3.3.17.3 Rest of Western Europe AdTech Market By Advertising Channel
14.3.3.17.4 Rest of Western Europe AdTech Market By Advertising Format
14.3.3.17.5 Rest of Western Europe AdTech Market, By Platform
14.3.3.17.6 Rest of Western Europe AdTech Market Segmentation, By Enterprise Size
14.3.3.17.7 Rest of Western Europe AdTech Market Segmentation, By Industry Vertical
14.4 Asia-Pacific
14.4.1 Trend Analysis
14.4.2 Asia-Pacific AdTech Market by Country
14.4.3 Asia-Pacific AdTech Market By Offerings
14.4.4 Asia-Pacific AdTech Market By Advertising Type
14.4.5 Asia-Pacific AdTech Market By Advertising Channel
14.4.6 Asia-Pacific AdTech Market By Advertising Format
14.4.7 Asia-Pacific AdTech Market, By Platform
14.3.8 Asia-Pacific AdTech Market Segmentation, By Enterprise Size
14.3.9 Asia-Pacific AdTech Market Segmentation, By Industry Vertical
14.4.10 China
14.4.10.1 China AdTech Market By Offerings
14.4.10.2 China AdTech Market By Advertising Type
14.4.10.3 China AdTech Market By Advertising Channel
14.4.10.4 China AdTech Market By Advertising Format
14.4.10.5 China AdTech Market, By Platform
14.4.10.6 China AdTech Market Segmentation, By Enterprise Size
14.4.10.7 China AdTech Market Segmentation, By Industry Vertical
14.4.11 India
14.4.11.1 India AdTech Market By Offerings
14.4.11.2 India AdTech Market By Advertising Type
14.4.11.3 India AdTech Market By Advertising Channel
14.4.11.4 India AdTech Market By Advertising Format
14.4.11.5 India AdTech Market, By Platform
14.4.11.6 India AdTech Market Segmentation, By Enterprise Size
14.4.11.7 India AdTech Market Segmentation, By Industry Vertical
14.4.12 japan
14.4.12.1 Japan AdTech Market By Offerings
14.4.12.2 Japan AdTech Market By Advertising Type
14.4.12.3 Japan AdTech Market By Advertising Channel
14.4.12.4 Japan AdTech Market By Advertising Format
14.4.12.5 Japan AdTech Market, By Platform
14.4.12.6 Japan AdTech Market Segmentation, By Enterprise Size
14.4.12.7 Japan AdTech Market Segmentation, By Industry Vertical
14.4.13 South Korea
14.4.13.1 South Korea AdTech Market By Offerings
14.4.13.2 South Korea AdTech Market By Advertising Type
14.4.13.3 South Korea AdTech Market By Advertising Channel
14.4.13.4 South Korea AdTech Market By Advertising Format
14.4.13.5 South Korea AdTech Market, By Platform
14.4.13.6 South Korea AdTech Market Segmentation, By Enterprise Size
14.4.13.7 South Korea AdTech Market Segmentation, By Industry Vertical
14.4.14 Vietnam
14.4.14.1 Vietnam AdTech Market By Offerings
14.4.14.2 Vietnam AdTech Market By Advertising Type
14.4.14.3 Vietnam AdTech Market By Advertising Channel
14.4.14.4 Vietnam AdTech Market By Advertising Format
14.4.14.5 Vietnam AdTech Market, By Platform
14.4.14.6 Vietnam AdTech Market Segmentation, By Enterprise Size
14.4.14.7 Vietnam AdTech Market Segmentation, By Industry Vertical
14.4.15 Singapore
14.4.15.1 Singapore AdTech Market By Offerings
14.4.15.2 Singapore AdTech Market By Advertising Type
14.4.15.3 Singapore AdTech Market By Advertising Channel
14.4.15.4 Singapore AdTech Market By Advertising Format
14.4.15.5 Singapore AdTech Market, By Platform
14.4.15.6 Singapore AdTech Market Segmentation, By Enterprise Size
14.4.15.7 Singapore AdTech Market Segmentation, By Industry Vertical
14.4.16 Australia
14.4.16.1 Australia AdTech Market By Offerings
14.4.16.2 Australia AdTech Market By Advertising Type
14.4.16.3 Australia AdTech Market By Advertising Channel
14.4.16.4 Australia AdTech Market By Advertising Format
14.4.16.5 Australia AdTech Market, By Platform
14.4.16.6 Australia AdTech Market Segmentation, By Enterprise Size
14.4.16.7 Australia AdTech Market Segmentation, By Industry Vertical
14.4.17 Rest of Asia-Pacific
14.4.17.1 Rest of Asia-Pacific AdTech Market By Offerings
14.4.17.2 Rest of Asia-Pacific AdTech Market By Advertising Type
14.4.17.3 Rest of Asia-Pacific AdTech Market By Advertising Channel
14.4.17.4 Rest of Asia-Pacific AdTech Market By Advertising Format
14.4.17.5 Rest of Asia-Pacific AdTech Market, By Platform
14.4.17.6 Rest of Asia-Pacific AdTech Market Segmentation, By Enterprise Size
14.4.17.7 Rest of Asia-Pacific AdTech Market Segmentation, By Industry Vertical
14.5 Middle East & Africa
14.5.1 Trend Analysis
14.5.2 Middle East
14.5.2.1 Middle East AdTech Market By Country
14.5.2.2 Middle East AdTech Market By Offerings
14.5.2.3 Middle East AdTech Market By Advertising Type
14.5.2.4 Middle East AdTech Market By Advertising Channel
14.5.2.5 Middle East AdTech Market By Advertising Format
14.5.2.6 Middle East AdTech Market, By Platform
14.4.2.7 Middle East AdTech Market Segmentation, By Enterprise Size
14.4.2.8 S Middle East Ales Intelligence Market Segmentation, By Industry Vertical
14.5.2.9 UAE
14.5.2.9.1 UAE AdTech Market By Offerings
14.5.2.9.2 UAE AdTech Market By Advertising Type
14.5.2.9.3 UAE AdTech Market By Advertising Channel
14.5.2.9.4 UAE AdTech Market By Advertising Format
14.5.2.9.5 UAE AdTech Market, By Platform
14.4.2.9.6 UAE AdTech Market Segmentation, By Enterprise Size
14.4.2.9.7 UAE AdTech Market Segmentation, By Industry Vertical
14.5.2.10 Egypt
14.5.2.10.1 Egypt AdTech Market By Offerings
14.5.2.10.2 Egypt AdTech Market By Advertising Type
14.5.2.10.3 Egypt AdTech Market By Advertising Channel
14.5.2.10.4 Egypt AdTech Market By Advertising Format
14.5.2.10.5 Egypt AdTech Market, By Platform
14.4.2.10.6 Egypt AdTech Market Segmentation, By Enterprise Size
14.4.2.10.7 Egypt AdTech Market Segmentation, By Industry Vertical
14.5.2.11 Saudi Arabia
14.5.2.11.1 Saudi Arabia AdTech Market By Offerings
14.5.2.11.2 Saudi Arabia AdTech Market By Advertising Type
14.5.2.11.3 Saudi Arabia AdTech Market By Advertising Channel
14.5.2.11.4 Saudi Arabia AdTech Market By Advertising Format
14.5.2.11.5 Saudi Arabia AdTech Market, By Platform
14.4.2.11.6 Saudi Arabia AdTech Market Segmentation, By Enterprise Size
14.4.2.11.7 Saudi Arabia AdTech Market Segmentation, By Industry Vertical
14.5.2.12 Qatar
14.5.2.12.1 Qatar AdTech Market By Offerings
14.5.2.12.2 Qatar AdTech Market By Advertising Type
14.5.2.12.3 Qatar AdTech Market By Advertising Channel
14.5.2.12.4 Qatar AdTech Market By Advertising Format
14.5.2.12.5 Qatar AdTech Market, By Platform
14.4.2.12.6 Qatar AdTech Market Segmentation, By Enterprise Size
14.4.2.12.7 Qatar AdTech Market Segmentation, By Industry Vertical
14.5.2.13 Rest of Middle East
14.5.2.13.1 Rest of Middle East AdTech Market By Offerings
14.5.2.13.2 Rest of Middle East AdTech Market By Advertising Type
14.5.2.13.3 Rest of Middle East AdTech Market By Advertising Channel
14.5.2.13.4 Rest of Middle East AdTech Market By Advertising Format
14.5.2.13.5 Rest of Middle East AdTech Market, By Platform
14.4.2.13.6 Rest of Middle East AdTech Market Segmentation, By Enterprise Size
14.4.2.13.7 Rest of Middle East AdTech Market Segmentation, By Industry Vertical
14.5.3 Africa
14.5.3.1 Africa AdTech Market By Country
14.5.3.2 Africa AdTech Market By Offerings
14.5.3.3 Africa AdTech Market By Advertising Type
14.5.3.4 Africa AdTech Market By Advertising Channel
14.5.3.5 Africa AdTech Market By Advertising Format
14.5.3.6 Africa AdTech Market, By Platform
14.5.3.7 Africa AdTech Market Segmentation, By Enterprise Size
14.5.3.8 Africa AdTech Market Segmentation, By Industry Vertical
14.5.3.9 Nigeria
14.5.3.9.1 Nigeria AdTech Market By Offerings
14.5.3.9.2 Nigeria AdTech Market By Advertising Type
14.5.3.9.3 Nigeria AdTech Market By Advertising Channel
14.5.3.9.4 Nigeria AdTech Market By Advertising Format
14.5.3.9.5 Nigeria AdTech Market, By Platform
14.5.3.9.6 Nigeria AdTech Market Segmentation, By Enterprise Size
14.5.3.9.7 Nigeria AdTech Market Segmentation, By Industry Vertical
14.5.3.10 South Africa
14.5.3.10.1 South Africa AdTech Market By Offerings
14.5.3.10.2 South Africa AdTech Market By Advertising Type
14.5.3.10.3 South Africa AdTech Market By Advertising Channel
14.5.3.10.4 South Africa AdTech Market By Advertising Format
14.5.3.10.5 South Africa AdTech Market, By Platform
14.5.3.10.6 South Africa AdTech Market Segmentation, By Enterprise Size
14.5.3.10.7 South Africa AdTech Market Segmentation, By Industry Vertical
14.5.3.11 Rest of Africa
14.5.3.11.1 Rest of Africa AdTech Market By Offerings
14.5.3.11.2 Rest of Africa AdTech Market By Advertising Type
14.5.3.11.3 Rest of Africa AdTech Market By Advertising Channel
14.5.3.11.4 Rest of Africa AdTech Market By Advertising Format
14.5.3.11.5 Rest of Africa AdTech Market, By Platform
14.5.3.11.6 Rest of Africa AdTech Market Segmentation, By Enterprise Size
14.5.3.11.7 Rest of Africa AdTech Market Segmentation, By Industry Vertical
14.6 Latin America
14.6.1 Trend Analysis
14.6.2 Latin America AdTech Market by Country
14.6.3 Latin America AdTech Market By Offerings
14.6.4 Latin America AdTech Market By Advertising Type
14.6.5 Latin America AdTech Market By Advertising Channel
14.6.6 Latin America AdTech Market By Advertising Format
14.6.7 Latin America AdTech Market, By Platform
14.6.8 Latin America AdTech Market Segmentation, By Enterprise Size
14.6.9 Latin America AdTech Market Segmentation, By Industry Vertical
14.6.10 brazil
14.6.10.1 Brazil AdTech Market By Offerings
14.6.10.2 Brazil AdTech Market By Advertising Type
14.6.10.3 Brazil AdTech Market By Advertising Channel
14.6.10.4 Brazil AdTech Market By Advertising Format
14.6.10.5 Brazil AdTech Market, By Platform
14.6.10.6 Brazil AdTech Market Segmentation, By Enterprise Size
14.6.10.7 Brazil AdTech Market Segmentation, By Industry Vertical
14.6.11 Argentina
14.6.11.1 Argentina AdTech Market By Offerings
14.6.11.2 Argentina AdTech Market By Advertising Type
14.6.11.3 Argentina AdTech Market By Advertising Channel
14.6.11.3 Argentina AdTech Market By Advertising Format
14.6.11.4 Argentina AdTech Market, By Platform
14.6.11.6 Argentina AdTech Market Segmentation, By Enterprise Size
14.6.11.7 Argentina AdTech Market Segmentation, By Industry Vertical
14.6.12 Colombia
14.6.12.1 Colombia AdTech Market By Offerings
14.6.12.2 Colombia AdTech Market By Advertising Type
14.6.12.3 Colombia AdTech Market By Advertising Channel
14.6.12.3 Colombia AdTech Market By Advertising Format
14.6.12.4 Colombia AdTech Market, By Platform
14.6.12.6 Colombia AdTech Market Segmentation, By Enterprise Size
14.6.12.7 Colombia AdTech Market Segmentation, By Industry Vertical
14.6.13 Rest of Latin America
14.6.13.1 Rest of Latin America AdTech Market By Offerings
14.6.13.2 Rest of Latin America AdTech Market By Advertising Type
14.6.13.3 Rest of Latin America AdTech Market By Advertising Channel
14.6.13.3 Rest of Latin America AdTech Market By Advertising Format
14.6.13.4 Rest of Latin America AdTech Market, By Platform
14.6.13.6 Rest of Latin America AdTech Market Segmentation, By Enterprise Size
14.6.13.7 Rest of Latin America AdTech Market Segmentation, By Industry Vertical
15. Company Profiles
15.1 Alibaba Group Holding Limited
15.1.1 Company Overview
15.1.2 Financial
15.1.3 Products/ Services Offered
15.1.4 The SNS View
15.2 Amazon.com, Inc.
15.2.1 Company Overview
15.2.2 Financial
15.2.3 Products/ Services Offered
15.2.4 The SNS View
15.3 Facebook Incorporation
15.3.1 Company Overview
15.3.2 Financial
15.3.3 Products/ Services Offered
15.3.4 The SNS View
15.4 Google Incorporation
15.4.1 Company Overview
15.4.2 Financial
15.4.3 Products/ Services Offered
15.4.4 The SNS View
15.5 Microsoft Incorporation
15.5.1 Company Overview
15.5.2 Financial
15.5.3 Products/ Services Offered
15.5.4 The SNS View
15.6 SpotX
15.6.1 Company Overview
15.6.2 Financial
15.6.3 Products/ Services Offered
15.6.4 The SNS View
15.7 Verizon
15.7.1 Company Overview
15.7.2 Financial
15.7.3 Products/ Services Offered
15.7.4 The SNS View
15.8 Adobe
15.8.1 Company Overview
15.8.2 Financial
15.8.3 Products/ Services Offered
15.8.4 The SNS View
15.9 Meta
15.9.1 Company Overview
15.9.2 Financial
15.9.3 Products/ Services Offered
15.9.4 The SNS View
15.10 Criteo
15.10.1 Company Overview
15.10.2 Financial
15.10.3 Products/ Services Offered
15.10.4 The SNS View
16. Competitive Landscape
16.1 Competitive Benchmarking
16.2 Market Share Analysis
16.3 Recent Developments
16.3.1 Industry News
16.3.2 Company News
16.3.3 Mergers & Acquisitions
17. Use Case and Best Practices
18. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Offering
Solution
Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others
Services
Professional Services
Training & Consulting
Advertising Type & Integration
Support & Maintenance
Managed Services
By Advertising Type
Programmatic Advertising
Non-Programmatic Advertising
By Advertising Channel
Television Advertising
Radio Advertising
Digital Out-of-Home (DOOH) Advertising
Others (Mobile/Tablet Advertising)
By Advertising Format
Image
Video
Text
Others
By Platform
Mobile
Web
Others
By Enterprise Size
Small and Medium Enterprise (SME)
Large Enterprise
By Industry Vertical
Retail & Consumer Goods
BFSI
Hospitality
Media & Entertainment
Transport & Logistics
Healthcare
IT & Telecom
Education
Others
Request for Segment Customization as per your Business Requirement: Segment Customization Request
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
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Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Product Matrix which gives a detailed comparison of product portfolio of each company
Geographic Analysis
Additional countries in any of the regions
Company Information
Detailed analysis and profiling of additional market players (Up to five)
The Mixed Reality Market size was valued at USD 1.8 billion in 2023 and is expected to reach USD 20.71 Billion by 2031 and grow at a CAGR of 34.9% over the forecast period 2024-2031.
Team Collaboration Software Market was valued at USD 25.9 billion in 2023 and is expected to reach USD 62.4 billion by 2032, at a CAGR of 10.3% over 2024-2032.
The Web Content Filtering Market is anticipated to develop at a CAGR of 12.8% from 2024 to 2031.
The Call Center AI Market Size was valued at USD 1.7 Billion in 2023 and is expected to reach USD 10.4 Billion by 2032, growing at a CAGR of 22.3% by 2032.
The Pharmaceutical and Life Sciences in Global Capability Centers Market is expected to reach USD 92.38 Bn by 2032 & grow at a CAGR of 14.88% by 2024-2032.
The Crowdsourced Testing Market size was valued at USD 2.6 Billion in 2023 and will reach USD 6.3 Billion by 2032, growing at a CAGR of 10.4% by 2032.
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