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The Adaptogens Market size was valued at USD 10.52 billion in 2023 and is expected to grow to USD 19.21 billion by 2032, at a CAGR of 6.96% over the forecast period of 2024-2032.
The rising stress among the people all around the globe is the driving factor for the global adaptogens market, adaptogens are very beneficial for human in terms of physical health relieving stress building immune system and yes for mental health also, adaptogens are basically herbs, roots and other plant substances which helps your body to relieve stress fatigues which is the reason adaptogens market has a good opportunity to show an immense growth during the forecasted period. The accessible herbs include ashwagandha, Tulsi both the mentioned herbs are a form of ayurvedic medicines which is been practiced from ancient times, The increasing stress levels due to work pressure or personal life issues and so forth are the factors which increase the demand for the herbs and ultimately contributes to the growth of adaptogens market.
Impact of covid 19 had positive impact on adaptogens market, Covid 19 created helpless situations for almost every individual all around the globe every individual faced problems related to business, personal loss, unemployment which led to increase in stress level of people which increase the demand for the adaptogens and natural herbs which may help individuals to reduce their stress and at the same time during covid 19 it was very important for everyone to improve their immunity as doctors suggested strong immunity may help humans to prevent against covid 19, this element also can be considered as the contributing factor to the growth of the adaptogens market all around the globe.
Drivers
Increase in stress levels among the people all around the globe.
In developed countries the stress levels are gradually high which leads to the products which will help people to deal with the high levels of stress, as adaptogens are natural form of herbs which contributes or helps people in dealing with their stress levels and also which increases the demand for the adaptogens and also can be considered as the important element which drives the adaptogens market. Covid 19 also plays a part in the rising demand for the adaptogens market, as pandemic caused rise in the stress level which further contributed to the demand for the adaptogens market.
Health benefits associated with the adaptogens substance which helps every individual to maintain a good physical health
Rise in the awareness among the people regarding strong immune system.
Restrain
Extra dose may lead to adverse effects in exceptional cases.
Opportunity
Naturally build products which are inexpensive and has hardly any side effects will overall contribute to the growth of the adaptogens market.
The other fact that the adaptogens substances are budget friendly compared to the other available products which contributes to the growth of the adaptogens market during the forecasted period, also the initiatives taken by the key players and government in terms of innovate new products made of natural herbs will drive the market during the forecasted period.
Global expansion of beauty and skin care product industry which uses adaptogens as these substances has no side effects compared to the chemical products.
This report will cover how recession will impact the adaptogens market it will cover almost all the developed nation all around the globe, recession brings economy barrier on a macro level and micro level, this results in change in the buying pattern of people keeping this in mind adaptogens substances and products are inexpensive compared to the other available products the demand is expected to increase as people are more focused on healthy lifestyle and the increase in the stress levels among individuals in the developed and the underdeveloped nations the demand for the adaptogens market to lower the stress levels and build strong immune system, report say that the obsession for the healthy lifestyle is increasing all around the globe which declares the demand for the adaptogens substance during the recession.
By Source Type:
Ashwagandha
Tulsi
Ginseng
Rhidiola rosea L
Astragalus
Mushroom
Others
By Applications:
Hormonal imbalance management
Stress and anxiety
Immunity booster
Hair and skin care
By Form:
Capsule
Powder
Drink
By End User:
Pharmaceutical companies
Food & Beverages companies
Nutraceuticals
Cosmetics & personal care
Others
North America is dominating the market and is expected to dominate the market during the forecasted period, the major initiative taken by the government in the developed countries of the North America region is the major reason because of which the growth will be observed also the lifestyle of the people in the developed cities of the North America region is the contributing factor for this growth, according to the data almost 48 % of adults in US has received mental health services in the past years.
APAC will share the highest CAGR growth rate compared to the other regions, the major reasons contributing to the growth are the rising awareness of the adaptogen products in those reasons and the government initiatives for development in the healthcare infrastructure.
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REGIONAL COVERAGE:
North America
USA
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
south Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
The major key players Goldmine, Elements, LLC, Zojo, R. Twining and company limited, DABUR, Pak and Valley, The base body beauty company, Matriarch Beverage co, Dewdrop, INC, Organic India, Sun potion, Givaudan and other players.
Rasa launches adaptogens coffee, the company assure that it is the best alternative coffee which will help the drinkers to enjoy the coffee and wherever they want and anytime.
The collab of SUN Potion and Be here in order to develop the face mask, as we mentioned earlier the adaptogens are also used in skin care as the risk of other usage of products leads to several side effects because of the presence of the chemicals in it.
The final report will give you an exact detail which will explain all the latest development by the key players.
| Report Attributes | Details |
| Market Size in 2023 | US$ 10.52 Bn |
| Market Size by 2032 | US$ 19.21 Bn |
| CAGR | CAGR of 6.96% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Source Type (Ashwagandha, Tulsi, Ginseng, Rhidiola rosea L, Astragalus, Mushroom, Others) • By Applications (Hormonal imbalance management, Stress and anxiety, Immunity booster, Hair and skin care) • By Form (Capsule, Powder, Drink) • By End User (Pharmaceutical companies, Food & Beverages companies, Nutraceutical, Cosmetics & personal care, Others) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Goldmine, Elements, LLC, Zojo, R. Twining and company limited, DABUR, Pak and Valley, The base body beauty company, Matriarch Beverage co, Dewdrop, INC, Organic India, Sun potion, Givaudan |
| Key Drivers | • Health benefits associated with the adaptogens substance which helps every individual to maintain a good physical health • Rise in the awareness among the people regarding strong immune system. |
| Market Opportunities | • Naturally build products which are inexpensive and has hardly any side effects will overall contribute to the growth of the adaptogens market. |
The market is expected to grow at a CAGR of 7% by 2030.
Adaptogens market is divided in four segments by source type, by applications, by form and by end user.
The major key players Goldmine, Elements, LLC, Zojo, R. Twining and company limited, DABUR, Pak and Valley, The base body beauty company, Matriarch Beverage co, Dewdrop, INC, Organic India, Sun potion, Givaudan.
Report say that the obsession for the healthy lifestyle is increasing all around the globe which declares the demand for the adaptogens substance during the recession.
North America is dominating the market and will continue to dominate the market during the forecasted period.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Global Adaptogens Market Segmentation, By Source Type
8.1 Ashwagandha
8.2Tulsi
8.3 Ginseng
8.4 Rhidiola rosea L
8.5 Astragalus
8.6 Mushroom
8.7 Others
9. Global Adaptogens Market Segmentation, By Applications
9.1 Hormonal imbalance management
9.2 Stress and anxiety
9.3 Immunity booster
9.4 Hair and skin care
10. Global Adaptogens Market Segmentation, By Form
10.1 Capsule
10.2 Powder
10.3 Drink
11. Global Adaptogens Market Segmentation, By End User
11.1 Pharmaceutical companies
11.2 Food & Beverages companies
11.3 Nutraceuticals
11.4 Cosmetics & personal care
11.5 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Global Adaptogens Market by Country
12.2.2North America Global Adaptogens Market by Source Type
12.2.3 North America Global Adaptogens Market by Applications
12.2.4 North America Global Adaptogens Market by Form
12.2.5 North America Global Adaptogens Market by End User
12.2.6 USA
12.2.6.1 USA Global Adaptogens Market by Source Type
12.2.6.2 USA Global Adaptogens Market by Applications
12.2.6.3 USA Global Adaptogens Market by Form
12.2.6.4 USA Global Adaptogens Market by End User
12.2.7 Canada
12.2.7.1 Canada Global Adaptogens Market by Source Type
12.2.7.2 Canada Global Adaptogens Market by Applications
12.2.7.3 Canada Global Adaptogens Market by Form
12.2.7.4 Canada Global Adaptogens Market by End User
12.2.8 Mexico
12.2.8.1 Mexico Global Adaptogens Market by Source Type
12.2.8.2 Mexico Global Adaptogens Market by Applications
12.2.8.3 Mexico Global Adaptogens Market by Form
12.2.8.4 Mexico Global Adaptogens Market by End User
12.3 Europe
12.3.1 Europe Global Adaptogens Market by Country
1.3.3.2 Europe Global Adaptogens Market by Source Type
12.3.3 Europe Global Adaptogens Market by Applications
12.3.4 Europe Global Adaptogens Market by Form
12.3.5 Europe Global Adaptogens Market by End User
12.3.6 Germany
12.3.6.1 Germany Global Adaptogens Market by Source Type
12.3.6.2 Germany Global Adaptogens Market by Applications
12.3.6.3 Germany Global Adaptogens Market by Form
12.3.6.4 Germany Global Adaptogens Market by End User
12.3.7 UK
12.3.7.1 UK Global Adaptogens Market by Source Type
12.3.7.2 UK Global Adaptogens Market by Applications
12.3.7.3 UK Global Adaptogens Market by Form
12.3.7.4 UK Global Adaptogens Market by End User
12.3.8 France
12.3.8.1 France Global Adaptogens Market by Source Type
12.3.8.2 France Global Adaptogens Market by Applications
12.3.8.3 France Global Adaptogens Market by Form
12.3.8.4 France Global Adaptogens Market by End User
12.3.9 Italy
12.3.9.1 Italy Global Adaptogens Market by Source Type
12.3.9.2 Italy Global Adaptogens Market by Applications
12.3.9.3 Italy Global Adaptogens Market by Form
12.3.9.4 Italy Global Adaptogens Market by End User
12.3.10 Spain
12.3.10.1 Spain Global Adaptogens Market by Source Type
12.3.10.2 Spain Global Adaptogens Market by Applications
12.3.10.3 Spain Global Adaptogens Market by Form
12.3.10.4 Spain Global Adaptogens Market by End User
12.3.11 The Netherlands
12.3.11.1 Netherlands Global Adaptogens Market by Source Type
12.3.11.2 Netherlands Global Adaptogens Market by Applications
12.3.11.3 Netherlands Global Adaptogens Market by Form
12.3.11.4 Netherlands Global Adaptogens Market by End User
12.3.12 Rest of Europe
12.3.12.1 Rest of Europe Global Adaptogens Market by Source Type
12.3.12.2 Rest of Europe Global Adaptogens Market by Applications
12.3.12.3 Rest of Europe Global Adaptogens Market by Form
12.3.12.4 Rest of Europe Global Adaptogens Market by End User
12.4 Asia-Pacific
12.4.1 Asia Pacific Global Adaptogens Market by Country
12.4.2 Asia Pacific Global Adaptogens Market by Source Type
12.4.3 Asia Pacific Global Adaptogens Market by Applications
12.4.4Asia Pacific Global Adaptogens Market by Form
12.4.5Asia Pacific Global Adaptogens Market by End User
12.4.6 Japan
12.4.6.1 Japan Global Adaptogens Market by Source Type
12.4.6.2 Japan Global Adaptogens Market by Applications
12.4.6.3 Japan Global Adaptogens Market by Form
12.4.6.4 Japan Global Adaptogens Market by End User
12.4.7 South Korea
12.4.7.1 South Korea Global Adaptogens Market by Source Type
12.4.7.2 South Korea Global Adaptogens Market by Applications
12.4.7.3 South Korea Global Adaptogens Market by Form
12.4.7.4 South Korea Global Adaptogens Market by End User
12.4.8 China
12.4.8.1 China Global Adaptogens Market by Source Type
12.4.8.2 China Global Adaptogens Market by Applications
12.4.8.3 China Global Adaptogens Market by Form
12.4.8.4 China Global Adaptogens Market by End User
12.4.9 India
12.4.9.1 India Global Adaptogens Market by Source Type
12.4.9.2 India Global Adaptogens Market by Applications
12.4.9.3 India Global Adaptogens Market by Form
12.4.9.4 India Global Adaptogens Market by End User
12.4.10 Australia
12.4.10.1 Australia Global Adaptogens Market by Source Type
12.4.10.2 Australia Global Adaptogens Market by Applications
12.4.10.3 Australia Global Adaptogens Market by Form
12.4.10.4 Australia Global Adaptogens Market by End User
12.4.11 Rest of Asia-Pacific
12.4.11.1 APAC Global Adaptogens Market by Source Type
12.4.11.2 APAC Global Adaptogens Market by Applications
12.4.11.3 APAC Global Adaptogens Market by Form
12.4.11.4 APAC Global Adaptogens Market by End User
12.5 The Middle East & Africa
12.5.1 The Middle East & Africa Global Adaptogens Market by country
12.5.2 The Middle East & Africa Global Adaptogens Market by Source Type
12.5.3 The Middle East & Africa Global Adaptogens Market by Applications
12.5.4The Middle East & Africa Global Adaptogens Market by Form
12.5.5 The Middle East & Africa Global Adaptogens Market by End User
12.5.6 Israel
12.5.6.1 Israel Global Adaptogens Market by Source Type
12.5.6.2 Israel Global Adaptogens Market by Applications
12.5.6.3 Israel Global Adaptogens Market by Form
12.5.6.4 Israel Global Adaptogens Market by End User
12.5.7 UAE
12.5.7.1 UAE Global Adaptogens Market by Source Type
12.5.7.2 UAE Global Adaptogens Market by Applications
12.5.7.3 UAE Global Adaptogens Market by Form
12.5.7.4 UAE Global Adaptogens Market by End User
12.5.8 South Africa
12.5.8.1 South Africa Global Adaptogens Market by Source Type
12.5.8.2 South Africa Global Adaptogens Market by Applications
12.5.8.3 South Africa Global Adaptogens Market by Form
12.5.8.4 South Africa Global Adaptogens Market by End User
12.5.9 Rest of Middle East & Africa
12.5.9.1 Rest of Middle East & Asia Global Adaptogens Market by Source Type
12.5.9.2 Rest of Middle East & Asia Global Adaptogens Market by Applications
12.5.9.3 Rest of Middle East & Asia Global Adaptogens Market Form
12.5.9.4 Rest of Middle East & Asia Global Adaptogens Market by End User
12.6 Latin America
12.6.1 Latin America Global Adaptogens Market by country
12.6.2 Latin America Global Adaptogens Market by Source Type
12.6.3 Latin America Global Adaptogens Market by Applications
12.6.4 Latin America Global Adaptogens Market by Form
12.6.5 Latin America Global Adaptogens Market by End User
12.6.6 Brazil
12.6.6.1 Brazil Global Adaptogens Market by Source Type
12.6.6.2 Brazil Africa Global Adaptogens Market by Applications
12.6.6.3 Brazil Global Adaptogens Market by Form
12.6.6.4 Brazil Global Adaptogens Market by End User
12.6.7 Argentina
12.6.7.1 Argentina Global Adaptogens Market by Source Type
12.6.7.2 Argentina Global Adaptogens Market by Applications
12.6.7.3 Argentina Global Adaptogens Market by Form
12.6.7.4 Argentina Global Adaptogens Market by End User
12.6.8 Rest of Latin America
12.6.8.1 Rest of Latin America Global Adaptogens Market by Source Type
12.6.8.2 Rest of Latin America Global Adaptogens Market by Applications
12.6.8.3 Rest of Latin America Global Adaptogens Market by Form
12.6.8.4 Rest of Latin America Global Adaptogens Market by End User
13 Company profile
13.1 Goldmine
13.1.1 Market Overview
13.1.2 Financials
13.1.3 Treatment/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Elements
13.2.1 Market Overview
13.2.2 Financials
13.2.3 Treatment/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Zojo
13.3.1 Market Overview
13.3.2 Financials
13.3.3 Treatment/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 R. Twining and Company Limited
13.4.1 Market Overview
13.4.2 Financials
13.4.3 Treatment/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 DABUR
13.5.1 Market Overview
13.5.2 Financials
13.5.3 Treatment/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Pak and Valley
13.6.1 Market Overview
13.6.2 Financials
13.6.3 Treatment/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 The base body beauty company
13.7.1 Market Overview
13.7.2 Financials
13.7.3 Treatment/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Matriarch Beverage Co
13.8.1 Market Overview
13.8.2 Financials
13.8.3 Treatment/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Dewdrop, Inc
13.9.1 Market Overview
13.9.2 Financials
13.9.3 Treatment/Services/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Organic India
13.10.1 Market Overview
13.10.2 Financials
13.10.3 Treatment/Services/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View
13.11 Sun potion
13.11.1 Market Overview
13.11.2 Financials
13.11.3 Treatment/Services/Offerings
13.11.4 SWOT Analysis
13.11.5 The SNS View
13.12 Givaudan
13.12.1 Market Overview
13.12.2 Financials
13.12.3 Treatment/Services/Offerings
13.12.4 SWOT Analysis
13.12.5 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
15. Conclusion
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